Counties / Wisconsin / Ashland County

Ashland County, WI

FIPS 55003 · population 16,080 · outside every metro area

$184k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$184k
▼ 5.5% year over year
Zillow ZHVI · direct
ACS median gross rent
$721
occupied-unit survey; not current asking rent
Census ACS · surveyed
Gross yield
n/a
gross yield cannot be computed without measured market rent
requires both measured price and measured rent
HUD 2-bed standard
$973
the Section 8 payment standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

The annual signals disagree
FHFA five-year cumulative+61.1%not annualized · through 2025
0%ZILLOW ZHVI2026-06−5.5%FHFA HPI2025+6.4%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$170k
Surveyed gross rent$721
Rent burden 30%+37.0%
Median year built1972
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
27.7%vacant
9,445estimated housing units
Occupied tenure26.6% renter
owner 73.4%renter 26.6%
Structure mix78.5% single-family
Single-family 78.5%20+ units 1.9%Mobile home 6.4%Other 13.2%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs7,860▼ 1.0% from the prior annual release
Covered establishments629annual average reporting locations
Average weekly wage$1,028▲ 6.7% from the prior annual release
Largest private supersectorEducation and health services25.7% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS−1.0%WEEKLY WAGE+6.7%Education and health services25.7%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Ashland County’s decision tension is a lower current Zillow value reading against positive, differently measured FHFA appreciation. Buyers able to verify current closed-sale pricing and property-level rents should investigate; those needing immediately demonstrable income support should be cautious. Zillow’s 2026-06 county median home value is $184,025, down 5.49% year over year. Separately, FHFA’s 2025 repeat-transaction HPI increased 6.38% annually and 61.14% over its supplied five-year interval. These are different vintages and methods, so they cannot be merged into one appreciation rate.

02Housing economics

HUD’s two-bedroom FMR of $973 per month is a payment standard, not measured asking rent. Since market rent is not published, gross yield cannot be computed and must not be inferred from FMR. The effective property-tax rate is 1.42%, and median annual tax is $2,413; those county measures identify carrying-cost exposure but do not establish the tax on a specific parcel.

03Demand & competition

Realtor.com’s 57.81% pending-to-active ratio is MLS listing-market flow, not closed-sale demand; it should be checked alongside the supplied active-listing, marketing-time, and reduction measures before judging liquidity or seller concessions. Net migration was 15 tax-return households, and incoming movers’ average AGI exceeded outgoing movers’ by $1,407, a small positive signal rather than proof of durable household demand. Investors accounted for 24 of 169 purchases, or 14.20%, indicating a measurable competing buyer segment. QCEW annual covered employment at county workplaces fell as covered-worker wages rose; Education and health services is the largest disclosed private supersector, not the whole economy.

04Risk & next checks

Inland flood is the dominant stated hazard, while modeled climate loss equals 0.07% of building value annually; that combination requires parcel flood-zone, elevation, claims-history, and insurance-quote review rather than a county average. Published evidence lacks market asking rent, vacancy, lease terms, operating costs, recent closed-sale comparables, and property-specific taxes. Those gaps prevent a gross-yield calculation, a reliable income-and-expense screen, and confirmation that the conflicting price indicators apply to a target asset.

Cities & communities

Where people live within Ashland County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Ashland city*7.9KMellen city681Butternut village465Birch Hill CDP313New Odanah CDP275Glidden CDP215Marengo CDP149Bayfront CDP135
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

13 Census places

Population
  1. 01
    Ashland cityIncorporated place · spans 2 counties
    7,902
  2. 02
    Mellen cityIncorporated place
    681
  3. 03
    Butternut villageIncorporated place
    465
  4. 04
    Birch Hill CDPCensus-designated place
    313
  5. 05
    New Odanah CDPCensus-designated place
    275
  6. 06
    Glidden CDPCensus-designated place
    215
  7. 07
    Marengo CDPCensus-designated place
    149
  8. 08
    Bayfront CDPCensus-designated place
    135
  9. 09
    Diaperville CDPCensus-designated place
    109
  10. 10
    Jolmaville CDPCensus-designated place
    104
  11. 11
    Odanah CDPCensus-designated place
    60
  12. 12
    Clam Lake CDPCensus-designated place
    53
Show 1 more places
  1. 13
    Franks Field CDPCensus-designated place
    49

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.069% of building value expected lost per year

Effective property tax1.42%

$2,413 median annual bill

02
DemandIRS SOI household flows
Net migration+15

429 in · 414 out

Arriving vs leaving income+$1,407

$53,748 arriving · $52,341 leaving

03
CompetitionHMDA financed purchases
Purchases by investors14.2%

24 of 169 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings64▼ 8.6% year over year
Median days on market45▲ 2.3% year over year
Listings price-reduced16.0%seller-concession signal
Median listing pricen/a▲ 24.8% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

No rent index is published for this county.Zillow’s county rent series does not cover every county, and estimating one from a neighbouring county would be a guess wearing a number’s clothes. Everything above is measured here; no wider market is mapped for it either.
Bear case

What can break the county thesis

  1. The current Zillow decline could represent a continuing local repricing despite the older positive FHFA index.
  2. Actual market rents, vacancy, and operating costs could fail to support carrying costs.
  3. Parcel flood exposure, insurance costs, or the tax bill could be materially worse than county indicators.
Underwriting questions

Before pricing a property

Is a gross yield available from the supplied record?

No. Market asking rent is not published, and HUD FMR cannot be used as market rent.

What does the QCEW employment measure represent?

Annual average covered jobs located at workplaces in Ashland County, not resident employment or unemployment.

Which private supersector is the largest disclosed by employment?

Education and health services.