Counties / Wisconsin / Price County

Price County, WI

FIPS 55099 · population 14,092 · outside every metro area

$213k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$213k
▲ 7.8% year over year
Zillow ZHVI · direct
ACS median gross rent
$786
occupied-unit survey; not current asking rent
Census ACS · surveyed
Gross yield
n/a
gross yield cannot be computed without measured market rent
requires both measured price and measured rent
HUD 2-bed standard
$973
the Section 8 payment standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

Both annual signals move in the same direction
FHFA five-year cumulative+70.6%not annualized · through 2025
0%ZILLOW ZHVI2026-06+7.8%FHFA HPI2025+6.2%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$163k
Surveyed gross rent$786
Rent burden 30%+36.2%
Median year built1976
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
39.6%vacant
10,819estimated housing units
Occupied tenure18.1% renter
owner 81.9%renter 18.1%
Structure mix84.0% single-family
Single-family 84.0%20+ units 1.2%Mobile home 8.5%Other 6.3%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs4,701▼ 3.6% from the prior annual release
Covered establishments437annual average reporting locations
Average weekly wage$966▲ 2.8% from the prior annual release
Largest private supersectorManufacturing42.3% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS−3.6%WEEKLY WAGE+2.8%Manufacturing42.3%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Price County poses a split for investors willing to investigate deal-level rents and flood exposure; buyers relying on broad appreciation should be cautious. Zillow's county median home value was $213,231 in its 2026-06 observation, up 7.8% year over year. FHFA's 2025 annual repeat-transaction HPI rose 6.23%; it confirms positive direction but is not a home value and does not share Zillow's vintage or method. The tension is appreciation evidence against softer listings and declining covered employment.

02Housing economics

No market asking rent is published, so housing economics cannot be fully underwritten and gross yield cannot be computed. HUD's FMR of $973 monthly is a payment standard, not county asking rent, and cannot fill that gap. The 1.32% effective property-tax rate is a carrying-cost input to test against actual bills and assessed value. Without property-level rents, operating costs, financing, and insurance quotes, price direction cannot translate into cash flow or rent coverage.

03Demand & competition

QCEW's 2025 annual average shows covered workplace employment declined 3.59%, while Manufacturing represented 42.28% of total private covered jobs. This is neither resident employment nor unemployment; its sector share signals concentration, not the whole economy. Realtor.com's 2026-06 MLS data show 79 active listings, median listing price down 3.67%, 48 days on market, and 17.08% reduced. These asking-market supply and concession indicators are not closed-sale prices or demand proof, but warrant bid discipline. Tax-return migration was negative by 8 households, although inbound movers' average income exceeded outbound movers' by $7,549. Investors comprised 8.21% of 195 purchases; that participation cannot establish prices paid or lease-up competition.

04Risk & next checks

Inland flood is the dominant hazard, with modeled annual climate loss of 0.10% of building value; this model ratio is not a projected dollar loss. The thesis could fail if flood insurance or mitigation costs overwhelm rents, listing concessions persist in sales, or manufacturing-linked employment softness reduces tenant or buyer depth. Next checks: address-level flood zone and insurance terms, current asking rents and vacancy, and closed-sale/contract data. Missing evidence prevents property-level yield, resilience-cost, and exit-liquidity conclusions.

Cities & communities

Where people live within Price County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Park Falls city2.3KPhillips city1.6KPrentice village521Ogema CDP293Catawba village170Kennan village112
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

6 Census places

Population
  1. 01
    Park Falls cityIncorporated place
    2,318
  2. 02
    Phillips cityIncorporated place
    1,602
  3. 03
    Prentice villageIncorporated place
    521
  4. 04
    Ogema CDPCensus-designated place
    293
  5. 05
    Catawba villageIncorporated place
    170
  6. 06
    Kennan villageIncorporated place
    112

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.100% of building value expected lost per year

Effective property tax1.32%

$2,150 median annual bill

02
DemandIRS SOI household flows
Net migration-8

388 in · 396 out

Arriving vs leaving income+$7,549

$57,448 arriving · $49,899 leaving

03
CompetitionHMDA financed purchases
Purchases by investors8.2%

16 of 195 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings79▲ 0.0% year over year
Median days on market48▲ 4.9% year over year
Listings price-reduced17.1%seller-concession signal
Median listing pricen/a▼ 3.7% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

No rent index is published for this county.Zillow’s county rent series does not cover every county, and estimating one from a neighbouring county would be a guess wearing a number’s clothes. Everything above is measured here; no wider market is mapped for it either.
Bear case

What can break the county thesis

  1. Flood insurance, mitigation, or deductible requirements may exceed property-level rent capacity.
  2. MLS concessions may carry into closed transactions and weaken the assumed exit price.
  3. Manufacturing concentration and declining covered employment may leave tenant and buyer depth weaker than county aggregates suggest.
Underwriting questions

Before pricing a property

What prevents a gross-yield calculation?

Published market asking rent is absent. HUD FMR is a payment standard and cannot be substituted for market rent.

What does the Realtor.com median listing price represent?

It is an MLS asking-price measure, not a closed-sale price.

Which climate threat is identified in the record?

Inland flood is the dominant hazard; address-level exposure, insurance terms, and mitigation needs are not published.