Counties / South Dakota / Custer County

Custer County, SD

FIPS 46033 · population 8,892 · part of Rapid City, SD

$518k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$518k
▲ 0.9% year over year
Zillow ZHVI · direct
ACS median gross rent
$1,112
occupied-unit survey; not current asking rent
Census ACS · surveyed
Gross yield
n/a
gross yield cannot be computed without measured market rent
requires both measured price and measured rent
HUD 2-bed standard
$1,173
the Section 8 payment standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

Both annual signals move in the same direction
FHFA five-year cumulative+90.0%not annualized · through 2025
0%ZILLOW ZHVI2026-06+0.9%FHFA HPI2025+8.5%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$372k
Surveyed gross rent$1,112
Rent burden 30%+20.5%
Median year built1994
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
15.9%vacant
5,291estimated housing units
Occupied tenure14.4% renter
owner 85.6%renter 14.4%
Structure mix77.3% single-family
Single-family 77.3%20+ units 1.5%Mobile home 16.2%Other 4.9%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs2,690▲ 0.5% from the prior annual release
Covered establishments430annual average reporting locations
Average weekly wage$968▲ 6.0% from the prior annual release
Largest private supersectorLeisure and hospitality34.4% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS+0.5%WEEKLY WAGE+6.0%Leisure and hospitality34.4%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Custer County presents a valuation-versus-liquidity tension for investors able to verify property-level rent, insurance and exit depth; those needing demonstrable cash flow should be cautious. Zillow’s county median home value was $517,756 in 2026-06, up 0.87% year over year. FHFA’s 2025 repeat-transaction HPI rose 8.48%. These are different vintages and methods: the HPI shows a positive index change but is not a home value and cannot be averaged into Zillow growth.

02Housing economics

Housing economics are unproven: no median asking market rent is published, so gross yield cannot be computed. HUD’s two-bedroom FMR is $1,173 monthly, but it is a payment standard, not asking rent, and cannot fill that gap. The 0.77% effective property-tax rate and separately reported median annual tax are carrying-cost inputs, but cannot be paired mechanically with Zillow’s median value because they are separate medians. Lease comps, vacancy, utilities, insurance and property-specific taxes are needed for cash-flow underwriting.

03Demand & competition

Realtor.com MLS evidence looks less tight: 62 active listings, up 12.73%, accompanied by a 3.58% year-over-year fall in median listing price and 68 median days on market. These are asking-price, visible-supply and marketing-time measures—not closed sales or proof of buyer demand—yet they warrant testing acquisition pricing. Migration added 52 tax-return households, with inbound movers’ average AGI exceeding outbound movers’ by $48,248. Investor buyers represented 1.89% of 106 purchases, limiting measured non-owner competition.

04Risk & next checks

Wildfire is the dominant hazard, and modeled annual climate loss equals 0.29% of building value; this is not an insurance quote or property-specific loss estimate. QCEW is annual covered workplace employment, not resident employment or a demand forecast; Leisure and hospitality is only the largest disclosed private supersector. Obtain wildfire-zone, insurance, mitigation and replacement-cost records, current rents, vacancy and lease comps, plus closed-sale comparables. Without them, cash flow, insurability and resale underwriting remain unresolved.

Cities & communities

Where people live within Custer County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Custer city2.3KHermosa town*353Pringle town206Buffalo Gap town131Fairburn town61
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

5 Census places

Population
  1. 01
    Custer cityIncorporated place
    2,341
  2. 02
    Hermosa townIncorporated place · spans 2 counties
    353
  3. 03
    Pringle townIncorporated place
    206
  4. 04
    Buffalo Gap townIncorporated place
    131
  5. 05
    Fairburn townIncorporated place
    61

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardwildfire

0.291% of building value expected lost per year

Effective property tax0.77%

$2,879 median annual bill

02
DemandIRS SOI household flows
Net migration+52

411 in · 359 out

Arriving vs leaving income+$48,248

$107,786 arriving · $59,538 leaving

03
CompetitionHMDA financed purchases
Purchases by investors1.9%

2 of 106 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings62▲ 12.7% year over year
Median days on market68▲ 21.6% year over year
Listings price-reduced18.5%seller-concession signal
Median listing pricen/a▼ 3.6% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

No rent index is published for this county.Zillow’s county rent series does not cover every county, and estimating one from a neighbouring county would be a guess wearing a number’s clothes. Everything above is measured here; for a rent figure, the Rapid City, SD page covers the wider market.
Same metro

The other counties in Rapid City, SD

A metro is an average of these. Which side of a county line a property sits on can change the tax bill, the hazard profile and the tenant pool.

CountyPopulationPriceRentYieldHazard
Custer County8,892$518kn/an/awildfire
Pennington County113,512$369k$1,4604.8%inland flooding
Meade County30,546$401k$1,4064.2%inland flooding
Bear case

What can break the county thesis

  1. Actual market rent, vacancy and operating-cost evidence are absent, so value may not translate into measurable yield.
  2. Wildfire modeling may not reflect property-specific insurance availability, premiums or mitigation.
  3. County-level MLS, migration and purchase data may mask submarket and property-type differences in tenant demand and exit pricing.
Underwriting questions

Before pricing a property

Can gross yield be calculated from the published data?

No. Median asking market rent is not published; the $1,173 two-bedroom HUD FMR is a payment standard, not market rent.

How much investor purchase activity is reported?

2 investor purchases out of 106 total purchases.

What labor-market measure is available?

Annual QCEW covered employment at county workplaces; it is not resident employment or an unemployment measure.