Cities / North Carolina / Forsyth County / Winston-Salem
Winston-Salem cityscape
City housing brief · Incorporated place

Winston-Salem, NC

City evidence stays city-level. County, metro and national records appear separately to explain the wider market without changing the city figures.

City gross yield6.9%ZORI × 12 ÷ ZHVI · before costs
City market snapshot

Four figures that frame the city

Typical home value
$268k
▲ 0.6% year over year
Zillow ZHVI · 2026-06
Observed market rent
$1,537
▲ 2.4% year over year
Zillow ZORI · 2026-06
Entry affordability
4.5x
home value ÷ household income
Zillow + Census ACS
Population
252,037
▲ 3.2% between ACS vintages
ACS 2024 5-year
Decision brief

What the city-level evidence says

01Decision frame

For a citywide screen, Zillow’s current ZHVI puts Winston-Salem’s typical home value at $267,668, while ZORI puts typical observed market rent at $1,537 a month. That pairing implies a 6.9% gross yield before vacancy, management, repairs, insurance, property taxes and financing. ZHVI is 4.5x ACS median household income, and annualized ZORI equals 31.1% of that income. ZHVI increased 0.6% year over year and ZORI increased 2.4%, but these backward-looking movements do not establish future income or appreciation.

02Housing stock

ACS surveyed occupied housing reports an owner-reported median home value of $233,800 and median gross rent of $1,087, including selected utilities. Those measures cover different housing and periods from Zillow’s typical-market series, so they should not be averaged or substituted. Among occupied city units, 44.4% are renter-occupied; across the full housing stock, the vacancy rate is 10.6%. These citywide figures frame tenure and stock conditions, not the lease-up prospects of a specific home.

03City depth

Direct city depth is mixed: ACS says 50.7% of renters meet its rent-burden measure, while single-family homes make up 66.3% of all units and large multifamily buildings 8.9%. For-rent units account for 31.9% of vacant stock, alongside separately classified for-sale and seasonal vacancies; these categories are survey context, not available investment inventory. Population was 252,037 versus 244,115 in the baseline overlapping ACS vintages, a 3.2% increase that is not annualized and may reflect boundary changes. Median household income is $59,268, with poverty at 17.7% and unemployment at 5.7%; these are descriptive demand constraints, not causes of property performance.

04Wider context

Forsyth County Realtor context shows a median 51 days on market and price reductions on 21.6% of listings, useful for county negotiating context but not city-specific liquidity. The broader Winston, NC metro posted 0.8% job growth and had 3 months of supply, indicators of the metro backdrop rather than Winston-Salem demand or inventory. At the national scope, Freddie Mac’s mortgage benchmark was 6.58%, which frames financing conditions but is not a borrower quote or property-specific debt cost.

05Limits & next checks

The screen cannot resolve achievable rent for a particular unit, tenant turnover, concessions, rehabilitation needs, insurance, taxes, utilities, management, legal compliance or financing terms. Underwrite with property-level rent comparables, an inspection and repair scope, current tax and insurance quotes, utility responsibility, lease and collection history, title and permit review, and lender pricing. Recalculate net operating income, debt coverage and cash requirements under explicit vacancy, maintenance and capital-reserve assumptions before making any decision.

Housing system

Market movement and the stock underneath it

Five-year path

Price and rent, rebased to 100

ZHVI +29.3%ZORI +31.5%
13111395202120222023202420252026
Each series starts at 100 so their direction can be compared without pretending that a home value and a monthly rent share the same unit.
Housing stock

Tenure and vacancy

ACS
44.4%RENTER
Owner occupied55.6%
Renter occupied44.4%
Vacant units10.6%

Median structure year 1981

Tenure uses occupied units; vacancy uses all housing units.
Measurement matrix

Two sources, two different questions

SourceHome valueMonthly rent
Zillow market index$267.7K$1.5K
ACS occupied housing$233.8K$1.1K
Zillow measures current market indexes. ACS reports surveyed owner value and gross rent for occupied housing. The rows are context, not interchangeable estimates.
Direct city depth

Households and housing form behind the medians

Median household income$59k

Annual ACS household measure.

Rent-to-income screen31.1%

Annual ZORI divided by ACS median income.

ACS rent burden50.7%

Renters paying at least 30% of household income toward gross rent.

Average household size2.35

People per occupied housing unit.

Single-family stock66.3%

Detached and attached one-unit structures.

Large multifamily stock8.9%

Housing in structures with 20 or more units.

Vacant and for rent32.0%

Share of vacant units listed by ACS as for rent, not a market vacancy rate.

Unemployment5.7%

Share of the civilian labor force.

Poverty17.7%

ACS population for whom poverty status is determined.

These are citywide context measures. They cannot tell you the rent, vacancy, expenses or tenant demand for a particular neighborhood or property.
Closest market alternatives

Three useful contrasts, not a synthetic winner

The peer set broadens the decision without mixing geographies. Price, rent and housing characteristics remain city-level for every place.

Comparable market profile

Entry price, rent and gross yield

Winston-Salem, NCGreensboro, NCFayetteville, NCGarland, TX
Typical home valueZillow ZHVIWinston-Salem$267.7KGreensboro$266.4KFayetteville$227.4KGarland$289.4KObserved market rentZillow ZORI / monthWinston-Salem$1.5KGreensboro$1.4KFayetteville$1.4KGarland$1.5KGross yieldZORI × 12 ÷ ZHVIWinston-Salem6.9%Greensboro6.4%Fayetteville7.4%Garland6.3%
Bars begin at zero within each measure. Gross yield is a screening ratio before financing, taxes, insurance, vacancy, maintenance or management costs.
Same state01

Greensboro, NC

Compared with Winston-Salem, typical home value is $1k lower, monthly rent is $122 lower, and gross yield is 0.5 percentage points lower.

Rent burden 30%+
54.7%
Renter share
49.5%
One-unit stock
59.8%
20+ unit stock
11.0%
Same state02

Fayetteville, NC

Compared with Winston-Salem, typical home value is $40k lower, monthly rent is $136 lower, and gross yield is 0.5 percentage points higher.

Rent burden 30%+
52.5%
Renter share
52.6%
One-unit stock
64.2%
20+ unit stock
6.6%
Closest data profile03

Garland, TX

Compared with Winston-Salem, typical home value is $22k higher, monthly rent is $17 lower, and gross yield is 0.6 percentage points lower.

Rent burden 30%+
58.1%
Renter share
38.4%
One-unit stock
71.8%
20+ unit stock
11.0%

These are analytical alternatives, not recommendations. The structural measures come from Census ACS; price and rent use the Zillow releases shown on each card and in the source ledger below.

Wider market context

What surrounds the city without being mistaken for it

The layers below answer different questions. County records describe listing, migration, financing and hazard conditions around the city; metro records describe jobs, supply and permits; the mortgage rate is national.

Same measure, wider boundary

City marker against intersecting counties

CityCounty range
Typical home value$289.1K$289.1K$267.7KObserved market rent$1.6K$1.6K$1.5K
Both levels use Zillow indexes, but the county records cover land and housing outside the city. The comparison supplies context; it does not replace the city value.
COUNTY LAYER

The intersecting county

This boundary extends beyond the city and is shown only as context.

2026-06
Active listings
1,156
Listing DOM
51 days
FHFA one-year
▲ 3.5%
Net migration
531
Investor share
8.0%
Effective property tax
0.79%
Top hazard
inland flooding
Expected loss ratio
0.12%
METRO LAYER

Winston, NC

Open metro analysis →
Job growth▲ 0.8%12m to 2026-06
Permitted units4,6722026 YTD through M06
Permits / 1,0006.8broader metro population
Months of supply3.02026-05-01
Median DOM41 daysRedfin metro tracker
Price drops30.9%Redfin metro tracker
Wider-context figures are not inputs to the city gross yield and are never used to fill a missing city price, rent or ACS measure.
What can break the thesis

Three checks before using the city averages

  1. 01

    Gross yield excludes every operating cost, capital expenditure and financing expense.

  2. 02

    Citywide vacancy, rent burden and structure shares do not predict a subject property’s lease-up or condition.

  3. 03

    County, metro and national indicators may diverge from conditions at the city and property levels.

Questions answered

Quick reading guide

Is the Zillow gross yield a net return?

No. It is annualized ZORI divided by ZHVI before vacancy, operating costs, capital spending and financing.

Can ACS median gross rent be substituted for Zillow ZORI?

No. ACS surveys occupied housing and includes selected utilities, while ZORI measures typical observed market rent for a different period and housing universe.

What should be verified before underwriting a property?

Verify unit-level rent comparables, physical condition, taxes, insurance, utilities, lease history, legal status, financing terms and realistic operating reserves.

Sources and geography

What belongs to this city page

Census recognizes this as Winston-Salem city. The place intersects Forsyth County.