States / South Carolina
State rental intelligence

South Carolina rental market data

A source-traced view across 15 metro markets and 46 counties. State figures below are labelled medians and totals—not a made-up statewide investment score.

14/15 metros scored46/46 counties with FEMA risk11 sources used in this analysis
Median scored metro46.0out of 100 · 14 measured metros
South Carolina identity diorama showing regional landscape, cities, housing, and infrastructure
Median metro home value$258kmedian across published metro values
Median metro rent$1,506monthly · published metro values
Median gross yield6.7%annual rent ÷ price · before costs
Median job trend▲ 0.7%trailing 12-month metro employment
Direct monthly rental evidence

South Carolina rent market dynamics

Apartment List measures recent leases, rental vacancy and listing time separately. These figures do not replace Zillow, Census or Realtor measures elsewhere on this page.

Recent-lease rent$1,2752026-07 · ▲ 0.6% year over year
Rental Vacancy Index6.9%2026-07 · −0.2 pp in 12 months
Time on market26 days2026-07 · −0 days in 12 months
US recent-lease rent$1,3882026-07 · ▼ 1.1% year over year
Rent and rental vacancy through timesolid state series · dashed national series · no interpolation across missing observations
Recent-lease rent$1,508$1,165$822Rental Vacancy Index11.3%7.1%2.9%2017-012021-102026-07South CarolinaUnited States
State research brief

Investor concentration does not track gross yield: the three highlighted counties have 11.6%–14.4% investor shares but 4.3%–6.2% yields, while selected metros range from 6.7% to 8.6%.

Updated 2026-08-08 · evidence current to the releases listed below.

South Carolina's measured opportunity is split between participation and economics. The three highlighted counties have investor shares above the county 90th percentile of 8.9%, yet their gross yields range from 4.3% to 6.2%; selected metro examples in the price-and-rent data range from 6.7% to 8.6%. Investor presence is therefore not a substitute for local yield screening.

Rental signals are relatively firm in the direct state series, while resale conditions show meaningful dispersion. Apartment List reports $1,275 recent-lease rent in July 2026, up 0.6% year over year, with 6.9% vacancy and 26 days on market. Across measured metros, median home-price growth was 1.5% and rent growth 1.6%, while county renter burden above 30% had a 51.5% median across 46 counties. These figures support locality-level screening, but they do not establish performance for every South Carolina property or provide net operating income.

01

Highlighted county investor shares of 11.6%–14.4% sit alongside gross yields of 4.3%–6.2% → screen investor competition and yield independently.

02

Apartment List recent-lease rent rose 0.6% year over year while vacancy fell 0.2 percentage points and time on market shortened 0.3 days → recent state rental liquidity is a counterweight to a uniformly weak-demand view.

03

Measured metro rents grew 1.6% at the median versus 1.5% for home prices, but price growth ranged from -0.7% to 3.7% → underwrite rent and resale value as separate locality-level assumptions.

04

Median resale supply was 4.4 months with 30.2% of listings showing price drops → test exit timing and pricing concessions by metro rather than rely on the state median.

05

County renter burden above 30% had a 51.5% median across 46 counties → treat tenant affordability and collection sensitivity as core screening constraints.

01
Investor participation

High investor participation comes with compressed measured yields

HMDA records 79,966 purchases and 5,570 investor purchases across the measured county set. The highlighted investor shares are 14.4% in Horry County, 13.3% in Georgetown County and 11.6% in Beaufort County, all above the county investor-share 90th percentile of 8.9%. Their corresponding gross yields are 6.2%, 5.3% and 4.3%, respectively.

For screening, treat investor participation as a competition or ownership signal, not as a yield proxy. These are gross yields and do not include financing, taxes, insurance, vacancy, maintenance or capital costs.

Evidence: HMDA / CFPB — purchases by occupancy type

02
Direct state rental dynamics

Recent leasing conditions are firmer than the national Apartment List signal

In Apartment List's July 2026 direct state series, recent-lease rent was $1,275, compared with $1,267 a year earlier, for 0.6% year-over-year growth. Vacancy was 6.9%, down 0.2 percentage points from a year earlier, and time on market was 26 days, down 0.3 days. The state's rent growth was 1.7 percentage points above the national series; its vacancy was 0.2 percentage points lower and its time on market was four days shorter than the national measures.

This is a counter-signal to a uniformly soft rental-demand thesis and supports checking lease turnover and concessions before assuming rent pressure. Apartment List rent, its Vacancy Index and its time-on-market series are separate measures; they should not be blended with Zillow rent, Census vacancy or Redfin listing time.

Evidence: Apartment List Rent Estimates — recent-lease rent index · Apartment List Time on Market — listing liquidity · Apartment List Vacancy Index — rental vacancy

03
Price and rent momentum

Metro rents edge ahead even where home values fall

The measured metro distributions show a narrow statewide median gap: home prices rose 1.5% year over year and rents 1.6%, a 0.1 percentage-point rent lead. The range is wider underneath that median: price growth runs from -0.7% to 3.7%, while rent growth runs from 0.4% to 4.2%.

Greenwood combines a 0.6% price decline with 6.9% rent growth, and Gaffney combines a 4.7% price decline with 4.3% rent growth. Sumter is a counterexample, with price growth of 0.1% and rent growth of 3.8%. The implication is to underwrite rent and value movement separately by metro rather than use the state median as a locality assumption.

Evidence: Zillow ZHVI — metro home values · Zillow ZORI — metro market rents

04
Supply and resale conditions

Active permitting and resale concessions coexist

Across measured metros, the median resale market had 4.4 months of supply, 62.5 days on market, 30.2% of listings with price drops and a 97.7% sale-to-list ratio. The distributions range from 3.4 to 5.5 months of supply, 53.0 to 92.9 days on market and 22.2% to 41.7% price drops, so the state median masks materially different exit conditions.

Spartanburg illustrates the tension: 12.9 permits per 1,000 residents coexist with 3.8 months of supply and 42.7% price drops. Myrtle Beach has an even higher 17.4 permits per 1,000 residents but 5.7 months of supply and 24.7% price drops. Permits measure authorized construction rather than completed rental inventory, so they should not be treated as a direct supply forecast.

Evidence: Census Building Permits Survey — permitted units · Redfin Data Center — inventory, days on market, and price cuts

05
Housing stock and tenant conditions

Tenant affordability stress is high despite a broad county vacancy range

Across all 46 counties, the ACS median share of renters spending at least 30% of income on rent is 51.5%, with a county range of 45.2% to 56.4%. The county ACS vacancy median is 15.5%, ranging from 8.3% to 21.8%, while the median renter share is 26.6%. The median year built is 1987, which makes property condition and turnover costs relevant screening variables alongside rent.

Fairfield County reports 61.7% rent burden, Georgetown County 58.7% and Richland County 58.5%. These are structural ACS tenant and housing-stock measures, not current apartment leasing vacancy. They support testing rent affordability and operating assumptions at the county level rather than reading a high vacancy figure as uniformly available rental supply.

Evidence: Census ACS 5-year — county housing value, tenure and stock

06
Physical risk and property tax

Leading hazard labels split the state, while loss and tax burdens vary

FEMA classifies inland flood as the leading hazard in 28 counties and hurricane as the leading hazard in 18 counties. The county climate-loss-ratio distribution runs from 0.11% to 0.47%, with a 0.14% median. The effective property-tax-rate distribution runs from 0.41% to 0.67%, with a 0.51% median; median taxes range from $589.00 to $1,698.50.

Beaufort County and Georgetown County each show a climate loss ratio of about 0.6%, while Jasper County is also about 0.6%; their median taxes are $2,174.00, $1,190.00 and $1,852.00, respectively. FEMA's label is a mutually exclusive leading-hazard classification, not parcel-level exposure. The packet lacks property-level flood-zone detail, insurance premiums, deductibles and claims history, so those items require separate diligence.

Evidence: FEMA National Risk Index — hazard loss ratios · Census ACS 5-year — effective property tax

State ZIP rental intelligence

How direct rental evidence varies inside South Carolina

The distribution uses 27 current published ZIP reports across 11 cities and 10 counties. Twelve measured counter-signals are shown below; this is not a statewide neighborhood ranking.

Published ZIP rent range$1,161$2,708full direct-ZORI report cohort
Median rent / income26.3%annual asking rent ÷ ACS household income
Median one-year growth▲ 2.1%exact direct Zillow endpoints
Renter households covered166,433across published ZCTA matches
01 · RENT DISPERSIONRepresentative direct ZIP ZORI
Horizontal bars compare direct Zillow asking-rent indexes for the twelve representative published ZIP reports.29466$2,70829492$2,16429073$1,98629414$1,88429483$1,87829201$1,67929072$1,65129607$1,50129223$1,43429615$1,33229203$1,31929210$1,161
02 · AFFORDABILITY PRESSURERent / income × observed burden
Horizontal position is annual Zillow asking rent divided by ACS median household income. Vertical position is the ACS share of renter households paying thirty percent or more.64.5%57.3%50.1%42.9%35.7%296072921029223296152920329201294142948329072294922907329466Annual asking rent / ACS household income →ACS renter burden share →
03 · PATH QUALITYOne-year growth × variability
Each point compares exact one-year Zillow asking-rent growth with annualized variability from the direct monthly series.5.7%4.7%3.6%2.5%1.4%296072921029223296152920329201294142948329072294922907329466Exact one-year Zillow rent growth →Annualized monthly variability →
WHAT THE STATE DISTRIBUTION SAYS

Within the 27 current published direct-evidence ZIP reports defining this South Carolina distribution, the latest Zillow ZORI asking-rent index runs from $1,161 to $2,708, a $1,547 spread around a $1,696 median. That range is the practical starting point: whether a household’s budget can accommodate the current asking-rent level in a particular reported ZIP, rather than a statewide figure. Zillow ZORI is an observed asking-rent index, and this distribution does not represent every ZIP, neighborhood, listing, or rental property. The direct evidence is current published ZIP reporting only, so apparent statewide bounds are report-scope bounds. It is best used to frame a ZIP-specific search, income threshold, and tolerance for variation rather than to create a universal state rent.

Current asking-rent affordability and renter burden point to related but noninterchangeable questions. The asking-rent-to-income screen ranges from 18.6% to 62.4%, with a 26.3% median; it compares the direct Zillow asking-rent measure with reported ACS ZCTA median household income. The ACS five-year survey estimate for the share of renter households spending 30% or more of income on rent instead ranges from 38.2% to 62.0%, median 51.1%. For a useful counter-signal, ZIP 29072 pairs an 18.6% screen with a 38.2% burden share, while ZIP 29466 shows 24.4% and 62.0%, respectively. The measures can inform budget context and renter-household burden context, but neither substitutes for the other.

The direct monthly Zillow series likewise separates direction from steadiness. One-year rent growth spans a 3.9% decline to a 5.6% increase, while the median is 2.1%; a single pace measure obscures these opposing recent readings. Annualized volatility ranges from 2.4% to 4.7%, with a 3.0% median, and maximum drawdowns record the largest declines from prior series peaks. ZIP 29483 illustrates stronger recent momentum with comparatively low volatility, whereas ZIP 29492 couples positive one-year growth with the highest volatility and a 5.8% maximum drawdown. Those measures describe historical movement in the index, not a forecast or a claim about an individual rental.

HUD adds a different decision benchmark, not a second asking-rent observation. The ZIP comparisons here place Zillow’s current index at 89.3% to 155.6% of the applicable HUD two-bedroom FMR/SAFMR, with a 119.5% median. That comparison is useful for seeing how this index aligns with an administrative bedroom standard, but it does not establish the rent of a two-bedroom listing or a tenant’s eligibility. It should be read alongside—not merged with—the Zillow series and ACS ZCTA estimates. No measure in this packet supports conclusions about a property’s condition, unit features, quality, safety, schools, amenities, investment merit, or future rent. It also cannot identify an individual unit’s bedroom count, lease terms, or current availability.

Representative direct evidence

Twelve useful contrasts, every one traceable

The statewide summaries use all 27 qualifying reports. The table preserves measured extremes in rent, affordability, burden, momentum, volatility and the HUD benchmark gap.

ZIP reportPlaceZillow rent1Y growthRent / incomeBurden 30%+VariabilityHUD 2BR gap
29607Greenville$1,501▲ 1.0%24.2%42.9%3.2%▲ 119.5%
29210Columbia$1,161▲ 4.8%27.4%57.1%2.6%▲ 91.0%
29223Columbia$1,434▲ 1.6%27.6%57.4%2.4%▲ 112.4%
29615Greenville$1,332▼ 2.6%21.0%52.3%2.5%▲ 106.1%
29203Columbia$1,319▼ 3.9%34.4%51.3%3.7%▲ 103.4%
29201Columbia$1,679▲ 4.9%62.4%61.8%3.1%▲ 131.6%
29414Charleston$1,884▲ 2.6%22.7%42.9%2.5%▲ 89.3%
29483Summerville$1,878▲ 5.6%26.3%51.8%2.4%▲ 124.4%
29072Lexington$1,651▲ 3.7%18.6%38.2%3.4%▲ 129.4%
29492Charleston$2,164▲ 4.0%23.5%57.4%4.7%▲ 96.2%
29073Lexington$1,986▼ 0.0%30.9%44.7%2.7%▲ 155.6%
29466Mount Pleasant$2,708▲ 0.9%24.4%62.0%2.6%▲ 106.6%
READ BEFORE USING

Zillow ZORI is an observed asking-rent index from the direct monthly series, not an appraisal or a quoted rent for a specific unit. The statewide distribution includes only current published direct-evidence ZIP reports, not every ZIP, neighborhood, listing, or rental property in South Carolina.

ACS housing, income, vacancy, and burden figures are five-year survey estimates for Census ZCTAs, which are statistical areas rather than identical USPS delivery ZIPs. HUD FMR/SAFMR is an administrative two-bedroom standard and should not be interpreted as a current asking rent.

SOURCE LEDGERCensus ACS five-year — ZCTA housing and incomeACS 2024 5-year ZCTA · pulled 2026-08-08HUD USPS crosswalk and Small Area FMRs — ZIP rent fallbackZIP-CBSA 2025Q4 + SAFMR FY2026 · pulled 2026-07-26Zillow ZORI — ZIP market rentsZORI ZIP 2026-06 · pulled 2026-08-08
Evidence selected for South Carolina

The ranges behind the analysis

Each row keeps its own unit and shows the measured 10th percentile, median and 90th percentile. A single-value row is labelled directly.

Investor participationWhere is non-occupant purchase activity concentrated?
10th pct.median90th pct.Investor purchase share1.8%4.9%8.9%Investor purchases5,570Purchase records79,966
Price and rent momentumAre home values and asking rents moving together or separating?
10th pct.median90th pct.Home-value change-0.7%1.5%3.7%Asking-rent change0.4%1.6%4.2%Rent minus price0.1%
Supply and resale conditionsWhat do permits, inventory, marketing time and price cuts say about pressure?
10th pct.median90th pct.Permits / 1k4.17.912.4Months of supply3.4×4.3×5.5×Days on market53 days63 days93 daysListings with cuts22.2%30.2%41.7%
Shape of the state

Distribution before conclusion

A statewide median can hide a wide spread. These SVG charts render at build time and carry no chart library or browser-side data request.

Metro score distribution14 scored metros · median 46.0
00–19620–39740–59160–79080–100
County evidence coverageEvery gap stays visible as missing—not estimated
61%28/46Rent100%46/46Climate100%46/46Migration
Highest measured metro gross yieldsscreening metric only · before expenses and financing
Orangeburg9.5%Sumter8.6%Greenwood8.3%Florence7.8%Newberry7.7%Columbia7.2%Augusta7.1%
Metro leaderboard

Markets touching South Carolina

Multi-state CBSAs appear in every member state. Score is still a metro score; no value is reweighted into a statewide ranking.

#MetroScorePriceRentYieldJobs
1Greenwood, SC68$176k$1,2148.3%▲ 2.2%
2Gaffney, SC57$190k$1,0576.7%▲ 0.7%
3Augusta, GA51$254k$1,5067.1%▲ 0.5%
4Greenville, SC51$317k$1,5705.9%▲ 1.4%
5Sumter, SC49$209k$1,5048.6%▲ 0.3%
6Spartanburg, SC48$281k$1,5006.4%▲ 0.7%
7Charlotte, NC46$391k$1,7505.4%▲ 1.1%
8Seneca, SC46$298k$1,5506.2%▲ 2.8%
9Charleston, SC38$436k$2,0665.7%▲ 0.5%
10Columbia, SC37$258k$1,5557.2%▲ 0.3%
11Myrtle Beach, SC37$341k$1,7086.0%▲ 1.6%
12Hilton Head Island, SC36$528k$1,9804.5%▲ 1.7%

Showing the top 12 scored metros of 15. Unscored metros remain discoverable through the national rankings.

Below the metro line

Largest counties in South Carolina

County figures join on the five-digit FIPS code. The table uses measured local values and prints “n/a” wherever a publisher has no record.

CountyPopulationPriceRentYieldHazard
Greenville County, SC548,166$342k$1,6035.6%inland flooding
Richland County, SC422,117$248k$1,5027.3%inland flooding
Charleston County, SC420,264$620k$2,1564.2%hurricane
Horry County, SC383,016$320k$1,6626.2%hurricane
Spartanburg County, SC347,852$280k$1,5006.4%inland flooding
Lexington County, SC304,887$276k$1,6797.3%inland flooding
York County, SC293,673$393k$1,6455.0%inland flooding
Berkeley County, SC246,802$374k$1,9956.4%hurricane
Anderson County, SC210,478$296k$1,3795.6%inland flooding
Beaufort County, SC195,289$558k$2,0194.3%hurricane
Aiken County, SC174,160$249k$1,5077.3%inland flooding
Dorchester County, SC167,201$353k$1,7606.0%hurricane
County yield sample28/46counties have the rent needed to compute yield
Statewide net migration+29,369IRS tax-return households summed across counties
Median investor share4.9%among counties with HMDA purchase records
Bear case

What can break the thesis

  1. The packet combines 15 measured metros, 28 counties with county rent growth and 36 counties with listing measures, so its distributions do not establish conditions for every South Carolina locality.
  2. Apartment List, Zillow, ACS, Redfin and Realtor.com measure different populations, definitions and periods; apparent agreement or divergence is not a single blended vacancy or liquidity measure.
  3. Gross yield omits financing, operating expenses, taxes, insurance, vacancy, maintenance and capital expenditure, so the highlighted yield spread may not persist in net returns.
  4. The South Carolina packet has no property-level insurance, flood-zone, deductible or claims data; FEMA leading-hazard labels cannot establish exposure for an individual parcel.
  5. The direct Apartment List rental series is state-level in this packet, leaving no comparable recent-lease rent, vacancy-index and time-on-market breakdown for the individual metros or counties being screened.
Investor questions

Before underwriting a property

Does the highest investor participation identify the best measured yield?

No. The highlighted investor shares are 14.4% in Horry County, 13.3% in Georgetown County and 11.6% in Beaufort County, while their gross yields are 6.2%, 5.3% and 4.3%, respectively.

Is the rental signal currently weakening across the state?

The direct Apartment List state series does not show that pattern: July 2026 rent was $1,275, up 0.6% year over year; vacancy was 6.9%, down 0.2 percentage points; and time on market was 26 days, down 0.3 days. These are state-level measures, not property-level results.

Are resale conditions uniform across measured metros?

No. Median supply was 4.4 months, but the measured range was 3.4 to 5.5 months; median days on market ranged from 53.0 to 92.9 days, and price drops ranged from 22.2% to 41.7%.

Can ACS county vacancy be used as a current apartment-leasing vacancy rate?

No. ACS county vacancy had a 15.5% median and an 8.3%–21.8% county range, but it is a housing-stock measure. It is separate from Apartment List's 6.9% state Vacancy Index.

What physical-risk conclusion can be drawn before property-level diligence?

Only a county-level screening signal: inland flood is the leading FEMA label in 28 counties and hurricane in 18. The packet does not identify parcel exposure, insurance cost or claims history.