Cities / Florida / Sarasota County / Sarasota
Sarasota cityscape
City housing brief · Incorporated place

Sarasota, FL

City evidence stays city-level. County, metro and national records appear separately to explain the wider market without changing the city figures.

City gross yield6.4%ZORI × 12 ÷ ZHVI · before costs
City market snapshot

Four figures that frame the city

Typical home value
$413k
▼ 5.1% year over year
Zillow ZHVI · 2026-06
Observed market rent
$2,218
▼ 1.3% year over year
Zillow ZORI · 2026-06
Entry affordability
5.7x
home value ÷ household income
Zillow + Census ACS
Population
56,970
▲ 0.1% between ACS vintages
ACS 2024 5-year
Decision brief

What the city-level evidence says

01Decision frame

At the city level, Zillow’s typical home value is $413,325 and typical observed market rent is $2,218 monthly. Their implied gross yield is 6.4% before operating costs, financing, taxes, insurance, maintenance and vacancy. The value equals 5.7x ACS median household income, while annual Zillow rent equals 36.9% of that income. This is a screening frame, not property cash flow or proof that one household earns and pays both medians.

02Housing stock

ACS citywide housing context shows a 20.3% vacancy rate and renters occupying 42.5% of occupied units. ACS also reports a $463,000 median value for surveyed owner-occupied housing and $1,684 median gross rent for surveyed renter-occupied housing, including selected utilities. Those measures differ in universe, concept and period from Zillow’s measures; they should not be averaged or treated as direct comps.

03City depth

Direct city evidence shows 62.2% of applicable renter households are cost-burdened. Single-family homes represent 49.4% of all units and large multifamily buildings 28.8%. Of vacant units, 71.1% are classified for seasonal, recreational or occasional use, versus 4.7% for rent, so the headline vacancy rate is not a ready-to-lease inventory measure. Population changed 0.1% between overlapping ACS vintages; boundary changes may contribute, and this is not an annual rate. Median household income is $72,105, while poverty is 15.0% and unemployment 3.6%. These describe broad demand constraints, not tenant quality, achievable rent or leasing speed for a specific property.

04Wider context

In Sarasota County, Realtor data show 86 median days on market and price reductions on 18.2% of active listings, supporting tests of seller expectations, not claims about city liquidity. In the broader North Port metro, supply is 3.8 months, price drops affect 34.2% of tracked listings, and the sale-to-list ratio is 96.2%; these metro measures do not describe Sarasota alone. In the broader North Port metro, jobs rose 1.2% in the supplied annual comparison, labor context that does not prove rental demand. Nationally, the Freddie Mac thirty-year mortgage rate is 6.6%, a financing benchmark rather than a quote for any borrower.

05Limits & next checks

Property underwriting lacks the actual purchase price, condition, insurability, flood exposure, post-transfer taxes, association costs, utilities, repairs, financing and downtime. Obtain an inspection and insurance quotes; verify parcel taxes, title and association restrictions; build same-type rent and sale comps; confirm utility responsibilities; and stress-test vacancy, concessions, maintenance, capital work and exit costs. Reconcile these checks to lease terms before relying on the city gross yield.

Housing system

Market movement and the stock underneath it

Five-year path

Price and rent, rebased to 100

ZHVI +18.9%ZORI +23.3%
13711695202120222023202420252026
Each series starts at 100 so their direction can be compared without pretending that a home value and a monthly rent share the same unit.
Housing stock

Tenure and vacancy

ACS
42.5%RENTER
Owner occupied57.5%
Renter occupied42.5%
Vacant units20.3%

Median structure year 1976

Tenure uses occupied units; vacancy uses all housing units.
Measurement matrix

Two sources, two different questions

SourceHome valueMonthly rent
Zillow market index$413.3K$2.2K
ACS occupied housing$463K$1.7K
Zillow measures current market indexes. ACS reports surveyed owner value and gross rent for occupied housing. The rows are context, not interchangeable estimates.
Direct city depth

Households and housing form behind the medians

Median household income$72k

Annual ACS household measure.

Rent-to-income screen36.9%

Annual ZORI divided by ACS median income.

ACS rent burden62.2%

Renters paying at least 30% of household income toward gross rent.

Average household size2.05

People per occupied housing unit.

Single-family stock49.4%

Detached and attached one-unit structures.

Large multifamily stock28.8%

Housing in structures with 20 or more units.

Vacant and for rent4.7%

Share of vacant units listed by ACS as for rent, not a market vacancy rate.

Unemployment3.6%

Share of the civilian labor force.

Poverty15.0%

ACS population for whom poverty status is determined.

These are citywide context measures. They cannot tell you the rent, vacancy, expenses or tenant demand for a particular neighborhood or property.
Closest market alternatives

Three useful contrasts, not a synthetic winner

The peer set broadens the decision without mixing geographies. Price, rent and housing characteristics remain city-level for every place.

Comparable market profile

Entry price, rent and gross yield

Sarasota, FLBradenton, FLApopka, FLGrand Junction, CO
Typical home valueZillow ZHVISarasota$413.3KBradenton$353.3KApopka$398KGrand Junction$429.5KObserved market rentZillow ZORI / monthSarasota$2.2KBradenton$1.9KApopka$2KGrand Junction$1.8KGross yieldZORI × 12 ÷ ZHVISarasota6.4%Bradenton6.3%Apopka6.0%Grand Junction4.9%
Bars begin at zero within each measure. Gross yield is a screening ratio before financing, taxes, insurance, vacancy, maintenance or management costs.
Same metro01

Bradenton, FL

Compared with Sarasota, typical home value is $60k lower, monthly rent is $368 lower, and gross yield is 0.2 percentage points lower.

Rent burden 30%+
66.4%
Renter share
44.0%
One-unit stock
50.4%
20+ unit stock
17.4%
Same state02

Apopka, FL

Compared with Sarasota, typical home value is $15k lower, monthly rent is $236 lower, and gross yield is 0.5 percentage points lower.

Rent burden 30%+
68.4%
Renter share
22.3%
One-unit stock
85.7%
20+ unit stock
4.2%
Closest data profile03

Grand Junction, CO

Compared with Sarasota, typical home value is $16k higher, monthly rent is $450 lower, and gross yield is 1.5 percentage points lower.

Rent burden 30%+
47.2%
Renter share
36.5%
One-unit stock
70.4%
20+ unit stock
10.1%

These are analytical alternatives, not recommendations. The structural measures come from Census ACS; price and rent use the Zillow releases shown on each card and in the source ledger below.

Wider market context

What surrounds the city without being mistaken for it

The layers below answer different questions. County records describe listing, migration, financing and hazard conditions around the city; metro records describe jobs, supply and permits; the mortgage rate is national.

Same measure, wider boundary

City marker against intersecting counties

CityCounty range
Typical home value$399.5K$399.5K$413.3KObserved market rent$2.2K$2.2K$2.2K
Both levels use Zillow indexes, but the county records cover land and housing outside the city. The comparison supplies context; it does not replace the city value.
COUNTY LAYER

The intersecting county

This boundary extends beyond the city and is shown only as context.

2026-06
Active listings
4,677
Listing DOM
86 days
FHFA one-year
▼ 4.4%
Net migration
1,881
Investor share
11.5%
Effective property tax
0.75%
Top hazard
hurricane
Expected loss ratio
0.31%
METRO LAYER

North Port, FL

Open metro analysis →
Job growth▲ 1.2%12m to 2026-06
Permitted units13,4002026 YTD through M06
Permits / 1,00015.1broader metro population
Months of supply3.82026-05-01
Median DOM64 daysRedfin metro tracker
Price drops34.2%Redfin metro tracker
Wider-context figures are not inputs to the city gross yield and are never used to fill a missing city price, rent or ACS measure.
What can break the thesis

Three checks before using the city averages

  1. 01

    City rent burden and poverty indicate affordability constraints but do not predict a tenant’s payment performance.

  2. 02

    Seasonal vacancy dominates city vacancy reasons, so headline vacancy is not a leasing-speed estimate.

  3. 03

    Property-level insurance, flood exposure, taxes, condition and association costs are unknown.

Questions answered

Quick reading guide

What does the gross yield include?

It annualizes Zillow observed market rent against Zillow typical home value before operating costs and financing.

Can the ACS rent be used as a Zillow rent comp?

No. ACS gross rent covers surveyed occupied housing and selected utilities, while Zillow measures observed market rent under a different concept and period.

What should be checked before relying on the city figures?

Verify the property’s condition, insurability, flood exposure, taxes, restrictions, utility obligations, comparable rents, financing and expected downtime.

Sources and geography

What belongs to this city page

Census recognizes this as Sarasota city. The place intersects Sarasota County.