Cities / South Carolina / Charleston County / Mount Pleasant
Mount Pleasant cityscape
City housing brief · Incorporated place

Mount Pleasant, SC

City evidence stays city-level. County, metro and national records appear separately to explain the wider market without changing the city figures.

City gross yield3.3%ZORI × 12 ÷ ZHVI · before costs
City market snapshot

Four figures that frame the city

Typical home value
$887k
▲ 0.4% year over year
Zillow ZHVI · 2026-06
Observed market rent
$2,425
▲ 1.5% year over year
Zillow ZORI · 2026-06
Entry affordability
7.1x
home value ÷ household income
Zillow + Census ACS
Population
93,993
▲ 8.1% between ACS vintages
ACS 2024 5-year
Decision brief

What the city-level evidence says

01Decision frame

Mount Pleasant’s Zillow ZHVI typical city home value is $887,149, and its Zillow ZORI typical observed market rent is $2,425 per month. Together they imply a 3.28% gross yield before every operating cost. The ZHVI is 7.11x ACS median household income, while annual ZORI is 23.33% of that income. These citywide affordability ratios frame the entry-cost and rent relationship, but they do not establish a property’s achievable rent, expenses, financing terms or net return.

02Housing stock

Citywide ACS context reports 44,376 housing units and a 26.40% renter share. Single-family structures comprise 75.55% of units, while large multifamily structures comprise 13.10%, so underwriting should reflect the subject’s actual structure rather than the city mix. The ACS median owner-reported home value is $748,500, and median gross rent is $2,159, including contract rent plus selected utilities. Those surveyed occupied-housing measures differ in concept and period from Zillow ZHVI and ZORI; they should not be averaged or treated as matching observations.

03City depth

City rent-burden context places 55.26% at 30% or more. City vacancy is 10.12%; 35.84% of vacant units are categorized for rent, a reason share rather than a count of units available to an investor. Population is 8.06% above the overlapping ACS baseline vintage, but this comparison is not annualized and may reflect boundary changes. Median household income is $124,755, poverty is 6.10%, and unemployment is 3.33%. These city demand descriptors cannot show a specific tenant pool, lease-up time or property performance.

04Wider context

At the county scope, Charleston County’s effective property-tax rate is 0.389%, while its climate-loss ratio is 0.479%; both are county context and are not parcel-specific tax bills, insurance quotes or hazard findings. In the broader Charleston metro, jobs increased 0.50%, supply was 3.7 months, and 28.34% of listings had price drops; these metro measures inform labor momentum and resale conditions but do not measure Mount Pleasant alone. The national Freddie Mac 30-year mortgage rate is 6.58%, a national financing benchmark rather than a borrower quote.

05Limits & next checks

The main limitations are aggregate geography, incompatible survey and market measures, and a gross yield that omits costs. Next, verify the subject’s condition and structure, legal use, achievable lease and utility terms, recent comparable listings, expected downtime, tenant-screening assumptions, and all recurring or capital costs. Obtain parcel-level tax records, insurance and hazard review, HOA documents where applicable, inspection findings, management and maintenance bids, and lender terms; then rebuild cash flow from the actual purchase price rather than citywide typical values.

Housing system

Market movement and the stock underneath it

Five-year path

Price and rent, rebased to 100

ZHVI +52.5%ZORI +38.8%
15212495202120222023202420252026
Each series starts at 100 so their direction can be compared without pretending that a home value and a monthly rent share the same unit.
Housing stock

Tenure and vacancy

ACS
26.4%RENTER
Owner occupied73.6%
Renter occupied26.4%
Vacant units10.1%

Median structure year 2000

Tenure uses occupied units; vacancy uses all housing units.
Measurement matrix

Two sources, two different questions

SourceHome valueMonthly rent
Zillow market index$887.1K$2.4K
ACS occupied housing$748.5K$2.2K
Zillow measures current market indexes. ACS reports surveyed owner value and gross rent for occupied housing. The rows are context, not interchangeable estimates.
Direct city depth

Households and housing form behind the medians

Median household income$125k

Annual ACS household measure.

Rent-to-income screen23.3%

Annual ZORI divided by ACS median income.

ACS rent burden55.3%

Renters paying at least 30% of household income toward gross rent.

Average household size2.34

People per occupied housing unit.

Single-family stock75.6%

Detached and attached one-unit structures.

Large multifamily stock13.1%

Housing in structures with 20 or more units.

Vacant and for rent35.8%

Share of vacant units listed by ACS as for rent, not a market vacancy rate.

Unemployment3.3%

Share of the civilian labor force.

Poverty6.1%

ACS population for whom poverty status is determined.

These are citywide context measures. They cannot tell you the rent, vacancy, expenses or tenant demand for a particular neighborhood or property.
Closest market alternatives

Three useful contrasts, not a synthetic winner

The peer set broadens the decision without mixing geographies. Price, rent and housing characteristics remain city-level for every place.

Comparable market profile

Entry price, rent and gross yield

Mount Pleasant, SCCharleston, SCGreenville, SCWhittier, CA
Typical home valueZillow ZHVIMount Pleasant$887.1KCharleston$598.4KGreenville$333.2KWhittier$827.3KObserved market rentZillow ZORI / monthMount Pleasant$2.4KCharleston$2.2KGreenville$1.6KWhittier$2.4KGross yieldZORI × 12 ÷ ZHVIMount Pleasant3.3%Charleston4.5%Greenville5.6%Whittier3.5%
Bars begin at zero within each measure. Gross yield is a screening ratio before financing, taxes, insurance, vacancy, maintenance or management costs.
Same metro01

Charleston, SC

Compared with Mount Pleasant, typical home value is $289k lower, monthly rent is $180 lower, and gross yield is 1.2 percentage points higher.

Rent burden 30%+
54.5%
Renter share
44.4%
One-unit stock
54.6%
20+ unit stock
17.9%
Same state02

Greenville, SC

Compared with Mount Pleasant, typical home value is $554k lower, monthly rent is $864 lower, and gross yield is 2.3 percentage points higher.

Rent burden 30%+
50.2%
Renter share
58.9%
One-unit stock
46.9%
20+ unit stock
24.6%
Closest data profile03

Whittier, CA

Compared with Mount Pleasant, typical home value is $60k lower, monthly rent is $37 lower, and gross yield is 0.2 percentage points higher.

Rent burden 30%+
59.5%
Renter share
42.1%
One-unit stock
70.4%
20+ unit stock
8.0%

These are analytical alternatives, not recommendations. The structural measures come from Census ACS; price and rent use the Zillow releases shown on each card and in the source ledger below.

Wider market context

What surrounds the city without being mistaken for it

The layers below answer different questions. County records describe listing, migration, financing and hazard conditions around the city; metro records describe jobs, supply and permits; the mortgage rate is national.

Same measure, wider boundary

City marker against intersecting counties

CityCounty range
Typical home value$619.6K$619.6K$887.1KObserved market rent$2.2K$2.2K$2.4K
Both levels use Zillow indexes, but the county records cover land and housing outside the city. The comparison supplies context; it does not replace the city value.
COUNTY LAYER

The intersecting county

This boundary extends beyond the city and is shown only as context.

2026-06
Active listings
n/a
Listing DOM
n/a
FHFA one-year
▲ 2.3%
Net migration
1,923
Investor share
7.7%
Effective property tax
0.39%
Top hazard
hurricane
Expected loss ratio
0.48%
METRO LAYER

Charleston, SC

Open metro analysis →
Job growth▲ 0.5%12m to 2026-06
Permitted units8,4302026 YTD through M06
Permits / 1,00010.1broader metro population
Months of supply3.72026-05-01
Median DOM68 daysRedfin metro tracker
Price drops28.3%Redfin metro tracker
Wider-context figures are not inputs to the city gross yield and are never used to fill a missing city price, rent or ACS measure.
What can break the thesis

Three checks before using the city averages

  1. 01

    City rent burden, poverty and unemployment are descriptive constraints -> they do not establish tenant quality or leasing speed.

  2. 02

    County tax and climate records are not parcel findings -> actual taxes, insurance availability and hazard exposure require property-level verification.

  3. 03

    ACS vacancy reasons describe citywide housing stock -> they do not identify units available to an investor.

Questions answered

Quick reading guide

Does the reported gross yield represent net return?

No. It annualizes city Zillow ZORI and divides it by city Zillow ZHVI before financing and every operating cost.

Do city ACS vacant-for-rent units prove a rental will lease quickly?

No. They are citywide survey context about vacancy reasons, not property-level availability, competition or lease-up evidence.

What should be verified before underwriting a property?

Confirm the actual price, achievable lease terms, condition, legal use, taxes, insurance, hazards, HOA obligations, financing, maintenance, management and expected downtime.

Sources and geography

What belongs to this city page

Census recognizes this as Mount Pleasant town. The place intersects Charleston County.