Counties / Florida / Franklin County

Franklin County, FL

FIPS 12037 · population 12,553 · outside every metro area

$429k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$429k
▼ 4.6% year over year
Zillow ZHVI · direct
ACS median gross rent
$1,049
occupied-unit survey; not current asking rent
Census ACS · surveyed
Gross yield
n/a
gross yield cannot be computed without measured market rent
requires both measured price and measured rent
HUD 2-bed standard
$1,186
the Section 8 payment standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

The annual signals disagree
FHFA five-year cumulative+68.7%not annualized · through 2025
0%ZILLOW ZHVI2026-06−4.6%FHFA HPI2025+9.7%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$273k
Surveyed gross rent$1,049
Rent burden 30%+56.4%
Median year built1988
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
42.2%vacant
8,562estimated housing units
Occupied tenure19.1% renter
owner 80.9%renter 19.1%
Structure mix72.6% single-family
Single-family 72.6%20+ units 1.2%Mobile home 14.9%Other 11.3%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs3,505▼ 1.1% from the prior annual release
Covered establishments415annual average reporting locations
Average weekly wage$879▲ 4.1% from the prior annual release
Largest private supersectorLeisure and hospitality33.5% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS−1.1%WEEKLY WAGE+4.1%Leisure and hospitality33.5%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Franklin County presents a valuation cross-current rather than a clean underwriting signal: Zillow’s county home value was $428,595 in 2026-06, down 4.61% year over year, while FHFA’s repeat-transaction HPI rose 9.71% in 2025. These differently dated, differently constructed measures cannot be merged into one appreciation rate: the HPI is not a dollar home value. Buyers needing stable valuation evidence should investigate the divergence; those reliant on in-place cash flow should be cautious.

02Housing economics

Cash-flow underwriting is constrained because market rent is not published, so gross yield cannot be computed. HUD’s supplied two-bedroom FMR of $1,186 is a payment standard, not an estimate of asking rent. The effective property-tax rate is 0.63%, although parcel tax bills still require verification. Modeled annual climate loss is 0.34% of building value and the dominant hazard is hurricane; this is not an actual loss or insurance quote.

03Demand & competition

Realtor.com MLS listing-market evidence in 2026-06 shows 347 active listings, a 92-day median marketing time and a 16.26% price-reduced share. These are asking-price, visible-supply and seller-concession measures, respectively; they are neither closed-sale prices nor proof of buyer demand on their own. QCEW’s 2025 annual average reports declining covered employment at county workplaces; its weekly wage is a covered-worker average, and leisure and hospitality is the largest disclosed private supersector, not the whole economy. Tax-return migration was net inbound, with incoming average income $31,423 higher than outbound. Investors made 41 of 178 purchases, indicating non-owner participation but not financing terms or all transactions.

04Risk & next checks

The combination leaves a limited county-level screen, not a property conclusion. Next checks are parcel-level insurance and hurricane exposure, rent comps and vacancy, operating expenses, and closed-sale comps. Missing market rent prevents a gross-yield conclusion; missing vacancy, expense and insurance evidence prevents net-cash-flow testing. Listing evidence alone cannot establish an executable acquisition basis or seller motivation.

Cities & communities

Where people live within Franklin County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Eastpoint CDP3.2KCarrabelle city2.4KApalachicola city2.4KSt. George Island CDP1.1K
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

4 Census places

Population
  1. 01
    Eastpoint CDPCensus-designated place
    3,163
  2. 02
    Carrabelle cityIncorporated place
    2,438
  3. 03
    Apalachicola cityIncorporated place
    2,431
  4. 04
    St. George Island CDPCensus-designated place
    1,133

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardhurricane

0.339% of building value expected lost per year

Effective property tax0.63%

$1,728 median annual bill

02
DemandIRS SOI household flows
Net migration+55

353 in · 298 out

Arriving vs leaving income+$31,423

$102,802 arriving · $71,379 leaving

03
CompetitionHMDA financed purchases
Purchases by investors23.0%

41 of 178 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings347▼ 0.6% year over year
Median days on market92▼ 6.1% year over year
Listings price-reduced16.3%seller-concession signal
Median listing pricen/a▼ 8.1% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

No rent index is published for this county.Zillow’s county rent series does not cover every county, and estimating one from a neighbouring county would be a guess wearing a number’s clothes. Everything above is measured here; no wider market is mapped for it either.
Bear case

What can break the county thesis

  1. Unpublished closed-sale comparables could show that the valuation split is a measurement issue rather than a transaction-market condition.
  2. Parcel-specific hurricane insurance and mitigation costs could exceed what county-level climate and tax measures indicate.
  3. Market rent, vacancy and operating-expense evidence could materially change cash-flow feasibility.
Underwriting questions

Before pricing a property

Can gross yield be calculated from this record?

No. Market rent is not published, and HUD FMR cannot substitute for market rent.

Do the Realtor.com figures provide a closed-sale price?

No. They are MLS listing-market measures of asking prices, visible supply, marketing time and price reductions.

What does the QCEW employment measure represent?

It represents annual average covered jobs located at workplaces in the county, not resident employment or unemployment.