Greenville, SC
Greenville merits investigation by buyers comfortable underwriting modest rent growth and active permitting; investors dependent on rapid rent gains or scarce supply should avoid it.
Why this market scores where it does
Written from the figures on this page and then checked against them: every number below had to appear in the source record or recompute from two that did, or the text was rewritten.
Greenville merits investigation by buyers comfortable underwriting modest rent growth and active permitting; investors dependent on rapid rent gains or scarce supply should avoid it. The market combines employment and migration support with weak rental momentum, so the case rests on disciplined pricing rather than income acceleration.
CES jobs rose 1.36%, while net migration was 5,231 households. Median asking rent is $1,570 and gross yield is 5.94%, but rent growth was only 1.76%. A buyer gets demand support, yet the supplied record shows limited rental repricing.
Risk is concentrated in competition and asset selection. There were 9,130 permits, and months of supply was 3.8. Median days on market reached 62, with price drops at 31%; these are signs of buyer negotiating room and softer resale conditions. Inland flood is the dominant hazard; the published climate loss ratio is 0.001201.
Frequently Asked Investor Questions
What sales-market conditions could support negotiation?
Is the metro gaining or losing households through migration?
How does asking rent compare with the published two-bedroom benchmark?
Investor Quick Takeaways
Computed from the current Zillow rent and home-value medians.
Zillow ZORI rent growth trend over trailing 12 months.
Originated investment purchase share (CFPB HMDA).
Annualized loss ratio evaluated for flood & hurricane risk.
Test the market, then test the deal
Keep Greenville as the starting point or move into a more specific property and rent check.
The current market in eight signals
Fast-moving Redfin conditions sit beside the slower fundamentals so a buyer can separate today's negotiating climate from the long-run investment case.
Rents versus prices, indexed to 2019
Both series start at 100. The gap between the lines is the investment case, and which line is closing it tells you what kind of market this is.
What each component measures
Weights are published, not hidden, and the arithmetic is shown. Five components, each measured as a national percentile across all tracked metros.
| Signal | Score | Weight | Points |
|---|---|---|---|
| Job growth | 89 | 30% | 26.70 |
| Rent trend | 26 | 25% | 6.50 |
| Affordability | 38 | 15% | 5.70 |
| Supply pressure | 15 | 15% | 2.25 |
| Climate risk | 68 | 15% | 10.20 |
| Published score | 51 | ||
CES job growth of 1.36% -> employment is a supporting demand signal, but it does not offset weak rent growth.
Rent growth of 1.76% and gross yield of 5.94% -> the rental case depends more on current income than rent acceleration.
A $317,097 median value, 4.45 price-to-income ratio, and 26.44% rent-to-income ratio -> purchase affordability is the tighter household constraint.
9,130 permits, 3.8 months of supply, 62 median days on market, and 31% price drops -> buyers have negotiating evidence while landlords face supply competition.
Inland flood as the dominant hazard and a 0.001201 annual loss ratio -> property-level water-risk diligence is necessary.
What this market costs and what it earns
Every derived ratio below recomputes from the same source record used by the article and score.
What is being built, and for whom
Permits are the 12-to-24 month early warning. The total matters less than the mix: apartments compete with a rental the day they open.
Demand, and the competition for it
Tax filings say how many households moved and what they earn; mortgage disclosures say how many local purchases went to someone who will not live there. Moves between counties inside this metro are netted out of both flow figures.
What would make this a bad buy
Generated from the same figures with the instruction to argue against the score, and published unedited. A page that only agrees with itself is an advertisement.
Three ways the case breaks
- Rent growth of only 1.76% leaves little demonstrated income momentum.
- The record shows 9,130 permits and a 9.49 permit rate, creating exposure to added housing competition.
- Inland flood is the dominant hazard, and the 0.001201 climate loss ratio leaves property-level water exposure.
Move from the metro average to local evidence
County pages carry tax, migration, listing and hazard records. City pages appear only where direct city price, rent and Census evidence pass the publication gate.
Metros that behave like Greenville
Nearest neighbours on price level, income, yield and job growth — not on geography. Every market page gets a different peer set, which is the point.
| Metro | Score | Price | Rent | Yield | Job Growth |
|---|---|---|---|---|---|
| Greenville, SC (Target) | 51 | $317k | $1,570 | 5.9% | ▲ 1.4% |
| Bakersfield, CA | 46 | $366k | $1,776 | 5.8% | ▲ 1.6% |
| Knoxville, TN | 42 | $370k | $1,756 | 5.7% | ▲ 0.9% |
| Buffalo, NY | 65 | $295k | $1,461 | 5.9% | ▲ 0.6% |
| Fresno, CA | 52 | $411k | $2,043 | 6.0% | ▲ 0.9% |
Where every figure came from
“Checked nightly” means every source is re-pulled and re-verified each night. It does not mean every source moves nightly — the release column tells you how fresh each number can possibly be.
| Dataset Source | Method | Release Period | Pulled Date |
|---|---|---|---|
| Census ACS 5-year — household income | direct | ACS 2024 5-year | 2026-07-26 |
| Census ACS 5-year — population | direct | ACS 2024 5-year | 2026-07-26 |
| BLS CES — payroll employment | direct | CES SM current | 2026-07-26 |
| BLS LAUS — resident employment | direct | LAUS current | 2026-07-26 |
| BLS QCEW — county employment and wages | direct | annual county employment and wages 2025 vs 2024 | 2026-07-31 |
| OMB/BLS delineation — metro geography | direct | OMB July 2023 delineation | 2026-07-30 |
| Census Building Permits Survey — permitted units | direct | BPS through 2026 | 2026-07-26 |
| Census ACS 5-year — city population, households and housing | direct | ACS 2024 5-year | 2026-07-29 |
| Census ACS 5-year — county housing value, tenure and stock | direct | ACS 2024 5-year | 2026-07-30 |
| Census ACS 5-year — cities and communities | direct | ACS 2024 5-year | 2026-07-30 |
| FEMA National Risk Index — hazard loss ratios | modelled | NRI counties (FEMA ArcGIS) | 2026-07-26 |
| FHFA House Price Index — annual county appreciation | direct | annual county HPI 2025 | 2026-07-28 |
| HMDA / CFPB — purchases by occupancy type | direct | HMDA 2024 purchase originations | 2026-07-26 |
| HUD Fair Market Rents — Section 8 standard | direct | FY2026 FMR | 2026-07-26 |
| HUD USPS crosswalk and Small Area FMRs — ZIP rent fallback | direct | ZIP-CBSA 2025Q4 + SAFMR FY2026 | 2026-07-26 |
| IRS SOI — county migration and mover income | direct | SOI migration 2022-2023 | 2026-07-26 |
| Freddie Mac PMMS — mortgage rates | direct | week of 2026-07-23 | 2026-07-27 |
| Census ACS 5-year — effective property tax | direct | ACS 2024 5-year | 2026-07-27 |
| Realtor.com Economic Research — county listing inventory | direct | county inventory 2026-06 | 2026-07-28 |
| Redfin Data Center — inventory, days on market, and price cuts | direct | metro tracker through 2026-05-01 | 2026-07-26 |
| Zillow ZHVI and ZORI — county values and rents | direct | county ZHVI/ZORI 2026-06 | 2026-07-26 |
| Zillow ZHVI — metro home values | direct | Metro_zhvi_uc_sfrcondo_tier_0.33_0.67_sm_sa_month.csv | 2026-07-26 |
| Zillow ZHVI — city home values | direct | zillow_zhvi_city.csv | 2026-07-29 |
| Zillow ZORI — metro market rents | direct | Metro_zori_uc_sfrcondomfr_sm_sa_month.csv | 2026-07-26 |
| Zillow ZORI — city market rents | direct | zillow_zori_city.csv | 2026-07-29 |
| Zillow ZORI — ZIP market rents | direct | ZORI ZIP 2026-06 | 2026-07-26 |