Moving from Durham to Raleigh presents a specific trade-off: the destination’s asking-rent benchmark is nearly unchanged, while its home-value benchmark and household-income measure are higher and its recent payroll direction is stronger. In IRS SOI migration for 2022–2023, the measured Durham-to-Raleigh flow was 5,184 tax-return households and 8,134 exemptions, a people proxy; those returns were 25.33% of Durham’s outbound returns. IRS flow means tax-return households. It does not identify renters, every mover or future demand.
For monthly housing costs, Zillow ZORI on 2026-06-30 placed Raleigh at $1,689 and Durham at $1,691. HUD’s FY2026 two-bedroom Fair Market Rent, a HUD standard rather than a Zillow market-rent observation, was $1,750 in Raleigh and $1,711 in Durham. For ownership exposure, Zillow’s metro ZHVI home-value benchmark on the same date was $438,138 in Raleigh against $415,643 in Durham. The practical change is near parity in observed asking rent but a higher destination home-value benchmark and a higher HUD standard; utility, insurance, commuting and lease-concession terms remain separate household checks.
Income and employment screens lean toward Raleigh but do not settle affordability or asset performance. The ACS 2024 five-year median household income was $16,603 higher in Raleigh. BLS CES payroll change for the 12 months to 2026-06 was 2.82 percentage points higher in Raleigh than in Durham. Payroll change does not establish property vacancy or collections. For rental-property underwriting, the next question is whether a specific Raleigh property’s achievable rent, concessions, taxes, insurance, maintenance, financing terms and tenant employment mix compensate for the higher metro Zillow benchmark and the lower market-level gross-yield screen.

