Counties / Wisconsin / Polk County

Polk County, WI

FIPS 55095 · population 45,555 · outside every metro area

$339k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$339k
▲ 3.4% year over year
Zillow ZHVI · direct
ACS median gross rent
$957
occupied-unit survey; not current asking rent
Census ACS · surveyed
Gross yield
n/a
gross yield cannot be computed without measured market rent
requires both measured price and measured rent
HUD 2-bed standard
$1,097
the Section 8 payment standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

Both annual signals move in the same direction
FHFA five-year cumulative+58.3%not annualized · through 2025
0%ZILLOW ZHVI2026-06+3.4%FHFA HPI2025+3.3%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$272k
Surveyed gross rent$957
Rent burden 30%+36.5%
Median year built1981
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
20.4%vacant
24,558estimated housing units
Occupied tenure19.0% renter
owner 81.0%renter 19.0%
Structure mix83.2% single-family
Single-family 83.2%20+ units 2.5%Mobile home 6.8%Other 7.5%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs15,642▼ 3.2% from the prior annual release
Covered establishments1,346annual average reporting locations
Average weekly wage$961▲ 4.6% from the prior annual release
Largest private supersectorManufacturing26.8% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS−3.2%WEEKLY WAGE+4.6%Manufacturing26.8%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Polk County’s tension is pricing resilience against weaker workplace employment. Zillow’s county median home value was $338,534 in 2026-06, up 3.35% year over year, while QCEW annual covered employment at county workplaces declined 3.22% in 2025. Buyers and landlords should test this locally: QCEW is neither resident employment nor a forecast. FHFA’s annual repeat-transaction HPI also rose, directionally supportive but not a home value. Its method and vintage differ from Zillow’s; do not average the measures or treat them as one period. Manufacturing is the largest disclosed private supersector, not the whole economy.

02Housing economics

Market rent is not published, so gross yield cannot be computed. HUD’s two-bedroom FMR of $1,097 is a payment standard, not market asking rent, and cannot fill the gap. Carrying costs include a 1.13% effective property-tax rate and a $3,075 median annual tax; parcel assessments and tax trajectory are not published. Home value, tax burden, and unknown rent therefore do not establish cash flow or debt coverage.

03Demand & competition

Realtor.com MLS listing-market evidence shows active listings down 21.33%, median marketing time up 11.76%, and reductions on 19.34% of listings. Less visible supply, longer marketing, and concessions are a mixed negotiating backdrop, not closed-sale pricing or buyer-demand proof. Tax-return migration netted five households, but incoming movers’ average AGI exceeded outgoing movers’ by $16,100; the small net flow limits demand conclusions. Investors represented 5.94% of 589 reported purchases, a participation measure alongside owner-occupant competition, not proof they set prices.

04Risk & next checks

Inland flood is the dominant hazard, and the modeled climate-loss ratio is 0.09% of building value per year. That modeled loss is not observed damage or an insurance quote. The thesis could fail if workplace employment weakness reaches local housing demand, if MLS concessions broaden beyond the visible listing sample, or if parcel flood exposure and insurance costs exceed assumptions. Next checks are parcel flood-zone and claims history, insurance and operating-cost quotes, market asking rents, closed-sale and transaction-volume data, and financing terms. Those items are not published in this record; without them, an underwriter cannot establish yield, property-level hazard cost, executable acquisition value, or debt coverage.

Cities & communities

Where people live within Polk County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Amery city3KOsceola village2.8KSt. Croix Falls city2.4KFrederic village1.1KLuck village1.1KDresser village1KTurtle Lake village*960Clear Lake village957
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

13 Census places

Population
  1. 01
    Amery cityIncorporated place
    2,959
  2. 02
    Osceola villageIncorporated place
    2,849
  3. 03
    St. Croix Falls cityIncorporated place
    2,423
  4. 04
    Frederic villageIncorporated place
    1,140
  5. 05
    Luck villageIncorporated place
    1,124
  6. 06
    Dresser villageIncorporated place
    1,028
  7. 07
    Turtle Lake villageIncorporated place · spans 2 counties
    960
  8. 08
    Clear Lake villageIncorporated place
    957
  9. 09
    Milltown villageIncorporated place
    861
  10. 10
    Centuria villageIncorporated place
    806
  11. 11
    Balsam Lake villageIncorporated place
    754
  12. 12
    Clayton villageIncorporated place
    370
Show 1 more places
  1. 13
    Lewis CDPCensus-designated place
    170

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.093% of building value expected lost per year

Effective property tax1.13%

$3,075 median annual bill

02
DemandIRS SOI household flows
Net migration+5

1,191 in · 1,186 out

Arriving vs leaving income+$16,100

$76,920 arriving · $60,820 leaving

03
CompetitionHMDA financed purchases
Purchases by investors5.9%

35 of 589 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings118▼ 21.3% year over year
Median days on market43▲ 11.8% year over year
Listings price-reduced19.3%seller-concession signal
Median listing pricen/a▲ 7.7% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

No rent index is published for this county.Zillow’s county rent series does not cover every county, and estimating one from a neighbouring county would be a guess wearing a number’s clothes. Everything above is measured here; no wider market is mapped for it either.
Bear case

What can break the county thesis

  1. Covered workplace employment weakness may coincide with weaker tenant or buyer depth.
  2. MLS concessions and longer marketing may broaden beyond the visible listing sample.
  3. Parcel flood exposure, insurance, or mitigation costs may exceed the county-level modeled loss measure.
Underwriting questions

Before pricing a property

Can gross yield be calculated from this record?

No. Market rent is not published, and HUD FMR cannot substitute for market asking rent.

Does the FHFA HPI provide a current property value?

No. It is a repeat-transaction appreciation index, not a dollar home-value estimate.

Does the investor figure show that investors control pricing?

No. It shows investor participation as a minority of reported purchases, not pricing influence.