Sterling, IL cityscape
Markets / Illinois / Sterling
RENTAL MARKET INTELLIGENCE

Sterling, IL

Sterling, IL’s metropolitan or micropolitan statistical area presents a decision problem defined more by incomplete rent momentum than by a single directional signal.

Median price$147k
Median rent$817
Gross yield6.7%
Job growth▼ 3.1%
Micro Area · CBSA 4458040 public sourcesChecked nightly
Verified marketProfile

Not ranked: unavailable score components: 12-month rent growth. Measured components cover 75% of the index weight.

Direct rental answer

How much is rent in Sterling, IL?

Zillow's metro-wide Observed Rent Index is $817 per month for 2026-06-30. The current release does not support a 12-month change.

Zillow ZORI$8172026-06-30

All homes and bedroom counts

Census ACS gross rent$856ACS 2024 5-year

Occupied rental units paying rent

HUD 2BR FMR$916FY2026 FMR

Two-bedroom standard

These figures are not averaged together. Zillow and Realtor describe asking-rent markets, ACS measures rent paid by surveyed households, and HUD publishes administrative bedroom standards.

Exact county schedules

HUD rent benchmarks inside Sterling

Every row keeps its own county FIPS schedule. No county is selected as a metro proxy and no synthetic metro FMR is calculated.

FY2026 FMR · FY2026 · monthly gross-rent standards
CountyStudio1 BR2 BR3 BR4 BR
Whiteside County, ILFIPS 17195$673$719$916$1,208$1,213
The read

Why this market scores where it does

Sterling, IL’s metropolitan or micropolitan statistical area presents a decision problem defined more by incomplete rent momentum than by a single directional signal. Its population is 54,947, and the evidence spans different observation dates: Zillow’s price and asking-rent indexes are dated 2026-06-30, BLS labor data cover the 12 months through 2026-05, Census Building Permits are 2026 year-to-date through M06, and Redfin is dated 2026-05-01. Zillow does not provide a trailing-12-month rent change for this market. Accordingly, the 12-month rent change is unavailable, and this report assigns neither a score nor a rank. The usable record instead places an observed home-value increase beside a labor decline, 28 permitted units, mixed resale indicators, and a net migration loss of 16. These facts identify questions for further diligence; they neither establish market direction nor explain the observed combination.

At 2026-06-30, Zillow reports an asking-rent index of $817 and a home-value index of $146,547. The value measure is 4.54% higher year over year, while the supplied gross-yield measure is 6.69%. These figures describe Zillow’s asking-rent and home-value indexes, rather than completed lease terms or a full operating statement. The central rent-economics limitation is material: without a Zillow trailing-12-month rent change, the $817 reading is a level, not evidence of rent momentum. The supplied price-to-income ratio of 2.17 places the Zillow value figure alongside Census income, but it cannot reveal a buyer’s payment, financing cost, taxes, insurance, or maintenance expense. For a renter, the figure is a screening reference rather than a lease outcome. For a landlord or small investor, the quoted yield is a starting measure rather than a cash-flow result; neither measure resolves current renewal, vacancy, or expense questions.

Census ACS reports median household income of $67,500. Against that income measure, the packet gives a rent-to-income ratio of 14.52% and a price-to-income ratio of 2.17. HUD’s FY2026 two-bedroom Fair Market Rent is $916, whereas Zillow’s asking-rent index is $817; the difference is $99, and the supplied rent-versus-FMR ratio is 89.2%. This is an affordability boundary rather than a verdict on affordability. Census household income, a Zillow asking-rent index, and HUD’s two-bedroom Fair Market Rent do not refer to an identical household, unit, lease, or cost bundle. In particular, FMR is a HUD benchmark and the Zillow figure is an asking-rent index, so their gap cannot establish what an individual renter pays or whether a particular unit qualifies under any program. The evidence does, however, define the comparable questions: unit size, lease asking versus executed rent, and the income measure used in any payment review.

The BLS LAUS series records a 3.14% year-over-year job change for the 12 months through 2026-05, a decline. In the Census Building Permits Survey, 28 total units were permitted during 2026 year-to-date through M06, with zero in buildings of five or more units; the packet reports 0.51 permits per 1,000 residents and 0% in the five-plus category. Redfin’s 2026-05-01 resale snapshot reports 2.7 months of supply, down from 3.3, alongside median days on market of 54, up from 52. Its sale-to-list ratio is 97.18%, and 30.13% of listings had price drops, up from 26.88%; that is a 3.25-percentage-point increase. Fewer months of supply appears beside longer marketing time and more reductions. BLS employment, Census permit counts, and Redfin listings are separate measures on separate cutoff dates, so this combination cannot identify whether demand, pricing choices, listing composition, or construction timing accounts for the tension.

Migration and financing evidence adds a different lens. IRS county-to-county tax-return migration aggregated to the market records 1,066 moves in and 1,082 moves out, for net migration of negative 16. The incoming adjusted gross income measure is $49,082 and the outgoing measure is $51,375, producing the supplied negative $2,293 gap. Those are aggregate IRS migration measures, not a statement about every household or renter. HMDA’s 2024 purchase-mortgage occupancy evidence shows 414 total purchases, of which 31 were investor purchases, for an investor share of 7.49%. The IRS figures measure movement and associated income measures; HMDA measures the packet’s purchase-mortgage occupancy evidence. Neither series tells how long migrants stay, the terms of any tenancy, the number of cash purchases, or whether investor activity changes rent. The sources therefore document participation and movement, not a demand forecast.

FEMA’s National Risk Index supplies a market-level hazard screen rather than a site assessment. The reported National Risk Index score is 65.8, the climate loss ratio is 0.001356, and inland flood is the identified top hazard within the water hazard type. These are expected-annual-loss evidence in FEMA’s index framework; they do not state flood exposure, insurability, claims experience, repair cost, or mitigation needs for an address. Cost-level evidence in the packet is limited to Zillow’s $817 asking-rent index, Zillow’s $146,547 home-value index, and HUD’s $916 two-bedroom Fair Market Rent. It provides no insurance premium, tax bill, utility charge, repair allowance, or property-specific flood-cost figure. For that reason, FEMA measures should be kept distinct from the supplied gross yield and price-to-income ratio: none converts the market-level risk screen into a property cash-flow conclusion.

The practical next inquiry is to reconcile measures before making a renter, landlord, or small-investor decision. For rent, the missing Zillow 12-month change makes current asking-rent history, unit mix, and executed-lease evidence unresolved items; HUD’s two-bedroom FMR remains a separate benchmark. For resale and new supply, the relevant reconciliation is Redfin’s 2.7 months of supply, 54 days on market, and rising price-drop share with Census Building Permits’ 28 units and zero five-plus units, while retaining their different dates. For demand, the IRS net-migration and income-gap measures remain distinct from the HMDA investor-share measure and the BLS job decline. For risk and costs, FEMA’s inland-flood screen leaves address-specific records and actual ownership-cost documentation as unresolved evidence; the risk score alone does not fill that gap. The evidence supports a disciplined question set, not a forecast, a neighborhood conclusion, a property conclusion, a market recommendation, or a rank.

Frequently Asked Investor Questions

Why is Sterling unranked when Zillow reports both rent and home-value measures?
Zillow supplies an asking-rent level of $817 at 2026-06-30, but the packet explicitly marks the trailing-12-month rent change unavailable. A rent level does not supply a rent trend. Because the stated ranking method depends on that missing 12-month change, the report remains unranked and assigns no score. Zillow’s 4.54% home-value change is not a substitute because it concerns Zillow’s home-value index rather than asking-rent change.
How should the Zillow asking-rent level be compared with HUD Fair Market Rent?
HUD’s FY2026 two-bedroom Fair Market Rent is $916 and Zillow’s asking-rent index is $817, a $99 difference. The supplied ratio is 89.2%. They are distinct constructs: HUD provides an FMR benchmark, while Zillow reports an asking-rent index. The comparison cannot identify a renter’s lease payment, unit size, utility treatment, or program eligibility.
Why do Redfin and Census Building Permits not produce a single supply conclusion?
Redfin reports 2.7 months of supply compared with 3.3 previously, yet median days on market rose to 54 from 52 and the price-drop share rose to 30.13% from 26.88%. Census Building Permits reports 28 units and zero five-plus-unit permits through M06. Different series, definitions, and dates prevent a single supply conclusion.
What do IRS, HMDA, and FEMA contribute that Zillow does not?
IRS records 1,066 moves in, 1,082 moves out, and a negative $2,293 AGI gap. HMDA records 31 investor purchases among 414 purchases in 2024. FEMA reports inland flood, a 65.8 risk score, and a 0.001356 climate loss ratio. None identifies lease terms, ownership expenses, or risk for an individual home.

Investor Quick Takeaways

Gross Yield: 6.7%

Computed from the current Zillow rent and home-value medians.

Rent Momentum: n/a

Zillow ZORI rent growth trend over trailing 12 months.

Investor Activity: 7.5%

Originated investment purchase share (CFPB HMDA).

Climate Exposure: FEMA NRI

Annualized loss ratio evaluated for flood & hurricane risk.

Run Cash-Flow Test for Sterling
Market pulse

The current market in eight signals

Fast-moving Redfin conditions sit beside the slower fundamentals so a buyer can separate today's negotiating climate from the long-run investment case.

Months of supply2.7 mo.▼ from 3.3 mo. a year ago
Median days on market54 days▲ from 52 days a year ago
Listings with price drops30.1%▲ from 26.9% a year ago
Sale-to-list ratio97.2%2026-05-01
Home value growth▲ 4.5%Zillow ZHVI · trailing 12 months
Rent growthn/aZillow ZORI · trailing 12 months
Gross rental yield6.7%Rent × 12 ÷ price
Payroll job growth▼ 3.1%LAUS · 12m to 2026-05
Release-to-release evidence

What actually changed

This comparison exists because at least one underlying source period advanced. Rebuilding the same data never creates a new observation.

No published score movementn/an/a
n/a

The published component scores did not move in this release.

Weights were unchanged at metro-2026-07-v2-omb2023, so the movement comes from refreshed evidence and percentile ranks.

The named source periods advanced, but the measured values on this page held steady.

Independent rent evidence

One market, several legitimate rent benchmarks

These releases observe different homes and different moments. RentMarker keeps them separate: ZORI remains the scoring baseline, while the other sources test how sensitive the market story is to bedroom mix and measurement method.

Monthly benchmark4 of 4 reported values
Zero-based scale
Monthly rental benchmarksIndependent monthly rent measures shown on a zero-based scale. Missing source values are labelled unavailable and are not inferred.$0$250$500$750$1,000Zillow ZORI2026-06-30$817HUD 1BR FMRFY2026 FMR$719HUD 2BR FMRFY2026 FMR$916Census ACS gross rentACS 2024 5-year$856Monthly rental benchmarksIndependent monthly rent measures shown on a zero-based scale. Missing source values are labelled unavailable and are not inferred.$0$500$1,000Zillow ZORI2026-06-30$817HUD 1BR FMRFY2026 FMR$719HUD 2BR FMRFY2026 FMR$916ACS gross rentACS 2024 5-year$856
The chart compares published levels without averaging them. A longer bar does not mean a source is more accurate; it means that source measures a higher rent under its own definition.
Typical observed market rentZillow ZORI
$817Primary RentMarker baseline
2026-06-30

All homes and bedroom counts

A smoothed metro rent index for observed rentals; it is the primary rent used by RentMarker scores and career ratios.

View source release ↗
Fair Market RentHUD 1BR FMR
$719−$98 vs ZORI
FY2026 FMR

One-bedroom standard

An administrative gross-rent benchmark used by HUD programs; it is neither a listing median nor a prediction of one lease.

View source release ↗
Fair Market RentHUD 2BR FMR
$916+$99 vs ZORI
FY2026 FMR

Two-bedroom standard

An administrative gross-rent benchmark used by HUD programs; it is neither a listing median nor a prediction of one lease.

View source release ↗
Median gross rentCensus ACS gross rent
$856+$39 vs ZORI
ACS 2024 5-year

Occupied rental units paying rent

A five-year survey estimate of contract rent plus applicable tenant-paid utilities; it is not a current asking-rent index.

View source release ↗
Take the next step

Keep Sterling as context, then replace market-wide evidence with the candidate property's facts.

Supply pipeline

What is being built, and for whom

Permits are the 12-to-24 month early warning. The total matters less than the mix: apartments compete with a rental the day they open.

National supply context

Compare this authorization pipeline with asking-rent growth, jobs and for-sale liquidity across the evidence-complete metro set.

Building permits by structure type
units per year · latest year annualised
Download CSV ↓
2120242320252820265+ unit buildingssingle family
28 units authorised in 2026, 0% of them in 5+ unit buildings. This is a single-family building cycle, so the competition is other houses, not new apartments. ✓ recomputed from series
Source: Census Building Permits Survey
Who is arriving, and who is buying

Demand, and the competition for it

Tax filings say how many households moved and what they earn; mortgage disclosures say how many local purchases went to someone who will not live there. Moves between counties inside this metro are netted out of both flow figures.

Net Household Move
−16
1,066 in vs 1,082 out (IRS SOI)
▼ 1.5% of arriving households
Mover Income Gap
−$2,293
Arriving $49,082 vs leaving $51,375
Average AGI per tax return (IRS SOI)
Investor Purchase Share
7.5%
31 of 414 originated purchase loans
CFPB HMDA 2024
Dominant Hazard
inland flooding
0.136% building value annual loss ratio
FEMA NRI · risk type: water
Compare yield and FEMA exposure →
Households arrive mainly from: Lee County · Clinton County · Ogle County · Carroll County · Rock Island County
1,066 in − 1,082 out = -16 net
Direct market links

Where tax-return households moved from and to

These are the largest flows where both counties map to a RentMarker market area. They are a documented subset of the all-US IRS totals above.

Explore every route
Leading inbound markets
  1. Dixon, IL174 arriving
  2. Davenport, IA122 arriving
  3. Clinton, IA93 arriving
Leading outbound markets
  1. Dixon, IL160 leaving
  2. Davenport, IA124 leaving
  3. Clinton, IA91 leaving
The other side

What would make this a bad buy

Generated from the same figures with the instruction to argue against the score, and published unedited. A page that only agrees with itself is an advertisement.

Three ways the case breaks

  1. The most cautious rent case is that Zillow’s $817 asking-rent level and 6.69% supplied gross yield create a false impression of operating strength. The missing trailing-12-month rent change leaves rent direction unobserved, while no tax, insurance, repair, financing, vacancy, or executed-lease evidence is provided.
  2. A second counter-case is that the 3.14% BLS LAUS job decline, net migration loss of 16, and negative $2,293 IRS AGI gap describe a weaker participant backdrop than Zillow’s home-value increase alone suggests. These measures have different coverage and periods, so they cannot prove an outcome, but they prevent reading price appreciation as a complete demand measure.
  3. A supply-and-cost counter-case is that zero five-plus-unit permits and 2.7 months of Redfin supply do not establish scarcity. Redfin also records 54 median days on market and a 30.13% price-drop share. FEMA’s inland-flood screen, absent any insurance or property-cost figures, leaves a potentially material expense and risk dimension unmeasured.
Provenance

Where every figure came from

“Checked nightly” means every source is re-pulled and re-verified each night. It does not mean every source moves nightly — the release column tells you how fresh each number can possibly be.

Dataset SourceMethodRelease PeriodPulled Date
Census ACS 5-year — household income and gross rentdirectACS 2024 5-year2026-08-05
Census ACS 5-year — historical household incomedirectACS 2019 and 2024 5-year2026-08-05
Census ACS 5-year — populationdirectACS 2024 5-year2026-07-26
Apartment List Rent Estimates — recent-lease rent indexdirectApartment List 2026-072026-08-08
Apartment List Time on Market — listing liquiditydirectApartment List 2026-072026-08-08
Apartment List Vacancy Index — rental vacancydirectApartment List 2026-072026-08-08
BEA County Personal Income — income and populationdirect2024 County Personal Income (released 2026-02-05); history 1969-20242026-08-03
BEA Regional Price Parities — metropolitan price levelsdirect2024 Regional Price Parities (released 2026-02-19); history 2008-20242026-08-03
BLS CES — payroll employmentdirectCES SM current2026-07-26
BLS LAUS — resident employmentdirectLAUS current2026-07-26
BLS OEWS — occupation employment and wagesdirectMay 2025 OEWS estimates (released 2026-05-15)2026-08-03
BLS QCEW — county employment and wagesdirectannual county employment and wages 2021-2025; latest 2025 vs 20242026-08-02
OMB/BLS delineation — metro geographydirectOMB July 2023 delineation2026-07-30
Census Building Permits Survey — permitted unitsdirectBPS through 20262026-07-26
Census ACS 5-year — city population, households and housingdirectACS 2024 5-year2026-07-29
Census ACS 5-year — county housing value, tenure and stockdirectACS 2024 5-year2026-07-30
Census ACS 5-year — cities and communitiesdirectACS 2024 5-year2026-07-30
Census ACS five-year — ZCTA housing and incomedirectACS 2024 5-year ZCTA2026-08-08
FEMA National Risk Index — hazard loss ratiosmodelledNRI counties (FEMA ArcGIS)2026-07-26
FHFA House Price Index — annual county appreciationdirectannual county HPI history 1975-2025; latest 20252026-08-02
HMDA / CFPB — purchases by occupancy typedirectHMDA 2024 purchase originations2026-07-26
HUD CHAS — renter burden by HAMFI income banddirectHUD CHAS 2018-2022 ACS 5-year (released 2025-12-23)2026-08-03
HUD Fair Market Rents — Section 8 standarddirectFY2026 FMR2026-07-26
HUD USPS crosswalk and Small Area FMRs — ZIP rent fallbackdirectZIP-CBSA 2025Q4 + SAFMR FY20262026-07-26
HUD-USPS ZIP-to-county residential-address crosswalkdirectHUD-USPS 2026Q12026-08-09
IRS SOI — county migration and mover incomedirectSOI migration 2022-20232026-07-26
Freddie Mac PMMS — mortgage ratesdirectweek of 2026-07-302026-08-06
Census ACS 5-year — effective property taxdirectACS 2024 5-year2026-08-06
Realtor.com Economic Research — county listing inventorydirectcounty inventory 2026-062026-07-28
Realtor.com Rental Report — top-50 asking rentsdirecttop-50 rental asking rents 2026-052026-08-05
Redfin Data Center — inventory, days on market, and price cutsdirectmetro tracker through 2026-05-012026-07-26
Redfin Data Center — ZIP resale activity and supplydirectZIP rolling 3 months through 2026-06-30; updated 2026-07-032026-08-12
USDA ERS — Rural-Urban Continuum CodesdirectUSDA ERS 2023 Rural-Urban Continuum Codes2026-08-02
Zillow ZHVI and ZORI — county values and rentsdirectcounty ZHVI/ZORI 2026-062026-07-26
Zillow ZHVI — metro home valuesdirectMetro_zhvi_uc_sfrcondo_tier_0.33_0.67_sm_sa_month.csv2026-07-26
Zillow ZHVI — city home valuesdirectzillow_zhvi_city.csv2026-07-29
Zillow ZORI — metro market rentsdirectMetro_zori_uc_sfrcondomfr_sm_sa_month.csv2026-07-26
Zillow ZORI — city market rentsdirectzillow_zori_city.csv2026-07-29
Zillow ZORI - metro market rents, not seasonally adjusteddirectMetro_zori_uc_sfrcondomfr_sm_month.csv2026-08-15
Zillow ZORI — ZIP market rentsdirectZORI ZIP 2026-062026-08-08