Counties / North Carolina / Swain County

Swain County, NC

FIPS 37173 · population 14,013 · outside every metro area

$330k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$330k
▼ 0.7% year over year
Zillow ZHVI · direct
ACS median gross rent
$742
occupied-unit survey; not current asking rent
Census ACS · surveyed
Gross yield
n/a
gross yield cannot be computed without measured market rent
requires both measured price and measured rent
HUD 2-bed standard
$925
the Section 8 payment standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

The annual signals disagree
FHFA five-year cumulative+57.9%not annualized · through 2025
0%ZILLOW ZHVI2026-06−0.7%FHFA HPI2025+1.9%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$207k
Surveyed gross rent$742
Rent burden 30%+38.2%
Median year built1989
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
30.3%vacant
8,629estimated housing units
Occupied tenure27.3% renter
owner 72.7%renter 27.3%
Structure mix67.5% single-family
Single-family 67.5%20+ units 0.2%Mobile home 25.5%Other 6.8%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs7,128▼ 37.0% from the prior annual release
Covered establishments514annual average reporting locations
Average weekly wage$938▲ 4.9% from the prior annual release
Largest private supersectorLeisure and hospitality36.6% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS−37.0%WEEKLY WAGE+4.9%Leisure and hospitality36.6%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Swain County presents a valuation-and-demand tension. Zillow’s county median home value in 2026-06 declined 0.70% year over year, while FHFA’s repeat-transaction HPI rose 1.90% in its 2025 annual series. Those are different vintages and methods: FHFA’s index is not a home value, and the results cannot become one appreciation rate. Income-dependent or leveraged buyers should investigate rather than assume either a strengthening or weakening trend; the central question is whether a specific property can carry costs without verified rent.

02Housing economics

The supplied Zillow median home value is $329,658. County market asking rent is not published, so gross yield cannot be computed. HUD’s $925 two-bedroom FMR is a payment standard, not an asking-rent estimate, and cannot fill that gap. The effective property-tax rate is 0.42%. This is a carrying-cost input, not a calculated bill on the Zillow median-value home; insurance, maintenance, financing and property-specific taxes are not published. Rent verification is therefore the gating income-underwriting check.

03Demand & competition

Realtor.com’s 2026-06 MLS listing-market evidence indicates negotiation conditions, not closed-sale pricing: its median listing price declined 5.98% year over year. The 14.96% price-reduced share indicates seller concessions; the 23.18% pending-to-active ratio is only a listing-status snapshot, not proof of buyer demand. Net migration was positive at 79 tax-return households, yet movers in had average income $1,276 below movers out. Investors represented 17.95% of 156 purchase mortgages, showing financial-buyer participation but not its pricing power or rental absorption.

04Risk & next checks

Risk limits may outweigh the mixed price evidence. Annual QCEW covered employment at county workplaces declined 36.97% in 2025; this is neither resident employment nor unemployment, and it is not a forecast. Leisure and hospitality is the largest disclosed private supersector, which does not describe the whole county economy. Inland flood is the dominant hazard, with modeled expected building-value loss of 0.21% per year. Confirm exposure and insurance property by property. Missing closed-sale comps, lease comps, vacancy, operating costs, insurance terms, financing terms and property condition prevent conclusions on value, cash flow, debt coverage or resale liquidity.

Cities & communities

Where people live within Swain County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Cherokee CDP*2.1KBryson City town1.9K
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

2 Census places

Population
  1. 01
    Cherokee CDPCensus-designated place · spans 2 counties
    2,059
  2. 02
    Bryson City townIncorporated place
    1,902

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.212% of building value expected lost per year

Effective property tax0.41%

$859 median annual bill

02
DemandIRS SOI household flows
Net migration+79

460 in · 381 out

Arriving vs leaving income−$1,276

$52,183 arriving · $53,459 leaving

03
CompetitionHMDA financed purchases
Purchases by investors17.9%

28 of 156 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings117▼ 10.0% year over year
Median days on market64▼ 15.5% year over year
Listings price-reduced15.0%seller-concession signal
Median listing pricen/a▼ 6.0% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

No rent index is published for this county.Zillow’s county rent series does not cover every county, and estimating one from a neighbouring county would be a guess wearing a number’s clothes. Everything above is measured here; no wider market is mapped for it either.
Bear case

What can break the county thesis

  1. Lease comps or vacancy data could show that achievable income does not support carrying costs.
  2. Property-specific flood exposure or insurance terms could materially change operating economics.
  3. The covered-workplace employment decline could correspond with weaker local income support than listing activity implies.
Underwriting questions

Before pricing a property

Can gross yield be calculated from the supplied record?

No. County market asking rent is not published, and HUD FMR cannot substitute for market rent.

What does the HUD two-bedroom FMR measure here?

It is a payment standard, not an estimate of county asking rent.

What hazard requires property-level review?

Inland flood is the dominant hazard, and the record supplies a modeled annual building-value loss ratio.