Cities / North Carolina / New Hanover County / Wilmington
Wilmington cityscape
City housing brief · Incorporated place

Wilmington, NC

City evidence stays city-level. County, metro and national records appear separately to explain the wider market without changing the city figures.

City gross yield4.8%ZORI × 12 ÷ ZHVI · before costs
Direct city rent answer

What does rent cost in Wilmington, NC?

The latest city-level Zillow ZORI for Wilmington is $1,694 per month in 2026-06. It measures a typical asking-rent market across rental types—not an arithmetic average or an address-level rent estimate.

City Zillow ZORI$1,6942026-06 · up 2.7% year over year
City ACS gross rent$1,395ACS 2024 5-year occupied-renter survey
HUD two-bedroom context$1,659New Hanover County administrative standard
How to read the rent answer for Wilmington
MeasureCurrent valueGeographyMeasurement boundary
Zillow ZORI$1,694Wilmington cityTypical observed asking-rent index; not a unit quote.
Census ACS gross rent$1,395Wilmington citySurvey estimate for occupied renter homes, including specified utilities.
HUD 2BR FMR$1,659New Hanover CountyAdministrative bedroom standard; wider context, never substituted as city rent.

For a property decision, match bedroom count, condition, utilities, concessions, lease timing and nearby comparable listings. Wider county and metro evidence below stays explicitly labelled.Zillow pulled 2026-07-29

For within-city variation, inspect the published ZIP rental landscape rather than treating one citywide value as uniform.

City market snapshot

Four figures that frame the city

Typical home value
$423k
▼ 0.8% year over year
Zillow ZHVI · 2026-06
Observed market rent
$1,694
▲ 2.7% year over year
Zillow ZORI · 2026-06
Entry affordability
6.3x
home value ÷ household income
Zillow + Census ACS
Population
120,805
▲ 0.5% between ACS vintages
ACS 2024 5-year
Decision brief

What the city-level evidence says

01Decision frame

Zillow's current typical city home value is $422,872, and its typical observed monthly market rent is $1,694. Annualizing that rent against that value gives a 4.8% gross yield before every operating cost, financing, vacancy loss and capital expense. The value equals 6.34x city median household income, while annual Zillow rent equals 30.5% of that income. Those affordability ratios frame scale rather than borrower qualification or a property's achievable economics.

02Housing stock

City housing context is broad: among 62,836 housing units, renters account for 52.4% of occupied units, while the citywide vacancy rate is 9.9%. These shares show tenure and stock conditions, not how fast a selected unit will lease. ACS reports a $383,800 median value for surveyed owner-occupied housing and $1,395 median gross rent for surveyed occupied rentals, including selected utilities. Those ACS measures differ in concept and period from Zillow's typical value and observed market rent; they should not be averaged.

03City depth

Direct city depth adds important constraints. ACS shows 56.4% of renter households are rent-burdened; the stock is 56.5% single-family and 15.1% large multifamily. Among vacant units, 24.6% were for rent and 23.3% seasonal, reason shares that do not identify available investment inventory. Population rose 0.5% between overlapping ACS vintages, a nonannualized comparison that may reflect boundary changes. Median household income is $66,738; poverty is 16.0% and unemployment is 4.3%. These city indicators describe demand constraints but cannot establish a property's tenant quality, achievable rent or leasing speed.

04Wider context

At the county scope, New Hanover County listings show a 62-day median market time and a 19.7% price-reduced share, useful for marketing and negotiation context but not a city transaction benchmark. At the metro scope, the broader Wilmington, NC metro had 2.6% job growth and 3.9 months of supply; these inform demand and liquidity context without measuring city inventory or a property's prospects. At the national scope, the national 30-year mortgage rate was 6.58%, a financing input rather than a Wilmington price measure.

05Limits & next checks

Underwriting remains limited by citywide aggregation and broader context. The headline gross yield excludes taxes, insurance, management, maintenance, utilities, concessions, turnover, financing and capital work. Before acting, verify the property's purchase terms, legal use, physical condition, flood and other hazard exposure, insurance and tax quotes, association obligations and utility responsibility. Then test unit-level rent and concessions with current comparable listings, review leases and collections, inspect major systems, and build scenario cash flows that include vacancy and replacement reserves.

Housing system

Market movement and the stock underneath it

Five-year path

Price and rent, rebased to 100

ZHVI +34.6%ZORI +28.4%
13611595202120222023202420252026
Each series starts at 100 so their direction can be compared without pretending that a home value and a monthly rent share the same unit.
Housing stock

Tenure and vacancy

ACS
52.4%RENTER
Owner occupied47.6%
Renter occupied52.4%
Vacant units9.9%

Median structure year 1989

Tenure uses occupied units; vacancy uses all housing units.
Measurement matrix

Two sources, two different questions

SourceHome valueMonthly rent
Zillow market index$422.9K$1.7K
ACS occupied housing$383.8K$1.4K
Zillow measures current market indexes. ACS reports surveyed owner value and gross rent for occupied housing. The rows are context, not interchangeable estimates.
Direct local rental evidence

Recent leases and rental-market liquidity in Wilmington, NC

These Apartment List observations match the exact city Census code 3774440. They are kept separate from Zillow asking rent, Census occupied-home rent and wider metro measures.

Direct recent-lease rent history

Monthly overall-rent index; missing observations are not filled from another geography.

$1,372$1,277$1,1812021-082026-07
Recent-lease rent$1,3092026-07 · +2.3% year over year
Rental vacancy6.8%2026-07 · -1.8 percentage points year over year
Time on marketn/an/a
Direct city depth

Households and housing form behind the medians

Median household income$67k

Annual ACS household measure.

Rent-to-income screen30.5%

Annual ZORI divided by ACS median income.

ACS rent burden56.4%

Renters paying at least 30% of household income toward gross rent.

Average household size2.05

People per occupied housing unit.

Single-family stock56.5%

Detached and attached one-unit structures.

Large multifamily stock15.1%

Housing in structures with 20 or more units.

Vacant and for rent24.6%

Share of vacant units listed by ACS as for rent, not a market vacancy rate.

Unemployment4.3%

Share of the civilian labor force.

Poverty16.0%

ACS population for whom poverty status is determined.

These are citywide context measures. They cannot tell you the rent, vacancy, expenses or tenant demand for a particular neighborhood or property.
ZIP rental landscape

How asking rent and renter pressure vary inside Wilmington

This view uses 6 direct Zillow ZIP markets matched to Census ZCTAs. It is a selected evidence set, not a neighborhood ranking or an exhaustive city inventory.

Selected ZIP range$1,555$2,428Zillow asking-rent index
Monthly spread$873highest minus lowest selected ZIP
Observed burden range40.8%56.4%ACS renter households paying 30%+
Renter households covered38,975across the selected ZCTAs
01 · ASKING RENT LADDERDirect ZIP ZORI
Horizontal bars compare Zillow asking-rent indexes across the selected direct-evidence ZIP set.28409$2,42828411$1,79928403$1,75428405$1,68528401$1,64828412$1,555
02 · PRESSURE MATRIXRent × observed burden
Each point is one selected ZIP and ZCTA match. Horizontal position is Zillow asking rent and vertical position is the ACS renter cost-burden share.58.9%53.8%48.6%43.4%38.3%284032841228405284012841128409Zillow asking-rent index →ACS burden share →
03 · BENCHMARK GAPZORI vs HUD 2BR
Bars show the percentage difference between the Zillow blended asking-rent index and the local HUD two-bedroom standard. Their housing universes differ.28409+170.3%28411+126.2%28403+123.0%28405+118.2%28401+115.6%28412+109.0%
WHAT THE LOCAL DISTRIBUTION SAYS

Within Wilmington, the selected direct-evidence ZIP/ZCTA set covers 38,975 renter households and is a city-report lens, not a complete inventory of rental choices across the city. The central search question is whether an active listing that matches a household’s bedroom need and utilities budget falls within the observed asking-rent range. The current Zillow typical observed asking-rent index runs from $1,555 in 28412 to $2,428 in 28409, a $873 span. This is a wide enough spread that a citywide rule of thumb can obscure the actual quote a renter faces. The lower and upper figures are index values, not guarantees for a particular available unit.

Keep the rent measures separate. Zillow measures a typical observed asking-rent index, while ACS 2024 five-year ZCTA estimates measure median gross rent in a survey setting. In 28403, Zillow reads $1,754, versus $1,380 ACS median gross rent; that gap is a cross-measure contrast, not a rent change or a like-for-like price comparison. HUD’s two-bedroom FMR is $1,426 for every listed ZIP: it is an administrative, bedroom-specific standard rather than an asking-rent observation. Across the set, Zillow is 9.0% to 70.3% above this HUD benchmark. Use the index to frame current asking conditions, ACS to understand surveyed resident costs, and FMR only when that administrative standard is pertinent.

Affordability signals are not aligned uniformly. Across ACS ZCTAs, rent-burden shares range from 40.8% to 56.4%, while reported vacancy rates range from 4.4% to 17.4%. In 28403, the burden share is at the top of that range, while ACS median household income is $54,547, below the $70,160 annual income implied by its current Zillow index under a 30% rent-share screen. By comparison, 28412 combines the low asking index with a 5.9% vacancy rate and a 50.5% burden share. This is not a matched-household test: burden is a household-cost measure and vacancy is an area estimate. A renter should weigh quoted total monthly cost, household income, and live-listing verification rather than treat either statistic as proof of lease availability.

These comparisons have material limits. ACS results are multi-year survey estimates for ZCTAs, which are statistical areas rather than USPS delivery ZIPs; neither should be read as a property roster. The direct-evidence selection is ordered with published ZIP reports first and then renter households, and it is not an exhaustive neighborhood inventory. Neither a Zillow index, an ACS median, a vacancy estimate, nor an FMR establishes the rent, availability, eligibility, or lease terms of an individual listing. Before deciding, verify the address’s geography, bedroom count, advertised rent, mandatory fees, utility treatment, lease length, income rules, and move-in charges; then compare the fully recurring monthly cost with the household’s documented budget.

Selected ZIP evidence

Keep each source universe visible

All 6 eligible direct-evidence ZIP profiles are shown.

ZIP / ZCTAZillow asking rentACS gross rentHUD 2BRBurden 30%+VacancyIncome screen
28403$1,754$1,380$1,42656.4%9.3%$70k
28412$1,555$1,411$1,42650.5%5.9%$62k
28405$1,685$1,440$1,42652.3%8.7%$67k
28401$1,648$1,274$1,42653.3%17.4%$66k
28411$1,799$1,778$1,42648.9%8.1%$72k
28409$2,428$1,405$1,42640.8%4.4%$97k
READ BEFORE USING

ACS figures are ACS 2024 five-year ZCTA survey estimates, not current USPS ZIP delivery-area measurements. ZCTAs and USPS ZIPs do not match exactly, so both geographic correspondence and timing can limit address-level comparisons.

Only eligible direct-ZORI matches selected under the stated ordering appear here, so the set is not an exhaustive neighborhood inventory. Zillow, HUD, and area-level ACS measures cannot validate a property’s current advertised terms, availability, or program eligibility.

SOURCE LEDGERCensus ACS five-year — ZCTA housing and incomeACS 2024 5-year ZCTA · pulled 2026-08-08HUD USPS crosswalk and Small Area FMRs — ZIP rent fallbackZIP-CBSA 2025Q4 + SAFMR FY2026 · pulled 2026-07-26Zillow ZORI — ZIP market rentsZORI ZIP 2026-06 · pulled 2026-08-08
Closest market alternatives

Three useful contrasts, not a synthetic winner

The peer set broadens the decision without mixing geographies. Price, rent and housing characteristics remain city-level for every place.

Comparable market profile

Entry price, rent and gross yield

Wilmington, NCConcord, NCAsheville, NCRound Rock, TX
Typical home valueZillow ZHVIWilmington$422.9KConcord$387.2KAsheville$464.1KRound Rock$407KObserved market rentZillow ZORI / monthWilmington$1.7KConcord$1.8KAsheville$1.7KRound Rock$1.7KGross yieldZORI × 12 ÷ ZHVIWilmington4.8%Concord5.6%Asheville4.4%Round Rock5.1%
Bars begin at zero within each measure. Gross yield is a screening ratio before financing, taxes, insurance, vacancy, maintenance or management costs.
Same state01

Concord, NC

Compared with Wilmington, typical home value is $36k lower, monthly rent is $111 higher, and gross yield is 0.8 percentage points higher.

Rent burden 30%+
51.7%
Renter share
34.8%
One-unit stock
75.7%
20+ unit stock
5.9%
Same state02

Asheville, NC

Compared with Wilmington, typical home value is $41k higher, monthly rent is $6 lower, and gross yield is 0.4 percentage points lower.

Rent burden 30%+
54.1%
Renter share
48.1%
One-unit stock
60.4%
20+ unit stock
11.0%
Closest data profile03

Round Rock, TX

Compared with Wilmington, typical home value is $16k lower, monthly rent is $20 higher, and gross yield is 0.2 percentage points higher.

Rent burden 30%+
50.8%
Renter share
44.5%
One-unit stock
67.4%
20+ unit stock
16.3%

These are analytical alternatives, not recommendations. The structural measures come from Census ACS; price and rent use the Zillow releases shown on each card and in the source ledger below.

Wider market context

What surrounds the city without being mistaken for it

The layers below answer different questions. County records describe listing, migration, financing and hazard conditions around the city; metro records describe jobs, supply and permits; the mortgage rate is national.

Same measure, wider boundary

City marker against intersecting counties

CityCounty range
Typical home value$452.2K$452.2K$422.9KObserved market rent$1.7K$1.7K$1.7K
Both levels use Zillow indexes, but the county records cover land and housing outside the city. The comparison supplies context; it does not replace the city value.
Same Zillow index families

City limits versus the linked metro

WilmingtonMetro
Observed market rentMetro $1.7KCity $1.7K · -1.9%Typical home valueMetro $449.1KCity $422.9K · -5.8%Gross yieldMetro 4.6%City 4.8% · +4.0%
Zillow ZORI and ZHVI use the same release month at both boundaries. Gross yield is rent × 12 ÷ home value; the metro contains the city and is context, not a substitute.

Search all direct city–metro gaps in the interactive atlas.

COUNTY LAYER

The intersecting county

This boundary extends beyond the city and is shown only as context.

2026-06
Active listings
1,226
Listing DOM
62 days
FHFA one-year
▲ 4.7%
Net migration
1,307
Investor share
14.4%
Effective property tax
0.54%
Top hazard
hurricane
Expected loss ratio
0.45%
METRO LAYER

Wilmington, NC

Open metro analysis →
Job growth▲ 2.6%12m to 2026-06
Permitted units8,5822026 YTD through M06
Permits / 1,00018.9broader metro population
Months of supply3.92026-05-01
Median DOM60 daysRedfin metro tracker
Price drops26.0%Redfin metro tracker
Wider-context figures are not inputs to the city gross yield and are never used to fill a missing city price, rent or ACS measure.
What can break the thesis

Three checks before using the city averages

  1. 01

    The city gross yield is before all operating costs and financing, so net cash flow may differ materially.

  2. 02

    City rent burden, poverty and unemployment constrain demand context but do not predict tenant performance.

  3. 03

    The national financing rate and county and metro market evidence do not reveal property-specific debt terms, insurance, hazards or liquidity.

Questions answered

Quick reading guide

What does the gross yield measure?

It annualizes Zillow's typical observed city market rent and divides by Zillow's typical city home value, before every operating cost and financing expense.

Why should ACS and Zillow housing measures remain separate?

ACS describes surveyed occupied housing, with gross rent including selected utilities, while Zillow measures a typical city value and typical observed market rent for a different period and concept.

What should be checked next?

Confirm property-specific price, legal use, condition, taxes, insurance, hazards, utilities, association costs, achievable rent, concessions, lease history and capital needs before building a net cash-flow case.

Sources and geography

What belongs to this city page

Census recognizes this as Wilmington city. The place intersects New Hanover County.