Direct recent-lease rent history
Monthly overall-rent index; missing observations are not filled from another geography.
FIPS 45051 · population 383,016 · part of Myrtle Beach, SC
The latest county-level Zillow ZORI is $1,662 per month in 2026-06. It is a typical asking-rent index across rental types—not an arithmetic average, signed lease or quote for one property.
| Bedrooms | HUD monthly FMR | Geography | Measurement boundary |
|---|---|---|---|
| Studio | $1,145 | Horry County, SC | HUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent. |
| 1 bedroom | $1,229 | Horry County, SC | HUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent. |
| 2 bedrooms | $1,465 | Horry County, SC | HUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent. |
| 3 bedrooms | $1,805 | Horry County, SC | HUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent. |
| 4 bedrooms | $2,111 | Horry County, SC | HUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent. |
Zillow asking rent, ACS gross rent and HUD FMR describe different housing universes. They remain separate and no metro, city or neighboring-county value replaces missing county evidence.Zillow pulled 2026-07-26 · HUD pulled 2026-07-26
Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.
Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.
Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.
Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2021-2025; latest 2025 vs 2024 · pulled 2026-08-02. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.
BEA per-capita personal income divides all personal income by the county population. It is broader than wages, but it is not household income or a measure of what renters can afford.
HUD CHAS separates renter households by income relative to local HAMFI. Moderate burden means housing costs above 30% through 50% of income; severe burden means more than 50%.
These Apartment List observations match the exact county Census code 45051. They are kept separate from Zillow asking rent, Census occupied-home rent and wider metro measures.
Monthly overall-rent index; missing observations are not filled from another geography.
Horry County is a split underwriting case: the rental screen is positive, but softer listing evidence and hurricane exposure can change carrying costs. Income-focused buyers should investigate insurance, storm resilience, and rent durability; appreciation-dependent buyers should be cautious. Zillow is labeled 2026-06, while FHFA's repeat-transaction HPI is labeled 2025. FHFA points upward over both reported horizons, but it is an index, not a home value, and cannot be blended with Zillow's observation.
Zillow's median home value is $320,250, down 0.64%, while median asking rent is $1,662 per month, up 0.81%. The supplied gross yield is 6.23% before vacancy and operating, financing, insurance, or capital costs. HUD's two-bedroom FMR is $1,465, a payment standard rather than market rent; a calculation from the supplied ratio places asking rent 13.4% above FMR, without establishing achievable rent. The 0.33% effective property-tax rate adds carrying cost, but omits insurance and storm deductibles.
Demand evidence is supportive but not uniform. Tax-return households produced net migration of 5,933; incoming movers averaged $82,989 of AGI, with a supplied $27,782 gap over outflow movers. QCEW recorded 146,055 annual average covered jobs located in the county; covered wages also increased, and leisure and hospitality was the largest disclosed private supersector. This is workplace employment, not resident employment. Separately, Realtor.com shows softer asking prices, more active listings, 77 median days on market, and 20.6% of listings with reductions. These are MLS supply and concession signals, not closed prices or proof of demand. Investor participation was 14.36% of 10,044 total purchases, useful for assessing competition but not a substitute for comps.
Modeled climate loss is 0.38% of building value per year, with hurricane dominant; it is not a property-specific premium, deductible, or storm-loss estimate. Next checks are parcel-level flood and wind exposure, insurance quotes and renewal terms, lease-level rent and vacancy, operating expenses, condition, and closed-sale comparables. Without them, an underwriter cannot convert gross yield to net cash flow or test asking-rent collection. County aggregates also do not establish property condition or metro representativeness.
Open a five-digit report for asking rent, affordability, rent history and resale liquidity. Each row keeps its ZIP/ZCTA measurement scope.
| ZIP report | City label | Zillow rent | 1Y change | ACS burden 30%+ | Population |
|---|---|---|---|---|---|
| ZIP 29579 rental reportHorry County | Myrtle Beach, SC | $1,696 | ▼ 1.1% | 44.2% | 56,915 |
Zillow ZORI is an asking-rent index. ACS burden and population describe the Census ZCTA; missing observations remain n/a.
Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.
Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.
0.380% of building value expected lost per year
$944 median annual bill
15,027 in · 9,094 out
$82,989 arriving · $55,207 leaving
1,442 of 10,044 mortgages
Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.
No. It is a HUD payment standard; the record separately publishes median asking market rent.
Annual average covered jobs located in Horry County; it is not resident employment, unemployment, or a forecast.
No. They describe MLS asking prices, visible active supply, marketing time, and seller price reductions.