Counties / North Carolina / Rutherford County

Rutherford County, NC

FIPS 37161 · population 64,930 · outside every metro area

$224k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$224k
▲ 5.8% year over year
Zillow ZHVI · direct
ACS median gross rent
$783
occupied-unit survey; not current asking rent
Census ACS · surveyed
Gross yield
n/a
gross yield cannot be computed without measured market rent
requires both measured price and measured rent
HUD 2-bed standard
$925
the Section 8 payment standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

Both annual signals move in the same direction
FHFA five-year cumulative+66.7%not annualized · through 2025
0%ZILLOW ZHVI2026-06+5.8%FHFA HPI2025+3.4%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$202k
Surveyed gross rent$783
Rent burden 30%+46.8%
Median year built1981
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
18.7%vacant
32,775estimated housing units
Occupied tenure26.1% renter
owner 73.9%renter 26.1%
Structure mix74.1% single-family
Single-family 74.1%20+ units 0.9%Mobile home 17.5%Other 7.5%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs18,147▲ 0.9% from the prior annual release
Covered establishments1,533annual average reporting locations
Average weekly wage$944▲ 2.1% from the prior annual release
Largest private supersectorTrade, transportation, and utilities22.9% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS+0.9%WEEKLY WAGE+2.1%Trade, transportation, and utilities22.9%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Rutherford County presents a pricing-versus-liquidity tension. Zillow’s county median home value was $224,318, up 5.78%, while FHFA’s repeat-transaction HPI increased 3.39%. These measures have different supplied period labels and methods, so they cannot be averaged into one appreciation assumption. Realtor.com MLS evidence points to softer current marketing: median listing price fell 3.86% while active listings rose 16.86%. These are asking-price and visible-supply measures, not closed sales or independently confirmed buyer demand. Short-hold underwriting warrants caution, while cash-flow underwriting remains investigatory until rent is verified.

02Housing economics

The $925 HUD two-bedroom Fair Market Rent is a payment standard, not measured asking rent. Market rent is not published, so gross yield cannot be computed and rent cannot be inferred from FMR. The effective property-tax rate is 0.58%, and median annual property tax is $1,178; both are county indicators rather than a parcel-specific tax bill. They provide a carrying-cost screen, not an operating-income conclusion. Insurance, maintenance, financing, vacancy and utility data are not published in the record, preventing a full expense or debt-service test.

03Demand & competition

QCEW measures covered workplaces rather than resident employment: annual covered employment rose 0.85%, and the average weekly wage was $944. Trade, transportation, and utilities is the largest disclosed private supersector, but it does not describe the entire county economy. Tax-return mover data show net migration of 244, with incoming average AGI $1,656 higher than outgoing average AGI. This describes positive migration among reported movers, not lease-up demand. Reported investor purchases were 46 of 694 total purchases, or 6.63%, identifying a non-owner component without measuring cash buyers or all investor activity.

04Risk & next checks

The dominant hazard is inland flood, consistent with modeled expected annual climate loss of 0.14% of building value. That county-level model is neither a parcel loss history nor an insurance quote. Next checks are parcel flood zone, elevation, prior losses and insurance terms. Closed-sale comparables and transaction concessions are not published, so MLS listing-market softness cannot be translated into a sale-value or exit-liquidity conclusion.

Cities & communities

Where people live within Rutherford County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Forest City town7.4KSpindale town4.1KRutherfordton town3.7KLake Lure town1.5KEllenboro town901Ruth town510Cliffside CDP438Bostic town433
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

11 Census places

Population
  1. 01
    Forest City townIncorporated place
    7,363
  2. 02
    Spindale townIncorporated place
    4,131
  3. 03
    Rutherfordton townIncorporated place
    3,680
  4. 04
    Lake Lure townIncorporated place
    1,543
  5. 05
    Ellenboro townIncorporated place
    901
  6. 06
    Ruth townIncorporated place
    510
  7. 07
    Cliffside CDPCensus-designated place
    438
  8. 08
    Bostic townIncorporated place
    433
  9. 09
    Henrietta CDPCensus-designated place
    197
  10. 10
    Chimney Rock Village villageIncorporated place
    122
  11. 11
    Caroleen CDPCensus-designated place
    116

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.141% of building value expected lost per year

Effective property tax0.58%

$1,178 median annual bill

02
DemandIRS SOI household flows
Net migration+244

1,437 in · 1,193 out

Arriving vs leaving income+$1,656

$56,436 arriving · $54,780 leaving

03
CompetitionHMDA financed purchases
Purchases by investors6.6%

46 of 694 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings413▲ 16.9% year over year
Median days on market66▲ 6.0% year over year
Listings price-reduced20.7%seller-concession signal
Median listing pricen/a▼ 3.9% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

No rent index is published for this county.Zillow’s county rent series does not cover every county, and estimating one from a neighbouring county would be a guess wearing a number’s clothes. Everything above is measured here; no wider market is mapped for it either.
Bear case

What can break the county thesis

  1. Unpublished market rent, vacancy and operating expenses could make the cash-flow case weaker than assumed.
  2. MLS listing-market softening could be reflected in lower closed-sale values or longer marketing periods.
  3. Parcel-specific flood exposure and insurance costs could exceed county-level modeled-risk assumptions.
Underwriting questions

Before pricing a property

Can gross yield be calculated from this record?

No. Market asking rent is not published, and HUD Fair Market Rent is not a market-rent estimate.

What do the Realtor.com measures represent?

They are MLS listing-market measures: asking prices, visible active supply, marketing time and seller price reductions, not closed sales.

What does QCEW employment measure?

It measures annual covered jobs at workplaces in the county, not resident employment or unemployment.