01
Return measures · 9 minute guide
Read guide Gross yield, cap rate and cash-on-cash return are not substitutes
Which return measure belongs at each stage of a rental-property decision?
RentMarker Guides
Use the evidence without pretending it says more.
These guides explain where a rental-market measure belongs in the decision process, what it leaves out, and which evidence should come next.
- Published guides
- 3
- Universal winners
- 0
Start with the question
Three guides for three different decision errors
A short library by design. Each article connects its explanation to current RentMarker evidence and a concrete next step.
02
Rent evidence · 10 minute guide
Read guide Zillow ZORI, HUD FMR and ACS rent answer different questions
Which public rent measure should you use for market screening, program context or resident reality?
03
Decision workflow · 11 minute guide
Read guide How to compare rental markets without inventing one universal winner
How do you move from two market profiles to a defensible shortlist?
A reading contract
Definition first. Trade-off second. Property last.
- 01Name the measure
Geography, unit coverage and period determine what a number can support.
- 02Keep counter-signals visible
A promising measure does not erase supply, labor, migration or risk.
- 03Move to a real deal
Market evidence narrows the search; property income and costs decide the underwriting.