West Lafayette is the higher-rent, renter-dense but costlier screen. Its Zillow city rent index is $1,840.61 per month and its Zillow city home-value index is $374,551.70, versus Terre Haute's $995.11 and $163,505.31. West Lafayette's 5.9% Zillow gross yield trails Terre Haute's 7.3%, so Terre Haute deserves the first cash-flow and entry-price review. Gross yield is annual Zillow rent divided by Zillow value before vacancy, management, repairs, taxes, insurance, utilities, financing, and capital work.
Renter pressure remains conditional. West Lafayette has a 70.6% renter share and 73.1% rent-burden share, above Terre Haute's 47.8% and 61.2%. But West Lafayette's poverty rate is 37.3%, versus 24.7%, while median household income is $34,891 rather than $43,126. That is a counter-signal to tenant-affordability framing: verify lease-up, collection history, concessions, guarantor use and achievable rents property by property. Renter density can support demand yet does not establish household payment resilience.
For form and demand, West Lafayette's housing profile is newer and more multifamily-oriented, whereas Terre Haute's is more single-family-oriented; strategy should decide which form matters more. Population change across overlapping ACS vintages was -7.0% in West Lafayette and -3.7% in Terre Haute, not annualized, while unemployment was 4.5% and 6.9%. Zillow indexes and ACS survey measures answer different questions: do not blend ACS median rent or value with Zillow indexes or treat ACS medians as a competing appraisal.

