{"zip":"29201","city":"Columbia","state":"SC","county":"Richland County","countySlug":"richland-county-sc","metro":"Columbia, SC","metroSlug":"columbia-sc","citySlug":"columbia-sc","rentPeriod":"2026-06","acsPeriod":"ACS 2024 5-year","directRent":1679,"rentYoy":0.0487,"bedroomEstimates":[1358,1532,1679,2136,2515],"hudFmr":[1032,1164,1276,1623,1911],"ladderSource":"county","population":24605,"populationMoe":1540,"medianIncome":32297,"medianIncomeMoe":4454,"medianGrossRent":1174,"medianGrossRentMoe":72,"housingUnits":13441,"occupiedUnits":10410,"vacantUnits":3031,"renterOccupied":7803,"rentBurdenTotal":7803,"rentBurden30Plus":4826,"vacantForRent":962,"vacantForSale":129,"vacantSeasonal":332,"structureTotal":13441,"singleFamilyUnits":3413,"largeMultifamilyUnits":6887,"vacancyRate":0.22550405475783053,"renterShare":0.7495677233429395,"rentBurdenShare":0.618480071767269,"requiredIncome":67160,"askingRentToIncome":0.6238350311174412,"askingVsAcsRent":1.43015332197615,"askingVsHud2br":1.3158307210031348,"cityRent":1478.1721216722083,"countyRent":1502,"metroRent":1555,"cityGrossRent":1204,"countyGrossRent":1228,"countyListings":1511,"countyListingDom":41,"countyPriceReducedShare":0.2115,"countyListingPeriod":"2026-06","metroMonthsSupply":null,"metroMedianDom":null,"metroPriceDrops":null,"metroResalePeriod":"2026-05-01","apartmentVacancy":0.0605949040422189,"apartmentTimeOnMarket":18.7,"zipResalePeriodBegin":"2026-04-01","zipResalePeriodEnd":"2026-06-30","zipResaleUpdated":"2026-07-03","zipHomesSold":73,"zipSalePrice":299932,"zipSalePriceYoy":0.1233,"zipMedianDom":27,"zipActiveListings":155,"zipActiveListingsYoy":-0.0367,"zipInventory":60,"zipInventoryYoy":-0.1864,"zipPendingSales":88,"zipMonthsSupply":2.5,"zipSaleToList":0.9822,"zipSoldAboveList":0.1551,"zipOffMarketTwoWeeks":0.488,"generatedAt":"2026-08-16 04:41:37.927035+00","summaryHtml":"<p>At June 2026, Zillow’s ZIP-level ZORI stood at $1,679 per month, a 4.87% increase from the same month a year earlier. Redfin’s direct rolling-three-month ZIP resale observation reported a $299,932 median sold price, up 12.33% year over year. Annualizing ZORI and dividing it by that sold-price median produces a 6.72% cross-source screening ratio. It is only a limited cross-source screen, not an estimate of property-level financial performance. The resale price gain outpaced the latest asking-rent advance. That confirms upward movement in separate indicators, but challenges any claim that their pace, property sample, or unit economics is shared.</p><p>The five-digit label 29201 is both a Zillow ZIP market identifier and a Census ZCTA match. A ZCTA is a statistical area and is not identical to a USPS delivery ZIP, so its boundaries and address use should not be assumed to coincide. Zillow ZORI is a typical observed asking-rent index blended across rental types. In contrast, the ACS 2024 five-year matched-ZCTA estimate is a survey of occupied renter homes: median gross rent was $1,174 and includes selected utilities. The current asking index sits 43.0% above that survey median. This difference reflects source universe, timing, covered homes, and utility treatment—not evidence that identical apartments underwent a change of that size.</p><p>History puts the current lift into a slower, still-positive path. Through the stated history endpoint, exact same-month ZORI changes annualized at 4.87% over 1 year, 5.50% over 3 years, and 6.79% over 5 years. Recent direction therefore confirms the longer upward path but not its faster earlier pace. The series has complete coverage. At 3.12%, the annualized dispersion of monthly returns indicates relatively contained index fluctuation. The maximum drawdown was -2.92%, a distinct peak-to-trough measurement rather than another form of volatility. These measures make the historical description more informative than a standalone current snapshot, though they remain backward-looking measurements rather than forecasts or investment recommendations. Transparent national discovery ranks among history-eligible ZIPs were 297 for momentum, 1,811 for stability, and 565 for the balanced measure; a lower rank is higher.</p><p>Resale liquidity provides a different tension. In Redfin’s direct rolling-three-month ZIP for-sale observation, 73 homes sold, median marketing time was 27 days, and inventory was 60 homes, with 2.5 months of supply. Average sale-to-list was 98.22%, a signal that belongs only to the for-sale universe. These are not rental transactions, rental comparables, or evidence of a particular owner’s leasing pace. The comparatively firm resale reading is consistent with the reported sale-price rise and positive rent history, yet it cannot resolve the ZCTA’s rent-to-income and vacancy readings. Different property mixes, transaction types, and timing leave the rent/resale screening tension intact.</p><p>Wider-area figures reinforce that the ZIP index should be read locally, not by substitution. The City of Columbia rent context, a city-scope value, was $1,478.17; the Richland County rent context, a county-scope value, was $1,502; and the Columbia, SC metro rent context, a metro-scope value, was $1,555. Each is below ZIP ZORI, but each is context rather than an alternative ZIP estimate. The City of Columbia context showed a more moderate rental concentration and vacancy profile than the ZIP survey. County and metro measures should similarly frame scale, not serve as ZIP rental comparables or direct evidence about an available address.</p><p>Housing composition amplifies that distinction. The ACS ZCTA survey counted 13,441 housing units, including a majority in large multifamily structures, and showed renter-dominant occupancy. Its 22.6% vacancy rate and vacant-for-rent component represent a stock setting distinct from a single listing. A vacant-for-rent count cannot establish that any particular apartment is immediately available, appropriately configured, competitively priced, or in comparable condition. Still, renter concentration alongside recorded vacant stock challenges a simplistic reading of rising ZORI as proof that every rental segment is uniformly tight.</p><p>The bedroom ladder is a scaling exercise, not a set of observed submarket rents. HUD’s FY2026 FMR/SAFMR ladder is an administrative, bedroom-specific standard rather than asking rent; its local two-bedroom standard is $1,276. Scaling the ZIP ZORI by each local HUD ladder rung creates modelled monthly estimates, in order from studio through four bedrooms, of $1,358, $1,532, $1,679, $2,136, and $2,515. These are modelled estimates, never measured bedroom rents. At 30%, the current ZORI implies $67,160 of required annual income; that is arithmetic, not advice or an applicant qualification rule. Against the ZCTA’s $32,297 median household income, it is a broad screen rather than a household outcome. ACS reports 61.8% of renter households as paying at least that threshold toward rent, a burden measure that does not determine any unit’s affordability.</p><p>The central limitation is comparability: a current asking-rent index, a five-year ZCTA survey, an administrative HUD standard, and a rolling resale observation answer different questions. The history describes past index behavior; neither it nor the rent-to-price screen predicts a lease outcome, a sale outcome, or investment performance. Address-level validation would require checking the advertised rent for the exact bedroom count, lease term, and included utilities; confirming actual availability, concessions, condition, and fees; and reviewing recent closed sales and listing terms for a resale comparison rather than importing ZIP medians. Which property-specific evidence is sufficient to reconcile advertised terms with this ZIP-level rent index and separate resale screen?</p>","findings":[{"body":"ZORI reached $1,679 in June 2026 and rose 4.87% on the same-month measure. Redfin’s direct rolling resale median was $299,932, with a 12.33% annual increase. The 6.72% annualized-rent-to-price figure therefore compares different source universes. It is a limited screen of their relationship, not a statement about property-level financial performance.","title":"Rent and resale move at different speeds"},{"body":"The same-month history stays positive across every reported window, but the 4.87% latest annualized change trails the 5.50% three-year and 6.79% five-year figures. Complete coverage supports interpretation of the series. Monthly-return dispersion annualizes to 3.12%, while the maximum drawdown was -2.92%. The discovery ranks aid comparison among eligible ZIPs but do not forecast future rent.","title":"Longer rent history remains positive but slows"},{"body":"Applying the current ZORI to the 30% arithmetic screen gives $67,160 of annual required income, versus a $32,297 ZCTA median household income. That comparison is not advice, a qualification rule, or a prediction of an individual household’s payment. ACS also estimates 61.8% of renter households spend at least the threshold on rent, an aggregate burden result.","title":"The income screen and burden measure are separate aggregates"},{"body":"The ZCTA’s 22.6% vacancy rate and renter-dominant stock complicate a uniform tightness claim, even as 73 direct ZIP resale sales and 2.5 months of supply show a comparatively active for-sale reading. Those indicators observe different property populations and transaction mechanisms. Neither a vacant-for-rent total nor a resale supply measure demonstrates whether a specific rental unit is available, comparable, or affordable.","title":"Vacancy complicates a uniform tightness claim"}],"risks":["ZORI, ACS, HUD, and Redfin use different dates, boundaries, units, and transaction universes; their differences cannot identify a rent change, availability, or economics for any specific property.","The bedroom figures are modelled from the HUD ladder and blended ZIP ZORI. They omit unit condition, utilities, concessions, lease terms, fees, and actual listing-level bedroom evidence.","High aggregate vacancy and rent burden are area measures with survey uncertainty. Neither establishes that a particular unit is vacant, affordable to an applicant, or likely to lease.","Historical gains, discovery ranks, and the annualized rent-to-sale-price screen are backward-looking or cross-source diagnostics. They cannot forecast resale timing, future rent, investment performance, or household outcomes."],"qa":[{"a":"Zillow’s June 2026 ZORI is a ZIP-level typical observed asking-rent index blended across rental types. It does not measure the ACS gross-rent survey, a HUD administrative standard, a quoted lease, or observed rents for every bedroom type. It describes an index level but cannot identify the rent, utilities, condition, or availability of one address.","q":"What does the current Zillow value measure?"},{"a":"The screen annualizes the ZIP ZORI and treats 30% of annual income as the arithmetic share, producing $67,160. It is not lending, leasing, or applicant guidance. The $32,297 median household income and 61.8% burden estimate are ZCTA survey aggregates, so neither tells whether a particular renter can pay a particular advertised amount.","q":"What does the 30% required-income figure mean?"},{"a":"ZORI tracks blended asking rents, ACS measures occupied renter households and housing stock through a ZCTA survey, and Redfin records completed for-sale activity. These sources can show rising rent and resale indicators alongside vacancy or burden because their populations, timing, and measures differ. The observed tension does not identify a cause or prove conditions for one property.","q":"Why do rent, vacancy, and resale evidence not tell a single story?"},{"a":"An address-level review would match advertised rent to the exact bedroom count and lease term, identify included utilities, concessions, fees, and actual availability, and review unit condition. For a resale comparison, it would examine recent closed sales and relevant listing terms. These checks test whether broad ZIP measures apply; they do not turn ZORI, ACS, HUD, or Redfin into property documents.","q":"What property-level checks would test whether these ZIP figures apply to an address?"}],"sources":[{"key":"apartment_list_time_on_market","name":"Apartment List Time on Market — listing liquidity","release":"Apartment List 2026-07","pulledAt":"2026-08-08","url":"https://www.apartmentlist.com/research/category/data-rent-estimates"},{"key":"apartment_list_vacancy","name":"Apartment List Vacancy Index — rental vacancy","release":"Apartment List 2026-07","pulledAt":"2026-08-08","url":"https://www.apartmentlist.com/research/apartment-list-vacancy-index-methodology"},{"key":"census_zcta_facts","name":"Census ACS five-year — ZCTA housing and income","release":"ACS 2024 5-year ZCTA","pulledAt":"2026-08-08","url":"https://api.census.gov/data/2024/acs/acs5.html"},{"key":"hud_zip","name":"HUD USPS crosswalk and Small Area FMRs — ZIP rent fallback","release":"ZIP-CBSA 2025Q4 + SAFMR FY2026","pulledAt":"2026-07-26","url":"https://www.huduser.gov/portal/datasets/usps_crosswalk.html"},{"key":"realtor_county","name":"Realtor.com Economic Research — county listing inventory","release":"county inventory 2026-06","pulledAt":"2026-07-28","url":"https://www.realtor.com/research/data/"},{"key":"redfin","name":"Redfin Data Center — inventory, days on market, and price cuts","release":"metro tracker through 2026-05-01","pulledAt":"2026-07-26","url":"https://www.redfin.com/news/data-center/"},{"key":"redfin_zip","name":"Redfin Data Center — ZIP resale activity and supply","release":"ZIP rolling 3 months through 2026-06-30; updated 2026-07-03","pulledAt":"2026-08-12","url":"https://www.redfin.com/news/data-center/"},{"key":"zillow_county","name":"Zillow ZHVI and ZORI — county values and rents","release":"county ZHVI/ZORI 2026-06","pulledAt":"2026-07-26","url":"https://www.zillow.com/research/data/"},{"key":"zillow_zori","name":"Zillow ZORI — metro market 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2026-06","pulledAt":"2026-08-08","url":"https://www.zillow.com/research/data/"}],"history":[{"period":"2017-11-01","rent":989.632521},{"period":"2017-12-01","rent":982.563378},{"period":"2018-01-01","rent":968.916072},{"period":"2018-02-01","rent":976.410421},{"period":"2018-03-01","rent":977.797759},{"period":"2018-04-01","rent":977.769318},{"period":"2018-05-01","rent":987.0247},{"period":"2018-06-01","rent":1005.09472},{"period":"2018-07-01","rent":1018.851107},{"period":"2018-08-01","rent":1015.808317},{"period":"2018-09-01","rent":1003.234968},{"period":"2018-10-01","rent":989.066916},{"period":"2018-11-01","rent":1006.017902},{"period":"2018-12-01","rent":1031.470061},{"period":"2019-01-01","rent":1045.881192},{"period":"2019-02-01","rent":1042.390187},{"period":"2019-03-01","rent":1052.798421},{"period":"2019-04-01","rent":1061.571859},{"period":"2019-05-01","rent":1063.12601},{"period":"2019-06-01","rent":1055.680041},{"period":"2019-07-01","rent":1052.077108},{"period":"2019-08-01","rent":1062.296366},{"period":"2019-09-01","rent":1074.815054},{"period":"2019-10-01","rent":1083.530061},{"period":"2019-11-01","rent":1078.05978},{"period":"2019-12-01","rent":1064.791854},{"period":"2020-01-01","rent":1063.940641},{"period":"2020-02-01","rent":1064.36058},{"period":"2020-03-01","rent":1100.334186},{"period":"2020-04-01","rent":1098.984315},{"period":"2020-05-01","rent":1103.061188},{"period":"2020-06-01","rent":1104.331431},{"period":"2020-07-01","rent":1100.383417},{"period":"2020-08-01","rent":1104.727701},{"period":"2020-09-01","rent":1113.571993},{"period":"2020-10-01","rent":1130.94036},{"period":"2020-11-01","rent":1134.954988},{"period":"2020-12-01","rent":1146.531556},{"period":"2021-01-01","rent":1151.870305},{"period":"2021-02-01","rent":1164.114699},{"period":"2021-03-01","rent":1161.187277},{"period":"2021-04-01","rent":1171.746975},{"period":"2021-05-01","rent":1183.074159},{"period":"2021-06-01","rent":1208.591056},{"period":"2021-07-01","rent":1224.889284},{"period":"2021-08-01","rent":1255.972758},{"period":"2021-09-01","rent":1258.498595},{"period":"2021-10-01","rent":1270.015393},{"period":"2021-11-01","rent":1262.962989},{"period":"2021-12-01","rent":1266.599992},{"period":"2022-01-01","rent":1274.317871},{"period":"2022-02-01","rent":1300.527754},{"period":"2022-03-01","rent":1324.853829},{"period":"2022-04-01","rent":1338.774841},{"period":"2022-05-01","rent":1347.076304},{"period":"2022-06-01","rent":1358.819973},{"period":"2022-07-01","rent":1371.942942},{"period":"2022-08-01","rent":1363.906667},{"period":"2022-09-01","rent":1374.060434},{"period":"2022-10-01","rent":1382.911408},{"period":"2022-11-01","rent":1408.697342},{"period":"2022-12-01","rent":1422.815537},{"period":"2023-01-01","rent":1425.412818},{"period":"2023-02-01","rent":1418.405471},{"period":"2023-03-01","rent":1414.990503},{"period":"2023-04-01","rent":1420.04112},{"period":"2023-05-01","rent":1432.337771},{"period":"2023-06-01","rent":1429.810531},{"period":"2023-07-01","rent":1433.422637},{"period":"2023-08-01","rent":1438.336214},{"period":"2023-09-01","rent":1446.40012},{"period":"2023-10-01","rent":1448.458177},{"period":"2023-11-01","rent":1451.165465},{"period":"2023-12-01","rent":1454.009979},{"period":"2024-01-01","rent":1453.255207},{"period":"2024-02-01","rent":1449.944735},{"period":"2024-03-01","rent":1467.310661},{"period":"2024-04-01","rent":1494.469683},{"period":"2024-05-01","rent":1509.838374},{"period":"2024-06-01","rent":1516.5508},{"period":"2024-07-01","rent":1529.2274},{"period":"2024-08-01","rent":1552.604398},{"period":"2024-09-01","rent":1567.041388},{"period":"2024-10-01","rent":1554.62851},{"period":"2024-11-01","rent":1558.726072},{"period":"2024-12-01","rent":1560.631972},{"period":"2025-01-01","rent":1602.871653},{"period":"2025-02-01","rent":1606.072769},{"period":"2025-03-01","rent":1604.26042},{"period":"2025-04-01","rent":1585.491093},{"period":"2025-05-01","rent":1594.875582},{"period":"2025-06-01","rent":1600.831406},{"period":"2025-07-01","rent":1602.800813},{"period":"2025-08-01","rent":1600.146963},{"period":"2025-09-01","rent":1599.986922},{"period":"2025-10-01","rent":1623.613056},{"period":"2025-11-01","rent":1630.995625},{"period":"2025-12-01","rent":1642.193033},{"period":"2026-01-01","rent":1625.647199},{"period":"2026-02-01","rent":1642.603634},{"period":"2026-03-01","rent":1652.02501},{"period":"2026-04-01","rent":1668.420189},{"period":"2026-05-01","rent":1668.206381},{"period":"2026-06-01","rent":1678.842912}],"historySummary":{"pointCount":104,"firstPeriod":"2017-11-01","latestPeriod":"2026-06-01","coverageMonths":104,"coverageRatio":1,"changes":{"1":{"years":1,"startPeriod":"2025-06-01","endPeriod":"2026-06-01","startRent":1600.831406,"endRent":1678.842912,"change":0.04873186876994584,"cagr":0.04873186876994584},"3":{"years":3,"startPeriod":"2023-06-01","endPeriod":"2026-06-01","startRent":1429.810531,"endRent":1678.842912,"change":0.17417159518739056,"cagr":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