{"zip":"30253","city":"McDonough","state":"GA","county":"Henry County","countySlug":"henry-county-ga","metro":"Atlanta-Sandy Springs-Alpharetta, GA","metroSlug":"atlanta-ga","citySlug":"mcdonough-ga","rentPeriod":"2026-06","acsPeriod":"ACS 2024 5-year","directRent":1802,"rentYoy":-0.0087,"bedroomEstimates":[1573,1643,1802,2160,2579],"hudFmr":[1580,1650,1810,2170,2590],"ladderSource":"safmr","population":64779,"populationMoe":3153,"medianIncome":81892,"medianIncomeMoe":3481,"medianGrossRent":1794,"medianGrossRentMoe":58,"housingUnits":23981,"occupiedUnits":22583,"vacantUnits":1398,"renterOccupied":7810,"rentBurdenTotal":7810,"rentBurden30Plus":4841,"vacantForRent":622,"vacantForSale":169,"vacantSeasonal":64,"structureTotal":23981,"singleFamilyUnits":18381,"largeMultifamilyUnits":1481,"vacancyRate":0.05829615111963638,"renterShare":0.345835362883585,"rentBurdenShare":0.6198463508322664,"requiredIncome":72080,"askingRentToIncome":0.2640550969569677,"askingVsAcsRent":1.004459308807135,"askingVsHud2br":0.9955801104972376,"cityRent":1846.705815018315,"countyRent":1855,"metroRent":1854,"cityGrossRent":1792,"countyGrossRent":1674,"countyListings":1275,"countyListingDom":58,"countyPriceReducedShare":0.2083,"countyListingPeriod":"2026-06","metroMonthsSupply":3.7,"metroMedianDom":43,"metroPriceDrops":0.3258,"metroResalePeriod":"2026-05-01","apartmentVacancy":0.0754117087888614,"apartmentTimeOnMarket":32.3,"zipResalePeriodBegin":"2026-04-01","zipResalePeriodEnd":"2026-06-30","zipResaleUpdated":"2026-07-03","zipHomesSold":234,"zipSalePrice":334924,"zipSalePriceYoy":0.0119,"zipMedianDom":68,"zipActiveListings":729,"zipActiveListingsYoy":-0.0097,"zipInventory":367,"zipInventoryYoy":-0.1166,"zipPendingSales":255,"zipMonthsSupply":4.7,"zipSaleToList":0.9873,"zipSoldAboveList":0.1405,"zipOffMarketTwoWeeks":0.1371,"generatedAt":"2026-08-15 09:20:59.305359+00","summaryHtml":"<p>Resale and rent point in different near-term directions in this ZIP. Zillow’s June 2026 ZORI is $1,802, down 0.9% from the same month a year earlier; it is a typical observed asking-rent index blended across rental types. In the separate Redfin direct rolling-three-month ZIP resale observation, the median sold price was $334,924, up 1.2% year over year. It logged 234 homes sold, 68 median days on market, 367 homes of inventory, and 4.7 months of supply. Sellers averaged 98.7% of list price, while 14.1% of sales closed above list. That resale evidence covers for-sale transactions, not rentals, and the price gain alongside rent cooling is a tension rather than a common market verdict. Annualized ZORI divided by median sold price is 6.46%, a cross-source screening ratio only, not a cap rate, net return, expected return, or property yield.</p><p>The five-digit label 30253 is both Zillow’s ZIP market identifier and a Census ZCTA match. A ZCTA is a statistical area, not identical to a USPS delivery ZIP, so the geographic labels align for this packet without becoming interchangeable address boundaries. The ACS 2024 five-year survey reports a $1,794 median gross rent for occupied renter homes, and that measure includes selected utilities. It is therefore not the same observation as an asking-rent index, despite sitting numerically close to the June ZORI. HUD’s two-bedroom standard is $1,810; HUD FMR/SAFMR is an administrative, bedroom-specific standard rather than asking rent. The numerical closeness of the three series helps orient a reader, but their distinct sampled homes, timing, utility treatment, and program purpose prevent one from validating the others.</p><p>Bedroom figures should be read as a scaling exercise, not as listings evidence. Using the local HUD ladder to scale ZIP ZORI produces modelled monthly estimates of $1,573 for a studio, $1,643 for one bedroom, $1,802 for two bedrooms, $2,160 for three bedrooms, and $2,579 for four bedrooms. These are modelled estimates, never measured bedroom rents; the calculation transfers the local HUD relative ladder onto the all-types Zillow index. The HUD ladder remains an administrative standard rather than an observed asking-rent series. A particular property may differ in lease terms, utilities, condition, property type, fees, and timing, none of which this scaling establishes.</p><p>Household arithmetic presents another tension. ACS median household income is $81,892; applying a 30% screen to the monthly ZORI produces $72,080 of annual income and an asking-rent-to-income ratio of 26.4%. That screen is arithmetic only: it is neither advice nor an applicant qualification rule, and it does not price any specific lease. Yet the same ACS reports 4,841 of 7,810 renter households, or 62.0%, paying at least 30% of income toward gross rent. Burden concerns occupied renter homes and gross rent with selected utilities, whereas the screen uses a current asking-rent index and area median income. The contrast calls for caution, not a claim that any given available unit is burdensome or affordable.</p><p>Physical composition and vacancy describe the matched ZCTA’s stock, not the availability of a particular home. Of 23,981 housing units, 18,381 are single-family and 1,481 are in large multifamily structures, showing that the measured stock is weighted toward the former. Renters make up 34.6% of occupied homes, while the overall vacancy rate is 5.8%. These stock and vacancy measures provide a backdrop for renter choices, but they cannot establish a unit’s vacancy, landlord behavior, lease readiness, or attainable rent. In particular, an area vacancy rate does not prove that a specific listing is vacant, competitively priced, or available on a desired move-in date.</p><p>Backward-looking ZORI history explains the cooling label more clearly than a single release. Exact same-month annualized change was -0.9% over one year and -0.2% over three years, after a positive 2.3% annualized five-year path. Recent direction therefore breaks from the longer expansion rather than confirms it. Monthly-return variability annualized to 2.46%, indicating limited month-to-month movement in this record but still limiting confidence in treating one current index value as a property quote. Separately, the maximum drawdown was 3.36%, documenting a prior decline from peak. Coverage reached 99.3%; transparent national discovery ranks among history-eligible ZIPs were 2,582 for momentum, 618 for stability, and 2,029 for balanced. These are backward-looking measurements and discovery tools, not forecasts, investment recommendations, or quality grades.</p><p>Broader comparisons are only context, and they should remain in their named geographies. The City of McDonough context rent is about $1,847, the Henry County context rent is $1,855, and the Atlanta-Sandy Springs-Alpharetta, GA metro context rent is $1,854; all are wider-scope values rather than ZIP rental comps. Each is above the ZIP’s current index, so the ZIP cooling signal occurs below those three contextual rent readings. The city, county, and metro have broader geographic coverage than this ZIP, making none a substitute for its ZORI, ZCTA survey, HUD ladder, or Redfin resale record. Their value is comparative orientation, not evidence that a given ZIP property will list, lease, or sell at an area-wide figure.</p><p>The data set cannot resolve individual-property economics. Before relying on a current snapshot, verify the actual advertised rent and date, bedroom count, lease term, which utilities are paid, concessions, deposits and recurring fees, occupancy status, and whether the address falls in the relevant delivery geography rather than merely the ZCTA. For a purchase-related comparison, check property type, condition, list and sale history, taxes, insurance, maintenance, financing terms, and whether a Redfin sale is genuinely comparable. Confirm any HUD standard used by the model for the address and bedroom count. These concrete checks are necessary because the rent index, survey, administrative standard, and rolling resale evidence answer different questions and do not substitute for a lease, listing, or property record.</p>","findings":[{"body":"The current rent and resale signals diverge. Zillow’s asking-rent index fell 0.9% year over year, while Redfin’s direct resale median price rose 1.2%. Resale also showed lengthy marketing and below-list average execution, so the price increase does not erase the slower transaction signals. This is a cross-universe tension: sales describe for-sale transactions and ZORI describes asking rents, not the same assets or contracts.","title":"Cooling asking rent contrasts with firmer resale pricing"},{"body":"ZORI, ACS gross rent, and HUD standards happened to be numerically close in this packet, but each has a different universe. ZORI blends observed asking rents across rental types. ACS reflects occupied renter homes over a five-year survey period and includes selected utilities. HUD is a bedroom-specific administrative benchmark. The alignment is useful orientation, not proof that an advertised unit, lease payment, or program limit will match.","title":"Numerical alignment does not create source equivalence"},{"body":"Median household income clears the arithmetic income screen tied to the ZIP index, yet a substantial ACS share of renter households reports gross-rent burden at or above the threshold. Those results can coexist because they use a ZIP-level current asking index and survey-based household outcomes, respectively. The evidence supports careful interpretation of area-level pressure; it cannot identify an individual household’s income, rent, utility bill, or qualification outcome.","title":"Income screen and renter burden point to different questions"},{"body":"Recent exact same-month changes are negative over short and middle horizons after a positive longer path. Low measured monthly variability and a limited historical drawdown make the history less erratic than a volatile series, but they do not make the present index a property-specific quote. The national ranks are transparent discovery positions among eligible ZIP histories, not ratings of investment quality or future performance.","title":"History records cooling without providing a forecast"}],"risks":["The Zillow index is an all-types typical asking-rent measure, so unit mix changes, listing composition, concessions, utilities, and lease terms can make a particular asking price differ materially from the index.","ACS describes a matched statistical ZCTA and occupied renter homes over a multi-year period; its gross-rent and burden readings cannot establish the current rent, vacancy, or financial stress of one delivery-ZIP address.","Bedroom values are modelled from a HUD relative ladder rather than measured rents. Any mismatch in bedroom count, utility package, property type, or HUD geography can alter their relevance to an actual listing.","Redfin’s resale indicators are rolling ZIP for-sale observations, while the annualized rent-to-price figure mixes sources. Neither establishes operating expenses, financing, taxes, insurance, maintenance, or an investment outcome."],"qa":[{"a":"Numerical proximity is not equivalence. ZORI is a current asking-rent index blending rental types, ACS is a five-year survey of occupied renter homes and includes selected utilities, and HUD serves an administrative bedroom-specific purpose. Different timing, unit populations, utility treatment, and collection methods mean the values can be near one another without measuring the same rent.","q":"Why can the current asking-rent index sit close to ACS median gross rent without being the same measure?"},{"a":"The negative short- and medium-horizon exact same-month annualized changes show current cooling relative to prior levels, while the positive five-year change retains a longer expansion in the record. The recent slope therefore breaks from that longer path. Variability, drawdown, coverage, and ranks describe past index behavior only; they do not forecast rents, resale prices, or returns.","q":"What does the rent history say about the current cooling signal?"},{"a":"No. The studio-through-four-bedroom figures are modelled monthly estimates created by applying the local HUD bedroom ladder to the ZIP-wide ZORI. They are not direct observations of listings, executed leases, or achieved rents. Their purpose is a consistent scaling reference, subject to differences in utilities, condition, property type, timing, fees, and lease terms.","q":"Are the bedroom figures observed rents for available apartments or houses?"},{"a":"Start with the current advertised rent, bedroom count, property type, lease duration, concessions, deposits, fees, utility responsibility, and occupancy status. For a sale comparison, verify condition, list and sale history, comparable status, taxes, insurance, maintenance, financing terms, and address geography. Also confirm the relevant HUD standard. Those checks connect broad datasets to the actual unit without treating area evidence as a guarantee.","q":"Which property-level checks are needed before applying this ZIP evidence to a specific address?"}],"sources":[{"key":"apartment_list_time_on_market","name":"Apartment List Time on Market — listing liquidity","release":"Apartment List 2026-07","pulledAt":"2026-08-08","url":"https://www.apartmentlist.com/research/category/data-rent-estimates"},{"key":"apartment_list_vacancy","name":"Apartment List Vacancy Index — rental vacancy","release":"Apartment List 2026-07","pulledAt":"2026-08-08","url":"https://www.apartmentlist.com/research/apartment-list-vacancy-index-methodology"},{"key":"census_zcta_facts","name":"Census ACS five-year — ZCTA housing and income","release":"ACS 2024 5-year ZCTA","pulledAt":"2026-08-08","url":"https://api.census.gov/data/2024/acs/acs5.html"},{"key":"hud_zip","name":"HUD USPS crosswalk and Small Area FMRs — ZIP rent fallback","release":"ZIP-CBSA 2025Q4 + SAFMR FY2026","pulledAt":"2026-07-26","url":"https://www.huduser.gov/portal/datasets/usps_crosswalk.html"},{"key":"realtor_county","name":"Realtor.com Economic Research — county listing inventory","release":"county inventory 2026-06","pulledAt":"2026-07-28","url":"https://www.realtor.com/research/data/"},{"key":"redfin","name":"Redfin Data Center — inventory, days on market, and price cuts","release":"metro tracker through 2026-05-01","pulledAt":"2026-07-26","url":"https://www.redfin.com/news/data-center/"},{"key":"redfin_zip","name":"Redfin Data Center — ZIP resale activity and supply","release":"ZIP rolling 3 months through 2026-06-30; updated 2026-07-03","pulledAt":"2026-08-12","url":"https://www.redfin.com/news/data-center/"},{"key":"zillow_county","name":"Zillow ZHVI and ZORI — county values and rents","release":"county ZHVI/ZORI 2026-06","pulledAt":"2026-07-26","url":"https://www.zillow.com/research/data/"},{"key":"zillow_zori","name":"Zillow ZORI — metro market rents","release":"Metro_zori_uc_sfrcondomfr_sm_sa_month.csv","pulledAt":"2026-07-26","url":"https://www.zillow.com/research/data/"},{"key":"zillow_zori_city","name":"Zillow ZORI — city market rents","release":"zillow_zori_city.csv","pulledAt":"2026-07-29","url":"https://www.zillow.com/research/data/"},{"key":"zillow_zori_zip","name":"Zillow ZORI — ZIP market rents","release":"ZORI ZIP 2026-06","pulledAt":"2026-08-08","url":"https://www.zillow.com/research/data/"}],"history":[{"period":"2015-01-01","rent":991.13688},{"period":"2015-02-01","rent":991.100371},{"period":"2015-03-01","rent":993.96157},{"period":"2015-04-01","rent":997.021797},{"period":"2015-05-01","rent":995.929704},{"period":"2015-06-01","rent":1005.988127},{"period":"2015-07-01","rent":1012.178079},{"period":"2015-08-01","rent":1016.776471},{"period":"2015-09-01","rent":1018.062622},{"period":"2015-10-01","rent":1020.353946},{"period":"2015-11-01","rent":1022.892482},{"period":"2015-12-01","rent":1024.233316},{"period":"2016-01-01","rent":1035.559993},{"period":"2016-02-01","rent":1044.524443},{"period":"2016-03-01","rent":1045.823031},{"period":"2016-04-01","rent":1050.03619},{"period":"2016-05-01","rent":1051.821298},{"period":"2016-06-01","rent":1055.958187},{"period":"2016-07-01","rent":1050.845633},{"period":"2016-08-01","rent":1056.739111},{"period":"2016-09-01","rent":1065.141014},{"period":"2016-10-01","rent":1076.899253},{"period":"2016-11-01","rent":1078.304461},{"period":"2016-12-01","rent":1081.171119},{"period":"2017-01-01","rent":1080.005219},{"period":"2017-02-01","rent":1086.538726},{"period":"2017-03-01","rent":1095.790862},{"period":"2017-04-01","rent":1095.125572},{"period":"2017-05-01","rent":1100.696626},{"period":"2017-06-01","rent":1095.844753},{"period":"2017-07-01","rent":1110.162074},{"period":"2017-08-01","rent":1117.944688},{"period":"2017-09-01","rent":1126.768188},{"period":"2017-10-01","rent":1118.40884},{"period":"2017-11-01","rent":1126.150074},{"period":"2017-12-01","rent":1137.913381},{"period":"2018-01-01","rent":1149.311224},{"period":"2018-02-01","rent":1153.337632},{"period":"2018-03-01","rent":1154.173562},{"period":"2018-04-01","rent":1157.679447},{"period":"2018-05-01","rent":1163.259036},{"period":"2018-06-01","rent":1175.00588},{"period":"2018-07-01","rent":1191.431518},{"period":"2018-08-01","rent":1191.434217},{"period":"2018-09-01","rent":1188.998757},{"period":"2018-10-01","rent":1192.45678},{"period":"2018-11-01","rent":1200.163689},{"period":"2018-12-01","rent":1209.690335},{"period":"2019-01-01","rent":1217.737913},{"period":"2019-02-01","rent":1220.214295},{"period":"2019-03-01","rent":1228.410579},{"period":"2019-04-01","rent":1239.005804},{"period":"2019-05-01","rent":1245.291516},{"period":"2019-06-01","rent":1251.112846},{"period":"2019-07-01","rent":1245.338427},{"period":"2019-08-01","rent":1253.576988},{"period":"2019-09-01","rent":1262.687627},{"period":"2019-10-01","rent":1275.233208},{"period":"2019-11-01","rent":1278.230579},{"period":"2019-12-01","rent":1277.30946},{"period":"2020-01-01","rent":1278.23494},{"period":"2020-02-01","rent":1285.546164},{"period":"2020-03-01","rent":1296.64819},{"period":"2020-04-01","rent":1306.094734},{"period":"2020-05-01","rent":1317.93686},{"period":"2020-06-01","rent":1328.322481},{"period":"2020-07-01","rent":1338.798176},{"period":"2020-08-01","rent":1364.234615},{"period":"2020-09-01","rent":1385.668524},{"period":"2020-10-01","rent":1413.515998},{"period":"2020-11-01","rent":1431.748999},{"period":"2021-01-01","rent":1521.339922},{"period":"2021-02-01","rent":1552.575184},{"period":"2021-03-01","rent":1537.762751},{"period":"2021-04-01","rent":1545.945043},{"period":"2021-05-01","rent":1571.665434},{"period":"2021-06-01","rent":1609.589325},{"period":"2021-07-01","rent":1639.096324},{"period":"2021-08-01","rent":1657.493202},{"period":"2021-09-01","rent":1681.923845},{"period":"2021-10-01","rent":1692.071799},{"period":"2021-11-01","rent":1688.117362},{"period":"2021-12-01","rent":1648.400176},{"period":"2022-01-01","rent":1652.254614},{"period":"2022-02-01","rent":1666.279246},{"period":"2022-03-01","rent":1715.716758},{"period":"2022-04-01","rent":1729.863646},{"period":"2022-05-01","rent":1729.517306},{"period":"2022-06-01","rent":1724.067598},{"period":"2022-07-01","rent":1749.895703},{"period":"2022-08-01","rent":1768.072398},{"period":"2022-09-01","rent":1784.286141},{"period":"2022-10-01","rent":1791.507211},{"period":"2022-11-01","rent":1809.022474},{"period":"2022-12-01","rent":1828.093468},{"period":"2023-01-01","rent":1825.534148},{"period":"2023-02-01","rent":1831.617298},{"period":"2023-03-01","rent":1814.229985},{"period":"2023-04-01","rent":1813.693953},{"period":"2023-05-01","rent":1807.128653},{"period":"2023-06-01","rent":1810.08172},{"period":"2023-07-01","rent":1790.700274},{"period":"2023-08-01","rent":1788.088705},{"period":"2023-09-01","rent":1774.280835},{"period":"2023-10-01","rent":1773.40021},{"period":"2023-11-01","rent":1770.082302},{"period":"2023-12-01","rent":1791.912157},{"period":"2024-01-01","rent":1800.479303},{"period":"2024-02-01","rent":1803.065641},{"period":"2024-03-01","rent":1798.88652},{"period":"2024-04-01","rent":1804.403521},{"period":"2024-05-01","rent":1806.906228},{"period":"2024-06-01","rent":1805.273066},{"period":"2024-07-01","rent":1804.92368},{"period":"2024-08-01","r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