Counties / Wisconsin / Clark County

Clark County, WI

FIPS 55019 · population 34,739 · outside every metro area

$222k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$222k
▲ 10.9% year over year
Zillow ZHVI · direct
Median asking rent
$798
n/a year over year
Zillow ZORI · direct
Gross yield
4.3%
annual rent ÷ price, before costs
derived: rent × 12 ÷ price ✓
HUD 2-bed standard
$973
market rent is 0.82x the standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

Both annual signals move in the same direction
FHFA five-year cumulative+60.0%not annualized · through 2025
0%ZILLOW ZHVI2026-06+10.9%FHFA HPI2025+4.4%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$173k
Surveyed gross rent$823
Rent burden 30%+30.5%
Median year built1972
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
14.2%vacant
14,961estimated housing units
Occupied tenure21.5% renter
owner 78.5%renter 21.5%
Structure mix84.0% single-family
Single-family 84.0%20+ units 1.6%Mobile home 6.6%Other 7.8%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs11,446▲ 0.6% from the prior annual release
Covered establishments966annual average reporting locations
Average weekly wage$1,030▲ 6.8% from the prior annual release
Largest private supersectorManufacturing38.3% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS+0.6%WEEKLY WAGE+6.8%Manufacturing38.3%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Clark County’s tension is measurable pre-cost rental income against a carrying-cost, flood, and demand-validation burden. It merits investigation by operators able to underwrite property-specific expenses and flood exposure; buyers relying on appreciation, HUD limits, or thin county averages should be cautious. The record supports screening, not a conclusion on a particular asset.

02Housing economics

The county’s Zillow median home value was $222,327, while published median asking market rent was $798 per month, producing a reported 4.31% gross yield before costs. That rent is 82% of the $973 HUD two-bedroom FMR, which is a payment standard rather than an asking-rent estimate. A 1.45% effective property-tax rate compounds the need for an expense review. Zillow showed 10.94% year-over-year growth at 2026-06; FHFA’s repeat-transaction HPI, not a home value, rose 4.36% in annual 2025 and 60% over five years. These are distinct methods and vintages, so they cannot be merged into one appreciation rate.

03Demand & competition

County QCEW reports annual average covered jobs at county workplaces, up 0.59% year over year. Manufacturing, the largest disclosed private supersector, accounts for 38.26% of private covered employment; this is sector concentration, not a description of the whole economy or resident employment. Tax-return household migration was net negative 69, although movers arriving had average income $913 above movers leaving. Investors accounted for 31 of 304 purchase mortgages, or 10.2%, indicating a defined but not dominant buyer cohort. Neither migration nor mortgage shares identifies tenant demand, and none establishes buyer demand without published MLS listing evidence.

04Risk & next checks

Inland flood is the dominant hazard, and modeled expected annual building-value loss equals 0.11%; it is a modeled ratio, not a dollar loss or a property-specific insurance quote. The supplied Realtor.com inventory period lacks median listing price, active listings, days on market, and price-reduction figures, preventing a view of visible supply, seller concessions, or marketing time. Missing vacancy, operating expenses, insurance terms, repair needs, lease/rent comparables, and closed-sale comparables prevent net-yield and exit-liquidity underwriting. Next checks are parcel flood exposure, insurance availability, tax bills, rent roll, and sale comps.

Cities & communities

Where people live within Clark County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Stanley city*3.8KNeillsville city2.2KAbbotsford city*2KColby city*1.9KThorp city1.6KLoyal city1.4KGreenwood city1.1KOwen city920
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

15 Census places

Population
  1. 01
    Stanley cityIncorporated place · spans 2 counties
    3,760
  2. 02
    Neillsville cityIncorporated place
    2,230
  3. 03
    Abbotsford cityIncorporated place · spans 2 counties
    2,024
  4. 04
    Colby cityIncorporated place · spans 2 counties
    1,907
  5. 05
    Thorp cityIncorporated place
    1,590
  6. 06
    Loyal cityIncorporated place
    1,363
  7. 07
    Greenwood cityIncorporated place
    1,100
  8. 08
    Owen cityIncorporated place
    920
  9. 09
    Dorchester villageIncorporated place · spans 2 counties
    879
  10. 10
    Withee villageIncorporated place
    520
  11. 11
    Curtiss villageIncorporated place
    442
  12. 12
    Unity villageIncorporated place · spans 2 counties
    378
Show 3 more places
  1. 13
    Granton villageIncorporated place
    345
  2. 14
    Chili CDPCensus-designated place
    306
  3. 15
    Humbird CDPCensus-designated place
    300

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.108% of building value expected lost per year

Effective property tax1.45%

$2,505 median annual bill

02
DemandIRS SOI household flows
Net migration-69

684 in · 753 out

Arriving vs leaving income+$913

$50,254 arriving · $49,341 leaving

03
CompetitionHMDA financed purchases
Purchases by investors10.2%

31 of 304 mortgages

investorother financed
Bear case

What can break the county thesis

  1. Flood exposure, insurance pricing, or coverage exclusions may be materially worse for a specific parcel than the county model indicates.
  2. Vacancy, repairs, insurance, and other operating costs may reduce the reported pre-cost gross yield substantially.
  3. Net tax-return outmigration and unavailable MLS market measures may correspond with weaker tenant depth or exit liquidity than county aggregates suggest.
Underwriting questions

Before pricing a property

What does the reported rent measure?

It is published as median asking market rent; it is separate from HUD Fair Market Rent, which is a payment standard.

What does FHFA HPI measure here?

It is a repeat-transaction appreciation index, not a dollar home value or a directly comparable Zillow price-growth series.

Does QCEW describe resident employment or unemployment?

No. It reports annual covered jobs at workplaces in the county and does not measure resident employment or unemployment.