Cities / Illinois / McLean County / Bloomington
Bloomington cityscape
City housing brief · Incorporated place

Bloomington, IL

City evidence stays city-level. County, metro and national records appear separately to explain the wider market without changing the city figures.

City gross yield6.0%ZORI × 12 ÷ ZHVI · before costs
City market snapshot

Four figures that frame the city

Typical home value
$271k
▲ 2.3% year over year
Zillow ZHVI · 2026-06
Observed market rent
$1,368
▲ 5.5% year over year
Zillow ZORI · 2026-06
Entry affordability
3.5x
home value ÷ household income
Zillow + Census ACS
Population
78,907
▲ 1.1% between ACS vintages
ACS 2024 5-year
Decision brief

What the city-level evidence says

01Decision frame

Bloomington’s Zillow ZHVI typical home value is $271,396, while Zillow ZORI typical observed market rent is $1,368 per month. Their implied gross yield is 6.0% before vacancy, taxes, insurance, maintenance, management, financing, and capital work. ZHVI rose 2.3% year over year and ZORI rose 5.5%, but these changes do not establish a future trend. The value equals 3.5x ACS median household income, while annual ZORI equals 21.2% of that income; neither comparison describes a specific buyer or tenant.

02Housing stock

The city has 37,162 housing units; renters hold 38.1% of occupied units. ACS reports a $203,300 median home value and $1,050 median gross rent for surveyed occupied housing, with gross rent including selected utilities. Those ACS medians have different concepts and periods from Zillow’s typical value and observed market rent, so the gap should not be treated as appreciation, a discount, or a matched property spread.

03City depth

Citywide, 38.4% of renter households are rent-burdened. Single-family homes are 60.9% of housing units, while large multifamily properties are 7.8%; these survey shares do not measure properties available to buy. Of vacant units, 37.5% are classified as for rent, which is not a lease-up estimate. Population increased 1.1% between overlapping ACS vintages, not an annual rate, and boundary changes may matter. Median household income is $77,384, with poverty at 11.0% and unemployment at 2.7%. These figures describe broad demand constraints, not tenant quality, future employment, or property cash flow.

04Wider context

McLean County county context reports a 2.17% property-tax rate, a median 34 days on market, and 13.9% of listings price-reduced; county figures do not measure Bloomington alone or a subject property’s bill and liquidity. The Bloomington, IL metro recorded a 1.53% job decline and 1.9 months of supply; metro labor and resale conditions broaden the demand and exit picture but are not city measures. The national 30-year mortgage rate was 6.58%, a national financing benchmark rather than a quote for any borrower.

05Limits & next checks

Underwriting is therefore most exposed to the mismatch between citywide typical or median measures and an individual asset, plus unknown operating expenses, condition, financing, and achievable rent. Before acting, verify the property’s taxes, insurance, utilities, maintenance history, capital needs, legal use, unit mix, current leases, concessions, arrears, and vacancy. Obtain lender terms, inspect the building, compare truly similar rentals and sales, and stress-test occupancy, turnover, repairs, and exit costs. City vacancy and renter share cannot establish that the property will lease quickly.

Housing system

Market movement and the stock underneath it

Five-year path

Price and rent, rebased to 100

ZHVI +41.1%ZORI +50.7%
15112395202120222023202420252026
Each series starts at 100 so their direction can be compared without pretending that a home value and a monthly rent share the same unit.
Housing stock

Tenure and vacancy

ACS
38.1%RENTER
Owner occupied61.9%
Renter occupied38.1%
Vacant units6.1%

Median structure year 1982

Tenure uses occupied units; vacancy uses all housing units.
Measurement matrix

Two sources, two different questions

SourceHome valueMonthly rent
Zillow market index$271.4K$1.4K
ACS occupied housing$203.3K$1.1K
Zillow measures current market indexes. ACS reports surveyed owner value and gross rent for occupied housing. The rows are context, not interchangeable estimates.
Direct city depth

Households and housing form behind the medians

Median household income$77k

Annual ACS household measure.

Rent-to-income screen21.2%

Annual ZORI divided by ACS median income.

ACS rent burden38.4%

Renters paying at least 30% of household income toward gross rent.

Average household size2.20

People per occupied housing unit.

Single-family stock60.9%

Detached and attached one-unit structures.

Large multifamily stock7.8%

Housing in structures with 20 or more units.

Vacant and for rent37.5%

Share of vacant units listed by ACS as for rent, not a market vacancy rate.

Unemployment2.7%

Share of the civilian labor force.

Poverty11.0%

ACS population for whom poverty status is determined.

These are citywide context measures. They cannot tell you the rent, vacancy, expenses or tenant demand for a particular neighborhood or property.
Closest market alternatives

Three useful contrasts, not a synthetic winner

The peer set broadens the decision without mixing geographies. Price, rent and housing characteristics remain city-level for every place.

Comparable market profile

Entry price, rent and gross yield

Bloomington, ILChampaign, ILWaukegan, ILGastonia, NC
Typical home valueZillow ZHVIBloomington$271.4KChampaign$241.5KWaukegan$247.6KGastonia$280.9KObserved market rentZillow ZORI / monthBloomington$1.4KChampaign$1.4KWaukegan$1.6KGastonia$1.5KGross yieldZORI × 12 ÷ ZHVIBloomington6.0%Champaign7.0%Waukegan8.0%Gastonia6.5%
Bars begin at zero within each measure. Gross yield is a screening ratio before financing, taxes, insurance, vacancy, maintenance or management costs.
Same state01

Champaign, IL

Compared with Bloomington, typical home value is $30k lower, monthly rent is $43 higher, and gross yield is 1.0 percentage points higher.

Rent burden 30%+
57.0%
Renter share
56.2%
One-unit stock
48.5%
20+ unit stock
23.5%
Same state02

Waukegan, IL

Compared with Bloomington, typical home value is $24k lower, monthly rent is $281 higher, and gross yield is 1.9 percentage points higher.

Rent burden 30%+
49.0%
Renter share
49.8%
One-unit stock
58.6%
20+ unit stock
12.0%
Closest data profile03

Gastonia, NC

Compared with Bloomington, typical home value is $9k higher, monthly rent is $156 higher, and gross yield is 0.5 percentage points higher.

Rent burden 30%+
54.3%
Renter share
45.8%
One-unit stock
71.4%
20+ unit stock
4.2%

These are analytical alternatives, not recommendations. The structural measures come from Census ACS; price and rent use the Zillow releases shown on each card and in the source ledger below.

Wider market context

What surrounds the city without being mistaken for it

The layers below answer different questions. County records describe listing, migration, financing and hazard conditions around the city; metro records describe jobs, supply and permits; the mortgage rate is national.

Same measure, wider boundary

City marker against intersecting counties

CityCounty range
Typical home value$261.8K$261.8K$271.4KObserved market rent$1.4K$1.4K$1.4K
Both levels use Zillow indexes, but the county records cover land and housing outside the city. The comparison supplies context; it does not replace the city value.
COUNTY LAYER

The intersecting county

This boundary extends beyond the city and is shown only as context.

2026-06
Active listings
173
Listing DOM
34 days
FHFA one-year
▲ 5.0%
Net migration
-429
Investor share
11.6%
Effective property tax
2.17%
Top hazard
inland flooding
Expected loss ratio
0.13%
METRO LAYER

Bloomington, IL

Open metro analysis →
Job growth▼ 1.5%12m to 2026-06
Permitted units1882026 YTD through M06
Permits / 1,0001.1broader metro population
Months of supply1.92026-05-01
Median DOM43 daysRedfin metro tracker
Price drops14.9%Redfin metro tracker
Wider-context figures are not inputs to the city gross yield and are never used to fill a missing city price, rent or ACS measure.
What can break the thesis

Three checks before using the city averages

  1. 01

    The city gross yield excludes operating expenses, capital work, vacancy, and financing.

  2. 02

    ACS population change compares overlapping survey vintages and may reflect boundary changes as well as resident change.

  3. 03

    McLean County county tax context, Bloomington, IL metro labor conditions, and the national mortgage benchmark do not establish subject-property costs or performance.

Questions answered

Quick reading guide

Does the stated gross yield equal an expected return?

No. It annualizes city Zillow observed market rent against city Zillow typical home value before every operating cost, vacancy allowance, capital expense, and financing charge.

Can the ACS and Zillow housing measures be averaged or treated as matched prices and rents?

No. ACS describes surveyed occupied housing and includes selected utilities in gross rent, while Zillow measures a typical city home value and typical observed market rent using different concepts and periods.

What should be verified before underwriting a specific property?

Confirm achievable rent, leases, concessions, occupancy, taxes, insurance, utilities, maintenance, capital needs, legal use, financing terms, and genuinely comparable property-level sales and rentals.

Sources and geography

What belongs to this city page

Census recognizes this as Bloomington city. The place intersects McLean County.