Counties / New Mexico / Luna County

Luna County, NM

FIPS 35029 · population 25,611 · outside every metro area

$159k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$159k
▲ 5.9% year over year
Zillow ZHVI · direct
ACS median gross rent
$650
occupied-unit survey; not current asking rent
Census ACS · surveyed
Gross yield
n/a
gross yield cannot be computed without measured market rent
requires both measured price and measured rent
HUD 2-bed standard
$973
the Section 8 payment standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

The annual signals disagree
FHFA five-year cumulative+58.4%not annualized · through 2025
0%ZILLOW ZHVI2026-06+5.9%FHFA HPI2025−1.9%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$128k
Surveyed gross rent$650
Rent burden 30%+50.0%
Median year built1980
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
20.6%vacant
11,621estimated housing units
Occupied tenure29.1% renter
owner 70.9%renter 29.1%
Structure mix57.7% single-family
Single-family 57.7%20+ units 2.2%Mobile home 29.7%Other 10.4%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs8,097▲ 1.4% from the prior annual release
Covered establishments577annual average reporting locations
Average weekly wage$1,000▲ 6.6% from the prior annual release
Largest private supersectorTrade, transportation, and utilities25.8% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS+1.4%WEEKLY WAGE+6.6%Trade, transportation, and utilities25.8%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Luna County’s decision tension is a rising stated value estimate alongside weakening transaction-index evidence and slower visible listings. Investors who can validate durable local cash flow should investigate; buyers dependent on rapid resale or assumed rent coverage should be cautious. Zillow’s 2026-06 county median home value was $158,794, up 5.93% year over year. The 2025 FHFA repeat-transaction HPI, however, declined 1.86% in its annual reading despite a positive five-year cumulative reading. These are distinct vintages and methods—a value estimate and an appreciation index—not rates to average.

02Housing economics

No county market rent is published; gross yield cannot be calculated. HUD’s $973 two-bedroom FMR is a payment standard, not asking rent, and cannot fill that gap. The effective property-tax rate is 0.54%, and median annual tax is $687; without market rent, income coverage of price and carrying costs cannot be tested. Modeled annual climate loss is 0.14% of building value, consistent with inland flood, but is a county-level model rather than a property insurance quote or realized loss.

03Demand & competition

Listing-market evidence calls for patience, not proof of buyer demand. Realtor.com reports 90 active MLS listings, 42.86% more than a year earlier; median marketing time was 103 days, 28.75% longer. Median asking prices edged down; price reductions and the pending-to-active ratio are seller-posture, visible-supply and pipeline measures, not closed-sale prices or demand alone. The QCEW annual average shows growth in covered workplace jobs and average weekly covered-worker wages. Trade, transportation, and utilities is the largest disclosed private supersector, not the whole economy. Tax-return migration shows net outflow and lower average income among entrants than leavers. Reported investor purchases were 3 of 159 total purchases, indicating limited observed non-occupant competition.

04Risk & next checks

County aggregates cannot establish neighborhood rents, tenant depth, flood exposure, insurance availability, condition or financing terms. The rent omission prevents a yield conclusion; missing closed-sale and concession data also prevent validating the MLS price signal. Next checks are current comparable asking rents, vacancy and collections; property-specific tax, flood-map, elevation and insurance evidence; and closed comparables with concessions. Test whether workplace-job and migration patterns reach the target submarket.

Cities & communities

Where people live within Luna County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Deming city15.2KKeeler Farm CDP1.4KColumbus village1.2KLa Hacienda CDP640Ventura CDP603Pecan Park CDP575Sunshine CDP524Pulpotio Bareas CDP221
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

11 Census places

Population
  1. 01
    Deming cityIncorporated place
    15,221
  2. 02
    Keeler Farm CDPCensus-designated place
    1,376
  3. 03
    Columbus villageIncorporated place
    1,196
  4. 04
    La Hacienda CDPCensus-designated place
    640
  5. 05
    Ventura CDPCensus-designated place
    603
  6. 06
    Pecan Park CDPCensus-designated place
    575
  7. 07
    Sunshine CDPCensus-designated place
    524
  8. 08
    Pulpotio Bareas CDPCensus-designated place
    221
  9. 09
    City of the Sun CDPCensus-designated place
    0
  10. 10
    Mountain View CDP (Luna County)Census place
    0
  11. 11
    Old Town CDPCensus-designated place
    0

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.137% of building value expected lost per year

Effective property tax0.54%

$687 median annual bill

02
DemandIRS SOI household flows
Net migration-117

457 in · 574 out

Arriving vs leaving income−$9,140

$33,527 arriving · $42,667 leaving

03
CompetitionHMDA financed purchases
Purchases by investors1.9%

3 of 159 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings90▲ 42.9% year over year
Median days on market103▲ 28.7% year over year
Listings price-reduced7.2%seller-concession signal
Median listing pricen/a▼ 0.6% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

No rent index is published for this county.Zillow’s county rent series does not cover every county, and estimating one from a neighbouring county would be a guess wearing a number’s clothes. Everything above is measured here; no wider market is mapped for it either.
Bear case

What can break the county thesis

  1. Actual market rent, vacancy and collections could fail to support carrying costs.
  2. Property-specific inland-flood exposure and insurance terms could differ materially from the county model.
  3. County MLS and labor indicators may not describe the target neighborhood or property type.
Underwriting questions

Before pricing a property

Is a gross yield available from the record?

No. County market rent is not published, and HUD FMR cannot substitute for market rent.

What does the FHFA HPI measure here?

It is a repeat-transaction appreciation index, not a dollar-valued home price.

How extensive is investor purchase activity?

The record indicates limited non-occupant participation among reported purchases.