Cities / North Carolina / Buncombe County / Asheville
Asheville cityscape
City housing brief · Incorporated place

Asheville, NC

City evidence stays city-level. County, metro and national records appear separately to explain the wider market without changing the city figures.

City gross yield4.4%ZORI × 12 ÷ ZHVI · before costs
Direct city rent answer

What does rent cost in Asheville, NC?

The latest city-level Zillow ZORI for Asheville is $1,688 per month in 2026-06. It measures a typical asking-rent market across rental types—not an arithmetic average or an address-level rent estimate.

City Zillow ZORI$1,6882026-06 · up 0.5% year over year
City ACS gross rent$1,402ACS 2024 5-year occupied-renter survey
HUD two-bedroom context$1,835Buncombe County administrative standard
How to read the rent answer for Asheville
MeasureCurrent valueGeographyMeasurement boundary
Zillow ZORI$1,688Asheville cityTypical observed asking-rent index; not a unit quote.
Census ACS gross rent$1,402Asheville citySurvey estimate for occupied renter homes, including specified utilities.
HUD 2BR FMR$1,835Buncombe CountyAdministrative bedroom standard; wider context, never substituted as city rent.

For a property decision, match bedroom count, condition, utilities, concessions, lease timing and nearby comparable listings. Wider county and metro evidence below stays explicitly labelled.Zillow pulled 2026-07-29

For within-city variation, inspect the published ZIP rental landscape rather than treating one citywide value as uniform.

City market snapshot

Four figures that frame the city

Typical home value
$464k
▼ 5.2% year over year
Zillow ZHVI · 2026-06
Observed market rent
$1,688
▲ 0.5% year over year
Zillow ZORI · 2026-06
Entry affordability
6.5x
home value ÷ household income
Zillow + Census ACS
Population
94,535
▲ 3.2% between ACS vintages
ACS 2024 5-year
Decision brief

What the city-level evidence says

01Decision frame

Asheville’s Zillow ZHVI typical home value is $464,131, down 5.2% year over year, while Zillow ZORI typical observed rent is $1,688 a month. That pairing gives a 4.4% gross yield before every operating cost. The home value is 6.53x ACS median household income, and annual ZORI equals 28.5% of that income. This is a tight starting spread: financing, taxes, insurance, maintenance, vacancy and management must all be tested rather than inferred from gross yield.

02Housing stock

Citywide, 48.1% of occupied units are renter-occupied, and the ACS vacancy rate is 25.3%. ACS reports a $440,000 median owner-reported home value and $1,402 median gross rent for occupied housing, with gross rent including contract rent plus selected utilities. Those surveyed measures differ in concept and period from Zillow’s typical home value and observed market rent, so they should not be averaged or treated as matching returns.

03City depth

Direct city context shows 54.1% of renters are cost-burdened. Of all units, 60.4% are single-family and 11.0% are large multifamily; among vacant units, 34.2% are listed for rent, alongside separate for-sale and seasonal categories. Population increased 3.2% between overlapping ACS five-year vintages, not an annual rate or a five-year event count and potentially affected by boundary changes. Median household income is $71,102, poverty is 14.3%, and unemployment is 5.1%. These survey facts describe citywide demand constraints and stock; they neither identify available investment inventory nor prove a specific home will lease quickly.

04Wider context

At the county scope, Buncombe County listings had a 59-day median market time and a 26.3% price-reduced share; these county measures support testing negotiation and exit-time assumptions, not conclusions about the city. At the metro scope, the broader Asheville metro had 6.2 months of supply, while metro jobs grew 0.9% year over year; these metro readings frame liquidity and labor demand but do not establish city outcomes. At the national scope, the Freddie Mac 30-year mortgage rate was 6.58%, a national financing benchmark that can materially compress leveraged cash flow.

05Limits & next checks

The central limitation is that city averages cannot underwrite an address, while wider geographies use different denominators and periods. Verify the property’s achievable contract rent and utility responsibility, condition, inspection findings, insurance quote, flood and hazard exposure, tax bill, association rules and dues, legal rental status, management and repair assumptions, turnover allowance, and loan terms. Build property-specific cash flow and downside cases; do not substitute citywide vacancy, renter share, burden or broader-market liquidity for unit-level evidence.

Housing system

Market movement and the stock underneath it

Five-year path

Price and rent, rebased to 100

ZHVI +18.0%ZORI +22.9%
12511095202120222023202420252026
Each series starts at 100 so their direction can be compared without pretending that a home value and a monthly rent share the same unit.
Housing stock

Tenure and vacancy

ACS
48.1%RENTER
Owner occupied51.9%
Renter occupied48.1%
Vacant units25.3%

Median structure year 1982

Tenure uses occupied units; vacancy uses all housing units.
Measurement matrix

Two sources, two different questions

SourceHome valueMonthly rent
Zillow market index$464.1K$1.7K
ACS occupied housing$440K$1.4K
Zillow measures current market indexes. ACS reports surveyed owner value and gross rent for occupied housing. The rows are context, not interchangeable estimates.
Direct local rental evidence

Recent leases and rental-market liquidity in Asheville, NC

These Apartment List observations match the exact city Census code 3702140. They are kept separate from Zillow asking rent, Census occupied-home rent and wider metro measures.

Direct recent-lease rent history

Monthly overall-rent index; missing observations are not filled from another geography.

$1,520$1,421$1,3212021-082026-07
Recent-lease rent$1,3212026-07 · -4.2% year over year
Rental vacancy10.0%2026-07 · +0.2 percentage points year over year
Time on marketn/an/a
Direct city depth

Households and housing form behind the medians

Median household income$71k

Annual ACS household measure.

Rent-to-income screen28.5%

Annual ZORI divided by ACS median income.

ACS rent burden54.1%

Renters paying at least 30% of household income toward gross rent.

Average household size2.43

People per occupied housing unit.

Single-family stock60.4%

Detached and attached one-unit structures.

Large multifamily stock11.0%

Housing in structures with 20 or more units.

Vacant and for rent34.2%

Share of vacant units listed by ACS as for rent, not a market vacancy rate.

Unemployment5.1%

Share of the civilian labor force.

Poverty14.3%

ACS population for whom poverty status is determined.

These are citywide context measures. They cannot tell you the rent, vacancy, expenses or tenant demand for a particular neighborhood or property.
ZIP rental landscape

How asking rent and renter pressure vary inside Asheville

This view uses 5 direct Zillow ZIP markets matched to Census ZCTAs. It is a selected evidence set, not a neighborhood ranking or an exhaustive city inventory.

Selected ZIP range$1,573$1,800Zillow asking-rent index
Monthly spread$227highest minus lowest selected ZIP
Observed burden range46.2%54.7%ACS renter households paying 30%+
Renter households covered22,223across the selected ZCTAs
01 · ASKING RENT LADDERDirect ZIP ZORI
Horizontal bars compare Zillow asking-rent indexes across the selected direct-evidence ZIP set.28806$1,80028801$1,70228804$1,68328803$1,64328805$1,573
02 · PRESSURE MATRIXRent × observed burden
Each point is one selected ZIP and ZCTA match. Horizontal position is Zillow asking rent and vertical position is the ACS renter cost-burden share.57.2%53.9%50.5%47.1%43.7%2880628803288012880528804Zillow asking-rent index →ACS burden share →
03 · BENCHMARK GAPZORI vs HUD 2BR
Bars show the percentage difference between the Zillow blended asking-rent index and the local HUD two-bedroom standard. Their housing universes differ.28806+98.1%28801+92.8%28804+91.7%28803+89.5%28805+85.7%
WHAT THE LOCAL DISTRIBUTION SAYS

For the Asheville rental decision, the question is not whether one area is cheap, but whether the observed asking-rent range alters a household's budget once other measures are kept separate. Across five selected ZIP/ZCTA matches, Zillow's June 2026 ZORI—a typical observed asking-rent index—runs from $1,573 to $1,800, a $227 spread, with a $1,683 median. These matches cover 22,223 renter households and were selected with published ZIP reports first and then renter-household scale. They provide a decision screen for the city report, not a complete inventory of Asheville areas. The useful next question is whether that range remains meaningful when income pressure, vacancy, and non-asking benchmarks are examined.

Zillow, ACS, and HUD answer different rent questions. The ACS 2024 five-year ZCTA survey estimates put median gross rent between $1,232 and $1,556; they are neither current asking rents nor a property-for-property counterpart to ZORI. The difference in vintage and method means the two should not be combined into a single market rent. HUD's FY 2026 two-bedroom FMR/SAFMR standard is $1,835 in every selected match; ZORI stands at 85.7% to 98.1% of that administrative benchmark. This comparison can frame a benchmark or screening threshold, but does not say what a comparable two-bedroom is currently advertised for.

Budget pressure is broad rather than limited to the highest ZORI reading. The reported share with rent burden of 30% or more ranges from 46.2% to 54.7%. At the high-ZORI endpoint, the simple 30%-of-income screen requires $72,000 annually, versus a $63,273 median household income; at the low endpoint, the figures are $62,920 and $75,151. These are area-level affordability screens, not statements about the finances of a particular renter. ACS vacancy estimates span 22.1% to 30.7%. Vacancy can be weighed as a separate housing-stock signal, but it is not a count of listings or proof that lower rent or less burden is available.

Interpret the matched-area differences as screening context, not a property verdict. Census ZCTAs are statistical areas and are not identical to USPS delivery ZIPs, so ZIP-oriented Zillow and HUD records should not be assumed to share the same geography as the ACS estimates. The selected set is also not an exhaustive inventory of city areas. Before choosing a property, verify the advertised rent, bedroom count, lease term, utilities, fees, concessions, availability, address, and current delivery ZIP. Then compare the actual all-in housing cost with household income and any applicable program rules; a ZORI index, an ACS survey estimate, and a HUD standard cannot substitute for a current unit-level quote.

Selected ZIP evidence

Keep each source universe visible

All 5 eligible direct-evidence ZIP profiles are shown.

ZIP / ZCTAZillow asking rentACS gross rentHUD 2BRBurden 30%+VacancyIncome screen
28806$1,800$1,239$1,83554.7%24.6%$72k
28803$1,643$1,556$1,83553.6%27.0%$66k
28801$1,702$1,232$1,83547.9%30.7%$68k
28805$1,573$1,347$1,83546.2%22.2%$63k
28804$1,683$1,492$1,83550.9%22.1%$67k
READ BEFORE USING

The ACS measures are 2024 five-year estimates for ZCTAs, which are statistical areas rather than USPS delivery ZIPs. They use a different geography, methodology, and vintage from the June 2026 ZIP-level ZORI index.

HUD's FY 2026 two-bedroom FMR/SAFMR is an administrative standard, not an asking-rent observation. The selected matched-area set is not exhaustive, and neither its rent index nor its vacancy estimate confirms a listing's rent, availability, or included charges.

SOURCE LEDGERCensus ACS five-year — ZCTA housing and incomeACS 2024 5-year ZCTA · pulled 2026-08-08HUD USPS crosswalk and Small Area FMRs — ZIP rent fallbackZIP-CBSA 2025Q4 + SAFMR FY2026 · pulled 2026-07-26Zillow ZORI — ZIP market rentsZORI ZIP 2026-06 · pulled 2026-08-08
Curated city comparisons

Asheville in direct city-to-city decisions

Each comparison keeps both records inside city limits and opens only when the pair differs materially on multiple decision signals.

Browse all city comparisons →
Economic peer

Toms River, NJ vs Asheville, NC

Cross-region cities of nearly equal population scale whose yield, affordability, renter pressure, housing stock and local-demand records produce different underwriting paths.

gross yieldbuyer affordabilityrenter pressurehousing stocklocal demand risk
Toms River home value
$471k
Toms River gross yield
7.1%
Closest market alternatives

Three useful contrasts, not a synthetic winner

The peer set broadens the decision without mixing geographies. Price, rent and housing characteristics remain city-level for every place.

Comparable market profile

Entry price, rent and gross yield

Asheville, NCWilmington, NCConcord, NCChico, CA
Typical home valueZillow ZHVIAsheville$464.1KWilmington$422.9KConcord$387.2KChico$469.1KObserved market rentZillow ZORI / monthAsheville$1.7KWilmington$1.7KConcord$1.8KChico$1.6KGross yieldZORI × 12 ÷ ZHVIAsheville4.4%Wilmington4.8%Concord5.6%Chico4.0%
Bars begin at zero within each measure. Gross yield is a screening ratio before financing, taxes, insurance, vacancy, maintenance or management costs.
Same state01

Wilmington, NC

Compared with Asheville, typical home value is $41k lower, monthly rent is $6 higher, and gross yield is 0.4 percentage points higher.

Rent burden 30%+
56.4%
Renter share
52.4%
One-unit stock
56.5%
20+ unit stock
15.1%
Same state02

Concord, NC

Compared with Asheville, typical home value is $77k lower, monthly rent is $117 higher, and gross yield is 1.2 percentage points higher.

Rent burden 30%+
51.7%
Renter share
34.8%
One-unit stock
75.7%
20+ unit stock
5.9%
Closest data profile03

Chico, CA

Compared with Asheville, typical home value is $5k higher, monthly rent is $111 lower, and gross yield is 0.3 percentage points lower.

Rent burden 30%+
62.2%
Renter share
56.6%
One-unit stock
54.4%
20+ unit stock
10.8%

These are analytical alternatives, not recommendations. The structural measures come from Census ACS; price and rent use the Zillow releases shown on each card and in the source ledger below.

Wider market context

What surrounds the city without being mistaken for it

The layers below answer different questions. County records describe listing, migration, financing and hazard conditions around the city; metro records describe jobs, supply and permits; the mortgage rate is national.

Same measure, wider boundary

City marker against intersecting counties

CityCounty range
Typical home value$458.3K$458.3K$464.1KObserved market rent$1.7K$1.7K$1.7K
Both levels use Zillow indexes, but the county records cover land and housing outside the city. The comparison supplies context; it does not replace the city value.
Same Zillow index families

City limits versus the linked metro

AshevilleMetro
Observed market rentMetro $1.7KCity $1.7K · +0.0%Typical home valueMetro $430.1KCity $464.1K · +7.9%Gross yieldMetro 4.7%City 4.4% · -7.3%
Zillow ZORI and ZHVI use the same release month at both boundaries. Gross yield is rent × 12 ÷ home value; the metro contains the city and is context, not a substitute.

Search all direct city–metro gaps in the interactive atlas.

COUNTY LAYER

The intersecting county

This boundary extends beyond the city and is shown only as context.

2026-06
Active listings
1,732
Listing DOM
59 days
FHFA one-year
▲ 1.2%
Net migration
1,006
Investor share
8.7%
Effective property tax
0.57%
Top hazard
inland flooding
Expected loss ratio
0.12%
METRO LAYER

Asheville, NC

Open metro analysis →
Job growth▲ 0.9%12m to 2026-06
Permitted units5,5102026 YTD through M06
Permits / 1,00013.3broader metro population
Months of supply6.22026-05-01
Median DOM64 daysRedfin metro tracker
Price drops29.2%Redfin metro tracker
Wider-context figures are not inputs to the city gross yield and are never used to fill a missing city price, rent or ACS measure.
What can break the thesis

Three checks before using the city averages

  1. 01

    The city’s gross yield excludes every operating and financing cost, so it is not a net-return measure.

  2. 02

    Citywide rent burden, poverty and unemployment describe demand constraints; rent growth and collections cannot be assumed.

  3. 03

    The national Freddie Mac rate is only a national benchmark; a property’s loan quote may differ and could further reduce leveraged cash flow.

Questions answered

Quick reading guide

Does the reported gross yield equal cash-on-cash return?

No. The city Zillow gross yield is annual ZORI divided by ZHVI before financing and every operating cost; cash-on-cash return also depends on property expenses, debt and equity invested.

Does the city vacancy rate show that a rental will sit empty?

No. The ACS rate covers all city vacant units and multiple vacancy reasons; it neither measures live rental availability nor predicts a specific unit’s lease-up.

Which wider-market evidence is most relevant?

At the county scope, Buncombe County listing time and reductions inform county resale assumptions; Asheville metro supply and jobs frame metro liquidity and employment; the national Freddie Mac rate frames national financing. None measures the city or a property.

Sources and geography

What belongs to this city page

Census recognizes this as Asheville city. The place intersects Buncombe County.