Counties / Wisconsin / Florence County

Florence County, WI

FIPS 55037 · population 4,646 · outside every metro area

$201k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$201k
▲ 6.3% year over year
Zillow ZHVI · direct
ACS median gross rent
$750
occupied-unit survey; not current asking rent
Census ACS · surveyed
Gross yield
n/a
gross yield cannot be computed without measured market rent
requires both measured price and measured rent
HUD 2-bed standard
$1,007
the Section 8 payment standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

Both annual signals move in the same direction
FHFA five-year cumulative+52.9%not annualized · through 2025
0%ZILLOW ZHVI2026-06+6.3%FHFA HPI2025+3.5%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$173k
Surveyed gross rent$750
Rent burden 30%+34.2%
Median year built1979
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
52.6%vacant
4,638estimated housing units
Occupied tenure9.2% renter
owner 90.8%renter 9.2%
Structure mix87.2% single-family
Single-family 87.2%20+ units 1.3%Mobile home 9.2%Other 2.3%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs954▼ 1.9% from the prior annual release
Covered establishments138annual average reporting locations
Average weekly wage$716▲ 2.6% from the prior annual release
Largest private supersectorTrade, transportation, and utilities23.9% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS−1.9%WEEKLY WAGE+2.6%Trade, transportation, and utilities23.9%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Florence County presents an appreciation-versus-underwriting-evidence tension: a buyer considering a $200,544 Zillow county median home value should investigate cash flow and local demand before relying on price momentum. The Zillow county observation for 2026-06 reports 6.33% year-over-year growth. Separately, FHFA’s 2025 annual repeat-transaction HPI rose 3.51%, while its five-year cumulative change was 52.87%. Those methods and vintages are not one comparable growth series; they show positive direction, not a unified valuation conclusion. Cash-flow buyers and purchasers dependent on local employment warrant particular caution.

02Housing economics

Market rent is not published, so gross yield cannot be computed. HUD’s two-bedroom FMR is $1,007 per month, but it is a payment standard rather than an asking-rent estimate and cannot substitute for market rent. Carrying costs also require parcel review: the effective property-tax rate is 1.21% and median annual tax is $2,096, neither of which establishes a specific property’s bill. Modeled expected annual climate loss is 0.08% of building value, with inland flood the dominant hazard; this county-level measure does not identify parcel exposure, insurability, or prior losses.

03Demand & competition

Demand evidence is mixed rather than confirmed. Net migration was 16, and incoming movers’ average AGI exceeded that of outgoing movers by $18,785. Yet annual QCEW reported 954 covered jobs at county workplaces, down 1.85%; this is not resident employment or an unemployment measure. Trade, transportation, and utilities was the largest disclosed private supersector. Among 44 purchase mortgages, the reported investor share was 0%, which limits evidence of financed non-owner competition but does not describe cash buyers or all purchases. The record supplies no Realtor.com MLS listing price, active inventory, days on market, or price-reduction share, so visible supply, marketing time, and seller concessions cannot be assessed.

04Risk & next checks

The central limitation is property-level economics: rent comps, vacancy, operating expenses, financing terms, and closed-sale comparables are not published here. Their absence prevents a net-income, debt-service, or exit-price underwriting conclusion. Next checks should obtain current asking-rent and lease comps, parcel tax and insurance quotes, floodplain and drainage review, recent closed sales, and employer-level demand evidence. These checks matter because county migration, workplace employment, and modeled hazard metrics can frame diligence but cannot establish performance for an individual rental.

Cities & communities

Where people live within Florence County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Florence CDP488Long Lake CDP40
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

2 Census places

Population
  1. 01
    Florence CDPCensus-designated place
    488
  2. 02
    Long Lake CDPCensus-designated place
    40

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.082% of building value expected lost per year

Effective property tax1.21%

$2,096 median annual bill

02
DemandIRS SOI household flows
Net migration+16

130 in · 114 out

Arriving vs leaving income+$18,785

$76,785 arriving · $58,000 leaving

03
CompetitionHMDA financed purchases
Purchases by investors0.0%

0 of 44 mortgages

investorother financed
No rent index is published for this county.Zillow’s county rent series does not cover every county, and estimating one from a neighbouring county would be a guess wearing a number’s clothes. Everything above is measured here; no wider market is mapped for it either.
Bear case

What can break the county thesis

  1. Parcel flood exposure, insurance availability, and actual loss history may differ materially from the county-level modeled climate metric.
  2. Unpublished market rent, vacancy, operating expenses, and financing terms could materially change property cash flow.
  3. Limited listing-market evidence and declining covered workplace employment could weaken the apparent demand case.
Underwriting questions

Before pricing a property

Is published market rent available?

No; market rent is not published in the record.

What is the dominant hazard?

Inland flood.

What is the largest disclosed private supersector?

Trade, transportation, and utilities.