Counties / Wisconsin / Richland County

Richland County, WI

FIPS 55103 · population 17,205 · outside every metro area

$279k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$279k
▲ 13.4% year over year
Zillow ZHVI · direct
ACS median gross rent
$771
occupied-unit survey; not current asking rent
Census ACS · surveyed
Gross yield
n/a
gross yield cannot be computed without measured market rent
requires both measured price and measured rent
HUD 2-bed standard
$973
the Section 8 payment standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

Both annual signals move in the same direction
FHFA five-year cumulative+66.8%not annualized · through 2025
0%ZILLOW ZHVI2026-06+13.4%FHFA HPI2025+12.2%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$198k
Surveyed gross rent$771
Rent burden 30%+36.7%
Median year built1971
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
15.0%vacant
8,532estimated housing units
Occupied tenure26.1% renter
owner 73.9%renter 26.1%
Structure mix81.2% single-family
Single-family 81.2%20+ units 3.4%Mobile home 4.9%Other 10.6%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs5,876▼ 1.5% from the prior annual release
Covered establishments540annual average reporting locations
Average weekly wage$936▲ 4.0% from the prior annual release
Largest private supersectorManufacturing31.8% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS−1.5%WEEKLY WAGE+4.0%Manufacturing31.8%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Richland County presents a price-momentum-versus-income-and-carrying-cost tension: investors seeking appreciation confirmation should investigate property-level income and flood costs, while yield-dependent buyers should be cautious. Zillow’s county median home value was $278,673 in 2026-06, up 13.43% year over year. FHFA’s annual repeat-transaction HPI rose 12.16%; it supports the direction but is neither a home value nor the same vintage or method as Zillow.

02Housing economics

Housing economics cannot yet turn that price evidence into underwriting cash flow. Market asking rent is not published, so gross yield cannot be computed. HUD’s two-bedroom FMR of $973 per month is a payment standard, not market rent, and cannot substitute for it. The effective property-tax rate is 1.39%, with median annual tax of $2,735; compare actual parcel tax bills, rent, insurance, repairs and financing rather than treating appreciation as cash flow.

03Demand & competition

Realtor.com’s MLS snapshot shows 41 active listings, 30.65% more than a year earlier, and 20.88% had price reductions. These are visible asking-market supply and seller-concession evidence, not closed-sale pricing or buyer demand. QCEW annual average covered jobs at county workplaces fell 1.46%; it is not resident employment or an unemployment rate, and Manufacturing is the largest disclosed private supersector. Net migration was negative 18 tax-return households, although movers in had average AGI $11,571 higher than movers out, a supplied calculation. Investor share was 15.5% of 129 purchases, so non-occupant participation exists but does not establish rent demand or bidding intensity.

04Risk & next checks

Inland flood is the dominant hazard, and modeled expected annual climate loss is 0.18% of building value; this is a modeled exposure, not an insurance quote or a property loss estimate. The record does not publish market rent, vacancy, closed-sale comps, parcel-level flood exposure, insurance quotes, or lease terms. Those gaps prevent gross-yield, net-cash-flow, sale-price, and property-specific resilience conclusions; obtain them before relying on county aggregates.

Cities & communities

Where people live within Richland County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Richland Center city5.1KLone Rock village734Viola village*551Sextonville CDP459Cazenovia village*267Gotham CDP177Boaz village116Yuba village54
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

8 Census places

Population
  1. 01
    Richland Center cityIncorporated place
    5,109
  2. 02
    Lone Rock villageIncorporated place
    734
  3. 03
    Viola villageIncorporated place · spans 2 counties
    551
  4. 04
    Sextonville CDPCensus-designated place
    459
  5. 05
    Cazenovia villageIncorporated place · spans 2 counties
    267
  6. 06
    Gotham CDPCensus-designated place
    177
  7. 07
    Boaz villageIncorporated place
    116
  8. 08
    Yuba villageIncorporated place
    54

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.183% of building value expected lost per year

Effective property tax1.39%

$2,735 median annual bill

02
DemandIRS SOI household flows
Net migration-18

377 in · 395 out

Arriving vs leaving income+$11,571

$59,024 arriving · $47,453 leaving

03
CompetitionHMDA financed purchases
Purchases by investors15.5%

20 of 129 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings41▲ 30.6% year over year
Median days on market39▼ 17.2% year over year
Listings price-reduced20.9%seller-concession signal
Median listing pricen/a▲ 2.6% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

No rent index is published for this county.Zillow’s county rent series does not cover every county, and estimating one from a neighbouring county would be a guess wearing a number’s clothes. Everything above is measured here; no wider market is mapped for it either.
Bear case

What can break the county thesis

  1. Published home-value momentum may not correspond to attainable rent or net operating cash flow.
  2. County climate modeling may understate a subject property’s flood exposure, insurance availability, or insurance cost.
  3. MLS inventory and price reductions may not match a property’s submarket or its closed-sale execution.
Underwriting questions

Before pricing a property

Can gross yield be calculated from this record?

No. Market asking rent is not published, and HUD FMR cannot be used as market rent.

Does the reported investor share prove strong bidding or rental demand?

No. It measures non-occupant purchase participation, not bidding intensity or tenant demand.

What hazard measure is provided for the county?

Inland flood is the dominant hazard, with modeled expected annual climate loss stated as a share of building value.