Counties / Wisconsin / Oneida County

Oneida County, WI

FIPS 55085 · population 38,167 · outside every metro area

$325k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$325k
▲ 5.7% year over year
Zillow ZHVI · direct
Median asking rent
$1,100
n/a year over year
Zillow ZORI · direct
Gross yield
4.1%
annual rent ÷ price, before costs
derived: rent × 12 ÷ price ✓
HUD 2-bed standard
$1,013
market rent is 1.09x the standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

Both annual signals move in the same direction
FHFA five-year cumulative+71.5%not annualized · through 2025
0%ZILLOW ZHVI2026-06+5.7%FHFA HPI2025+8.6%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$238k
Surveyed gross rent$885
Rent burden 30%+43.6%
Median year built1980
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
43.2%vacant
30,814estimated housing units
Occupied tenure17.7% renter
owner 82.3%renter 17.7%
Structure mix85.2% single-family
Single-family 85.2%20+ units 1.6%Mobile home 6.2%Other 7.0%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs17,261▲ 3.8% from the prior annual release
Covered establishments1,535annual average reporting locations
Average weekly wage$1,046▲ 1.0% from the prior annual release
Largest private supersectorTrade, transportation, and utilities27.2% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS+3.8%WEEKLY WAGE+1.0%Trade, transportation, and utilities27.2%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Oneida County’s central tension is a published 4.06% gross yield that must absorb a meaningful tax burden and inland-flood exposure, while price indicators are rising on different series and listing-market evidence is softer. It merits investigation by buyers who can validate property-level rents, insurance, and drainage; investors relying on a thin headline yield or quick resale should be cautious. The measured median asking rent is $1,100 per month. The supplied HUD FMR is a payment standard, not a market-rent estimate, and cannot replace that rent in yield work.

02Housing economics

The stated gross yield is before costs. The effective property-tax rate is 0.89%, and the climate model puts expected annual building-value loss at 0.10% under the dominant inland-flood hazard; neither figure substitutes for a parcel tax bill, flood zone, deductible, or insurance quote. FHFA’s 2025 repeat-transaction HPI increased 8.63% annually, while Zillow’s county value change for 2026-06 was 5.70%. Both point upward, but they are different vintages and methods, not one combined appreciation rate.

03Demand & competition

Realtor.com MLS evidence adds negotiating friction rather than proof of closed-sale demand: median listing prices fell 8.46%, 17.04% of listings had reductions, and the pending-to-active ratio was 64.29%. Covered employment at county workplaces rose 3.75% in the QCEW annual average; it is not resident employment or a forecast. Trade, transportation, and utilities was the largest disclosed private supersector, not the whole economy. Tax-return migration was essentially balanced, at net 1, but incoming movers’ average AGI exceeded outgoing movers’ by $13,161. Investor mortgages represented 12.37% of 477 purchases, a measurable but not dominant buyer cohort.

04Risk & next checks

County-level evidence cannot determine whether a target unit can sustain the published asking rent after vacancy, repairs, management, insurance, and taxes, nor whether flood exposure is insurable on acceptable terms. Closed-sale comps, submarket rent comps, lease-up and turnover data, insurance and flood-history records, parcel assessments, financing terms, and property condition are not published here. Their absence prevents net-yield, cap-rate, resale-value, and property-specific hazard conclusions; verify each before treating county signals as asset underwriting.

Cities & communities

Where people live within Oneida County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Rhinelander city8.3KWoodruff CDP580Minocqua CDP497Three Lakes CDP410Lake Tomahawk CDP190
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

5 Census places

Population
  1. 01
    Rhinelander cityIncorporated place
    8,316
  2. 02
    Woodruff CDPCensus-designated place
    580
  3. 03
    Minocqua CDPCensus-designated place
    497
  4. 04
    Three Lakes CDPCensus-designated place
    410
  5. 05
    Lake Tomahawk CDPCensus-designated place
    190

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.098% of building value expected lost per year

Effective property tax0.89%

$2,123 median annual bill

02
DemandIRS SOI household flows
Net migration+1

1,126 in · 1,125 out

Arriving vs leaving income+$13,161

$82,046 arriving · $68,885 leaving

03
CompetitionHMDA financed purchases
Purchases by investors12.4%

59 of 477 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings168▲ 1.5% year over year
Median days on market40▼ 1.3% year over year
Listings price-reduced17.0%seller-concession signal
Median listing pricen/a▼ 8.5% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

Bear case

What can break the county thesis

  1. Parcel-level flood insurance, mitigation, or tax costs could erase the thin pre-cost yield.
  2. Listing-market concessions may not translate into achievable acquisition pricing or resale liquidity.
  3. County migration and QCEW data may not reflect demand in the target submarket or property type.
Underwriting questions

Before pricing a property

What income metric is actually published for the county?

Median asking rent is $1,100 per month, and the record states a 4.06% gross yield before costs.

What does the record say about the HUD FMR?

It is a payment standard, not an estimate of asking rent.

What is the recorded investor mortgage share?

Investor mortgages account for 12.37% of 477 purchases.