Direct recent-lease rent history
Monthly overall-rent index; missing observations are not filled from another geography.
FIPS 45079 · population 422,117 · part of Columbia, SC
The latest county-level Zillow ZORI is $1,502 per month in 2026-06. It is a typical asking-rent index across rental types—not an arithmetic average, signed lease or quote for one property.
| Bedrooms | HUD monthly FMR | Geography | Measurement boundary |
|---|---|---|---|
| Studio | $1,032 | Richland County, SC | HUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent. |
| 1 bedroom | $1,164 | Richland County, SC | HUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent. |
| 2 bedrooms | $1,276 | Richland County, SC | HUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent. |
| 3 bedrooms | $1,623 | Richland County, SC | HUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent. |
| 4 bedrooms | $1,911 | Richland County, SC | HUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent. |
Zillow asking rent, ACS gross rent and HUD FMR describe different housing universes. They remain separate and no metro, city or neighboring-county value replaces missing county evidence.Zillow pulled 2026-07-26 · HUD pulled 2026-07-26
Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.
Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.
Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.
Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2021-2025; latest 2025 vs 2024 · pulled 2026-08-02. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.
BEA per-capita personal income divides all personal income by the county population. It is broader than wages, but it is not household income or a measure of what renters can afford.
HUD CHAS separates renter households by income relative to local HAMFI. Moderate burden means housing costs above 30% through 50% of income; severe burden means more than 50%.
These Apartment List observations match the exact county Census code 45079. They are kept separate from Zillow asking rent, Census occupied-home rent and wider metro measures.
Monthly overall-rent index; missing observations are not filled from another geography.
Richland County presents an income-versus-liquidity tension: measured market rent supports a published gross yield, while visible MLS conditions require conservative exit work. Income-focused underwriters should investigate property-level cash flow; appreciation-dependent underwriting warrants caution. Zillow county data for 2026-06 show a $247,539 median home value and $1,502 monthly median asking rent, supporting the published 7.28% gross yield before costs. County medians do not establish the rent, condition, financing, or sale outcome of a specific asset.
The measured rent is market asking rent. HUD’s $1,276 two-bedroom Fair Market Rent is a payment standard, not an estimate of asking rent, although it is below the measured market rent. The 0.67% effective property-tax rate is a carrying cost against gross yield. Zillow’s county value measure rose 1.37%, while FHFA’s repeat-transaction HPI rose 3.07% in annual 2025. These are different vintages and methods: the HPI is an appreciation index, not a dollar home value, and their changes cannot be averaged.
Realtor.com’s 2026-06 MLS listing-market evidence has lower median listing price year over year, more active listings, longer median days on market, and a material price-reduced share. Median listing price is an asking price; active listings are visible supply; days on market measure marketing time; and reductions signal seller concessions. None is a closed-sale price or proof of buyer demand alone. QCEW’s 2025 record describes annual covered employment at county workplaces and covered-worker wages; Education and health services is the largest disclosed private supersector by employment, not the whole economy or a resident-employment or unemployment measure.
Inland flood is the dominant hazard, and modeled climate loss equals 0.12% of building value per year; it is a modeled county-level expectation, not a property loss estimate. Tax-return flows show net migration of 188, but inbound movers’ average income is $818 lower than outbound movers’, so migration alone does not establish demand quality. Investors account for 7.47% of 5,786 purchases, indicating participation rather than a measure of all buyers or housing stock. Missing submarket closed sales, property-level flood and insurance terms, vacancy, operating expenses, and lease data prevent underwriting net yield, liquidity, and hazard-adjusted cash flow.
This view uses 10 direct Zillow ZIP markets matched to Census ZCTAs. Each ZIP is assigned by its largest HUD residential county share; this is not an exhaustive county inventory.
Within the selected direct-evidence set assigned to Richland County, Zillow’s June 2026 ZORI—the typical observed asking-rent index—runs from $1,161 in ZIP 29210 to $1,822 in ZIP 29063, a $661 spread, with a $1,471 median. That is a material range around the county Zillow reading of $1,502 rather than a single local price point. The practical question is whether a current property’s asking rent, unit size and lease costs fit a household budget at the relevant point in this selected distribution; the figures do not represent every county ZIP or every listing. The endpoints make comparison shopping across the selected set useful before comparing property-level characteristics.
HUD’s two-bedroom Fair Market Rent is a $1,276 administrative standard, not an asking-rent measure. At the selected low end, ZORI is 9.0% below that benchmark; at the high end, it is 42.8% above. In contrast, ACS five-year ZCTA median gross rent is a survey estimate for a different period and concept: across the selected ZCTAs, it ranges from $1,031 to $1,653, while the county ACS figure is $1,228. ZORI represents a typical observed asking-rent index; the ACS figure is not a current asking-rent quote for a given property. These series answer different questions, so neither ACS values nor the HUD standard should be blended into a Zillow asking-rent estimate.
Affordability and vacancy should be read as a survey-based trade-off, not as a signal of current listing availability. Across the selected ZCTAs, the ACS share of renter households with rent burdens of 30% or more spans 45.3% to 61.8%, while ACS vacancy ranges from 3.4% to 22.6%; the county burden share is 58.5%. The 29201 ZIP/ZCTA match pairs the highest burden share and vacancy rate. Its $1,679 ZORI corresponds to $67,160 in annual income at a 30% rent-to-income rule, versus a $32,297 ZCTA median household income. That gap is a budget-screening flag in aggregate data, not evidence about any particular applicant, unit, or landlord.
Coverage is limited to the selected direct-ZORI matches: they encompass 62,813 renter households, but the direct-evidence set is explicitly not an exhaustive county or area inventory. ACS ZCTAs are statistical areas rather than USPS delivery ZIPs, and ZIPs crossing county lines were assigned by the largest HUD residential-address share; among those shown, that share ranges from 72.9% to 100%. Before acting on any range, verify the property’s current advertised rent, bedroom count, utilities and other recurring charges, lease term, availability, and its actual location and county assignment.
All 10 eligible direct-evidence ZIP profiles are shown.
| ZIP / ZCTA | Zillow asking rent | ACS gross rent | HUD 2BR | Burden 30%+ | Vacancy | Income screen | HUD county share |
|---|---|---|---|---|---|---|---|
| 29210 | $1,161 | $1,117 | $1,276 | 57.1% | 10.8% | $46k | 72.9% |
| 29223 | $1,434 | $1,277 | $1,276 | 57.4% | 6.5% | $57k | 100.0% |
| 29203 | $1,319 | $1,110 | $1,276 | 51.3% | 16.8% | $53k | 100.0% |
| 29201 | $1,679 | $1,174 | $1,276 | 61.8% | 22.6% | $67k | 100.0% |
| 29209 | $1,536 | $1,326 | $1,276 | 51.4% | 8.7% | $61k | 100.0% |
| 29229 | $1,776 | $1,640 | $1,276 | 60.7% | 6.3% | $71k | 100.0% |
| 29205 | $1,489 | $1,109 | $1,276 | 50.5% | 16.2% | $60k | 100.0% |
| 29204 | $1,286 | $1,031 | $1,276 | 54.1% | 10.5% | $51k | 100.0% |
| 29206 | $1,453 | $1,419 | $1,276 | 47.6% | 9.3% | $58k | 100.0% |
| 29063 | $1,822 | $1,653 | $1,276 | 45.3% | 3.4% | $73k | 94.1% |
Open a five-digit report for asking rent, affordability, rent history and resale liquidity. Each row keeps its ZIP/ZCTA measurement scope.
| ZIP report | City label | Zillow rent | 1Y change | ACS burden 30%+ | Population |
|---|---|---|---|---|---|
| ZIP 29229 rental reportRichland County | Columbia, SC | $1,776 | ▲ 1.0% | 60.7% | 51,861 |
| ZIP 29201 rental reportRichland County | Columbia, SC | $1,679 | ▲ 4.9% | 61.8% | 24,605 |
| ZIP 29209 rental reportRichland County | Columbia, SC | $1,536 | ▲ 2.4% | 51.4% | 38,041 |
| ZIP 29223 rental reportRichland County | Columbia, SC | $1,434 | ▲ 1.6% | 57.4% | 53,074 |
| ZIP 29203 rental reportRichland County | Columbia, SC | $1,319 | ▼ 3.9% | 51.3% | 40,653 |
| ZIP 29210 rental reportRichland County | Columbia, SC | $1,161 | ▲ 4.8% | 57.1% | 39,962 |
Zillow ZORI is an asking-rent index. ACS burden and population describe the Census ZCTA; missing observations remain n/a.
Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.
Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.
0.124% of building value expected lost per year
$1,637 median annual bill
13,638 in · 13,450 out
$57,511 arriving · $58,329 leaving
432 of 5,786 mortgages
Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.
A metro is an average of these. Which side of a county line a property sits on can change the tax bill, the hazard profile and the tenant pool.
| County | Population | Price | Rent | Yield | Hazard |
|---|---|---|---|---|---|
| Richland County | 422,117 | $248k | $1,502 | 7.3% | inland flooding |
| Lexington County | 304,887 | $276k | $1,679 | 7.3% | inland flooding |
| Kershaw County | 68,314 | $261k | $1,775 | 8.2% | inland flooding |
| Fairfield County | 20,550 | $194k | $2,056 | 12.7% | inland flooding |
| Saluda County | 19,131 | $211k | n/a | n/a | inland flooding |
| Calhoun County | 14,182 | $207k | n/a | n/a | inland flooding |
No. It is a two-bedroom payment standard, while the record separately publishes market asking rent.
Inland flood.
Education and health services.