Cities / North Carolina / Gaston County / Gastonia
Gastonia cityscape
City housing brief · Incorporated place

Gastonia, NC

City evidence stays city-level. County, metro and national records appear separately to explain the wider market without changing the city figures.

City gross yield6.5%ZORI × 12 ÷ ZHVI · before costs
City market snapshot

Four figures that frame the city

Typical home value
$281k
▲ 0.3% year over year
Zillow ZHVI · 2026-06
Observed market rent
$1,524
▲ 0.1% year over year
Zillow ZORI · 2026-06
Entry affordability
4.4x
home value ÷ household income
Zillow + Census ACS
Population
82,884
▲ 9.2% between ACS vintages
ACS 2024 5-year
Decision brief

What the city-level evidence says

01Decision frame

At the city scope, Zillow’s typical home value is $280,853 and typical observed monthly market rent is $1,524. Their implied 6.5% gross yield annualizes ZORI and divides by ZHVI, before every operating and financing cost. The value equals 4.38x ACS median household income, while annualized ZORI equals 28.5% of that income; these are broad affordability comparisons, not a borrower or tenant budget. Zillow value and rent changed 0.3% and 0.1% over the reported annual interval, respectively, indicating little headline movement rather than a forecast.

02Housing stock

Gastonia has 35,337 housing units; renters occupy 45.8% of occupied units, while citywide vacancy is 8.4%. Single-family structures account for 71.4% of units, and the median year built is 1978, pointing to broad age-related diligence without diagnosing any property. ACS reports a $277,600 median value for owner-occupied homes and $1,204 median gross rent for occupied rentals, including selected utilities. Those surveyed measures differ in concept and period from Zillow’s typical value and observed market rent and should not be blended.

03City depth

Among city renter households measured by ACS, 54.3% meet the rent-burden threshold. Large multifamily structures are 4.2% of housing units. For-rent status represented 33.0% of vacant units, while for-sale and seasonal vacancies were also recorded. Population stood at 82,884, 9.2% above the overlapping ACS baseline vintage; that is not an annual rate and boundary changes may affect the comparison. Median household income is $64,059, poverty is 16.3%, and unemployment is 5.7%. These city survey facts describe constraints rather than causes and cannot establish a property’s tenant pool, leasing speed or investable inventory.

04Wider context

At the county scope, Gaston County’s median days on market was 50, useful for sale-exit planning but not a city liquidity measure. At the metro scope, the broader Charlotte, NC metro posted 1.1% job growth, providing demand context without establishing Gastonia employment outcomes. At the national scope, the national Freddie Mac 30-year mortgage rate was 6.58%, a financing benchmark rather than a local borrowing quote.

05Limits & next checks

The central limitation is that gross yield omits taxes, insurance, maintenance, capital expenditures, management, turnover, utilities, financing and closing costs; the citywide vacancy rate cannot predict a specific lease-up. Before underwriting, verify the target property’s achievable rent, concessions, lease terms, condition, systems age, title, zoning, taxes, insurance and hazard exposure. Build a unit-level operating statement, obtain inspection and contractor scopes, test financing quotes and exit costs, and compare genuinely similar property records without converting wider-context figures into city assumptions.

Housing system

Market movement and the stock underneath it

Five-year path

Price and rent, rebased to 100

ZHVI +31.4%ZORI +29.4%
13111395202120222023202420252026
Each series starts at 100 so their direction can be compared without pretending that a home value and a monthly rent share the same unit.
Housing stock

Tenure and vacancy

ACS
45.8%RENTER
Owner occupied54.2%
Renter occupied45.8%
Vacant units8.4%

Median structure year 1978

Tenure uses occupied units; vacancy uses all housing units.
Measurement matrix

Two sources, two different questions

SourceHome valueMonthly rent
Zillow market index$280.9K$1.5K
ACS occupied housing$277.6K$1.2K
Zillow measures current market indexes. ACS reports surveyed owner value and gross rent for occupied housing. The rows are context, not interchangeable estimates.
Direct city depth

Households and housing form behind the medians

Median household income$64k

Annual ACS household measure.

Rent-to-income screen28.5%

Annual ZORI divided by ACS median income.

ACS rent burden54.3%

Renters paying at least 30% of household income toward gross rent.

Average household size2.51

People per occupied housing unit.

Single-family stock71.4%

Detached and attached one-unit structures.

Large multifamily stock4.2%

Housing in structures with 20 or more units.

Vacant and for rent33.0%

Share of vacant units listed by ACS as for rent, not a market vacancy rate.

Unemployment5.7%

Share of the civilian labor force.

Poverty16.3%

ACS population for whom poverty status is determined.

These are citywide context measures. They cannot tell you the rent, vacancy, expenses or tenant demand for a particular neighborhood or property.
Closest market alternatives

Three useful contrasts, not a synthetic winner

The peer set broadens the decision without mixing geographies. Price, rent and housing characteristics remain city-level for every place.

Comparable market profile

Entry price, rent and gross yield

Gastonia, NCConcord, NCGreenville, NCBloomington, IL
Typical home valueZillow ZHVIGastonia$280.9KConcord$387.2KGreenville$238.6KBloomington$271.4KObserved market rentZillow ZORI / monthGastonia$1.5KConcord$1.8KGreenville$1.3KBloomington$1.4KGross yieldZORI × 12 ÷ ZHVIGastonia6.5%Concord5.6%Greenville6.8%Bloomington6.0%
Bars begin at zero within each measure. Gross yield is a screening ratio before financing, taxes, insurance, vacancy, maintenance or management costs.
Same metro01

Concord, NC

Compared with Gastonia, typical home value is $106k higher, monthly rent is $281 higher, and gross yield is 0.9 percentage points lower.

Rent burden 30%+
51.7%
Renter share
34.8%
One-unit stock
75.7%
20+ unit stock
5.9%
Same state02

Greenville, NC

Compared with Gastonia, typical home value is $42k lower, monthly rent is $178 lower, and gross yield is 0.3 percentage points higher.

Rent burden 30%+
52.6%
Renter share
67.3%
One-unit stock
47.2%
20+ unit stock
12.7%
Closest data profile03

Bloomington, IL

Compared with Gastonia, typical home value is $9k lower, monthly rent is $156 lower, and gross yield is 0.5 percentage points lower.

Rent burden 30%+
38.4%
Renter share
38.1%
One-unit stock
60.9%
20+ unit stock
7.8%

These are analytical alternatives, not recommendations. The structural measures come from Census ACS; price and rent use the Zillow releases shown on each card and in the source ledger below.

Wider market context

What surrounds the city without being mistaken for it

The layers below answer different questions. County records describe listing, migration, financing and hazard conditions around the city; metro records describe jobs, supply and permits; the mortgage rate is national.

Same measure, wider boundary

City marker against intersecting counties

CityCounty range
Typical home value$302.6K$302.6K$280.9KObserved market rent$1.7K$1.7K$1.5K
Both levels use Zillow indexes, but the county records cover land and housing outside the city. The comparison supplies context; it does not replace the city value.
COUNTY LAYER

The intersecting county

This boundary extends beyond the city and is shown only as context.

2026-06
Active listings
997
Listing DOM
50 days
FHFA one-year
▲ 1.9%
Net migration
1,238
Investor share
8.5%
Effective property tax
0.74%
Top hazard
inland flooding
Expected loss ratio
0.12%
METRO LAYER

Charlotte, NC

Open metro analysis →
Job growth▲ 1.1%12m to 2026-06
Permitted units21,8462026 YTD through M06
Permits / 1,0007.9broader metro population
Months of supply3.72026-05-01
Median DOM53 daysRedfin metro tracker
Price drops31.6%Redfin metro tracker
Wider-context figures are not inputs to the city gross yield and are never used to fill a missing city price, rent or ACS measure.
What can break the thesis

Three checks before using the city averages

  1. 01

    City rent burden affects a majority of measured renter households -> aggressive rent assumptions require tenant-income evidence.

  2. 02

    Citywide vacancy is housing-stock context, not property lease-up evidence -> turnover and concessions can differ at the target.

  3. 03

    The national mortgage rate is only a benchmark -> actual debt service may differ by borrower and property.

Questions answered

Quick reading guide

How should the gross yield be interpreted?

It is annualized city Zillow ZORI divided by city Zillow ZHVI before operating and financing costs, not a net return.

Can ACS values and rents be combined with Zillow measures?

No. ACS surveys occupied housing and gross rent includes selected utilities, while Zillow measures a typical city value and observed market rent from a different period and methodology.

Do the wider figures directly describe Gastonia?

No. Gaston County sale context, Charlotte metro labor context and the national financing benchmark retain their scopes and cannot be presented as city measures.

Sources and geography

What belongs to this city page

Census recognizes this as Gastonia city. The place intersects Gaston County.