States / South Carolina
State rental intelligence

South Carolina rental market data

A source-traced view across 15 metro markets and 46 counties. State figures below are labelled medians and totals—not a made-up statewide investment score.

14/15 metros scored46/46 counties with FEMA risk13 sources used in this analysis
Median scored metro46.0out of 100 · 14 measured metros
South Carolina identity diorama showing regional landscape, cities, housing, and infrastructure
Median metro home value$258kmedian across published metro values
Median metro rent$1,506monthly · published metro values
Median gross yield6.7%annual rent ÷ price · before costs
Median job trend▲ 0.7%trailing 12-month metro employment
State research brief

Rents are outrunning home values in South Carolina’s standout measured metros, yet softer resale conditions and stretched tenant budgets make the apparent yield advantage highly local.

Updated 2026-07-31 · evidence current to the releases listed below.

Across 15 measured metros, the median asking rent is $1,506, the median home value is $257,718 and the median gross yield is 6.7%. Median annual rent growth of 1.59% is only 0.11 percentage points above median home-value growth of 1.48%, but Greenwood, Gaffney and Sumter show much wider separations between the two measures.

The counter-signal is positive household movement and employment growth: the county data record net migration of 29,369, while the median metro job-growth reading is 0.7%. Screening still needs to account for marketing time, price cuts, tenant affordability, broad housing vacancy and county-level hazard and tax variation. These distributions do not establish property-level occupancy, operating costs, insurance availability or net returns, and rent-growth and resale coverage each omit one of the state’s 15 measured metros.

01

Greenwood, Gaffney and Sumter show rent growth exceeding home-value growth by calculated spreads of 7.5, 9.0 and 3.7 percentage points → screen for favorable basis only after confirming achieved rents and occupancy.

02

Net migration of 29,369 and median metro job growth of 0.7% → demand conditions provide a genuine counter-signal to softer resale evidence, but need local allocation.

03

Median resale measures of 4.35 months of supply, 62.5 days on market and a 97.7% sale-to-list ratio → include longer disposition periods and purchase-price negotiation in underwriting.

04

A 6.7% median metro gross yield sits beside a 28.2% median rent-to-income measure → compare headline yield with tenant affordability rather than assuming rent-growth capacity.

05

County climate-loss ratios reach 0.467% at the 90th percentile and effective tax rates vary materially → obtain parcel-specific insurance and tax figures before converting gross yield to expected net return.

01
Price and rent momentum

Rent growth separates from home values in three highlighted metros

The statewide metro distribution shows only a narrow median divergence: rents rose 1.59% while home values rose 1.48%, a 0.11-percentage-point spread. Rent-growth data cover 14 metros, compared with 15 for home-value growth, so even that median comparison is not based on identical coverage.

The local gaps are more material. Greenwood’s rent rose 6.9% while its home value fell 0.6%, a calculated spread of 7.5 percentage points; its measured gross yield is 8.3%. Gaffney’s rent rose 4.3% as its home value fell 4.7%, a calculated 9.0-point spread, with a 6.7% gross yield. Sumter’s rent rose 3.8% against 0.1% home-value growth, a calculated 3.7-point spread, with an 8.6% gross yield. These are useful basis-and-rent screens, but asking-rent growth and gross yield do not establish collected rent or net operating income.

Evidence: Zillow ZHVI — metro home values · Zillow ZORI — metro market rents

02
Entry cost and affordability

Higher headline yields coincide with limited renter headroom

Measured metro gross yields run from 5.5% at the 10th percentile to 8.5% at the 90th percentile, with a 6.7% median. The median rent-to-income measure is 28.2%, and the 90th percentile reaches 31.4%. The median asking-rent-to-HUD-Fair-Market-Rent ratio is 1.219, meaning asking rent is 21.9% above the HUD standard by calculation; at the 90th percentile, the calculated difference is 46.2%.

Orangeburg combines a 9.5% gross yield with rent equal to 34.8% of measured income. Sumter pairs an 8.6% yield with a 31.8% rent-to-income measure, while Greenwood’s 8.3% yield comes with a lower 27.6% measure. The combination favors screening for acquisition basis and verified tenant depth together: a high gross yield may reflect attractive rent relative to price, but a high rent burden leaves less evidence for additional rent expansion.

Evidence: Census ACS 5-year — household income · HUD Fair Market Rents — Section 8 standard · Zillow ZHVI — metro home values · Zillow ZORI — metro market rents

03
Supply and resale conditions

High permitting coexists with price cuts and longer marketing periods

Among 14 metros with resale measures, the medians are 4.35 months of supply, 62.5 days on market, a 30.2% price-drop share and a 97.7% sale-to-list ratio. That combination points to negotiating room, but also warns that a quick resale at the original asking price should not be assumed.

Myrtle Beach records 6,672 permits, or 17.4 per 1,000 residents, alongside 5.7 months of supply and 98 days on market. Spartanburg records 4,838 permits and 12.9 per 1,000, but its 3.8 months of supply and 59 days on market are tighter and faster than the medians; its 42.7% price-drop share is a counter-signal within that relatively firmer inventory picture. Hilton Head Island records 2,660 permits, 11.7 per 1,000 and 4.5 months of supply. Permits indicate a pipeline, not completed competing rentals, so property type and submarket still need separate verification.

Evidence: Census Building Permits Survey — permitted units · Redfin Data Center — inventory, days on market, and price cuts

04
Employment and household movement

Positive migration supports the demand screen, but job growth remains uneven

Across all 46 counties, the packet records 175,308 people moving in and 145,939 moving out, for net migration of 29,369, or 5.5 per 1,000 residents. Metro job growth is positive at the median, but the distribution is broad: 0.03% at the 10th percentile, 0.7% at the median and 2.2% at the 90th percentile.

The featured employment readings are 2.8% in Seneca, 2.2% in Greenwood and 2.1% in Newberry. Their measured gross yields are 6.2%, 8.3% and 7.7%, respectively. This provides a useful counterweight to the softer resale evidence, especially where yield and job growth appear together. It does not show which counties received the net movers, whether those movers rent, or whether employment growth supports a particular neighborhood or property type.

Evidence: Census ACS 5-year — population · BLS CES — payroll employment · BLS LAUS — resident employment · IRS SOI — county migration and mover income

05
Housing stock and tenant conditions

Broad housing vacancy does not relieve heavy renter burden

Across 46 counties, the median all-housing vacancy rate is 15.5%, and the 90th percentile is 21.8%. The median renter share is 26.6%, while 51.5% of renters at the county median spend at least 30% of income on rent. Because the vacancy measure covers the broader housing stock, it cannot be read as the share of rental units currently available to lease.

Fairfield County has an 18.8% vacancy rate and a 61.7% renter-burden measure. Georgetown County combines 27.0% vacancy, a 16.1% renter share and 58.7% renter burden. Richland County presents a different structure: 10.5% vacancy, a 39.7% renter share and 58.5% renter burden. The recurring burden readings constrain assumptions about tenant headroom, while the divergent vacancy and renter-share profiles argue against applying one occupancy assumption across counties.

Evidence: Census ACS 5-year — county housing value, tenure and stock

06
Physical risk and property tax

Hazard-loss and tax readings can materially alter a gross-yield screen

FEMA assigns inland flood as the mutually exclusive leading-hazard label for 28 counties and hurricane for 18. These counts cover the 46 counties without overlap, but each label identifies only the county’s leading hazard; it is not evidence that every parcel has that exposure. The median county climate-loss ratio is 0.137%, rising to 0.467% at the 90th percentile.

Beaufort County’s climate-loss ratio is 0.562%, with a 0.477% effective property-tax rate and $2,174 median tax. Georgetown County records a 0.554% loss ratio, a 0.411% tax rate and $1,190 median tax, while Jasper County records a 0.552% loss ratio and a 0.569% tax rate. Tax-rate rankings tell a different story from nominal bills: Allendale County has a 0.878% effective rate but a $669 median tax, while Bamberg and Hampton counties have rates of 0.829% and 0.801%. County averages cannot replace parcel-level tax, hazard and insurance quotes.

Evidence: FEMA National Risk Index — hazard loss ratios · Census ACS 5-year — effective property tax

Evidence selected for South Carolina

The ranges behind the analysis

Each row keeps its own unit and shows the measured 10th percentile, median and 90th percentile. A single-value row is labelled directly.

Price and rent momentumAre home values and asking rents moving together or separating?
10th pct.median90th pct.Home-value change-0.7%1.5%3.7%Asking-rent change0.4%1.6%4.2%Rent minus price0.1%
Entry cost and affordabilityHow far do local prices, rents, incomes and HUD rent standards stretch?
10th pct.median90th pct.Gross yield5.5%6.7%8.5%Price / income3.6×3.8×5.1×Rent / income25.6%28.2%31.4%Home value$182K$258K$418K
Supply and resale conditionsWhat do permits, inventory, marketing time and price cuts say about pressure?
10th pct.median90th pct.Permits / 1k4.17.912.4Months of supply3.4×4.3×5.5×Days on market53 days63 days93 daysListings with cuts22.2%30.2%41.7%
Shape of the state

Distribution before conclusion

A statewide median can hide a wide spread. These SVG charts render at build time and carry no chart library or browser-side data request.

Metro score distribution14 scored metros · median 46.0
00–19620–39740–59160–79080–100
County evidence coverageEvery gap stays visible as missing—not estimated
61%28/46Rent100%46/46Climate100%46/46Migration
Highest measured metro gross yieldsscreening metric only · before expenses and financing
Orangeburg9.5%Sumter8.6%Greenwood8.3%Florence7.8%Newberry7.7%Columbia7.2%Augusta7.1%
Metro leaderboard

Markets touching South Carolina

Multi-state CBSAs appear in every member state. Score is still a metro score; no value is reweighted into a statewide ranking.

#MetroScorePriceRentYieldJobs
1Greenwood, SC68$176k$1,2148.3%▲ 2.2%
2Gaffney, SC57$190k$1,0576.7%▲ 0.7%
3Augusta, GA51$254k$1,5067.1%▲ 0.5%
4Greenville, SC51$317k$1,5705.9%▲ 1.4%
5Sumter, SC49$209k$1,5048.6%▲ 0.3%
6Spartanburg, SC48$281k$1,5006.4%▲ 0.7%
7Charlotte, NC46$391k$1,7505.4%▲ 1.1%
8Seneca, SC46$298k$1,5506.2%▲ 2.8%
9Charleston, SC38$436k$2,0665.7%▲ 0.5%
10Columbia, SC37$258k$1,5557.2%▲ 0.3%
11Myrtle Beach, SC37$341k$1,7086.0%▲ 1.6%
12Hilton Head Island, SC36$528k$1,9804.5%▲ 1.7%

Showing the top 12 scored metros of 15. Unscored metros remain discoverable through the national rankings.

Below the metro line

Largest counties in South Carolina

County figures join on the five-digit FIPS code. The table uses measured local values and prints “n/a” wherever a publisher has no record.

CountyPopulationPriceRentYieldHazard
Greenville County, SC548,166$342k$1,6035.6%inland flooding
Richland County, SC422,117$248k$1,5027.3%inland flooding
Charleston County, SC420,264$620k$2,1564.2%hurricane
Horry County, SC383,016$320k$1,6626.2%hurricane
Spartanburg County, SC347,852$280k$1,5006.4%inland flooding
Lexington County, SC304,887$276k$1,6797.3%inland flooding
York County, SC293,673$393k$1,6455.0%inland flooding
Berkeley County, SC246,802$374k$1,9956.4%hurricane
Anderson County, SC210,478$296k$1,3795.6%inland flooding
Beaufort County, SC195,289$558k$2,0194.3%hurricane
Aiken County, SC174,160$249k$1,5077.3%inland flooding
Dorchester County, SC167,201$353k$1,7606.0%hurricane
County yield sample28/46counties have the rent needed to compute yield
Statewide net migration+29,369IRS tax-return households summed across counties
Median investor share4.9%among counties with HMDA purchase records
Sources used in this analysis

Measured releases, not a global source count

Only sources supporting the selected evidence modules are listed here.

Bear case

What can break the thesis

  1. Asking-rent indexes and gross yields do not measure collected rent, vacancy loss, maintenance, management, financing or other operating costs.
  2. Statewide migration totals do not identify the metros, neighborhoods or property types receiving movers, and job-growth readings vary widely across metros.
  3. Rent-growth and resale measures each cover 14 of 15 metros, so the distributions are incomplete and are not based on fully matching records.
  4. The county vacancy measure covers all housing, while renter burden is a survey-based county statistic; neither establishes current leasable inventory or a specific tenant pool.
  5. FEMA leading-hazard labels and county loss ratios are not parcel-level exposure measures, and the packet contains no property-specific insurance pricing or availability.
Investor questions

Before underwriting a property

Are rents broadly rising faster than home values?

Only slightly at the metro medians: rent growth is 1.59% and home-value growth is 1.48%, a 0.11-percentage-point difference. Greenwood, Gaffney and Sumter show much larger local gaps, so the useful signal is concentrated rather than uniform.

Which highlighted markets combine the highest gross yields with affordability pressure?

Orangeburg has a 9.5% gross yield and a 34.8% rent-to-income measure. Sumter has an 8.6% yield and a 31.8% measure. Greenwood has an 8.3% yield with a lower 27.6% rent-to-income measure.

Does measured demand offset the softer resale picture?

Partly. The county data show net migration of 29,369, or 5.5 per 1,000 residents, and median metro job growth is 0.7%. Those are supportive signals, but the packet does not connect the net movers to particular rental submarkets.

How much resale liquidity should an acquisition screen assume?

The measured metro medians are 4.35 months of supply, 62.5 days on market, a 30.2% price-drop share and a 97.7% sale-to-list ratio. Those figures support conservative marketing-time and exit-price assumptions rather than a rapid full-list sale.

Can the packet determine property-level physical risk and tax cost?

No. It identifies each county’s mutually exclusive leading-hazard label, county climate-loss ratios, effective tax rates and median tax bills. It does not provide parcel exposure, assessment details or insurance quotes.