Counties / Wisconsin / Lincoln County

Lincoln County, WI

FIPS 55069 · population 28,426 · outside every metro area

$243k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$243k
▲ 5.4% year over year
Zillow ZHVI · direct
Median asking rent
$827
n/a year over year
Zillow ZORI · direct
Gross yield
4.1%
annual rent ÷ price, before costs
derived: rent × 12 ÷ price ✓
HUD 2-bed standard
$973
market rent is 0.85x the standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

Both annual signals move in the same direction
FHFA five-year cumulative+66.6%not annualized · through 2025
0%ZILLOW ZHVI2026-06+5.4%FHFA HPI2025+6.7%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$193k
Surveyed gross rent$755
Rent burden 30%+51.9%
Median year built1975
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
21.8%vacant
16,327estimated housing units
Occupied tenure20.5% renter
owner 79.5%renter 20.5%
Structure mix82.5% single-family
Single-family 82.5%20+ units 1.8%Mobile home 5.9%Other 9.8%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs9,938▼ 0.6% from the prior annual release
Covered establishments826annual average reporting locations
Average weekly wage$1,044▲ 6.3% from the prior annual release
Largest private supersectorManufacturing26.8% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS−0.6%WEEKLY WAGE+6.3%Manufacturing26.8%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Lincoln County has a narrow underwriting tension: published market rent exists, yet its yield must absorb tax burden, flood exposure and softer covered-job evidence. It merits investigation by buyers able to diligence parcel flood history, taxes and lease comparables; those relying on appreciation or listing signals should be cautious. County data cannot establish neighborhood cash flow or building condition.

02Housing economics

At Zillow’s 2026-06 county observation, median home value was $243,337 and median asking rent was $827 per month, producing reported gross yield of 4.08% before costs. That is measured asking rent, not HUD’s two-bedroom FMR; the FMR is solely a payment standard and cannot substitute for market rent or yield. Effective property tax rate was 1.32%, narrowing the pre-cost yield cushion. Zillow value growth was 5.44% year over year, while FHFA’s 2025 repeat-transaction HPI rose 6.70%; both point upward, but their distinct vintages and methods cannot be combined, and the HPI is not a home value.

03Demand & competition

Realtor.com’s 2026-06 MLS evidence shows an 18.06% price-reduced share. That is visible asking-market seller-concession evidence, not closed-sale evidence or standalone proof of buyer demand. Tax-return migration netted 118 households, and incoming movers’ average AGI was $4,260 above outgoing movers’. This describes mover incomes, not renters or lease absorption. Non-owner purchase mortgages were 32 of 303, showing some buyer competition but excluding cash transactions and total property transfers. QCEW’s 2025 annual average covered workplace employment declined; Manufacturing was the largest disclosed private supersector. These are workplace covered-job data, not resident employment, unemployment, or a forecast.

04Risk & next checks

Dominant hazard is inland flood, and modeled climate loss equals 0.14% of building value per year; it is an expected-loss model, not a parcel-specific insurance quote or realized loss. Operating expenses, insurance and flood-zone status, vacancy, lease renewal, property condition, debt terms, and closed-sale prices are not published. Their absence prevents a net-yield calculation, parcel-level hazard pricing, and confirmation that MLS conditions translate into executable purchase prices. Next checks are rent comps and signed leases, tax bills and assessments, flood disclosures and insurance quotes, and comparable closed sales.

Cities & communities

Where people live within Lincoln County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Merrill city9.4KTomahawk city3.4K
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

2 Census places

Population
  1. 01
    Merrill cityIncorporated place
    9,356
  2. 02
    Tomahawk cityIncorporated place
    3,395

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.142% of building value expected lost per year

Effective property tax1.32%

$2,549 median annual bill

02
DemandIRS SOI household flows
Net migration+118

750 in · 632 out

Arriving vs leaving income+$4,260

$58,523 arriving · $54,263 leaving

03
CompetitionHMDA financed purchases
Purchases by investors10.6%

32 of 303 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings76▲ 10.2% year over year
Median days on market42▲ 19.4% year over year
Listings price-reduced18.1%seller-concession signal
Median listing pricen/a▲ 15.3% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

Bear case

What can break the county thesis

  1. Flood insurance, tax, vacancy, or repair costs could erase the reported pre-cost yield.
  2. Positive migration and mover-income evidence may not produce tenant absorption amid weaker covered workplace employment.
  3. The price thesis could fail because the record lacks closed-sale prices and parcel-level condition evidence.
Underwriting questions

Before pricing a property

Is a market-rent yield published for this county?

Yes. The record provides median asking rent and gross yield before costs.

Does HUD Fair Market Rent measure local asking rent?

No. It is a two-bedroom payment standard, not an estimate of market asking rent.

What hazard requires property-level checking?

Inland flood is the identified dominant hazard.