Counties / Wisconsin / Pepin County

Pepin County, WI

FIPS 55091 · population 7,431 · outside every metro area

$285k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$285k
▲ 10.1% year over year
Zillow ZHVI · direct
ACS median gross rent
$869
occupied-unit survey; not current asking rent
Census ACS · surveyed
Gross yield
n/a
gross yield cannot be computed without measured market rent
requires both measured price and measured rent
HUD 2-bed standard
$973
the Section 8 payment standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

Both annual signals move in the same direction
FHFA five-year cumulative+56.0%not annualized · through 2025
0%ZILLOW ZHVI2026-06+10.1%FHFA HPI2025+3.6%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$215k
Surveyed gross rent$869
Rent burden 30%+46.2%
Median year built1970
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
15.5%vacant
3,606estimated housing units
Occupied tenure17.0% renter
owner 83.0%renter 17.0%
Structure mix86.4% single-family
Single-family 86.4%20+ units 0.6%Mobile home 4.0%Other 9.0%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs2,394▼ 2.8% from the prior annual release
Covered establishments272annual average reporting locations
Average weekly wage$970▲ 1.6% from the prior annual release
Largest private supersectorTrade, transportation, and utilities29.4% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS−2.8%WEEKLY WAGE+1.6%Trade, transportation, and utilities29.4%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Pepin County presents a valuation-versus-income-evidence tension. Zillow’s $285,486 county median home value in 2026-06 was 10.13% above its prior reading, while FHFA’s repeat-transaction HPI rose 3.62% in 2025. These are different vintages and methods, not a combined appreciation measure. The Zillow result makes entry basis worth testing, but does not show that property income supports it. Cash-flow underwriters should be cautious; buyers who can verify property-level income and flood costs should investigate rather than rely on a county appreciation narrative.

02Housing economics

Measured market rent is not published, so gross yield cannot be computed. HUD’s $973 two-bedroom FMR is a payment standard, not an asking-rent estimate, and cannot fill that gap. Carrying costs have a disclosed 1.36% effective property-tax rate and $2,922 median annual tax, but those county measures do not establish a subject property’s bill. The price-and-cost question remains unresolved without observed rent, insurance, maintenance, financing, and parcel-assessment data.

03Demand & competition

Realtor.com MLS listing-market evidence points to softer visible selling conditions, not closed-sale demand: it recorded 24 active listings in 2026-06, up 51.61%, and 16.78% of listings had a price reduction. Net migration was 10 tax-return households, but incoming movers’ average income was $3,768 below that of outgoing movers, qualifying the small inflow as a demand signal. Investor mortgages represented 7.94% of 63 purchases; this identifies a measured buyer segment, not all investor activity or neighborhood-level competition.

04Risk & next checks

Inland flood is the dominant hazard, and modeled expected annual building-value loss equals 0.12%; it is a county-level exposure metric, not a property insurance quote or damage forecast. In the 2025 QCEW record, covered employment at county workplaces fell 2.80%; this is neither resident employment nor unemployment, and Trade, transportation, and utilities is merely the largest disclosed private supersector, not the whole economy. Missing flood-zone, elevation, prior-loss, insurance-quote, lease, vacancy, closed-sale, and property-condition evidence prevents parcel-level cash-flow, resale, and hazard underwriting. Next checks should test those omissions before treating county figures as a property conclusion.

Cities & communities

Where people live within Pepin County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Durand city1.7KPepin village736Arkansaw CDP334Stockholm village74
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

4 Census places

Population
  1. 01
    Durand cityIncorporated place
    1,731
  2. 02
    Pepin villageIncorporated place
    736
  3. 03
    Arkansaw CDPCensus-designated place
    334
  4. 04
    Stockholm villageIncorporated place
    74

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.125% of building value expected lost per year

Effective property tax1.36%

$2,922 median annual bill

02
DemandIRS SOI household flows
Net migration+10

179 in · 169 out

Arriving vs leaving income−$3,768

$65,492 arriving · $69,260 leaving

03
CompetitionHMDA financed purchases
Purchases by investors7.9%

5 of 63 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings24▲ 51.6% year over year
Median days on market39▲ 31.1% year over year
Listings price-reduced16.8%seller-concession signal
Median listing pricen/a▲ 0.1% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

No rent index is published for this county.Zillow’s county rent series does not cover every county, and estimating one from a neighbouring county would be a guess wearing a number’s clothes. Everything above is measured here; no wider market is mapped for it either.
Bear case

What can break the county thesis

  1. Observed market rent is absent, preventing gross-yield and income-support testing.
  2. County-level flood-loss modeling may differ materially from a parcel’s flood zone, elevation, loss history, and insurance cost.
  3. County aggregates do not establish neighborhood buyer competition, property condition, lease stability, or resale liquidity.
Underwriting questions

Before pricing a property

Can gross yield be calculated from the supplied record?

No. Market rent is not published, and HUD FMR is not market rent.

What is the dominant hazard?

Inland flood.

What does the QCEW employment measure represent?

Annual covered jobs at workplaces in Pepin County, not resident employment or unemployment.