Counties / Florida / Gulf County

Gulf County, FL

FIPS 12045 · population 15,131 · outside every metro area

$410k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$410k
▼ 2.9% year over year
Zillow ZHVI · direct
Median asking rent
$3,016
n/a year over year
Zillow ZORI · direct
Gross yield
8.8%
annual rent ÷ price, before costs
derived: rent × 12 ÷ price ✓
HUD 2-bed standard
$1,702
market rent is 1.77x the standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

The annual signals disagree
FHFA five-year cumulative+55.1%not annualized · through 2025
0%ZILLOW ZHVI2026-06−2.9%FHFA HPI2025+3.5%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$250k
Surveyed gross rent$1,187
Rent burden 30%+58.8%
Median year built1995
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
36.5%vacant
9,362estimated housing units
Occupied tenure19.2% renter
owner 80.8%renter 19.2%
Structure mix68.8% single-family
Single-family 68.8%20+ units 0.9%Mobile home 17.9%Other 12.4%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs4,593▲ 0.7% from the prior annual release
Covered establishments531annual average reporting locations
Average weekly wage$1,083▲ 10.2% from the prior annual release
Largest private supersectorLeisure and hospitality22.3% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS+0.7%WEEKLY WAGE+10.2%Leisure and hospitality22.3%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Gulf County presents an income-versus-price-validation tension: the published rent and gross yield merit investigation by buyers able to verify operating costs, while hurricane exposure and conflicting price measures warrant caution. Zillow’s 2026-06 county median home value was $409,562, down 2.86% year over year. FHFA’s 2025 repeat-transaction HPI rose 3.46%. That index is not a dollar home value, and its different vintage and method cannot be combined with Zillow into one appreciation reading.

02Housing economics

The published median asking rent supports a gross, not net, case: $3,016 per month corresponds to an 8.84% gross yield before vacancy, insurance, maintenance, financing, or property tax. The effective property-tax rate was 0.63%, a carrying cost outside that yield. HUD’s $1,702 two-bedroom FMR is a payment standard rather than an asking-rent estimate; it cannot substitute for market rent or be used to recalculate yield.

03Demand & competition

Realtor.com MLS listings indicate slower marketing and seller flexibility, not closed-sale pricing or stand-alone buyer demand: median marketing time was 90 days, and 17.12% of active listings had a price reduction. Active inventory was lower year over year even as the median listing price rose; the pending-to-active ratio was 19.21%, a limited snapshot of visible pipeline. Tax-return migration was positive, and incoming movers’ average income exceeded outgoing movers’ by a calculated $43,459, but that is household movement rather than renter demand. The supplied purchase-mortgage measure records 52 investor purchases among 300 total, or 17.33%, showing meaningful buyer competition without identifying submarkets or cash buyers.

04Risk & next checks

Hurricane is the dominant hazard, while modeled annual climate loss is 0.55% of building value; this county-level model is not a parcel insurance quote or a flood-loss estimate. The thesis can fail if insurance, deductibles, mitigation, vacancy, and repair costs absorb the gross yield; obtain property-specific insurance and flood/elevation evidence before assessing net cash flow. Obtain rent comps, lease-up and expense history, and closed-sale comparables; their absence prevents a property-level rent, resale, and net-return conclusion. QCEW describes annual covered jobs at county workplaces, not resident employment, unemployment, or tenant income, limiting any demand inference.

Cities & communities

Where people live within Gulf County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Port St. Joe city3.6KWewahitchka city1.9K
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

2 Census places

Population
  1. 01
    Port St. Joe cityIncorporated place
    3,616
  2. 02
    Wewahitchka cityIncorporated place
    1,884

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardhurricane

0.547% of building value expected lost per year

Effective property tax0.63%

$1,578 median annual bill

02
DemandIRS SOI household flows
Net migration+176

603 in · 427 out

Arriving vs leaving income+$43,459

$110,403 arriving · $66,944 leaving

03
CompetitionHMDA financed purchases
Purchases by investors17.3%

52 of 300 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings354▼ 7.4% year over year
Median days on market90▲ 4.6% year over year
Listings price-reduced17.1%seller-concession signal
Median listing pricen/a▲ 1.6% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

Bear case

What can break the county thesis

  1. Hurricane-related insurance, flood exposure, deductibles, and mitigation costs could eliminate the stated gross yield.
  2. The disagreement between Zillow’s value change and FHFA’s HPI could leave the acquisition price unsupported by property-level comparables.
  3. Countywide migration, workplace employment, and investor participation may not describe demand or competition in the specific property submarket.
Underwriting questions

Before pricing a property

What rent measure supports the stated yield?

The yield uses the published $3,016 monthly median asking rent. HUD’s $1,702 two-bedroom FMR is a payment standard and is not market rent.

Are county home prices rising or falling?

The supplied measures conflict: Zillow’s 2026-06 median home value was down 2.86% year over year, while FHFA’s 2025 repeat-transaction HPI was up 3.46%.

How large is investor participation in the supplied purchase measure?

Investors accounted for 52 of 300 purchases, or 17.33%.