Cities / Wisconsin / Spans 2 counties / Eau Claire
Eau Claire cityscape
City housing brief · Incorporated place

Eau Claire, WI

City evidence stays city-level. County, metro and national records appear separately to explain the wider market without changing the city figures.

City gross yield4.5%ZORI × 12 ÷ ZHVI · before costs
City market snapshot

Four figures that frame the city

Typical home value
$322k
▲ 1.3% year over year
Zillow ZHVI · 2026-06
Observed market rent
$1,214
▲ 1.5% year over year
Zillow ZORI · 2026-06
Entry affordability
4.8x
home value ÷ household income
Zillow + Census ACS
Population
70,322
▲ 3.1% between ACS vintages
ACS 2024 5-year
Decision brief

What the city-level evidence says

01Decision frame

Eau Claire’s Zillow ZHVI typical home value is about $321,576, while ZORI typical observed monthly market rent is about $1,214. That produces a 4.5% gross yield before every operating cost. ZHVI is 4.77x ACS median household income, and annualized ZORI equals 21.6% of that income. This is a screening frame, not a property return: financing, taxes, insurance, repairs, vacancy, management and utilities can materially reduce cash yield.

02Housing stock

Citywide, 45.6% of occupied housing is renter-occupied, and 3.8% of all housing units is vacant. Single-family structures account for 62.6% of units and large multifamily structures for 7.9%. ACS reports a $247,600 median home value and $1,045 median monthly gross rent. Those surveyed occupied-housing measures—gross rent includes selected utilities—are not the same measure or period as Zillow’s typical value and observed market rent and should not be blended.

03City depth

The city rent-burden measure shows 40.8% of renters paying at least 30% of income toward gross rent. Population is 70,322 versus 68,187 across overlapping ACS five-year vintages, a 3.1% change that is not annualized and may reflect boundary changes. Median household income is $67,395; poverty is 14.3% and unemployment is 3.4%. Of vacant units, 34.8% are classified as for rent. These citywide survey signals describe demand constraints, tenure and stock composition; they cannot establish achievable rent, tenant quality, absorption, exact available inventory or property condition.

04Wider context

Chippewa County reports a county property-tax rate of 1.085%; Eau Claire County reports a county rate of 1.346%, so the county records should remain separate rather than be averaged. The Eau Claire, WI metro reports 2.9 months of supply, while metro employment changed -0.2% over its stated annual interval. The national Freddie Mac mortgage rate is 6.58%, a financing benchmark rather than a city borrowing quote.

05Limits & next checks

Underwriting remains limited by aggregate and differently timed data. First verify which county contains the parcel because tax and market records differ. Then obtain address-specific asking price and lease comps; current rent roll, concessions and delinquency; taxes, insurance and flood or climate quotes; utility responsibility; inspection, roof and mechanical age; repair and capital budgets; legal use and permit history; and loan terms. Recalculate net operating income, debt service, cash reserves and break-even occupancy. Citywide vacancy and renter share cannot show whether a particular unit will lease quickly.

Housing system

Market movement and the stock underneath it

Five-year path

Price and rent, rebased to 100

ZHVI +28.0%ZORI +18.1%
12811295202120222023202420252026
Each series starts at 100 so their direction can be compared without pretending that a home value and a monthly rent share the same unit.
Housing stock

Tenure and vacancy

ACS
45.6%RENTER
Owner occupied54.4%
Renter occupied45.6%
Vacant units3.8%

Median structure year 1975

Tenure uses occupied units; vacancy uses all housing units.
Measurement matrix

Two sources, two different questions

SourceHome valueMonthly rent
Zillow market index$321.6K$1.2K
ACS occupied housing$247.6K$1K
Zillow measures current market indexes. ACS reports surveyed owner value and gross rent for occupied housing. The rows are context, not interchangeable estimates.
Direct city depth

Households and housing form behind the medians

Median household income$67k

Annual ACS household measure.

Rent-to-income screen21.6%

Annual ZORI divided by ACS median income.

ACS rent burden40.8%

Renters paying at least 30% of household income toward gross rent.

Average household size2.18

People per occupied housing unit.

Single-family stock62.6%

Detached and attached one-unit structures.

Large multifamily stock7.9%

Housing in structures with 20 or more units.

Vacant and for rent34.8%

Share of vacant units listed by ACS as for rent, not a market vacancy rate.

Unemployment3.4%

Share of the civilian labor force.

Poverty14.3%

ACS population for whom poverty status is determined.

These are citywide context measures. They cannot tell you the rent, vacancy, expenses or tenant demand for a particular neighborhood or property.
Closest market alternatives

Three useful contrasts, not a synthetic winner

The peer set broadens the decision without mixing geographies. Price, rent and housing characteristics remain city-level for every place.

Comparable market profile

Entry price, rent and gross yield

Eau Claire, WIRacine, WIGreen Bay, WILafayette, IN
Typical home valueZillow ZHVIEau Claire$321.6KRacine$221.4KGreen Bay$289.4KLafayette$271.1KObserved market rentZillow ZORI / monthEau Claire$1.2KRacine$1.2KGreen Bay$1.1KLafayette$1.2KGross yieldZORI × 12 ÷ ZHVIEau Claire4.5%Racine6.4%Green Bay4.6%Lafayette5.5%
Bars begin at zero within each measure. Gross yield is a screening ratio before financing, taxes, insurance, vacancy, maintenance or management costs.
Same state01

Racine, WI

Compared with Eau Claire, typical home value is $100k lower, monthly rent is $34 lower, and gross yield is 1.9 percentage points higher.

Rent burden 30%+
53.3%
Renter share
39.8%
One-unit stock
68.4%
20+ unit stock
8.8%
Same state02

Green Bay, WI

Compared with Eau Claire, typical home value is $32k lower, monthly rent is $95 lower, and gross yield is 0.1 percentage points higher.

Rent burden 30%+
44.5%
Renter share
42.1%
One-unit stock
64.5%
20+ unit stock
8.7%
Closest data profile03

Lafayette, IN

Compared with Eau Claire, typical home value is $50k lower, monthly rent is $19 higher, and gross yield is 0.9 percentage points higher.

Rent burden 30%+
52.7%
Renter share
53.3%
One-unit stock
60.2%
20+ unit stock
6.5%

These are analytical alternatives, not recommendations. The structural measures come from Census ACS; price and rent use the Zillow releases shown on each card and in the source ledger below.

Wider market context

What surrounds the city without being mistaken for it

The layers below answer different questions. County records describe listing, migration, financing and hazard conditions around the city; metro records describe jobs, supply and permits; the mortgage rate is national.

Same measure, wider boundary

City marker against intersecting counties

CityCounty range
Typical home value$325.2K$325.6K$321.6KObserved market rent$1.2K$1.2K$1.2K
Both levels use Zillow indexes, but the county records cover land and housing outside the city. The comparison supplies context; it does not replace the city value.
COUNTY LAYER

All 2 intersecting counties

Rows stay separate; no unweighted county average is presented as a city fact.

2026-06
Active listings
119
Listing DOM
43 days
FHFA one-year
▲ 8.1%
Net migration
3
Investor share
7.6%
Effective property tax
1.08%
Top hazard
inland flooding
Expected loss ratio
0.11%
2026-06
Active listings
172
Listing DOM
39 days
FHFA one-year
▲ 4.1%
Net migration
292
Investor share
10.2%
Effective property tax
1.35%
Top hazard
inland flooding
Expected loss ratio
0.12%
METRO LAYER

Eau Claire, WI

Open metro analysis →
Job growth▼ 0.2%12m to 2026-06
Permitted units8962026 YTD through M06
Permits / 1,0005.2broader metro population
Months of supply2.92026-05-01
Median DOM50 daysRedfin metro tracker
Price drops18.7%Redfin metro tracker
Wider-context figures are not inputs to the city gross yield and are never used to fill a missing city price, rent or ACS measure.
What can break the thesis

Three checks before using the city averages

  1. 01

    The Zillow gross yield excludes financing and every operating cost, so it can materially overstate property-level cash yield.

  2. 02

    City poverty and unemployment are descriptive constraints; they cannot identify tenant performance or prove causation.

  3. 03

    The metro employment measure declined over its supplied annual interval, but metro evidence does not establish city or property-level labor demand.

Questions answered

Quick reading guide

What does the gross yield include?

It is annualized Zillow ZORI divided by Zillow ZHVI before every operating cost; it is not net operating income or cash-on-cash return.

Can the ACS median gross rent be compared directly with Zillow ZORI?

No. ACS describes surveyed occupied housing and includes selected utilities, while Zillow ZORI measures typical observed market rent from a different measure and period.

Which county evidence should apply to a property?

Confirm the parcel location, then use that county’s records. Chippewa County and Eau Claire County must remain separate, and neither county should stand in for the city.

Sources and geography

What belongs to this city page

Census recognizes this as Eau Claire city. The place intersects 2 counties (Chippewa County, Eau Claire County); population and ACS measures are place-wide.