Counties / Kentucky / Marshall County

Marshall County, KY

FIPS 21157 · population 31,743 · outside every metro area

$199k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$199k
▼ 7.4% year over year
Zillow ZHVI · direct
Median asking rent
$975
n/a year over year
Zillow ZORI · direct
Gross yield
5.9%
annual rent ÷ price, before costs
derived: rent × 12 ÷ price ✓
HUD 2-bed standard
$884
market rent is 1.10x the standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

The annual signals disagree
FHFA five-year cumulative+56.2%not annualized · through 2025
0%ZILLOW ZHVI2026-06−7.4%FHFA HPI2025+8.3%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$174k
Surveyed gross rent$798
Rent burden 30%+51.4%
Median year built1983
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
20.3%vacant
16,572estimated housing units
Occupied tenure18.4% renter
owner 81.6%renter 18.4%
Structure mix77.4% single-family
Single-family 77.4%20+ units 2.1%Mobile home 15.2%Other 5.3%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs11,470▼ 2.0% from the prior annual release
Covered establishments1,064annual average reporting locations
Average weekly wage$1,198▼ 0.6% from the prior annual release
Largest private supersectorManufacturing24.0% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS−2.0%WEEKLY WAGE−0.6%Manufacturing24.0%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Marshall County has a basis-versus-income tension: it warrants property-level investigation where asking rents and flood costs can be documented, but cautious underwriting where price evidence is unresolved. Zillow’s county median home-value measure fell 7.36% at 2026-06, whereas FHFA’s repeat-transaction HPI rose 8.30% in 2025. They use different methods and labeled periods, so they cannot be merged into one appreciation result; nor is either a closed-sale price.

02Housing economics

At Zillow’s 2026-06 county observation, the $199,177 median home value and $975 monthly median asking rent support the supplied 5.87% gross yield before costs. The 0.72% effective property-tax rate is a carrying-cost input, not a complete expense estimate. HUD’s two-bedroom FMR is a payment standard, not an estimate of asking rent, so it cannot replace the measured rent or be used to infer yield. Insurance, maintenance, utilities, vacancy, and financing costs are not published; net yield cannot be determined.

03Demand & competition

Realtor.com’s MLS listing-market evidence shows inventory down 23.28% year over year and 22.53% of listings price-reduced. Fewer visible listings can tighten choice, while reductions signal seller concessions; neither is a closed-sale price or proof of buyer demand. Tax-return migration was net positive by 57 households, but movers in had average AGI $1,234 below movers out, limiting the income signal. Investor purchase mortgages accounted for 19 of 290 total purchases. QCEW annual covered employment at county workplaces declined, and Manufacturing is the largest disclosed private supersector; neither describes resident employment or the whole county economy.

04Risk & next checks

Inland flood is the dominant disclosed hazard, and modeled climate loss equals 0.21% of building value per year; it is modeled loss rather than a property-specific flood determination. Next checks are parcel flood zone, insurance quotations, elevation and condition, lease roll, vacancy, financing terms, and recent closed comparables. Their absence prevents a net-income conclusion, a property-level hazard-cost assessment, and verification that MLS asking conditions will execute.

Cities & communities

Where people live within Marshall County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Benton city4.7KCalvert City city2.5KHardin city446Gilbertsville CDP433
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

4 Census places

Population
  1. 01
    Benton cityIncorporated place
    4,748
  2. 02
    Calvert City cityIncorporated place
    2,526
  3. 03
    Hardin cityIncorporated place
    446
  4. 04
    Gilbertsville CDPCensus-designated place
    433

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.207% of building value expected lost per year

Effective property tax0.72%

$1,252 median annual bill

02
DemandIRS SOI household flows
Net migration+57

805 in · 748 out

Arriving vs leaving income−$1,234

$49,790 arriving · $51,024 leaving

03
CompetitionHMDA financed purchases
Purchases by investors6.6%

19 of 290 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings89▼ 23.3% year over year
Median days on market58▼ 22.3% year over year
Listings price-reduced22.5%seller-concession signal
Median listing pricen/a▲ 8.6% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

Bear case

What can break the county thesis

  1. Unpublished operating, insurance, vacancy, and financing costs could materially reduce the pre-cost gross yield.
  2. Inland-flood exposure and associated insurance cost remain unknown at the parcel level.
  3. Conflicting Zillow and FHFA price direction, combined with listing reductions, leaves acquisition-price execution uncertain.
Underwriting questions

Before pricing a property

Is a market-rent-based gross yield available?

Yes. The record publishes median asking rent and a supplied gross yield before costs.

Can HUD two-bedroom FMR be treated as county asking rent?

No. It is identified as a HUD payment standard, not an asking-rent estimate.

Does the employment figure measure resident jobs?

No. QCEW reports annual covered jobs at workplaces in the county, not resident employment.