Counties / Wisconsin / Rusk County

Rusk County, WI

FIPS 55107 · population 14,179 · outside every metro area

$210k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$210k
▲ 7.5% year over year
Zillow ZHVI · direct
ACS median gross rent
$874
occupied-unit survey; not current asking rent
Census ACS · surveyed
Gross yield
n/a
gross yield cannot be computed without measured market rent
requires both measured price and measured rent
HUD 2-bed standard
$973
the Section 8 payment standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

Both annual signals move in the same direction
FHFA five-year cumulative+71.4%not annualized · through 2025
0%ZILLOW ZHVI2026-06+7.5%FHFA HPI2025+0.5%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$163k
Surveyed gross rent$874
Rent burden 30%+42.8%
Median year built1977
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
26.6%vacant
8,663estimated housing units
Occupied tenure22.1% renter
owner 77.9%renter 22.1%
Structure mix84.5% single-family
Single-family 84.5%20+ units 2.0%Mobile home 8.3%Other 5.2%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs4,393▼ 4.4% from the prior annual release
Covered establishments412annual average reporting locations
Average weekly wage$899▲ 1.5% from the prior annual release
Largest private supersectorManufacturing29.0% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS−4.4%WEEKLY WAGE+1.5%Manufacturing29.0%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Rusk County presents a valuation-versus-foundation tension: the Zillow county median home value was $209,818 in 2026-06, up 7.55%, while the FHFA repeat-transaction HPI rose 0.46% in its 2025 annual observation. These are different vintages and methods, not estimates to average; FHFA’s 71.40% cumulative five-year gain provides longer-run index history, not a current home value. Investors relying on quick appreciation should be cautious, while value-focused buyers should investigate transaction-level comparable sales.

02Housing economics

Published market rent is absent, so gross yield cannot be computed. HUD’s $973 two-bedroom FMR is a payment standard, not market asking rent, and cannot fill that gap. The 1.12% effective property-tax rate and $1,834 median annual bill provide county-level carrying-cost context only; neither establishes a parcel’s bill. Until current market-rent evidence is obtained, underwriting cannot test rent coverage, operating margin, or whether income supports the acquisition basis.

03Demand & competition

Realtor.com’s MLS listing-market evidence is mixed, not proof of buyer demand: 52 active listings, a 39-day median marketing time, and a 19.49% price-reduced share describe visible supply, marketing time, and seller concessions rather than closed sales. Its 39.42% pending-to-active ratio identifies listings in process, not completed purchases. QCEW annual covered workplace employment declined 4.44%, and Manufacturing, the largest disclosed private supersector, represents 28.95% of private covered jobs. More tax-return households moved out than in, although inbound movers had higher average AGI. Investors accounted for 7.63% of purchase mortgages, limited evidence of broad non-owner competition.

04Risk & next checks

Inland flood is the dominant hazard, and the modeled climate-loss ratio is a county-level expected building-value-loss measure rather than a parcel forecast. It should prompt checks of flood zone, elevation, prior loss history, insurance availability, and deductibles. The combination of employment contraction, net outmigration, and listing reductions warrants cautious demand testing but does not establish cause. Missing parcel rents, operating expenses, insurance quotes, assessed value, closed-sale comps, and financing terms prevent a property-level cash-flow, valuation, and flood-cost conclusion.

Cities & communities

Where people live within Rusk County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Ladysmith city3.2KBruce village900Hawkins village322Sheldon village220Weyerhaeuser village161Tony village123Glen Flora village89Conrath village70
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

9 Census places

Population
  1. 01
    Ladysmith cityIncorporated place
    3,227
  2. 02
    Bruce villageIncorporated place
    900
  3. 03
    Hawkins villageIncorporated place
    322
  4. 04
    Sheldon villageIncorporated place
    220
  5. 05
    Weyerhaeuser villageIncorporated place
    161
  6. 06
    Tony villageIncorporated place
    123
  7. 07
    Glen Flora villageIncorporated place
    89
  8. 08
    Conrath villageIncorporated place
    70
  9. 09
    Ingram villageIncorporated place
    44

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.147% of building value expected lost per year

Effective property tax1.12%

$1,834 median annual bill

02
DemandIRS SOI household flows
Net migration-55

339 in · 394 out

Arriving vs leaving income+$3,741

$54,150 arriving · $50,409 leaving

03
CompetitionHMDA financed purchases
Purchases by investors7.6%

10 of 131 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings52▲ 18.2% year over year
Median days on market39▼ 11.4% year over year
Listings price-reduced19.5%seller-concession signal
Median listing pricen/a▲ 49.4% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

No rent index is published for this county.Zillow’s county rent series does not cover every county, and estimating one from a neighbouring county would be a guess wearing a number’s clothes. Everything above is measured here; no wider market is mapped for it either.
Bear case

What can break the county thesis

  1. Actual asking rents may not support the carrying costs or acquisition basis.
  2. Parcel-specific inland-flood exposure and insurance costs may exceed what the county-level climate measure suggests.
  3. Closed-sale comparables may not validate the Zillow value trend amid weak FHFA movement and listing concessions.
Underwriting questions

Before pricing a property

Can gross yield be calculated from this record?

No. Market rent is not published, and HUD Fair Market Rent cannot be substituted for asking rent.

Does the FHFA figure establish a current county home value?

No. It is a repeat-transaction appreciation index rather than a dollar home-value estimate.

Does the record show broad investor competition for purchases?

No. Investor mortgages were a minority of the purchase-mortgage total, which is limited evidence of broad non-owner competition.