Counties / Michigan / Bay County

Bay County, MI

FIPS 26017 · population 103,008 · part of Bay City, MI

$189k
Zillow home value · 2026-06
Direct county rent answer

What does rent cost in Bay County, MI?

The latest county-level Zillow ZORI is $1,178 per month in 2026-06. It is a typical asking-rent index across rental types—not an arithmetic average, signed lease or quote for one property.

County Zillow ZORI$1,1782026-06 · up 3.5% year over year
County ACS gross rent$860ACS 2024 5-year · occupied-renter survey
HUD two-bedroom FMR$1,030FY2026 · administrative standard
HUD Fair Market Rent by bedroom count in Bay County
BedroomsHUD monthly FMRGeographyMeasurement boundary
Studio$809Bay County, MIHUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent.
1 bedroom$814Bay County, MIHUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent.
2 bedrooms$1,030Bay County, MIHUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent.
3 bedrooms$1,399Bay County, MIHUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent.
4 bedrooms$1,518Bay County, MIHUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent.

Zillow asking rent, ACS gross rent and HUD FMR describe different housing universes. They remain separate and no metro, city or neighboring-county value replaces missing county evidence.Zillow pulled 2026-07-26 · HUD pulled 2026-07-26

The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$189k
▲ 7.1% year over year
Zillow ZHVI · direct
Median asking rent
$1,178
▲ 3.5% year over year
Zillow ZORI · direct
Gross yield
7.5%
annual rent ÷ price, before costs
derived: rent × 12 ÷ price ✓
HUD 2-bed standard
$1,030
market rent is 1.14x the standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

Both annual signals move in the same direction
FHFA five-year cumulative+59.8%not annualized · through 2025
0%ZILLOW ZHVI2026-06+7.1%FHFA HPI2025+5.1%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-08-02.
Owner-reported value$152k
Surveyed gross rent$860
Rent burden 30%+42.9%
Median year built1963
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
7.3%vacant
48,659estimated housing units
Occupied tenure23.0% renter
owner 77.0%renter 23.0%
Structure mix80.3% single-family
Single-family 80.3%20+ units 5.2%Mobile home 4.6%Other 9.8%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs34,142▲ 0.1% from the prior annual release
Covered establishments2,176annual average reporting locations
Average weekly wage$1,103▲ 5.0% from the prior annual release
Largest private supersectorTrade, transportation, and utilities23.3% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS+0.1%WEEKLY WAGE+5.0%Trade, transportation, and utilities23.3%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2021-2025; latest 2025 vs 2024 · pulled 2026-08-02. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

Resident income

How local income has compounded

BEA per-capita personal income divides all personal income by the county population. It is broader than wages, but it is not household income or a measure of what renters can afford.

Per-capita personal income19692024
Per-capita personal income history for Bay CountyA line chart of annual BEA per-capita personal income from 1969 through 2024.$0k$30k$60k196919972024$4k$56k
Nominal annual dollars; not adjusted for inflation. A rising line can reflect wage, business-income, transfer-income and investment-income changes together.
Renter affordability

Who carries the heaviest rent burden

HUD CHAS separates renter households by income relative to local HAMFI. Moderate burden means housing costs above 30% through 50% of income; severe burden means more than 50%.

Share of renter households in each income band2018-2022
Renter cost burden by HAMFI income band in Bay CountyFive horizontal bars show moderate and severe housing cost burden shares among renter households in each HUD income band.0%25%50%75%100%At or below 30% HAMFI3,48566.4% burdened30–50% HAMFI1,60074.7% burdened50–80% HAMFI2,18027.1% burdened80–100% HAMFI1,0604.7% burdenedAbove 100% HAMFI2,6450.0% burdened
Moderate: >30% to 50%Severe: >50%
Each percentage uses HUD’s published subtotal for that income band. For disclosure, HUD keeps 0 as 0, publishes 1–7 households as 4 and rounds 8 or more to the nearest 5. Independently rounded categories can differ from their displayed sum and are not forced into a percentage.
County brief

What the local evidence says

01Decision frame

Bay County’s decision tension is a seemingly usable pre-expense yield against a listing market showing more seller friction and unresolved carrying-cost and hazard exposure. Cash-flow-oriented investigators can start with Zillow’s June 2026 median home value of $188,911 and measured median asking rent of $1,178 per month, supporting the supplied 7.48% gross yield before expenses. Cautious buyers should not mistake that county screen for a property-level return.

02Housing economics

Measured rent is distinct from HUD policy. The two-bedroom FMR is a payment standard, not an estimate of asking rent or a substitute rental comparable. The effective property-tax rate is 1.49%, so the stated gross yield remains before taxes and other operating costs. FHFA’s 2025 repeat-transaction HPI increased 5.1%; it is an appreciation index rather than a home value, and its separate method and vintage must not be averaged with Zillow’s measure.

03Demand & competition

Realtor.com’s June 2026 MLS listing evidence calls for caution, not a demand verdict: active listings rose 43.15%, marketing time lengthened, and 22.11% of listings had price reductions. These represent visible asking-market supply, marketing time and seller concessions—not closed-sale prices or proof of buyer demand alone. QCEW’s 2025 annual average of 34,142 covered jobs changed little; its $1,103 average weekly wage is for covered workers at county workplaces, not resident employment. Trade, transportation, and utilities is the largest disclosed private supersector, not the whole economy. Net migration was positive, but inbound mover income was $1,315 below outbound income. Investor purchases were 64 of 1,096 total, limiting evidence of investor buyer competition.

04Risk & next checks

The climate model indicates expected annual building-value loss of 0.13%, consistent with inland flood as the dominant hazard; it does not establish parcel flood depth, insurance cost, or loss severity. Missing property-level rent comparables, vacancy, operating expenses, insurance quotes, flood-zone and elevation information, condition, and closed-sale comparables prevent net-yield, debt-service, and acquisition or resale underwriting. Those items need testing by submarket rather than applying county aggregates to an individual asset.

Cities & communities

Where people live within Bay County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Midland city*42.7KBay City city32.3KEssexville city3.3KAuburn city2.1KPinconning city1.4K
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

5 Census places

Population
  1. 01
    Midland cityIncorporated place · spans 2 counties
    42,724
  2. 02
    Bay City cityIncorporated place
    32,320
  3. 03
    Essexville cityIncorporated place
    3,327
  4. 04
    Auburn cityIncorporated place
    2,124
  5. 05
    Pinconning cityIncorporated place
    1,448

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.129% of building value expected lost per year

Effective property tax1.49%

$2,271 median annual bill

02
DemandIRS SOI household flows
Net migration+64

2,361 in · 2,297 out

Arriving vs leaving income−$1,315

$50,904 arriving · $52,219 leaving

03
CompetitionHMDA financed purchases
Purchases by investors5.8%

64 of 1,096 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings209▲ 43.1% year over year
Median days on market46▲ 44.9% year over year
Listings price-reduced22.1%seller-concession signal
Median listing pricen/a▲ 17.6% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

Bear case

What can break the county thesis

  1. Property-level taxes, insurance, vacancy, repairs, and other operating costs could make the gross-yield screen inadequate.
  2. Localized inland-flood exposure, insurance availability, and mitigation needs may differ materially from the county climate estimate.
  3. Listing-market softness may not translate into achievable purchase discounts or predictable resale liquidity.
Underwriting questions

Before pricing a property

Is HUD Fair Market Rent a substitute for Bay County asking rent?

No. The record identifies FMR as a HUD two-bedroom payment standard, while the published rent is median market asking rent.

Can gross yield be calculated from the supplied record?

Yes. Published market asking rent supports the supplied pre-expense gross yield, but net yield cannot be calculated from this record.

Do the Realtor.com metrics prove buyer demand or closed-sale pricing?

No. They are MLS listing-market measures of visible supply, marketing time, and price reductions, not closed-sale evidence.