States / North Carolina
State rental intelligence

North Carolina rental market data

A source-traced view across 32 metro markets and 100 counties. State figures below are labelled medians and totals—not a made-up statewide investment score.

26/32 metros scored100/100 counties with FEMA risk15 sources used in this analysis
Median scored metro38.5out of 100 · 26 measured metros
North Carolina identity diorama showing regional landscape, cities, housing, and infrastructure
Median metro home value$280kmedian across published metro values
Median metro rent$1,573monthly · published metro values
Median gross yield6.5%annual rent ÷ price · before costs
Median job trend▼ 0.5%trailing 12-month metro employment
Direct monthly rental evidence

North Carolina rent market dynamics

Apartment List measures recent leases, rental vacancy and listing time separately. These figures do not replace Zillow, Census or Realtor measures elsewhere on this page.

Recent-lease rent$1,1972026-07 · ▼ 1.9% year over year
Rental Vacancy Index8.8%2026-07 · +0.4 pp in 12 months
Time on market33 days2026-07 · +1 days in 12 months
US recent-lease rent$1,3882026-07 · ▼ 1.1% year over year
Rent and rental vacancy through timesolid state series · dashed national series · no interpolation across missing observations
Recent-lease rent$1,508$1,169$830Rental Vacancy Index9.5%6.3%3.1%2017-012021-102026-07North CarolinaUnited States
State research brief

Recent-lease rents fell 1.9% as rental vacancy and marketing time rose, even while measured metro asking rents increased 2.8% at the median.

Updated 2026-08-08 · evidence current to the releases listed below.

North Carolina presents a measurement split that matters for underwriting. Apartment List's statewide recent-lease rent declined 1.9%, vacancy increased to 8.8%, and time on market lengthened to 32.7 days. Zillow's measured metro asking rents moved the other way, rising 2.8% at the median while home values increased 0.8%. Investors should not treat either series as a property-level rent assumption: one is a statewide recent-lease measure, while the other describes asking rents across 26 metros with year-over-year coverage.

Positive net migration and selected job-growth markets are genuine counter-signals, but the median metro employment reading was negative. Supply, resale liquidity, tenant affordability and physical risk also vary sharply by locality. Coverage is incomplete: county rent data exist for 58 of 100 counties, and county Realtor.com liquidity measures cover 82. The packet therefore supports local screening, not a statewide investment verdict.

01

State recent-lease rent down 1.9%, vacancy up about 0.4 percentage points and marketing time up 1.4 days → require local achieved-rent and downtime evidence before underwriting growth

02

Median metro asking-rent growth of 2.8% exceeded home-value growth of 0.8% → screen for locality-level rent-price divergence rather than applying a statewide rent proxy

03

Net migration of 39,476 contrasts with median metro job growth of -0.5% → verify current employment and renter demand in each target market

04

Median price-drop share of 29.3% alongside high permitting in selected metros → review both development pipeline and resale exit conditions

05

Gross yields of 9.1% to 11.7% in the three entry examples came with rent-to-income readings of 26.7% to 33.9% → test headline yield against tenant affordability and operating costs

01
Direct state rental dynamics

Recent-lease rents fell while vacancy and listing time rose

In July 2026, Apartment List's North Carolina recent-lease rent was $1,197, down from $1,220 a year earlier, or 1.9%. Its separate Vacancy Index rose from 8.4% to 8.8%, while the separate time-on-market series increased from 31.3 to 32.7 days.

The three measures point in the same softer direction, but they have different coverage and should not be blended into one indicator. For screening, the combination warrants property-level evidence on achievable rent and expected downtime. It does not identify which local markets weakened or establish the occupancy of a specific property.

Evidence: Apartment List Rent Estimates — recent-lease rent index · Apartment List Time on Market — listing liquidity · Apartment List Vacancy Index — rental vacancy

02
Price and rent momentum

Metro asking rents still outran home-value growth

Across the measured metros, median home-value growth was 0.8% among 32 observations, while median asking-rent growth was 2.8% among 26. The supplied difference was 2.0 percentage points. Results were dispersed: the 10th-to-90th percentile bounds were -2.0% to 3.3% for home values and -0.6% to 4.4% for rents.

Wilson illustrates the separation: asking rent increased 4.9% while home value increased 0.9%, with a reported gross yield of 7.9%. That makes rent-price divergence useful for narrowing a search, but asking-rent growth does not prove that leases are closing at those levels, and gross yield does not establish cash flow after operating costs.

Evidence: Zillow ZHVI — metro home values · Zillow ZORI — metro market rents

03
Employment and household movement

Positive migration contrasts with a negative median job reading

Across all 100 counties, measured net migration was positive by 39,476 people, or 3.7 per 1,000 residents, and aggregate mover income flowing in exceeded the amount flowing out. The employment signal was less supportive: the median year-over-year metro job reading across 32 metros was -0.5%, although the 90th percentile was 1.6%.

Selected markets show the upside of that dispersion. Employment increased 2.6% in Wilmington, 2.2% in Raleigh and 1.8% in Pinehurst. These are counter-signals to statewide rental softness, but the IRS migration period is 2022-2023 while the employment data are more current. The combination cannot show whether present-day movers are renters or whether demand is durable around a particular asset.

Evidence: Census ACS 5-year — population · BLS CES — payroll employment · BLS LAUS — resident employment · IRS SOI — county migration and mover income

04
Supply and resale conditions

Heavy permitting and slow resale appear in different pockets

The measured metro median was 6.3 permitted units per 1,000 residents, with a 90th-percentile reading of 14.1. Wilmington registered 18.9, Durham 17.5 and Greenville 14.2 permits per 1,000. Their resale conditions were not identical: median days on market were 60 in Wilmington, 32 in Durham and 48 in Greenville.

Across all 32 measured metros, the median resale marketing time was 56.5 days and 29.3% of listings had price drops. Slower examples included Roanoke Rapids at 85 days, Rocky Mount at 82 and Goldsboro at 81; Roanoke Rapids also had a 95.0% sale-to-list ratio. Screening should therefore separate the housing pipeline from current exit liquidity. Permits are not completed units, and resale measures do not establish rental absorption.

Evidence: Census Building Permits Survey — permitted units · Redfin Data Center — inventory, days on market, and price cuts

05
Entry cost and affordability

High gross yields come with uneven tenant affordability

Roanoke Rapids combined a $107,355 home value and $1,048 monthly rent for an 11.7% reported gross yield. Lumberton's corresponding figures were $140,036, $1,187 and 10.2%, while Goldsboro's were $189,770, $1,437 and 9.1%.

Tenant affordability does not line up uniformly with those yields. Rent measured 26.7% of income in Roanoke Rapids, 33.9% in Lumberton and 28.9% in Goldsboro. The examples support screening low-entry markets for nominal income potential, but the gross yields exclude operating expenses, financing and vacancy, while the rent-to-income figures do not establish an individual tenant pool's ability to pay.

Evidence: Census ACS 5-year — household income and gross rent · HUD Fair Market Rents — Section 8 standard · Zillow ZHVI — metro home values · Zillow ZORI — metro market rents

06
Physical risk and property tax

Tax burden and hazard loss do not rank counties the same way

FEMA assigns one mutually exclusive leading-hazard label to each county: inland flood leads in 75 counties and hurricane in 25. Among the highlighted loss-ratio counties, Hyde County had a 0.92% loss ratio and a 0.79% property-tax rate, Carteret County had 0.69% and 0.43%, and Tyrrell County had 0.65% and 0.81%.

The highest highlighted tax rates occurred elsewhere: 1.15% in Halifax County, 1.08% in Northampton County and 1.07% in Martin County. Halifax County's loss ratio was 0.12%, showing that tax and hazard screens need not identify the same places. County loss ratios and leading-hazard labels do not establish parcel-level exposure, insurance cost or a property's actual tax bill.

Evidence: FEMA National Risk Index — hazard loss ratios · Census ACS 5-year — effective property tax

State ZIP rental intelligence

How direct rental evidence varies inside North Carolina

The distribution uses 34 current published ZIP reports across 15 cities and 11 counties. Twelve measured counter-signals are shown below; this is not a statewide neighborhood ranking.

Published ZIP rent range$1,230$2,272full direct-ZORI report cohort
Median rent / income26.0%annual asking rent ÷ ACS household income
Median one-year growth▲ 0.6%exact direct Zillow endpoints
Renter households covered304,696across published ZCTA matches
01 · RENT DISPERSIONRepresentative direct ZIP ZORI
Horizontal bars compare direct Zillow asking-rent indexes for the twelve representative published ZIP reports.27516$2,27227519$2,04027610$1,87827560$1,73727601$1,69927101$1,57828262$1,57427858$1,41828212$1,33727834$1,29627106$1,29527406$1,230
02 · AFFORDABILITY PRESSURERent / income × observed burden
Horizontal position is annual Zillow asking rent divided by ACS median household income. Vertical position is the ACS share of renter households paying thirty percent or more.63.5%53.6%43.7%33.8%23.9%282622783427858276102740627560282122710627519271012751627601Annual asking rent / ACS household income →ACS renter burden share →
03 · PATH QUALITYOne-year growth × variability
Each point compares exact one-year Zillow asking-rent growth with annualized variability from the direct monthly series.6.7%5.2%3.7%2.2%0.6%282622783427858276102740627560282122710627519271012751627601Exact one-year Zillow rent growth →Annualized monthly variability →
WHAT THE STATE DISTRIBUTION SAYS

Across the 34 current published direct-evidence ZIP reports, the June 2026 Zillow ZORI observed asking-rent index ranges from $1,230 to $2,272: a $1,042 spread around a $1,691 median. That is meaningful within-state dispersion, not one statewide price point. The practical question is whether a household's income, tenure, and unit needs fit the local asking-rent level, then whether the rent path has been sufficiently steady for the household's budgeting horizon. A median can anchor a comparison, but it is neither a target payment nor an estimate for an unreported ZIP. These positions describe the published-report distribution, rather than every North Carolina location or rental listing.

An income screen and renter burden are not interchangeable. Asking rent relative to ACS median household income runs from 14.8% to 42.8%, with a 26.0% median; the ACS share of renter households spending 30% or more on gross rent ranges from 26.4% to 61.0%, with a 48.2% median. ZIP 27516 illustrates the counter-signal: its 25.6% asking-rent-to-income measure is slightly below the distribution median, while its 57.5% renter-burden share is above it. The first comparison places a current asking-rent index against area income; the latter describes survey-reported renter conditions, so neither substitutes for the other. Even where the measures point similarly, their source populations and time bases differ.

Rent momentum should likewise be separated from variability. In the direct monthly ZORI histories, one-year growth spans a 3.1% decline to a 5.5% gain, versus a 0.6% median, while annualized volatility ranges from 1.6% to 5.7%, with a 2.9% median. ZIP 27858 pairs the high-end growth reading with 2.6% volatility, a different pattern from ZIP 27106, where a 4.5% gain coincides with the highest variability and a 5.6% maximum drawdown. The rate of change describes direction over the past year; volatility and maximum drawdown describe the unevenness of the observed monthly route, not an outlook. A recent increase alone therefore does not characterize how smooth past monthly changes have been.

The HUD comparison is a separate administrative reference, not a market-rent verdict. Across these reports, ZORI asking rent as a share of the HUD two-bedroom figure ranges from 77.9% to 132.8%, with a 95.7% median. For example, ZIP 27560 places a $1,737 ZORI reading against a $2,230 HUD two-bedroom benchmark. HUD FMR/SAFMR is a bedroom standard, whereas ZORI is an observed asking-rent index; a relationship above or below that benchmark does not price a particular unit. The packet contains no property-specific terms or attributes, so individual listings require their own bedroom, rent, and lease review. It also does not identify availability, fees, or the exact property represented by an index.

Representative direct evidence

Twelve useful contrasts, every one traceable

The statewide summaries use all 34 qualifying reports. The table preserves measured extremes in rent, affordability, burden, momentum, volatility and the HUD benchmark gap.

ZIP reportPlaceZillow rent1Y growthRent / incomeBurden 30%+VariabilityHUD 2BR gap
28262Charlotte$1,574▲ 0.5%27.3%44.1%2.5%▲ 79.1%
27834Greenville$1,296▲ 5.1%31.8%42.6%2.8%▲ 118.4%
27858Greenville$1,418▲ 5.5%28.5%53.2%2.6%▲ 129.5%
27610Raleigh$1,878▼ 0.4%33.2%55.0%1.6%▲ 121.9%
27406Greensboro$1,230▲ 3.8%24.8%48.4%2.7%▲ 89.8%
27560Morrisville$1,737▼ 0.1%17.6%28.4%2.2%▲ 77.9%
28212Charlotte$1,337▼ 2.2%30.4%61.0%2.9%▲ 78.6%
27106Winston-Salem$1,295▲ 4.5%22.7%51.3%5.7%▲ 95.2%
27519Cary$2,040▼ 0.1%14.8%26.4%1.9%▲ 91.1%
27101Winston-Salem$1,578▲ 2.5%42.8%44.6%2.9%▲ 128.3%
27516Chapel Hill$2,272▲ 4.3%25.6%57.5%4.1%▲ 132.8%
27601Raleigh$1,699▼ 3.1%28.6%48.9%4.0%▲ 92.3%
READ BEFORE USING

Zillow ZORI is a ZIP-level observed asking-rent index for June 2026, whereas ACS income, gross-rent, vacancy, and burden measures are 2024 five-year ZCTA survey estimates. ZCTAs are statistical areas, not identical to USPS delivery ZIPs; comparisons are contextual rather than like-for-like property measures.

The statewide distribution contains 34 current published direct-evidence ZIP reports, not every North Carolina ZIP, neighborhood, or rental property. HUD FMR/SAFMR values are administrative two-bedroom benchmarks and may not represent an individual listing, household, bedroom configuration, or lease.

SOURCE LEDGERCensus ACS five-year — ZCTA housing and incomeACS 2024 5-year ZCTA · pulled 2026-08-08HUD USPS crosswalk and Small Area FMRs — ZIP rent fallbackZIP-CBSA 2025Q4 + SAFMR FY2026 · pulled 2026-07-26Zillow ZORI — ZIP market rentsZORI ZIP 2026-06 · pulled 2026-08-08
Evidence selected for North Carolina

The ranges behind the analysis

Each row keeps its own unit and shows the measured 10th percentile, median and 90th percentile. A single-value row is labelled directly.

Price and rent momentumAre home values and asking rents moving together or separating?
10th pct.median90th pct.Home-value change-2.0%0.8%3.3%Asking-rent change-0.6%2.8%4.4%Rent minus price1.9%
Employment and household movementDo jobs, household movement and mover income point in the same direction?
10th pct.median90th pct.Job change-1.3%-0.5%1.6%Net migration / 1k3.7Net household movement39,476
Supply and resale conditionsWhat do permits, inventory, marketing time and price cuts say about pressure?
10th pct.median90th pct.Permits / 1k2.56.314.1Months of supply2.9×4.0×6.2×Days on market41 days57 days79 daysListings with cuts18.8%29.3%35.2%
Shape of the state

Distribution before conclusion

A statewide median can hide a wide spread. These SVG charts render at build time and carry no chart library or browser-side data request.

Metro score distribution26 scored metros · median 38.5
10–191220–391340–59060–79080–100
County evidence coverageEvery gap stays visible as missing—not estimated
58%58/100Rent100%100/100Climate100%100/100Migration
Highest measured metro gross yieldsscreening metric only · before expenses and financing
Roanoke Rapids11.7%Lumberton10.2%Goldsboro9.1%Kinston8.3%Wilson7.9%Marion7.4%Rocky Mount7.4%
Metro leaderboard

Markets touching North Carolina

Multi-state CBSAs appear in every member state. Score is still a metro score; no value is reweighted into a statewide ranking.

#MetroScorePriceRentYieldJobs
1Virginia Beach, VA58$377k$1,8786.0%▼ 0.4%
2Raleigh, NC57$438k$1,6894.6%▲ 2.1%
3Greenville, NC55$247k$1,4076.9%▲ 1.6%
4Greensboro, NC54$267k$1,4116.3%▲ 0.5%
5Pinehurst, NC51$420k$1,9345.5%▲ 1.8%
6Winston, NC50$285k$1,5646.6%▲ 0.8%
7Wilson, NC49$222k$1,4587.9%▼ 0.5%
8Wilmington, NC48$449k$1,7274.6%▲ 2.6%
9Charlotte, NC46$391k$1,7505.4%▲ 1.1%
10Shelby, NC46$219k$1,1806.5%▼ 0.8%
11Asheville, NC45$430k$1,6884.7%▲ 0.9%
12Henderson, NC44$189k$9426.0%▼ 0.2%

Showing the top 12 scored metros of 32. Unscored metros remain discoverable through the national rankings.

Below the metro line

Largest counties in North Carolina

County figures join on the five-digit FIPS code. The table uses measured local values and prints “n/a” wherever a publisher has no record.

CountyPopulationPriceRentYieldHazard
Wake County, NC1,178,653$482k$1,6764.2%inland flooding
Mecklenburg County, NC1,154,681$424k$1,7515.0%inland flooding
Guilford County, NC547,940$280k$1,4396.2%inland flooding
Forsyth County, NC389,977$289k$1,5796.6%inland flooding
Cumberland County, NC338,545$234k$1,4077.2%inland flooding
Durham County, NC332,353$401k$1,6905.1%inland flooding
Buncombe County, NC274,360$458k$1,6784.4%inland flooding
Union County, NC250,958$456k$2,0945.5%inland flooding
Cabarrus County, NC236,133$390k$1,8295.6%inland flooding
New Hanover County, NC235,229$452k$1,6984.5%hurricane
Gaston County, NC234,881$303k$1,6916.7%inland flooding
Johnston County, NC234,263$345k$1,8406.4%inland flooding
County yield sample58/100counties have the rent needed to compute yield
Statewide net migration+39,476IRS tax-return households summed across counties
Median investor share6.3%among counties with HMDA purchase records
Bear case

What can break the thesis

  1. The statewide Apartment List series may conceal stronger local markets, while Zillow year-over-year asking-rent coverage reaches only 26 metros and county rent coverage reaches 58 of 100 counties.
  2. Migration data cover 2022-2023 and do not identify how many movers are current renters, so they may not describe 2026 leasing demand.
  3. Permits may not become completed units, and Redfin resale conditions cannot establish rental vacancy or absorption.
  4. Reported gross yields exclude expenses, financing and vacancy, so the high-yield examples may not produce high net returns.
  5. County hazard labels and loss ratios are not parcel-level exposure measures, and the packet contains no property-specific insurance premiums.
Investor questions

Before underwriting a property

Should rent growth be underwritten from the statewide or metro series?

Neither should be used alone. The statewide recent-lease index fell 1.9%, while median metro asking rent rose 2.8% among 26 covered metros. They measure different parts of the market, so local achieved leases are needed.

Does positive migration offset the weak employment median?

The evidence is mixed. Net migration was positive by 39,476, but the median metro job reading was -0.5%. Selected markets had job growth of 1.8% to 2.6%, and the migration and employment periods also differ.

Do high permit counts prove that rental oversupply is developing?

No. Wilmington, Durham and Greenville had 14.2 to 18.9 permits per 1,000 residents, but permits are not completions and the packet does not provide project-level rental deliveries or absorption.

Where do the strongest measured headline yields appear?

The selected entry examples were Roanoke Rapids at 11.7%, Lumberton at 10.2% and Goldsboro at 9.1%. These are gross yields and do not include expenses, financing or vacancy.

Can the FEMA leading-hazard label determine whether a property is exposed?

No. Inland flood is the leading county hazard in 75 counties and hurricane in 25, but each is only a mutually exclusive county-level leading label. Parcel exposure and insurance cost remain unmeasured.