{"zip":"85254","city":"Scottsdale","state":"AZ","county":"Maricopa County","countySlug":"maricopa-county-az","metro":"Phoenix-Mesa-Chandler, AZ","metroSlug":"phoenix-az","citySlug":"scottsdale-az","rentPeriod":"2026-06","acsPeriod":"ACS 2024 5-year","directRent":2608,"rentYoy":0.0446,"bedroomEstimates":[2062,2248,2608,3481,3852],"hudFmr":[1890,2060,2390,3190,3530],"ladderSource":"safmr","population":45558,"populationMoe":2242,"medianIncome":123203,"medianIncomeMoe":7756,"medianGrossRent":2156,"medianGrossRentMoe":77,"housingUnits":21914,"occupiedUnits":19533,"vacantUnits":2381,"renterOccupied":5462,"rentBurdenTotal":5462,"rentBurden30Plus":2581,"vacantForRent":350,"vacantForSale":181,"vacantSeasonal":1408,"structureTotal":21914,"singleFamilyUnits":15598,"largeMultifamilyUnits":3633,"vacancyRate":0.10865200328557087,"renterShare":0.2796293452106691,"rentBurdenShare":0.47253753203954596,"requiredIncome":104320,"askingRentToIncome":0.25401978847917667,"askingVsAcsRent":1.209647495361781,"askingVsHud2br":1.091213389121339,"cityRent":2173.308962316885,"countyRent":1729,"metroRent":1733,"cityGrossRent":2013,"countyGrossRent":1708,"countyListings":16056,"countyListingDom":64,"countyPriceReducedShare":0.2889,"countyListingPeriod":"2026-06","metroMonthsSupply":3.5,"metroMedianDom":61,"metroPriceDrops":0.3294,"metroResalePeriod":"2026-05-01","apartmentVacancy":0.0811990761068918,"apartmentTimeOnMarket":33.3,"zipResalePeriodBegin":"2026-04-01","zipResalePeriodEnd":"2026-06-30","zipResaleUpdated":"2026-07-03","zipHomesSold":257,"zipSalePrice":909544,"zipSalePriceYoy":-0.0167,"zipMedianDom":55,"zipActiveListings":617,"zipActiveListingsYoy":-0.0027,"zipInventory":300,"zipInventoryYoy":-0.1306,"zipPendingSales":267,"zipMonthsSupply":3.5,"zipSaleToList":0.9712,"zipSoldAboveList":0.0801,"zipOffMarketTwoWeeks":0.2506,"generatedAt":"2026-09-01 10:30:46.677184+00","summaryHtml":"<p>The central tension in 85254 is that its direct ZIP resale evidence looks more measured than its asking-rent history. Redfin’s direct rolling three-month ZIP for-sale observation reports a $909,544 median sold price, 1.7% below the prior year. It recorded 257 homes sold, a 55-day median marketing time, and 300 homes of inventory, alongside 3.5 months of supply. The average sale closed at 97.1% of list price, while 8.0% sold above list. These are resale-market liquidity and pricing signals, not rental transactions or rental comparables; they describe the for-sale universe rather than what a renter is being asked to pay.</p>\n<p>Zillow’s current ZIP-level ZORI is $2,608, a typical observed asking-rent index blended across rental types. The same-month 1-year change was 4.5%, compared with annualized same-month changes of 1.6% over 3 years and 4.3% over 5 years. Thus, the recent increase broadly aligns with the longer 5-year path but is materially stronger than the intermediate 3-year trend. History has complete 100% coverage. Its 4.2% annualized monthly-return variability means successive monthly rent-index changes have not been especially smooth, while the 5.0% maximum drawdown records a meaningful prior decline from an earlier peak. Those backward-looking measures reduce confidence in treating a single current rent snapshot as permanently representative. Transparent national discovery ranks among history-eligible ZIPs were 1,035 for momentum, 2,664 for stability, and 1,955 for the balanced measure, where lower ranks are higher; none is a forecast or investment recommendation.</p>\n<p>The five-digit 85254 label is both a Zillow ZIP market identifier and a matched Census ZCTA label. A ZCTA is a statistical area and is not identical to a USPS delivery ZIP. Scope differences are consequential: the matched Census ZCTA’s ACS median gross rent was $2,156 in its five-year survey of occupied renter homes, and that measure includes selected utilities. The current Zillow asking-rent index is therefore about 21% above ACS gross rent. HUD’s matching bedroom-specific FMR or SAFMR standard was $2,390, placing ZORI about 9.1% higher. HUD is an administrative standard rather than asking rent, so neither ACS nor HUD should be substituted for current advertised-rent evidence.</p>\n<p>The bedroom figures are modelled estimates, not measured bedroom rents. They scale the ZIP’s overall ZORI by the local HUD bedroom ladder: $2,062 for a studio, $2,248 for a one-bedroom, $2,608 for a two-bedroom, $3,481 for a three-bedroom, and $3,852 for a four-bedroom. This approach creates an internally consistent size ladder, but it does not observe listings, leases, condition, utilities, concessions, or unit availability by bedroom count. The model is most useful as a broad size-adjustment proxy. A specific home’s rent can differ from these estimates, and the HUD inputs remain administrative bedroom standards rather than a direct asking-rent survey.</p>\n<p>Income and burden data give a separate affordability screen rather than a rent forecast. The ZCTA median household income was $123,203. Applying a 30% of gross-income arithmetic screen to the $2,608 ZORI produces required annual income of $104,320, and the index equals 25.4% of that median income. This calculation is not advice, an applicant qualification rule, or proof that any household can afford a particular unit. ACS also reports that 47.3% of renter households paid at least 30% of income toward rent. Because that burden measure is a survey result for occupied renter homes, it cannot establish the burden level, utilities, rent, or eligibility for any individual property.</p>\n<p>The matched ZCTA contained 21,914 housing units and was predominantly single-family in its reported structure mix, with a smaller large-multifamily component. Renters occupied 28.0% of occupied homes, which makes owner occupancy the larger tenure group in this statistical area. The overall vacancy rate was 10.9%, including 350 units classified vacant for rent and 1,408 classified seasonal. Aggregate vacancy is not evidence that a given rental is vacant, competitively priced, or available on a particular date. The substantial seasonal category also means the total vacancy figure should not be read as a direct measure of immediately rentable supply.</p>\n<p>Broader asking-rent context points to a ZIP premium, though these are not substitutes for ZIP evidence: Scottsdale city-scope rent was $2,173, Maricopa County-scope rent was $1,729, and Phoenix-Mesa-Chandler metro-scope rent was $1,733. Against the ZIP resale median, annualized ZORI divided by median sold price is 3.4%. That is only a cross-source screening ratio, not a cap rate, net return, expected return, or property yield. Rising recent asking-rent history supports the existence of current rent strength, but the year-over-year resale-price decline, longer marketing time, and below-list closing signal challenge any mechanical assumption that rent momentum and resale pricing are moving in lockstep.</p>\n<p>These data are broad indicators with different timing, definitions, and universes. ZORI summarizes observed asking rents; ACS describes occupied renter households; HUD supplies administrative standards; and Redfin describes completed ZIP resale activity. Before applying the report to a property, check the actual address and delivery ZIP, bedroom count, unit type, current advertised terms, utility treatment, concessions, lease duration, and availability. For a resale comparison, inspect the actual closed-sale set, list-price history, condition, and whether the subject is comparable in type and size. The unresolved property-level question is whether the unit’s live asking terms and relevant sale comparables actually align with these ZIP-level proxies.</p>","findings":[{"body":"The current asking-rent index rose at a faster pace over the latest year than over the prior three-year interval, while remaining close to the five-year annualized path. Complete history coverage improves confidence that the record is observed rather than sparse, but elevated monthly variability and a prior drawdown argue against treating the current index as a fixed long-run rent level.","title":"Rent trend is positive but not uniformly stable"},{"body":"Zillow ZORI is a current typical observed asking-rent index, whereas ACS gross rent reflects occupied renter homes over a five-year survey period and includes selected utilities. HUD FMR or SAFMR is a bedroom-specific administrative standard. The ZIP asking-rent reading exceeds both benchmarks, but the comparison reflects different measurement universes rather than a contradiction.","title":"Current asking rent sits above survey and administrative benchmarks"},{"body":"The arithmetic income screen places the ZIP-level asking-rent index below the reported area median household income threshold when measured at thirty percent of gross income. At the same time, nearly half of surveyed renter households were rent burdened. The contrast shows why area median income cannot determine affordability, qualification, or burden for a specific renter or property.","title":"Affordability screen is mixed"},{"body":"The ZIP’s direct resale observation showed a lower median sold price than a year earlier, longer marketing time, supply in the market, and average closings below list price. Those signals remain confined to for-sale activity, but they create a useful tension with the recent asking-rent increase. The rent-to-price calculation is only a screening ratio and does not measure property economics.","title":"Resale evidence tempers the rent signal"}],"risks":["Zillow ZORI is a blended asking-rent index rather than a feed of comparable active listings, signed leases, utilities, concessions, or exact bedroom-level rents for the subject property.","ACS rent, income, tenure, burden, and vacancy statistics describe a matched ZCTA survey universe, which is statistical geography and may not match USPS delivery boundaries or current listing conditions.","The modelled bedroom ladder inherits the local HUD scaling relationship, so unusual layout, furnished status, condition, utility inclusion, or lease structure can cause a property’s rent to diverge materially.","Redfin resale data concern sold homes and listing-market liquidity, not rental transactions; a median sale price and cross-source screening ratio cannot establish value, financing costs, operating costs, or net economics."],"qa":[{"a":"They measure different universes. Zillow ZORI is a ZIP-level typical observed asking-rent index blended across rental types. ACS median gross rent is a five-year survey measure for occupied renter homes and includes selected utilities. HUD FMR or SAFMR is an administrative, bedroom-specific standard. Differences should not be interpreted as conflicting measurements of identical leases.","q":"Why do Zillow, ACS, and HUD report different rent levels?"},{"a":"No. The bedroom figures are modelled estimates created by scaling ZIP ZORI with the local HUD bedroom ladder. They are not measured bedroom rents and do not control for property condition, furnishings, utilities, lease terms, concessions, location within the ZIP, or whether a unit is currently available.","q":"Are the bedroom estimates actual observed rents for each unit size?"},{"a":"It is a simple arithmetic screen that converts the ZIP asking-rent index into annual gross income at a thirty-percent rent share. It is not tenant advice, a qualification policy, an affordability determination, or evidence that a particular household’s income, expenses, utility costs, or eligibility match the area-level calculation.","q":"What does the thirty-percent required-income figure mean?"},{"a":"Use it as a separate ZIP for-sale observation. Median sold price, time on market, supply, inventory, sales volume, and sale-to-list measures describe completed resale and listing conditions rather than rental transactions. Annualized ZORI divided by median sold price is only a cross-source screen; it does not provide a cap rate, yield, expected return, or net return.","q":"How should the resale information be used alongside the rental data?"}],"sources":[{"key":"apartment_list_time_on_market","name":"Apartment List Time on Market — listing liquidity","release":"Apartment List 2026-07","pulledAt":"2026-08-08","url":"https://www.apartmentlist.com/research/category/data-rent-estimates"},{"key":"apartment_list_vacancy","name":"Apartment List Vacancy Index — rental vacancy","release":"Apartment List 2026-07","pulledAt":"2026-08-08","url":"https://www.apartmentlist.com/research/apartment-list-vacancy-index-methodology"},{"key":"census_zcta_facts","name":"Census ACS five-year — ZCTA housing and income","release":"ACS 2024 5-year ZCTA","pulledAt":"2026-08-08","url":"https://api.census.gov/data/2024/acs/acs5.html"},{"key":"hud_zip","name":"HUD USPS crosswalk and Small Area FMRs — ZIP rent 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2026-06","pulledAt":"2026-07-26","url":"https://www.zillow.com/research/data/"},{"key":"zillow_zori","name":"Zillow ZORI — metro market rents","release":"Metro_zori_uc_sfrcondomfr_sm_sa_month.csv","pulledAt":"2026-07-26","url":"https://www.zillow.com/research/data/"},{"key":"zillow_zori_city","name":"Zillow ZORI — city market rents","release":"zillow_zori_city.csv","pulledAt":"2026-07-29","url":"https://www.zillow.com/research/data/"},{"key":"zillow_zori_zip","name":"Zillow ZORI — ZIP market rents","release":"ZORI ZIP 2026-06","pulledAt":"2026-08-08","url":"https://www.zillow.com/research/data/"}],"history":[{"period":"2015-01-01","rent":1210.444235},{"period":"2015-02-01","rent":1235.966769},{"period":"2015-03-01","rent":1246.308622},{"period":"2015-04-01","rent":1316.703166},{"period":"2015-05-01","rent":1329.458942},{"period":"2015-06-01","rent":1344.605878},{"period":"2015-07-01","rent":1306.601956},{"period":"2015-08-01","rent":1320.038202},{"period":"2015-09-01","rent":1296.181988},{"period":"2015-10-01","rent":1284.302417},{"period":"2015-11-01","rent":1285.260828},{"period":"2015-12-01","rent":1325.922565},{"period":"2016-01-01","rent":1350.371481},{"period":"2016-02-01","rent":1347.919321},{"period":"2016-03-01","rent":1349.182623},{"period":"2016-04-01","rent":1334.585309},{"period":"2016-05-01","rent":1338.532456},{"period":"2016-06-01","rent":1342.612545},{"period":"2016-07-01","rent":1361.638073},{"period":"2016-08-01","rent":1368.604357},{"period":"2016-09-01","rent":1375.830286},{"period":"2016-10-01","rent":1373.54511},{"period":"2016-11-01","rent":1381.025869},{"period":"2016-12-01","rent":1377.42407},{"period":"2017-01-01","rent":1385.25206},{"period":"2017-02-01","rent":1401.711552},{"period":"2017-03-01","rent":1418.32083},{"period":"2017-04-01","rent":1434.926053},{"period":"2017-05-01","rent":1438.962645},{"period":"2017-06-01","rent":1448.591229},{"period":"2017-07-01","rent":1465.92782},{"period":"2017-08-01","rent":1468.581257},{"period":"2017-09-01","rent":1522.476454},{"period":"2017-10-01","rent":1581.945468},{"period":"2017-11-01","rent":1607.440326},{"period":"2017-12-01","rent":1560.317838},{"period":"2018-01-01","rent":1527.653423},{"period":"2018-02-01","rent":1526.320283},{"period":"2018-03-01","rent":1540.105661},{"period":"2018-04-01","rent":1533.049833},{"period":"2018-05-01","rent":1544.62363},{"period":"2018-06-01","rent":1555.49837},{"period":"2018-07-01","rent":1575.511073},{"period":"2018-08-01","rent":1601.828539},{"period":"2018-09-01","rent":1609.237319},{"period":"2018-10-01","rent":1595.166241},{"period":"2018-11-01","rent":1605.272983},{"period":"2018-12-01","rent":1648.798791},{"period":"2019-01-01","rent":1682.453037},{"period":"2019-02-01","rent":1682.142163},{"period":"2019-03-01","rent":1687.345838},{"period":"2019-04-01","rent":1711.075587},{"period":"2019-05-01","rent":1724.161062},{"period":"2019-06-01","rent":1734.800017},{"period":"2019-07-01","rent":1732.067305},{"period":"2019-08-01","rent":1734.254119},{"period":"2019-09-01","rent":1725.965324},{"period":"2019-10-01","rent":1735.558469},{"period":"2019-11-01","rent":1741.372003},{"period":"2019-12-01","rent":1757.786172},{"period":"2020-01-01","rent":1773.596509},{"period":"2020-02-01","rent":1798.946657},{"period":"2020-03-01","rent":1799.435234},{"period":"2020-04-01","rent":1800.502847},{"period":"2020-05-01","rent":1814.799581},{"period":"2020-06-01","rent":1825.916694},{"period":"2020-07-01","rent":1825.115574},{"period":"2020-08-01","rent":1819.802932},{"period":"2020-09-01","rent":1832.071393},{"period":"2020-10-01","rent":1862.199445},{"period":"2020-11-01","rent":1889.156314},{"period":"2020-12-01","rent":1897.588664},{"period":"2021-01-01","rent":1907.201692},{"period":"2021-02-01","rent":1943.751696},{"period":"2021-03-01","rent":2000.570336},{"period":"2021-04-01","rent":2031.56405},{"period":"2021-05-01","rent":2057.715998},{"period":"2021-06-01","rent":2112.399002},{"period":"2021-07-01","rent":2198.8787},{"period":"2021-08-01","rent":2271.36514},{"period":"2021-09-01","rent":2317.243498},{"period":"2021-10-01","rent":2336.24722},{"period":"2021-11-01","rent":2378.026753},{"period":"2021-12-01","rent":2424.347855},{"period":"2022-01-01","rent":2475.455751},{"period":"2022-02-01","rent":2493.786311},{"period":"2022-03-01","rent":2491.816071},{"period":"2022-04-01","rent":2506.725782},{"period":"2022-05-01","rent":2508.880908},{"period":"2022-06-01","rent":2495.137197},{"period":"2022-07-01","rent":2458.629127},{"period":"2022-08-01","rent":2461.468597},{"period":"2022-09-01","rent":2455.049377},{"period":"2022-10-01","rent":2484.866056},{"period":"2022-11-01","rent":2470.043103},{"period":"2022-12-01","rent":2485.761544},{"period":"2023-01-01","rent":2459.163334},{"period":"2023-02-01","rent":2468.361955},{"period":"2023-03-01","rent":2483.073068},{"period":"2023-04-01","rent":2484.52231},{"period":"2023-05-01","rent":2486.377274},{"period":"2023-06-01","rent":2484.547898},{"period":"2023-07-01","rent":2503.048856},{"period":"2023-08-01","rent":2490.144229},{"period":"2023-09-01","rent":2484.656097},{"period":"2023-10-01","rent":2467.428264},{"period":"2023-11-01","rent":2460.654947},{"period":"2023-12-01","rent":2445.995487},{"period":"2024-01-01","rent":2446.483601},{"period":"2024-02-01","rent":2454.626289},{"period":"2024-03-01","rent":2443.504021},{"period":"2024-04-01","rent":2448.51156},{"period":"2024-05-01","rent":2452.670634},{"period":"2024-06-01","rent":2463.898069},{"period":"2024-07-0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