City limitsPlace boundary
Curated city comparison

HickoryWilkes-Barre

Cross-region midsize employment centers with nearly equal populations and materially different cost, yield, affordability, housing-stock and local-demand screens.

Hickory, NC cityscape
Wilkes-Barre, PA cityscape
Decision memo

The trade-off before property underwriting

The interpretation uses direct city records only. County and metro averages are not substituted into this comparison.

There is no universal city winner. Wilkes-Barre fits a cash-flow-first screen: its supplied Zillow gross-yield ratio, 0.08872837254818712, exceeds Hickory’s 0.05839867942186642, alongside a Zillow value index of $183599.76035468015 against $300549.13742965215. This is a city-level screen rather than a property return. Gross yield excludes vacancy, management, repairs, taxes, insurance, utilities, financing and capital work; underwrite achievable rent, downtime, condition and expenses on the candidate asset before treating Wilkes-Barre’s yield edge as investable.

Wilkes-Barre also fits entry affordability: its provided price-to-income metric is 3.7843916387649212 versus Hickory’s 4.654192539482969. Its renter-pressure reading is less decisive. Hickory has 1913 vacant units among 19955 housing units; Wilkes-Barre has 3137 among 19781 housing units. Those are broad housing-slack figures, not rental vacancy. Require rental-specific vacancy or lease-up evidence before calling Hickory’s rental supply tighter. Wilkes-Barre’s higher supplied rent-burden measure signals more renter affordability strain, not proven rent-setting power. Zillow market indexes and ACS survey measures answer different questions; do not average them or present ACS median rent or value as a competing appraisal.

Housing stock is a depends decision: Hickory’s median year built is 1982, against 1943 in Wilkes-Barre, while supplied city records do not publish subject condition, systems or code status. Local-demand screening favors Hickory, not a blanket purchase conclusion. Across overlapping ACS vintages, population moves from 40634 to 44258 in Hickory and from 40867 to 44423 in Wilkes-Barre; that change is not annualized. Hickory’s supplied unemployment rate is lower. Check property-level employment access, tenant income fit, leasing response and capital scope before advancing either city to underwriting.

Direct city matrix

The same definition on both sides

“n/a” remains missing. Zillow indexes and ACS survey measures stay visibly separate.

Decision evidenceHickory, NCWilkes-Barre, PA
Typical home valueZillow ZHVI · city$300,549$183,600
Observed market rentZillow ZORI · city$1,463$1,358
Gross yieldZORI × 12 ÷ ZHVI · before costs5.8%8.9%
Price to household incomeZillow value ÷ ACS income4.65x3.78x
Annual rent to incomeZillow rent × 12 ÷ ACS income27.2%33.6%
Rent burdenACS renter households paying 30%+40.3%51.3%
Renter shareACS occupied housing45.0%48.8%
Vacancy rateACS all housing units9.6%15.9%
Population changebetween ACS vintages · not annualized▲ 8.9%▲ 8.7%
UnemploymentACS civilian labor force3.8%8.5%
Entry and income screen

Price, rent and yield do not tell the same story

Bars begin at zero within each measure. Gross yield remains a before-cost screen.

HickoryWilkes-BarreTypical home valueZillow ZHVI · city$301k$184kObserved market rentZillow ZORI · monthly city index$1k$1kGross yieldZORI × 12 ÷ ZHVI · before costs5.8%8.9%
Zillow city ZHVI and ZORI · 2026-06 / 2026-06
Price and rent history

Two city paths, each rebased to 100

Each panel keeps price and rent in its own city; no level is borrowed across geographies.

Five-year path

Price and rent, rebased to 100

ZHVI +33.1%ZORI +13.0%
13311495202120222023202420252026
Each series starts at 100 so their direction can be compared without pretending that a home value and a monthly rent share the same unit.
Five-year path

Price and rent, rebased to 100

ZHVI +53.0%ZORI +22.5%
15312495202120222023202420252026
Each series starts at 100 so their direction can be compared without pretending that a home value and a monthly rent share the same unit.
Fit by objective

There is no universal city winner

Five city questions remain separate so a yield lead cannot erase affordability or demand risk.

01
Cash-flow screenWilkes-Barre

Wilkes-Barre fits cash flow because its supplied Zillow gross-yield ratio of 0.08872837254818712 exceeds Hickory’s 0.05839867942186642, with a lower Zillow value index of $183599.76035468015 versus $300549.13742965215. The result is only a top-line screen: gross yield excludes vacancy, management, repairs, taxes, insurance, utilities, financing and capital work. Underwrite each city’s subject rent, downtime and full expense burden before choosing a deal.

02
Entry affordabilityWilkes-Barre

Wilkes-Barre fits entry affordability: its Zillow value index of $183599.76035468015 is below Hickory’s $300549.13742965215, and its provided price-to-income metric is 3.7843916387649212 against 4.654192539482969. These city screens are neither an offer price nor a property appraisal. For Wilkes-Barre, verify the tax bill, insurance, deferred maintenance and financing; for Hickory, test whether a specific asset’s rent and condition justify the higher entry basis.

03
Renter pressureDepends on the property

Hickory and Wilkes-Barre are a depends call for renter pressure. Hickory has 1913 vacant units among 19955 housing units, while Wilkes-Barre has 3137 among 19781. These are broad housing-slack counts, not rental vacancy, so they cannot establish tighter rental supply in Hickory. Wilkes-Barre’s higher supplied renter share does not establish demand depth or rent-setting power. Obtain rental-specific vacancy, active listings, concessions and lease-up evidence by submarket.

04
Housing stockDepends on the property

Hickory and Wilkes-Barre are a depends call for housing stock. Hickory’s median year built is 1982 compared with 1943 in Wilkes-Barre, directing different renovation and systems diligence rather than a quality verdict. Wilkes-Barre’s supplied single-family share is higher, which can suit a detached-home strategy. Inspect structure, systems, code status and capital needs on a specific asset in either city.

05
Local demand riskHickory

Hickory fits the local-demand screen better than Wilkes-Barre. Across overlapping ACS vintages, Hickory moves from 40634 to 44258 and Wilkes-Barre from 40867 to 44423; that change is not annualized. Hickory’s supplied unemployment rate is lower. These city indicators do not prove neighborhood tenant demand, so check employer access, tenant income fit, marketing response and lease conversion for the target property.

Household pressure

Acquisition and renter affordability

HickoryWilkes-BarrePrice to incomeZillow value ÷ ACS household income4.7x3.8xRent to incomeAnnual Zillow rent ÷ ACS household income27.2%33.6%Rent-burdened householdsACS renters paying 30% or more40.3%51.3%
Zillow city indexes divided by direct ACS city household measures.
Housing system

Tenure, vacancy and structure

HickoryWilkes-BarreRenter shareACS occupied housing45.0%48.8%Vacancy rateACS all housing units9.6%15.9%Single-family stockACS one-unit structures58.8%64.0%Large multifamily stockACS structures with 20+ units8.4%11.5%
ACS citywide housing characteristics; not rentable inventory or lease-up speed.
Underwriting boundary

What this city comparison cannot decide

City evidence narrows a search; it does not appraise, inspect or finance a property.

  1. 01

    The supplied vacancy rate is vacant units divided by all housing units rather than rental vacancy. Rental-specific vacancy, active listings, lease-up pace and concessions are not published; obtain them for the relevant submarket before treating Hickory’s lower broad-slack reading as tighter rental supply.

  2. 02

    The supplied city records do not publish subject property condition, street, layout, attainable lease terms, tax assessment, insurance quote, repair scope, utility responsibility, listing rents, concessions, days on market or renewal behavior. Validate each item before underwriting either city.

  3. 03

    ACS household and housing measures are survey descriptors, while Zillow measures are city market indexes. The supplied ACS median rent and home value must not be averaged with Zillow or used as a competing appraisal; confirm comparables and executed leases locally.