Direct recent-lease rent history
Monthly overall-rent index; missing observations are not filled from another geography.
FIPS 35013 · population 224,266 · part of Las Cruces, NM
The latest county-level Zillow ZORI is $1,449 per month in 2026-06. It is a typical asking-rent index across rental types—not an arithmetic average, signed lease or quote for one property.
| Bedrooms | HUD monthly FMR | Geography | Measurement boundary |
|---|---|---|---|
| Studio | $744 | Doña Ana County, NM | HUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent. |
| 1 bedroom | $951 | Doña Ana County, NM | HUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent. |
| 2 bedrooms | $1,042 | Doña Ana County, NM | HUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent. |
| 3 bedrooms | $1,449 | Doña Ana County, NM | HUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent. |
| 4 bedrooms | $1,580 | Doña Ana County, NM | HUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent. |
Zillow asking rent, ACS gross rent and HUD FMR describe different housing universes. They remain separate and no metro, city or neighboring-county value replaces missing county evidence.Zillow pulled 2026-07-26 · HUD pulled 2026-07-26
Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.
Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.
Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.
Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2021-2025; latest 2025 vs 2024 · pulled 2026-08-02. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.
BEA per-capita personal income divides all personal income by the county population. It is broader than wages, but it is not household income or a measure of what renters can afford.
HUD CHAS separates renter households by income relative to local HAMFI. Moderate burden means housing costs above 30% through 50% of income; severe burden means more than 50%.
These Apartment List observations match the exact county Census code 35013. They are kept separate from Zillow asking rent, Census occupied-home rent and wider metro measures.
Monthly overall-rent index; missing observations are not filled from another geography.
Doña Ana presents a yield-versus-liquidity tension: investors able to verify unit-level rents and flood costs should investigate, while buyers relying on quick resale or listing-market tightness should be cautious. Zillow’s 2026-06 county home-value measure fell 0.25%, whereas FHFA’s separate 2025 annual repeat-transaction HPI rose 1.86%. These are different vintages and methods: FHFA is an index, not a dollar home value, and does not overturn the more current Zillow direction.
Median asking market rent is $1,449 per month and reported gross yield is 6.01%, before taxes, insurance, repairs, vacancy, financing, or flood mitigation. This supports initial income screening but not a net-return conclusion. The effective property-tax rate is 0.67%; carrying-cost review should test assessed values and exemptions. HUD FMR of $1,042 is a payment standard, not an estimate of asking rent, so it cannot replace measured market rent or be used to recalculate yield.
Demand evidence is mixed rather than proof of buyer depth. Realtor.com MLS inventory grew 24.3% year over year, median marketing time reached 75 days, and 12.56% of listings had reductions; these are visible supply, marketing time, and seller concessions, not closed-sale prices or demand by themselves. QCEW reports growth in annual covered workplace jobs and identifies Education and health services as the largest disclosed private supersector, not the entire economy. Tax-return migration data show incoming movers’ average income was $1,827 above outgoing movers’, but do not establish household demand for any submarket. Investors represented 4.7% of 2,572 purchase mortgages, indicating some buyer competition but not its pricing influence.
Risk limits dominate the next screen. Inland flood is the dominant hazard, and modeled annual climate loss equals 0.15% of building value; this is a county-level model, not a parcel-specific insurance cost or loss estimate. Missing published evidence includes property-type and neighborhood rents, insurance and flood-zone quotes, vacancy and collections, operating expenses, debt terms, condition, assessed value, and closed sales. Those gaps prevent net-yield, affordability, resale-liquidity, and parcel-risk conclusions. Verify lease comps, tax bills, flood maps and coverage, and MLS pending and closed-sale history before underwriting.
Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.
Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.
0.154% of building value expected lost per year
$1,480 median annual bill
5,072 in · 4,965 out
$53,745 arriving · $51,918 leaving
121 of 2,572 mortgages
Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.
Median asking market rent is $1,449 per month and reported gross yield is 6.01% before costs.
Zillow’s 2026-06 county home-value measure was down 0.25% year over year, while FHFA’s 2025 repeat-transaction HPI was up 1.86% year over year.
No. The $1,042 HUD FMR is a payment standard; the published median asking market rent is $1,449 per month.