At June 2026, Zillow’s ZIP-level ZORI for 30350 is $1,504, up 2.0% from the same month a year earlier. This is a typical observed asking-rent index blended across rental types, rather than a quoted asking price for every available home. It does not distinguish a particular bedroom, building, or utility arrangement. The label 30350 serves both as Zillow’s ZIP market identifier and as the matching Census ZCTA. A ZCTA is a statistical area assembled for Census reporting, and it is not identical to a USPS delivery ZIP. That matched label makes the result a useful area-level current asking-rent signal, but not evidence of the rent, utility package, condition, availability, or lease terms of a particular property.
The supplied accelerating history label rests on exact same-month annualized changes: the 1-year result is +2.0%, the 3-year result is -1.2%, and the 5-year result is +2.2%. The recent advance therefore breaks from the negative medium-term path while confirming the positive longer comparison; it does not resolve how the index will move next. Annualized monthly-return variability is 3.3%, and maximum drawdown is -7.1%, so a single current reading deserves less confidence than the full path. Coverage is complete. Transparent national discovery ranks among history-eligible ZIPs are 1,979 for momentum, 2,081 for stability, and 2,391 for balanced performance, where lower is higher. The rank fields are discovery tools, not national percentile claims. These are backward-looking measurements, not forecasts, investment recommendations, or a grade for a property.
ACS 2024 five-year evidence answers a different question. For occupied renter homes in the matching ZCTA, median gross rent is $1,709; it includes selected utilities and carries survey sampling uncertainty. ZORI is 88.0% of that survey median, but the comparison is not a discount calculation. ZORI is an asking-rent index, whereas ACS is a retrospective household survey measure of rent actually reported by occupants. Its five-year pooling, occupied-home population, utility treatment, and statistical-area geography differ from Zillow’s index. The ACS value also applies only to renters already occupying homes, not a current search set. Neither figure establishes a current concession, a tenant’s all-in payment, or the terms available at any particular listing.
HUD FMR/SAFMR for FY2026 is a bedroom-specific administrative standard, not asking rent. Its local ladder is $1,960 for a studio, $2,050 for one bedroom, $2,250 for two bedrooms, $2,700 for three bedrooms, and $3,220 for four bedrooms. Scaling ZIP ZORI by each HUD level relative to the two-bedroom HUD level yields modelled monthly estimates of $1,310, $1,370, $1,504, $1,805, and $2,152, respectively, from studio through four bedrooms. This preserves the supplied local HUD relationship while anchoring the level to ZORI. These are modelled estimates, never measured bedroom rents; the packet does not provide an observed ZIP asking-rent sample separately for each bedroom size.
Income arithmetic and the burden statistic do not answer identical questions. Applying a 30% share of gross income to the current ZIP ZORI produces a required annual income of $60,160. Against the ZCTA’s $88,118 median household income, the annualized asking-rent-to-income comparison is 20.5%. That household median is not renter-only income and cannot represent an individual applicant. Separately, ACS reports that 48.3% of renter households are at or above the burden threshold. The burden figure describes renter households in the survey universe, not a median or an eligibility outcome. The required-income screen is arithmetic, not advice, an applicant qualification rule, or proof that any household can pay a particular rent.
Household composition and classified vacancy provide another tension. The ZCTA has 19,255 housing units, and renter-occupied homes make up 54.1% of occupied units. The reported stock includes 7,508 single-family units and 2,825 large-multifamily units, showing that neither category alone describes the area’s reported structure inventory. The vacancy rate is 7.0%, with 796 units classified vacant for rent. These are ACS area-level survey counts and classifications over the survey period, not a live inventory feed. A vacant-for-rent classification cannot prove that a specific home is currently available, priced near ZORI, or affordable to a particular household.
Broader same-universe context places the ZIP below each comparison: in Zillow asking-rent-index terms, Sandy Springs city is $1,706, Fulton County is $1,907, and the Atlanta-Sandy Springs-Alpharetta metro is $1,854; all are wider geographies rather than substitutes for the ZIP reading. They provide scale, not property-level comparables. The bounded evidence here cannot determine a building’s location match, advertised rent, bedroom configuration, utilities, concessions, condition, lease length, fees, or real-time availability. A property-level comparison should verify those listing details and confirm which geography and rent definition is being used. Does the advertised unit’s effective rent and bedroom description actually match the comparison being made?
","findings":[{"body":"The latest Zillow reading is a ZIP-level, blended asking-rent index rather than a property quote. Its one-year gain contrasts with the negative three-year annualized history, while the five-year annualized history remains positive. The latest direction consequently breaks from the medium-term path but confirms the longer positive comparison. This is historical description, not a rent forecast or an investment conclusion.","title":"Recent direction interrupts the medium-term path"},{"body":"ACS median gross rent describes occupied renter households in the matched ZCTA over a five-year survey window and includes selected utilities. ZORI is a typical observed asking-rent index blended across rental types. HUD is a separate bedroom-specific administrative standard. Those distinct universes can legitimately differ, so their gap should not be interpreted as a landlord concession, a utility charge, or a property-level pricing result.","title":"The rent measures serve distinct populations and uses"},{"body":"Bedroom figures are calculated by scaling ZIP ZORI according to the local HUD FMR/SAFMR ladder. They preserve the ladder’s relative bedroom relationships, but they are modelled monthly estimates rather than collected listings or measured bedroom rents. A studio, one-bedroom, and larger unit can differ materially in furnishing, utilities, condition, terms, and location details that this mechanical construction does not observe.","title":"Bedroom outputs are scaled estimates, not observations"},{"body":"The ZCTA’s renter share, vacancy measure, and burden share are area-level ACS survey statistics. They help frame the renter household base and classified vacancies, but they do not establish availability, affordability, or payment burden for a particular apartment. The required-income calculation is simply annual rent divided by the stated threshold; it is neither an underwriting test nor a statement about who can qualify.","title":"Area-level burden and vacancy do not describe a specific unit"}],"risks":["ZORI composition risk: the index blends rental types and summarizes area observations. A unit with different utilities, furnishing, concessions, lease duration, condition, or bedroom count can reasonably diverge from the ZIP figure.","Historical-direction risk: positive recent movement follows a negative medium-term comparison, and drawdown plus return variability show that prior index changes were not uniform. Neither history statistic supplies a forecast, renewal expectation, or investment outcome.","Survey-scope risk: ACS uses a five-year matched-ZCTA survey of occupied renter homes and has sampling uncertainty. Its gross-rent and burden results should not be substituted for current advertised rents, individual household finances, or a property-specific utility bill.","Availability risk: units classified vacant for rent are area-level survey classifications, not confirmations that any currently listed unit is open, priced at the index, rentable under stated terms, or suitable for a given household."],"qa":[{"a":"ZORI summarizes typical observed asking rents at the ZIP market level and is blended across rental types. ACS reports median gross rent among occupied renter homes in the matched ZCTA over a five-year survey period and includes selected utilities. Different populations, timing, geographic construction, and rent definitions mean a difference is interpretable only as a source-universe difference.","q":"Why can ZORI and ACS median gross rent differ in 30350?"},{"a":"The calculation takes ZIP ZORI and multiplies it by each local HUD studio-through-four-bedroom standard divided by the local two-bedroom HUD standard. This preserves HUD’s bedroom ratios while anchoring the level to ZORI. Because neither ZORI nor HUD provides observed ZIP bedroom asking rents in this packet, the output is explicitly a modelled estimate, not a measured market rent.","q":"How were the bedroom estimates constructed?"},{"a":"The screen annualizes the supplied monthly ZIP ZORI and divides it by thirty percent, yielding the reported income figure. It is a transparent arithmetic comparison. It does not incorporate an applicant’s debts, assets, household composition, credit, subsidies, lease requirements, or a property owner’s criteria; therefore it is not financial advice, underwriting, or a qualification rule.","q":"What does the required-income screen mean?"},{"a":"Complete history coverage means the displayed trend statistics were calculated without a reported coverage gap, but it does not remove index, composition, or geographic limits. The negative medium-term change, positive recent and longer-term changes, volatility, and drawdown make one current value a useful snapshot rather than a standalone conclusion. Confirm listing details before comparing a property to any area measure.","q":"How much confidence belongs in the current rent snapshot?"}],"sources":[{"key":"apartment_list_time_on_market","name":"Apartment List Time on Market — listing liquidity","release":"Apartment List 2026-07","pulledAt":"2026-08-08","url":"https://www.apartmentlist.com/research/category/data-rent-estimates"},{"key":"apartment_list_vacancy","name":"Apartment List Vacancy Index — rental vacancy","release":"Apartment List 2026-07","pulledAt":"2026-08-08","url":"https://www.apartmentlist.com/research/apartment-list-vacancy-index-methodology"},{"key":"census_zcta_facts","name":"Census ACS five-year — ZCTA housing and income","release":"ACS 2024 5-year ZCTA","pulledAt":"2026-08-08","url":"https://api.census.gov/data/2024/acs/acs5.html"},{"key":"hud_zip","name":"HUD USPS crosswalk and Small Area FMRs — ZIP rent fallback","release":"ZIP-CBSA 2025Q4 + SAFMR FY2026","pulledAt":"2026-07-26","url":"https://www.huduser.gov/portal/datasets/usps_crosswalk.html"},{"key":"realtor_county","name":"Realtor.com Economic Research — county listing inventory","release":"county inventory 2026-06","pulledAt":"2026-07-28","url":"https://www.realtor.com/research/data/"},{"key":"redfin","name":"Redfin Data Center — inventory, days on market, and price cuts","release":"metro tracker through 2026-05-01","pulledAt":"2026-07-26","url":"https://www.redfin.com/news/data-center/"},{"key":"redfin_zip","name":"Redfin Data Center — ZIP resale activity and supply","release":"ZIP rolling 3 months through 2026-06-30; updated 2026-07-03","pulledAt":"2026-08-12","url":"https://www.redfin.com/news/data-center/"},{"key":"zillow_county","name":"Zillow ZHVI and ZORI — county values and rents","release":"county ZHVI/ZORI 2026-06","pulledAt":"2026-07-26","url":"https://www.zillow.com/research/data/"},{"key":"zillow_zori","name":"Zillow ZORI — metro market rents","release":"Metro_zori_uc_sfrcondomfr_sm_sa_month.csv","pulledAt":"2026-07-26","url":"https://www.zillow.com/research/data/"},{"key":"zillow_zori_city","name":"Zillow ZORI — city market rents","release":"zillow_zori_city.csv","pulledAt":"2026-07-29","url":"https://www.zillow.com/research/data/"},{"key":"zillow_zori_zip","name":"Zillow ZORI — ZIP market rents","release":"ZORI ZIP 2026-06","pulledAt":"2026-08-08","url":"https://www.zillow.com/research/data/"}],"history":[{"period":"2018-02-01","rent":1095.197858},{"period":"2018-03-01","rent":1103.217499},{"period":"2018-04-01","rent":1098.929822},{"period":"2018-05-01","rent":1103.405527},{"period":"2018-06-01","rent":1105.689653},{"period":"2018-07-01","rent":1122.528054},{"period":"2018-08-01","rent":1131.748362},{"period":"2018-09-01","rent":1137.685698},{"period":"2018-10-01","rent":1142.558215},{"period":"2018-11-01","rent":1154.284251},{"period":"2018-12-01","rent":1154.755949},{"period":"2019-01-01","rent":1157.658873},{"period":"2019-02-01","rent":1164.20908},{"period":"2019-03-01","rent":1167.042783},{"period":"2019-04-01","rent":1179.120967},{"period":"2019-05-01","rent":1180.554982},{"period":"2019-06-01","rent":1191.218472},{"period":"2019-07-01","rent":1185.041},{"period":"2019-08-01","rent":1182.172909},{"period":"2019-09-01","rent":1184.167998},{"period":"2019-10-01","rent":1191.450075},{"period":"2019-11-01","rent":1196.385116},{"period":"2019-12-01","rent":1206.417736},{"period":"2020-01-01","rent":1215.387121},{"period":"2020-02-01","rent":1220.893781},{"period":"2020-03-01","rent":1216.634871},{"period":"2020-04-01","rent":1212.850639},{"period":"2020-05-01","rent":1212.185196},{"period":"2020-06-01","rent":1201.962351},{"period":"2020-07-01","rent":1201.620759},{"period":"2020-08-01","rent":1202.023992},{"period":"2020-09-01","rent":1207.86846},{"period":"2020-10-01","rent":1208.514828},{"period":"2020-11-01","rent":1214.199536},{"period":"2020-12-01","rent":1223.120968},{"period":"2021-01-01","rent":1243.601219},{"period":"2021-02-01","rent":1256.708194},{"period":"2021-03-01","rent":1266.433943},{"period":"2021-04-01","rent":1285.647831},{"period":"2021-05-01","rent":1308.053081},{"period":"2021-06-01","rent":1348.592771},{"period":"2021-07-01","rent":1383.224399},{"period":"2021-08-01","rent":1446.480563},{"period":"2021-09-01","rent":1487.743483},{"period":"2021-10-01","rent":1536.0301},{"period":"2021-11-01","rent":1539.232861},{"period":"2021-12-01","rent":1544.310787},{"period":"2022-01-01","rent":1538.699811},{"period":"2022-02-01","rent":1561.13774},{"period":"2022-03-01","rent":1564.019159},{"period":"2022-04-01","rent":1560.010951},{"period":"2022-05-01","rent":1556.671621},{"period":"2022-06-01","rent":1558.514328},{"period":"2022-07-01","rent":1560.095581},{"period":"2022-08-01","rent":1541.533036},{"period":"2022-09-01","rent":1540.782263},{"period":"2022-10-01","rent":1523.738274},{"period":"2022-11-01","rent":1527.937332},{"period":"2022-12-01","rent":1523.473613},{"period":"2023-01-01","rent":1548.053917},{"period":"2023-02-01","rent":1542.406181},{"period":"2023-03-01","rent":1564.456136},{"period":"2023-04-01","rent":1570.977215},{"period":"2023-05-01","rent":1581.043063},{"period":"2023-06-01","rent":1560.398169},{"period":"2023-07-01","rent":1554.764551},{"period":"2023-08-01","rent":1539.47121},{"period":"2023-09-01","rent":1528.115037},{"period":"2023-10-01","rent":1507.209086},{"period":"2023-11-01","rent":1498.651605},{"period":"2023-12-01","rent":1502.587335},{"period":"2024-01-01","rent":1496.839298},{"period":"2024-02-01","rent":1502.248799},{"period":"2024-03-01","rent":1490.286926},{"period":"2024-04-01","rent":1488.444544},{"period":"2024-05-01","rent":1484.266981},{"period":"2024-06-01","rent":1498.463811},{"period":"2024-07-01","rent":1505.979703},{"period":"2024-08-01","rent":1507.250752},{"period":"2024-09-01","rent":1504.874147},{"period":"2024-10-01","rent":1496.797606},{"period":"2024-11-01","rent":1502.7187},{"period":"2024-12-01","rent":1490.150913},{"period":"2025-01-01","rent":1495.977499},{"period":"2025-02-01","rent":1487.310625},{"period":"2025-03-01","rent":1495.760448},{"period":"2025-04-01","rent":1495.246741},{"period":"2025-05-01","rent":1490.039424},{"period":"2025-06-01","rent":1474.504651},{"period":"2025-07-01","rent":1468.253841},{"period":"2025-08-01","rent":1473.648775},{"period":"2025-09-01","rent":1477.52991},{"period":"2025-10-01","rent":1492.657113},{"period":"2025-11-01","rent":1489.326637},{"period":"2025-12-01","rent":1495.771928},{"period":"2026-01-01","rent":1488.36645},{"period":"2026-02-01","rent":1492.012932},{"period":"2026-03-01","rent":1486.931687},{"period":"2026-04-01","rent":1487.748306},{"period":"2026-05-01","rent":1493.337067},{"period":"2026-06-01","rent":1504.357018}],"historySummary":{"pointCount":101,"firstPeriod":"2018-02-01","latestPeriod":"2026-06-01","coverageMonths":101,"coverageRatio":1,"changes":{"1":{"years":1,"startPeriod":"2025-06-01","endPeriod":"2026-06-01","startRent":1474.504651,"endRent":1504.357018,"change":0.020245691988664882,"cagr":0.020245691988664882},"3":{"years":3,"startPeriod":"2023-06-01","endPeriod":"2026-06-01","startRent":1560.398169,"endRent":1504.357018,"change":-0.03591464801315092,"cagr":-0.012117797217257142},"5":{"years":5,"startPeriod":"2021-06-01","endPeriod":"2026-06-01","startRent":1348.592771,"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