{"zip":"29609","city":"Greenville","state":"SC","county":"Greenville County","countySlug":"greenville-county-sc","metro":"Greenville-Anderson, SC","metroSlug":"greenville-sc","citySlug":"greenville-sc","rentPeriod":"2026-06","acsPeriod":"ACS 2024 5-year","directRent":1545,"rentYoy":0.0123,"bedroomEstimates":[1346,1388,1545,1926,2332],"hudFmr":[1094,1128,1256,1566,1896],"ladderSource":"county","population":32292,"populationMoe":1931,"medianIncome":65342,"medianIncomeMoe":4135,"medianGrossRent":1130,"medianGrossRentMoe":43,"housingUnits":15434,"occupiedUnits":13878,"vacantUnits":1556,"renterOccupied":5241,"rentBurdenTotal":5241,"rentBurden30Plus":3024,"vacantForRent":475,"vacantForSale":248,"vacantSeasonal":45,"structureTotal":15434,"singleFamilyUnits":11387,"largeMultifamilyUnits":1209,"vacancyRate":0.10081637942205521,"renterShare":0.37764807609165585,"rentBurdenShare":0.5769891242129365,"requiredIncome":61800,"askingRentToIncome":0.28373787150684093,"askingVsAcsRent":1.3672566371681416,"askingVsHud2br":1.230095541401274,"cityRent":1560.9921439756588,"countyRent":1603,"metroRent":1570,"cityGrossRent":1312,"countyGrossRent":1262,"countyListings":2316,"countyListingDom":53,"countyPriceReducedShare":0.2232,"countyListingPeriod":"2026-06","metroMonthsSupply":3.8,"metroMedianDom":62,"metroPriceDrops":0.31,"metroResalePeriod":"2026-05-01","apartmentVacancy":0.0694077794050156,"apartmentTimeOnMarket":null,"zipResalePeriodBegin":"2026-04-01","zipResalePeriodEnd":"2026-06-30","zipResaleUpdated":"2026-07-03","zipHomesSold":129,"zipSalePrice":464895,"zipSalePriceYoy":0.0939,"zipMedianDom":58,"zipActiveListings":336,"zipActiveListingsYoy":0.3005,"zipInventory":188,"zipInventoryYoy":0.4041,"zipPendingSales":148,"zipMonthsSupply":4.4,"zipSaleToList":0.9835,"zipSoldAboveList":0.1762,"zipOffMarketTwoWeeks":0.3922,"generatedAt":"2026-08-12 17:36:49.32856+00","summaryHtml":"<p>At its core, 29609 has a split affordability reading. In June 2026, the ZIP's Zillow ZORI is $1,545 per month, 1.2% above the same month one year earlier. Applying that index to a 30% rent share produces $61,800 in required annual income, versus matched-ZCTA median household income of $65,342, or a 28.4% asking-rent-to-income screen. Yet the ACS reports 57.7% of occupied renter households spending 30% or more of income on rent. This screen is arithmetic, not advice or an applicant qualification rule, and the difference is not proof about a household or a unit. The 29609 label is both a Zillow ZIP market identifier and a Census ZCTA match; a ZCTA is a statistical area and is not identical to a USPS delivery ZIP.</p><p>The split begins with source scope, not a contradiction in one common rent measure. Zillow ZORI is a typical observed asking-rent index blended across rental types. The matched 2024 ACS ZCTA five-year survey instead shows median gross rent of $1,130 for occupied renter homes; it includes selected utilities, carries survey uncertainty, and the ZORI is 36.7% higher. HUD's FY2026 two-bedroom fair-market-rent standard is $1,256, and ZORI is 23.0% higher. HUD FMR/SAFMR is an administrative bedroom-specific standard, not asking rent. Thus ACS describes surveyed occupied renters, HUD sets a standard, and ZORI reflects asking-rent observations; gaps among them do not create a lease comp or identify a tenant payment.</p><p>Current rent sits slightly below every supplied wider rent context, but those contexts remain outside the ZIP measurement. For broader context only, Greenville city has a citywide rent figure of $1,561, Greenville County has a countywide figure of $1,603, and the Greenville-Anderson, SC metro has a metro-wide figure of $1,570. Those named city, county, and metro values should not be substituted for this ZIP, nor should they be mixed with the ZCTA survey measures. The proximity of the wider rent readings to ZORI offers a scale check, but it does not reveal the rental-type mix, utilities, lease terms, or availability within the ZIP. The relevant current measure remains the ZIP-level asking-rent index.</p><p>The history establishes why one current snapshot needs restraint. Same-month annualized ZORI growth was 3.6% across three years and 6.0% across five years, compared with the slower current one-year rise. Recent direction therefore breaks from, rather than confirms, the faster longer-run path; that is a backward-looking cooling measurement, not a forecast or investment recommendation. The history has 100% coverage, with 62 monthly observations and 61 consecutive returns. Monthly changes annualize to 3.3% variability, so a current rent reading merits measured confidence rather than false precision. Separately, the maximum peak-to-trough drawdown was a 2.0% decline. Transparent national discovery ranks are 1,358 for momentum, 2,091 for stability, and 1,866 for balance among history-eligible ZIPs; lower ranks are higher, and none is a valuation.</p><p>Bedroom figures are best treated as a modelled translation, not a set of measured bedroom rents. Scaling the ZIP ZORI through the local HUD ladder produces modelled monthly estimates of $1,346 for a studio, $1,388 for one bedroom, $1,545 for two bedrooms, $1,926 for three bedrooms, and $2,332 for four bedrooms. The ordering captures the supplied local standard's bedroom spacing while anchoring the level to ZORI. It does not document executed leases, advertised availability, unit condition, utilities, concessions, or the mix of homes behind any bedroom category. In particular, the two-bedroom estimate matching the index should not be interpreted as a measured two-bedroom ZIP rent. The ladder is a comparability tool only.</p><p>Housing-stock evidence provides an aggregate backdrop without identifying live availability. In the matched ZCTA, ACS estimates 15,434 housing units, of which 1,556 are vacant, for a 10.1% vacancy rate; the renter-occupied share is 37.8%. The vacancy total is separated into vacant-for-rent, vacant-for-sale, seasonal, and other statuses, so it is neither a contemporaneous leasing count nor proof that a particular unit is vacant. This survey-based stock picture also cannot show lease turnover, concessions, application activity, or home condition. It is useful alongside the renter-burden result because it describes the same statistical area, but it should remain distinct from the ZIP ZORI's observed asking-rent universe and from direct resale listings.</p><p>For-sale evidence forms another scope-specific tension: rent growth has cooled, while the direct rolling-three-month 29609 resale observation shows a median sold price of $464,895, up 9.4% year over year. It recorded 129 homes sold and 58 median days on market, with 188 homes of inventory and 4.4 months of supply. The average sale-to-list ratio was 98.4%; 17.6% of sales closed above list, and 39.2% went off market within two weeks. These are ZIP resale observations, not rental transactions or property economics. The annualized ZORI divided by median sold price is 3.99%, only a cross-source screening ratio, not a cap rate, net return, expected return, or property yield. Faster resale-price change alongside slower rent growth challenges any simple reading of the rent or income screens, while the marketing and list signals show that price change alone is not a complete liquidity description.</p><p>The decision limits are as important as the comparisons. Zillow, ACS, HUD, and Redfin each use different populations, definitions, and timing, and the ZCTA match does not make their records interchangeable or turn geographic aggregates into a unit-level fact. A property-level review needs the actual advertised rent for the relevant bedroom count, lease start and term, included and separately billed utilities, concessions, unit condition, and whether the address uses the relevant delivery ZIP. It also needs the specific sale date, list history, and transaction characteristics before comparing a resale observation with an asking-rent index. No measure here forecasts rent, resale price, vacancy, household burden, or transaction outcomes. The unresolved question is whether a specific unit's documented lease terms and physical attributes align with these broad, separately scoped signals.</p>","findings":[{"body":"June 2026 ZORI is $1,545, up 1.2% from the same month a year earlier. That pace is below the 3.6% and 6.0% annualized same-month changes over three and five years. Complete history coverage supports the measurement, but variability and drawdown show that the index is a market snapshot, not a forecast.","title":"Cooling interrupts the prior rent path"},{"body":"The ACS ZCTA median gross rent and HUD fair-market-rent ladder answer different questions from Zillow ZORI. ACS reflects occupied renter homes and selected utilities over a five-year survey period; HUD is an administrative bedroom standard. The studio through four-bedroom figures are modelled by scaling ZORI with the local HUD ladder, never observed bedroom rents or lease comps.","title":"Rent comparisons require separate source universes"},{"body":"The arithmetic screen places the index below the matched ZCTA median-income threshold at a 30% share of income, yet a majority of ACS renter households are burdened at that threshold or more. This is a distribution and source-scope tension, not proof about affordability for a particular applicant, unit, or lease.","title":"Median-income arithmetic conflicts with renter burden"},{"body":"ZIP resale data show a positive sold-price change even as rent growth cools. The rolling resale observation also records sales volume, marketing time, inventory, supply, and list-price signals, all within the for-sale universe. Annualized ZORI divided by median sold price is a cross-source screening ratio only; it does not measure a property's operating economics or return.","title":"Resale price movement differs from rental momentum"}],"risks":["Because ZORI blends rental types and is an index of observed asking rents, it may not match a specific home's bedroom count, condition, utility treatment, concessions, timing, or executed lease amount.","ACS results are ZCTA-level five-year survey estimates, not current delivery-ZIP records. Their margins of error, population differences, and utility-inclusive gross-rent definition constrain comparisons with a current asking-rent index.","The bedroom ladder uses a HUD administrative standard to scale ZORI. It is modelled rather than measured, and it cannot establish advertised availability, tenant payments, household qualification, or market rent for a particular unit.","Redfin measures direct ZIP resale activity over a rolling period, not rental transactions. Sale prices, supply, and sale-to-list statistics should not be converted into cap rates, yields, net returns, or forecasts."],"qa":[{"a":"At June 2026, the $1,545 Zillow ZORI is a ZIP-level typical observed asking-rent index blended across rental types. It gives a current market-level benchmark, not a lease quote. It cannot identify a home's included utilities, concessions, physical condition, bedroom configuration, or the rent ultimately paid by a tenant.","q":"What does the current Zillow reading measure in 29609?"},{"a":"ACS median gross rent is a five-year survey measure for occupied renter homes and includes selected utilities, whereas HUD fair-market rent is an administrative bedroom-specific standard. Zillow ZORI is a current typical observed asking-rent index blended across rental types. Their numerical gaps reflect different scopes and definitions and cannot produce a unit-level rental comp.","q":"What does the gap between ZORI, ACS, and HUD mean?"},{"a":"The $61,800 amount is the annual income obtained by applying the $1,545 monthly ZORI to a 30% rent-to-income calculation. It is not advice or an applicant qualification rule. The contrasting ACS burden share describes surveyed renter households in the ZCTA and cannot determine whether any particular household or unit is affordable.","q":"How should the 30% figures be read?"},{"a":"The Redfin information is a direct rolling-three-month ZIP for-sale observation, including sold prices, sales, marketing time, inventory, supply, and sale-to-list signals. It does not report rental transactions. Dividing annualized ZORI by median sold price creates a cross-source screen only, not operating income, expenses, a cap rate, or an expected return.","q":"What does the Redfin resale evidence add?"}],"sources":[{"key":"apartment_list_time_on_market","name":"Apartment List Time on Market — listing liquidity","release":"Apartment List 2026-07","pulledAt":"2026-08-08","url":"https://www.apartmentlist.com/research/category/data-rent-estimates"},{"key":"apartment_list_vacancy","name":"Apartment List Vacancy Index — rental vacancy","release":"Apartment List 2026-07","pulledAt":"2026-08-08","url":"https://www.apartmentlist.com/research/apartment-list-vacancy-index-methodology"},{"key":"census_zcta_facts","name":"Census ACS five-year — ZCTA housing and income","release":"ACS 2024 5-year ZCTA","pulledAt":"2026-08-08","url":"https://api.census.gov/data/2024/acs/acs5.html"},{"key":"hud_zip","name":"HUD USPS crosswalk and Small Area FMRs — ZIP rent fallback","release":"ZIP-CBSA 2025Q4 + SAFMR FY2026","pulledAt":"2026-07-26","url":"https://www.huduser.gov/portal/datasets/usps_crosswalk.html"},{"key":"realtor_county","name":"Realtor.com Economic Research — county listing inventory","release":"county inventory 2026-06","pulledAt":"2026-07-28","url":"https://www.realtor.com/research/data/"},{"key":"redfin","name":"Redfin Data Center — inventory, days on market, and price cuts","release":"metro tracker through 2026-05-01","pulledAt":"2026-07-26","url":"https://www.redfin.com/news/data-center/"},{"key":"redfin_zip","name":"Redfin Data Center — ZIP resale activity and supply","release":"ZIP rolling 3 months through 2026-06-30; updated 2026-07-03","pulledAt":"2026-08-12","url":"https://www.redfin.com/news/data-center/"},{"key":"zillow_county","name":"Zillow ZHVI and ZORI — county values and rents","release":"county ZHVI/ZORI 2026-06","pulledAt":"2026-07-26","url":"https://www.zillow.com/research/data/"},{"key":"zillow_zori","name":"Zillow ZORI — metro market rents","release":"Metro_zori_uc_sfrcondomfr_sm_sa_month.csv","pulledAt":"2026-07-26","url":"https://www.zillow.com/research/data/"},{"key":"zillow_zori_city","name":"Zillow ZORI — city market rents","release":"zillow_zori_city.csv","pulledAt":"2026-07-29","url":"https://www.zillow.com/research/data/"},{"key":"zillow_zori_zip","name":"Zillow ZORI — ZIP market rents","release":"ZORI ZIP 2026-06","pulledAt":"2026-08-08","url":"https://www.zillow.com/research/data/"}],"history":[{"period":"2021-05-01","rent":1139.284885},{"period":"2021-06-01","rent":1156.073179},{"period":"2021-07-01","rent":1168.73876},{"period":"2021-08-01","rent":1166.261919},{"period":"2021-09-01","rent":1171.467174},{"period":"2021-10-01","rent":1186.95168},{"period":"2021-11-01","rent":1199.839105},{"period":"2021-12-01","rent":1208.886592},{"period":"2022-01-01","rent":1217.075528},{"period":"2022-02-01","rent":1239.777391},{"period":"2022-03-01","rent":1267.154563},{"period":"2022-04-01","rent":1264.582522},{"period":"2022-05-01","rent":1275.594054},{"period":"2022-06-01","rent":1258.525781},{"period":"2022-07-01","rent":1290.662971},{"period":"2022-08-01","rent":1303.158324},{"period":"2022-09-01","rent":1318.357007},{"period":"2022-10-01","rent":1330.753977},{"period":"2022-11-01","rent":1338.286596},{"period":"2022-12-01","rent":1352.352902},{"period":"2023-01-01","rent":1359.226381},{"period":"2023-02-01","rent":1369.925219},{"period":"2023-03-01","rent":1379.982531},{"period":"2023-04-01","rent":1375.375602},{"period":"2023-05-01","rent":1367.788302},{"period":"2023-06-01","rent":1391.439313},{"period":"2023-07-01","rent":1407.358262},{"period":"2023-08-01","rent":1418.78274},{"period":"2023-09-01","rent":1412.067858},{"period":"2023-10-01","rent":1390.70279},{"period":"2023-11-01","rent":1413.170263},{"period":"2023-12-01","rent":1419.084494},{"period":"2024-01-01","rent":1439.123466},{"period":"2024-02-01","rent":1420.254267},{"period":"2024-03-01","rent":1417.332527},{"period":"2024-04-01","rent":1435.293904},{"period":"2024-05-01","rent":1466.878176},{"period":"2024-06-01","rent":1469.55904},{"period":"2024-07-01","rent":1462.326348},{"period":"2024-08-01","rent":1452.156438},{"period":"2024-09-01","rent":1461.610004},{"period":"2024-10-01","rent":1499.600747},{"period":"2024-11-01","rent":1504.425114},{"period":"2024-12-01","rent":1530.227686},{"period":"2025-01-01","rent":1521.33566},{"period":"2025-02-01","rent":1545.328874},{"period":"2025-03-01","rent":1531.603285},{"period":"2025-04-01","rent":1538.725235},{"period":"2025-05-01","rent":1534.539721},{"period":"2025-06-01","rent":1526.532906},{"period":"2025-07-01","rent":1529.445992},{"period":"2025-08-01","rent":1541.932098},{"period":"2025-09-01","rent":1546.952205},{"period":"2025-10-01","rent":1536.78092},{"period":"2025-11-01","rent":1531.450941},{"period":"2025-12-01","rent":1517.007364},{"period":"2026-01-01","rent":1522.980916},{"period":"2026-02-01","rent":1521.878977},{"period":"2026-03-01","rent":1540.837588},{"period":"2026-04-01","rent":1537.504583},{"period":"2026-05-01","rent":1535.904415},{"period":"2026-06-01","rent":1545.331746}],"historySummary":{"pointCount":62,"firstPeriod":"2021-05-01","latestPeriod":"2026-06-01","coverageMonths":62,"coverageRatio":1,"changes":{"1":{"years":1,"startPeriod":"2025-06-01","endPeriod":"2026-06-01","startRent":1526.532906,"endRent":1545.331746,"change":0.012314729624308685,"cagr":0.012314729624308685},"3":{"years":3,"startPeriod":"2023-06-01","endPeriod":"2026-06-01","startRent":1391.439313,"endRent":1545.331746,"change":0.11059945738359334,"cagr":0.035585161532418974},"5":{"years":5,"startPeriod":"2021-06-01","endPeriod":"2026-06-01","startRent":1156.073179,"endRent":1545.331746,"change":0.33670754937564396,"cagr":0.05975940670012325}},"maxDrawdown":-0.019791578518921105,"annualizedVolatility":0.03343742522699276,"consecutiveReturnCount":61}}