Direct recent-lease rent history
Monthly overall-rent index; missing observations are not filled from another geography.
FIPS 37129 · population 235,229 · part of Wilmington, NC
The latest county-level Zillow ZORI is $1,698 per month in 2026-06. It is a typical asking-rent index across rental types—not an arithmetic average, signed lease or quote for one property.
| Bedrooms | HUD monthly FMR | Geography | Measurement boundary |
|---|---|---|---|
| Studio | $1,144 | New Hanover County, NC | HUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent. |
| 1 bedroom | $1,513 | New Hanover County, NC | HUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent. |
| 2 bedrooms | $1,659 | New Hanover County, NC | HUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent. |
| 3 bedrooms | $2,178 | New Hanover County, NC | HUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent. |
| 4 bedrooms | $2,319 | New Hanover County, NC | HUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent. |
Zillow asking rent, ACS gross rent and HUD FMR describe different housing universes. They remain separate and no metro, city or neighboring-county value replaces missing county evidence.Zillow pulled 2026-07-26 · HUD pulled 2026-07-26
Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.
Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.
Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.
Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2021-2025; latest 2025 vs 2024 · pulled 2026-08-02. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.
BEA per-capita personal income divides all personal income by the county population. It is broader than wages, but it is not household income or a measure of what renters can afford.
HUD CHAS separates renter households by income relative to local HAMFI. Moderate burden means housing costs above 30% through 50% of income; severe burden means more than 50%.
These Apartment List observations match the exact county Census code 37129. They are kept separate from Zillow asking rent, Census occupied-home rent and wider metro measures.
Monthly overall-rent index; missing observations are not filled from another geography.
New Hanover County presents a mixed entry case: published rent is holding better than Zillow’s value measure, while visible resale conditions require price discipline. It merits investigation by buyers who can verify operating costs and caution from those relying on appreciation. Zillow’s 2026-06 county observation shows a $452,192 median home value and $1,698 monthly asking rent; the value fell year over year while rent rose, leaving a published 4.51% gross yield before costs. FHFA’s repeat-transaction HPI rose 4.67% in 2025, but it is an index, not a home value, and cannot be combined with Zillow’s differently dated measure.
Carrying costs decide whether the headline yield survives. The effective property-tax rate is 0.54%, and the published median tax also needs parcel verification because assessed value may not match the target asset. HUD’s two-bedroom FMR is a payment standard, not market asking rent, and cannot replace the published rent or establish yield. Insurance, wind and flood premiums, maintenance, vacancy, financing and acquisition price are not published, preventing a net-yield conclusion.
Net migration of 1,307 tax-return households coincides with higher average income for movers in ($80,453) than movers out ($64,750), a demand clue rather than evidence of tenant absorption or permanence. Investors accounted for 14.39% of 3,154 purchases, indicating non-owner competition but not its submarket, property type, cash flow or resale intent. QCEW reports annual covered jobs at county workplaces, not resident employment, unemployment or a forecast; Education and health services is its largest disclosed private supersector.
Realtor.com’s 2026-06 MLS evidence warrants offer-level discipline: median marketing time was 62 days and 19.72% of active listings had price reductions. These are asking-market marketing and concession indicators, not closed-sale prices or proof of buyer demand alone. Hurricane is the dominant hazard, and modeled climate loss is 0.45% of building value per year; exposure and insurability require property review. Missing flood zone, elevation, claims, deductible, replacement-cost, lease, vacancy, capex and comparable-sale evidence prevents a property-level underwriting verdict.
Open a five-digit report for asking rent, affordability, rent history and resale liquidity. Each row keeps its ZIP/ZCTA measurement scope.
| ZIP report | City label | Zillow rent | 1Y change | ACS burden 30%+ | Population |
|---|---|---|---|---|---|
| ZIP 28403 rental reportNew Hanover County | Wilmington, NC | $1,754 | ▲ 3.7% | 56.4% | 40,319 |
| ZIP 28405 rental reportNew Hanover County | Wilmington, NC | $1,685 | ▲ 1.4% | 52.3% | 35,467 |
| ZIP 28401 rental reportNew Hanover County | Wilmington, NC | $1,648 | ▲ 2.3% | 53.3% | 22,007 |
| ZIP 28412 rental reportNew Hanover County | Wilmington, NC | $1,555 | ▲ 2.0% | 50.5% | 44,166 |
Zillow ZORI is an asking-rent index. ACS burden and population describe the Census ZCTA; missing observations remain n/a.
Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.
Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.
0.445% of building value expected lost per year
$2,105 median annual bill
9,346 in · 8,039 out
$80,453 arriving · $64,750 leaving
454 of 3,154 mortgages
Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.
A metro is an average of these. Which side of a county line a property sits on can change the tax bill, the hazard profile and the tenant pool.
| County | Population | Price | Rent | Yield | Hazard |
|---|---|---|---|---|---|
| New Hanover County | 235,229 | $452k | $1,698 | 4.5% | hurricane |
| Brunswick County | 152,568 | $410k | $1,766 | 5.2% | hurricane |
| Pender County | 65,550 | $440k | $2,027 | 5.5% | hurricane |
No. It publishes gross yield before costs, while major operating, insurance, financing and acquisition inputs are not published.
Investor purchases are identified as a share of total purchases, but the record does not identify their locations, property types or strategies.
Hurricane is the dominant hazard, with modeled climate loss reported at the building-value level; flood, elevation, claims and insurance details are not published.