Counties / Alabama / Marshall County

Marshall County, AL

FIPS 01095 · population 99,748 · part of Albertville, AL

$249k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$249k
▲ 2.8% year over year
Zillow ZHVI · direct
Median asking rent
$1,501
▲ 1.8% year over year
Zillow ZORI · direct
Gross yield
7.2%
annual rent ÷ price, before costs
derived: rent × 12 ÷ price ✓
HUD 2-bed standard
$776
market rent is 1.93x the standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

Both annual signals move in the same direction
FHFA five-year cumulative+59.5%not annualized · through 2025
0%ZILLOW ZHVI2026-06+2.8%FHFA HPI2025+1.8%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$202k
Surveyed gross rent$795
Rent burden 30%+46.5%
Median year built1986
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
12.7%vacant
41,762estimated housing units
Occupied tenure24.2% renter
owner 75.8%renter 24.2%
Structure mix77.1% single-family
Single-family 77.1%20+ units 0.8%Mobile home 13.5%Other 8.6%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs40,948▲ 0.3% from the prior annual release
Covered establishments2,695annual average reporting locations
Average weekly wage$969▲ 4.5% from the prior annual release
Largest private supersectorManufacturing37.3% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS+0.3%WEEKLY WAGE+4.5%Manufacturing37.3%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Marshall County presents a decision tension: a reported 7.24% gross yield at a $248,841 Zillow median home value and $1,501 median asking rent, versus carrying-cost and liquidity questions that county aggregates cannot settle. Income-focused buyers should investigate property-level rents and flood exposure; buyers relying on quick resale or fully leveraged cash flow should be cautious.

02Housing economics

The $1,501 figure is measured market asking rent, whereas HUD's two-bedroom Fair Market Rent is a payment standard, not asking rent and must not be substituted into yield. The reported gross yield is before operating costs. Zillow's county value increased 2.75%, while FHFA's repeat-transaction HPI annual measure rose 1.77% and its five-year cumulative change was 59.45%. These are different methods and periods, not one growth rate. The effective property-tax rate is 0.36%, and median annual tax is $733.

03Demand & competition

Realtor.com's MLS listing-market evidence shows 534 active listings, a 94-day median marketing time, and 23.02% of listings price-reduced. These describe visible asking supply, time marketed, and seller concessions; they are neither closed-sale prices nor standalone proof of buyer demand. Tax-return migration was net positive by 152 households, with in-movers' average AGI above out-movers', but that does not establish renter demand. Investor mortgages represented 10.67% of purchase mortgages, indicating competition exists but not the all-cash or total-owner mix. QCEW tracks covered jobs at county workplaces, not residents; manufacturing is its largest disclosed private supersector.

04Risk & next checks

Inland flood is the dominant hazard, and modeled climate loss equals 0.16% of building value per year at county level, not a parcel loss estimate. Missing published evidence includes flood zone and elevation, insurance quotes, condition, unit-level rent comps, vacancy, repairs, utilities, debt terms, and closed-sale comps. Without it, an underwriter cannot determine net yield, insurance-adjusted cash flow, or exit valuation; QCEW cannot fill those gaps.

Cities & communities

Where people live within Marshall County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Albertville city22.8KBoaz city*10.8KGuntersville city8.9KArab city*8.7KSardis City town*2KGrant town1.3KDouglas town1.1KCherokee Ridge town577
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

10 Census places

Population
  1. 01
    Albertville cityIncorporated place
    22,813
  2. 02
    Boaz cityIncorporated place · spans 2 counties
    10,814
  3. 03
    Guntersville cityIncorporated place
    8,916
  4. 04
    Arab cityIncorporated place · spans 2 counties
    8,679
  5. 05
    Sardis City townIncorporated place · spans 2 counties
    2,046
  6. 06
    Grant townIncorporated place
    1,336
  7. 07
    Douglas townIncorporated place
    1,113
  8. 08
    Cherokee Ridge townIncorporated place
    577
  9. 09
    Joppa CDPCensus-designated place · spans 2 counties
    448
  10. 10
    Union Grove townIncorporated place
    93

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.161% of building value expected lost per year

Effective property tax0.36%

$733 median annual bill

02
DemandIRS SOI household flows
Net migration+152

2,167 in · 2,015 out

Arriving vs leaving income+$14,249

$62,866 arriving · $48,617 leaving

03
CompetitionHMDA financed purchases
Purchases by investors10.7%

109 of 1,022 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings534▲ 24.5% year over year
Median days on market94▲ 42.2% year over year
Listings price-reduced23.0%seller-concession signal
Median listing pricen/a▲ 8.3% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

Bear case

What can break the county thesis

  1. Parcel flood exposure and insurance cost may differ materially from the county-level climate model.
  2. Asking rent may not be achievable after vacancy, condition, and seller or landlord concessions.
  3. MLS listing conditions may not translate into resale value because closed-sale comparables are not published.
Underwriting questions

Before pricing a property

What rent figure supports the reported gross yield?

The record reports $1,501 per month in median asking rent. HUD's two-bedroom Fair Market Rent is $776, but it is a payment standard rather than market asking rent.

How much investor participation is reported?

The record reports 109 investor purchases out of 1,022 total purchases, or 10.67%.

What does the county QCEW record measure?

It reports 40,948 annual average covered jobs at county workplaces, 2,695 covered establishments, and a $969 average weekly covered-worker wage. Manufacturing has 12,771 covered jobs, equal to 37.25% of total private covered employment.