All homes and bedroom counts

Sterling, IL
Sterling, IL’s metropolitan or micropolitan statistical area presents a decision problem defined more by incomplete rent momentum than by a single directional signal.
Not ranked: unavailable score components: 12-month rent growth. Measured components cover 75% of the index weight.
How much is rent in Sterling, IL?
Zillow's metro-wide Observed Rent Index is $817 per month for 2026-06-30. The current release does not support a 12-month change.
Occupied rental units paying rent
Two-bedroom standard
These figures are not averaged together. Zillow and Realtor describe asking-rent markets, ACS measures rent paid by surveyed households, and HUD publishes administrative bedroom standards.
HUD rent benchmarks inside Sterling
Every row keeps its own county FIPS schedule. No county is selected as a metro proxy and no synthetic metro FMR is calculated.
| County | Studio | 1 BR | 2 BR | 3 BR | 4 BR |
|---|---|---|---|---|---|
| Whiteside County, ILFIPS 17195 | $673 | $719 | $916 | $1,208 | $1,213 |
Why this market scores where it does
Sterling, IL’s metropolitan or micropolitan statistical area presents a decision problem defined more by incomplete rent momentum than by a single directional signal. Its population is 54,947, and the evidence spans different observation dates: Zillow’s price and asking-rent indexes are dated 2026-06-30, BLS labor data cover the 12 months through 2026-05, Census Building Permits are 2026 year-to-date through M06, and Redfin is dated 2026-05-01. Zillow does not provide a trailing-12-month rent change for this market. Accordingly, the 12-month rent change is unavailable, and this report assigns neither a score nor a rank. The usable record instead places an observed home-value increase beside a labor decline, 28 permitted units, mixed resale indicators, and a net migration loss of 16. These facts identify questions for further diligence; they neither establish market direction nor explain the observed combination.
At 2026-06-30, Zillow reports an asking-rent index of $817 and a home-value index of $146,547. The value measure is 4.54% higher year over year, while the supplied gross-yield measure is 6.69%. These figures describe Zillow’s asking-rent and home-value indexes, rather than completed lease terms or a full operating statement. The central rent-economics limitation is material: without a Zillow trailing-12-month rent change, the $817 reading is a level, not evidence of rent momentum. The supplied price-to-income ratio of 2.17 places the Zillow value figure alongside Census income, but it cannot reveal a buyer’s payment, financing cost, taxes, insurance, or maintenance expense. For a renter, the figure is a screening reference rather than a lease outcome. For a landlord or small investor, the quoted yield is a starting measure rather than a cash-flow result; neither measure resolves current renewal, vacancy, or expense questions.
Census ACS reports median household income of $67,500. Against that income measure, the packet gives a rent-to-income ratio of 14.52% and a price-to-income ratio of 2.17. HUD’s FY2026 two-bedroom Fair Market Rent is $916, whereas Zillow’s asking-rent index is $817; the difference is $99, and the supplied rent-versus-FMR ratio is 89.2%. This is an affordability boundary rather than a verdict on affordability. Census household income, a Zillow asking-rent index, and HUD’s two-bedroom Fair Market Rent do not refer to an identical household, unit, lease, or cost bundle. In particular, FMR is a HUD benchmark and the Zillow figure is an asking-rent index, so their gap cannot establish what an individual renter pays or whether a particular unit qualifies under any program. The evidence does, however, define the comparable questions: unit size, lease asking versus executed rent, and the income measure used in any payment review.
The BLS LAUS series records a 3.14% year-over-year job change for the 12 months through 2026-05, a decline. In the Census Building Permits Survey, 28 total units were permitted during 2026 year-to-date through M06, with zero in buildings of five or more units; the packet reports 0.51 permits per 1,000 residents and 0% in the five-plus category. Redfin’s 2026-05-01 resale snapshot reports 2.7 months of supply, down from 3.3, alongside median days on market of 54, up from 52. Its sale-to-list ratio is 97.18%, and 30.13% of listings had price drops, up from 26.88%; that is a 3.25-percentage-point increase. Fewer months of supply appears beside longer marketing time and more reductions. BLS employment, Census permit counts, and Redfin listings are separate measures on separate cutoff dates, so this combination cannot identify whether demand, pricing choices, listing composition, or construction timing accounts for the tension.
Migration and financing evidence adds a different lens. IRS county-to-county tax-return migration aggregated to the market records 1,066 moves in and 1,082 moves out, for net migration of negative 16. The incoming adjusted gross income measure is $49,082 and the outgoing measure is $51,375, producing the supplied negative $2,293 gap. Those are aggregate IRS migration measures, not a statement about every household or renter. HMDA’s 2024 purchase-mortgage occupancy evidence shows 414 total purchases, of which 31 were investor purchases, for an investor share of 7.49%. The IRS figures measure movement and associated income measures; HMDA measures the packet’s purchase-mortgage occupancy evidence. Neither series tells how long migrants stay, the terms of any tenancy, the number of cash purchases, or whether investor activity changes rent. The sources therefore document participation and movement, not a demand forecast.
FEMA’s National Risk Index supplies a market-level hazard screen rather than a site assessment. The reported National Risk Index score is 65.8, the climate loss ratio is 0.001356, and inland flood is the identified top hazard within the water hazard type. These are expected-annual-loss evidence in FEMA’s index framework; they do not state flood exposure, insurability, claims experience, repair cost, or mitigation needs for an address. Cost-level evidence in the packet is limited to Zillow’s $817 asking-rent index, Zillow’s $146,547 home-value index, and HUD’s $916 two-bedroom Fair Market Rent. It provides no insurance premium, tax bill, utility charge, repair allowance, or property-specific flood-cost figure. For that reason, FEMA measures should be kept distinct from the supplied gross yield and price-to-income ratio: none converts the market-level risk screen into a property cash-flow conclusion.
The practical next inquiry is to reconcile measures before making a renter, landlord, or small-investor decision. For rent, the missing Zillow 12-month change makes current asking-rent history, unit mix, and executed-lease evidence unresolved items; HUD’s two-bedroom FMR remains a separate benchmark. For resale and new supply, the relevant reconciliation is Redfin’s 2.7 months of supply, 54 days on market, and rising price-drop share with Census Building Permits’ 28 units and zero five-plus units, while retaining their different dates. For demand, the IRS net-migration and income-gap measures remain distinct from the HMDA investor-share measure and the BLS job decline. For risk and costs, FEMA’s inland-flood screen leaves address-specific records and actual ownership-cost documentation as unresolved evidence; the risk score alone does not fill that gap. The evidence supports a disciplined question set, not a forecast, a neighborhood conclusion, a property conclusion, a market recommendation, or a rank.
Frequently Asked Investor Questions
Why is Sterling unranked when Zillow reports both rent and home-value measures?
How should the Zillow asking-rent level be compared with HUD Fair Market Rent?
Why do Redfin and Census Building Permits not produce a single supply conclusion?
What do IRS, HMDA, and FEMA contribute that Zillow does not?
Investor Quick Takeaways
Computed from the current Zillow rent and home-value medians.
Zillow ZORI rent growth trend over trailing 12 months.
Originated investment purchase share (CFPB HMDA).
Annualized loss ratio evaluated for flood & hurricane risk.
Test the market, then test the deal
Keep Sterling as the starting point or move into a more specific property and rent check.
The current market in eight signals
Fast-moving Redfin conditions sit beside the slower fundamentals so a buyer can separate today's negotiating climate from the long-run investment case.
What actually changed
This comparison exists because at least one underlying source period advanced. Rebuilding the same data never creates a new observation.
The published component scores did not move in this release.
Weights were unchanged at metro-2026-07-v2-omb2023, so the movement comes from refreshed evidence and percentile ranks.
The named source periods advanced, but the measured values on this page held steady.
One market, several legitimate rent benchmarks
These releases observe different homes and different moments. RentMarker keeps them separate: ZORI remains the scoring baseline, while the other sources test how sensitive the market story is to bedroom mix and measurement method.
All homes and bedroom counts
A smoothed metro rent index for observed rentals; it is the primary rent used by RentMarker scores and career ratios.
View source release ↗One-bedroom standard
An administrative gross-rent benchmark used by HUD programs; it is neither a listing median nor a prediction of one lease.
View source release ↗Two-bedroom standard
An administrative gross-rent benchmark used by HUD programs; it is neither a listing median nor a prediction of one lease.
View source release ↗Occupied rental units paying rent
A five-year survey estimate of contract rent plus applicable tenant-paid utilities; it is not a current asking-rent index.
View source release ↗Keep Sterling as context, then replace market-wide evidence with the candidate property's facts.
What is being built, and for whom
Permits are the 12-to-24 month early warning. The total matters less than the mix: apartments compete with a rental the day they open.
Compare this authorization pipeline with asking-rent growth, jobs and for-sale liquidity across the evidence-complete metro set.
Demand, and the competition for it
Tax filings say how many households moved and what they earn; mortgage disclosures say how many local purchases went to someone who will not live there. Moves between counties inside this metro are netted out of both flow figures.
Where tax-return households moved from and to
These are the largest flows where both counties map to a RentMarker market area. They are a documented subset of the all-US IRS totals above.
- Dixon, IL174 arriving
- Davenport, IA122 arriving
- Clinton, IA93 arriving
- Dixon, IL160 leaving
- Davenport, IA124 leaving
- Clinton, IA91 leaving
What would make this a bad buy
Generated from the same figures with the instruction to argue against the score, and published unedited. A page that only agrees with itself is an advertisement.
Three ways the case breaks
- The most cautious rent case is that Zillow’s $817 asking-rent level and 6.69% supplied gross yield create a false impression of operating strength. The missing trailing-12-month rent change leaves rent direction unobserved, while no tax, insurance, repair, financing, vacancy, or executed-lease evidence is provided.
- A second counter-case is that the 3.14% BLS LAUS job decline, net migration loss of 16, and negative $2,293 IRS AGI gap describe a weaker participant backdrop than Zillow’s home-value increase alone suggests. These measures have different coverage and periods, so they cannot prove an outcome, but they prevent reading price appreciation as a complete demand measure.
- A supply-and-cost counter-case is that zero five-plus-unit permits and 2.7 months of Redfin supply do not establish scarcity. Redfin also records 54 median days on market and a 30.13% price-drop share. FEMA’s inland-flood screen, absent any insurance or property-cost figures, leaves a potentially material expense and risk dimension unmeasured.
Move from the market-area average to local evidence
Use the available county and city pages to add local price, rent, housing, migration and hazard context to the market-area view.
Where every figure came from
“Checked nightly” means every source is re-pulled and re-verified each night. It does not mean every source moves nightly — the release column tells you how fresh each number can possibly be.
| Dataset Source | Method | Release Period | Pulled Date |
|---|---|---|---|
| Census ACS 5-year — household income and gross rent | direct | ACS 2024 5-year | 2026-08-05 |
| Census ACS 5-year — historical household income | direct | ACS 2019 and 2024 5-year | 2026-08-05 |
| Census ACS 5-year — population | direct | ACS 2024 5-year | 2026-07-26 |
| Apartment List Rent Estimates — recent-lease rent index | direct | Apartment List 2026-07 | 2026-08-08 |
| Apartment List Time on Market — listing liquidity | direct | Apartment List 2026-07 | 2026-08-08 |
| Apartment List Vacancy Index — rental vacancy | direct | Apartment List 2026-07 | 2026-08-08 |
| BEA County Personal Income — income and population | direct | 2024 County Personal Income (released 2026-02-05); history 1969-2024 | 2026-08-03 |
| BEA Regional Price Parities — metropolitan price levels | direct | 2024 Regional Price Parities (released 2026-02-19); history 2008-2024 | 2026-08-03 |
| BLS CES — payroll employment | direct | CES SM current | 2026-07-26 |
| BLS LAUS — resident employment | direct | LAUS current | 2026-07-26 |
| BLS OEWS — occupation employment and wages | direct | May 2025 OEWS estimates (released 2026-05-15) | 2026-08-03 |
| BLS QCEW — county employment and wages | direct | annual county employment and wages 2021-2025; latest 2025 vs 2024 | 2026-08-02 |
| OMB/BLS delineation — metro geography | direct | OMB July 2023 delineation | 2026-07-30 |
| Census Building Permits Survey — permitted units | direct | BPS through 2026 | 2026-07-26 |
| Census ACS 5-year — city population, households and housing | direct | ACS 2024 5-year | 2026-07-29 |
| Census ACS 5-year — county housing value, tenure and stock | direct | ACS 2024 5-year | 2026-07-30 |
| Census ACS 5-year — cities and communities | direct | ACS 2024 5-year | 2026-07-30 |
| Census ACS five-year — ZCTA housing and income | direct | ACS 2024 5-year ZCTA | 2026-08-08 |
| FEMA National Risk Index — hazard loss ratios | modelled | NRI counties (FEMA ArcGIS) | 2026-07-26 |
| FHFA House Price Index — annual county appreciation | direct | annual county HPI history 1975-2025; latest 2025 | 2026-08-02 |
| HMDA / CFPB — purchases by occupancy type | direct | HMDA 2024 purchase originations | 2026-07-26 |
| HUD CHAS — renter burden by HAMFI income band | direct | HUD CHAS 2018-2022 ACS 5-year (released 2025-12-23) | 2026-08-03 |
| HUD Fair Market Rents — Section 8 standard | direct | FY2026 FMR | 2026-07-26 |
| HUD USPS crosswalk and Small Area FMRs — ZIP rent fallback | direct | ZIP-CBSA 2025Q4 + SAFMR FY2026 | 2026-07-26 |
| HUD-USPS ZIP-to-county residential-address crosswalk | direct | HUD-USPS 2026Q1 | 2026-08-09 |
| IRS SOI — county migration and mover income | direct | SOI migration 2022-2023 | 2026-07-26 |
| Freddie Mac PMMS — mortgage rates | direct | week of 2026-07-30 | 2026-08-06 |
| Census ACS 5-year — effective property tax | direct | ACS 2024 5-year | 2026-08-06 |
| Realtor.com Economic Research — county listing inventory | direct | county inventory 2026-06 | 2026-07-28 |
| Realtor.com Rental Report — top-50 asking rents | direct | top-50 rental asking rents 2026-05 | 2026-08-05 |
| Redfin Data Center — inventory, days on market, and price cuts | direct | metro tracker through 2026-05-01 | 2026-07-26 |
| Redfin Data Center — ZIP resale activity and supply | direct | ZIP rolling 3 months through 2026-06-30; updated 2026-07-03 | 2026-08-12 |
| USDA ERS — Rural-Urban Continuum Codes | direct | USDA ERS 2023 Rural-Urban Continuum Codes | 2026-08-02 |
| Zillow ZHVI and ZORI — county values and rents | direct | county ZHVI/ZORI 2026-06 | 2026-07-26 |
| Zillow ZHVI — metro home values | direct | Metro_zhvi_uc_sfrcondo_tier_0.33_0.67_sm_sa_month.csv | 2026-07-26 |
| Zillow ZHVI — city home values | direct | zillow_zhvi_city.csv | 2026-07-29 |
| Zillow ZORI — metro market rents | direct | Metro_zori_uc_sfrcondomfr_sm_sa_month.csv | 2026-07-26 |
| Zillow ZORI — city market rents | direct | zillow_zori_city.csv | 2026-07-29 |
| Zillow ZORI - metro market rents, not seasonally adjusted | direct | Metro_zori_uc_sfrcondomfr_sm_month.csv | 2026-08-15 |
| Zillow ZORI — ZIP market rents | direct | ZORI ZIP 2026-06 | 2026-08-08 |