Counties / Hawaii / Maui County

Maui County, HI

FIPS 15009 · population 164,522 · part of Kahului, HI

$999k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$999k
▼ 4.7% year over year
Zillow ZHVI · direct
Median asking rent
$3,571
▲ 5.2% year over year
Zillow ZORI · direct
Gross yield
4.3%
annual rent ÷ price, before costs
derived: rent × 12 ÷ price ✓
HUD 2-bed standard
$2,624
market rent is 1.36x the standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

The annual signals disagree
FHFA five-year cumulative+55.4%not annualized · through 2025
0%ZILLOW ZHVI2026-06−4.7%FHFA HPI2025+4.3%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$905k
Surveyed gross rent$1,916
Rent burden 30%+55.9%
Median year built1985
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
22.7%vacant
72,279estimated housing units
Occupied tenure34.4% renter
owner 65.6%renter 34.4%
Structure mix67.1% single-family
Single-family 67.1%20+ units 13.9%Mobile home 0.6%Other 18.4%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs74,341▲ 0.9% from the prior annual release
Covered establishments7,892annual average reporting locations
Average weekly wage$1,233▲ 3.7% from the prior annual release
Largest private supersectorLeisure and hospitality33.3% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS+0.9%WEEKLY WAGE+3.7%Leisure and hospitality33.3%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Maui County presents a basis-versus-income tension: a weakening Zillow home-value reading sits alongside firmer measured asking rent. In Zillow’s county observation labeled 2026-06, median home value was $998,862, down 4.68% year over year, while median asking rent was $3,571 per month, up 5.16%. That calls for investigation by buyers relying on present rent coverage and caution from buyers assuming the value decline is settled. These are county aggregates, not proof of a property’s condition, location, leaseability, or attainable rent.

02Housing economics

The reported gross yield is 4.29%, based on annual market rent before costs; it is neither net income nor a debt-service result. HUD’s two-bedroom FMR of $2,624 per month is a payment standard, not an estimate of asking rent, and cannot replace the measured market-rent input. The effective property-tax rate is 0.16%, with median annual tax of $1,466. Insurance, maintenance, utilities, vacancy, management and financing costs are not published, preventing a net-yield or cash-flow conclusion.

03Demand & competition

Price evidence diverges rather than creates one appreciation series. FHFA’s 2025 repeat-transaction HPI rose 4.27%; it neither establishes Zillow’s home-value level nor shares its observation label, and their methods and vintages cannot be averaged. QCEW records 74,341 annual average covered jobs at workplaces in the county; leisure and hospitality is the largest disclosed private supersector, at 33.35% of private covered employment. Out-movers exceeded in-movers, though movers-in had higher average income. Investors made 27.52% of 952 purchase mortgages, showing a material financed buyer cohort but not all-cash activity or resale demand.

04Risk & next checks

Inland flood is the named dominant hazard, while modeled annual building-value loss is 0.38%; this is a modeled ratio, not an insurance quote or property-specific damage estimate. No Realtor.com median MLS listing price, active-listing count, days on market, reduction share, or pending ratio is published here, preventing an assessment of visible supply, seller concessions, or listing-market pace. Obtain flood-zone and insurance terms, operating expenses and vacancy, closed-sale comparables, and unit-level rents; without them, net cash flow and exit pricing remain ununderwritten.

Cities & communities

Where people live within Maui County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Kahului CDP28.3KKihei CDP21.6KWailuku CDP16.9KWaihee-Waiehu CDP11KLahaina CDP10.2KHaiku-Pauwela CDP9.2KPukalani CDP8.7KMakawao CDP7.4K
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

30 Census places

Population
  1. 01
    Kahului CDPCensus-designated place
    28,288
  2. 02
    Kihei CDPCensus-designated place
    21,567
  3. 03
    Wailuku CDPCensus-designated place
    16,926
  4. 04
    Waihee-Waiehu CDPCensus-designated place
    10,988
  5. 05
    Lahaina CDPCensus-designated place
    10,162
  6. 06
    Haiku-Pauwela CDPCensus-designated place
    9,178
  7. 07
    Pukalani CDPCensus-designated place
    8,679
  8. 08
    Makawao CDPCensus-designated place
    7,353
  9. 09
    Napili-Honokowai CDPCensus-designated place
    7,308
  10. 10
    Kula CDPCensus-designated place
    6,791
  11. 11
    Wailea CDPCensus-designated place
    6,352
  12. 12
    Kaunakakai CDPCensus-designated place
    4,360
Show 18 more places
  1. 13
    Waikapu CDPCensus-designated place
    3,591
  2. 14
    Lanai City CDPCensus-designated place
    3,393
  3. 15
    Keokea CDPCensus-designated place
    2,892
  4. 16
    Kualapuu CDPCensus-designated place
    2,535
  5. 17
    Paia CDPCensus-designated place
    2,512
  6. 18
    Kaanapali CDPCensus-designated place
    1,170
  7. 19
    Haliimaile CDPCensus-designated place
    1,105
  8. 20
    Mahinahina CDPCensus-designated place
    1,027
  9. 21
    Hana CDPCensus-designated place
    946
  10. 22
    Olinda CDPCensus-designated place
    873
  11. 23
    Launiupoko CDPCensus-designated place
    679
  12. 24
    Kapalua CDPCensus-designated place
    469
  13. 25
    Ualapue CDPCensus-designated place
    440
  14. 26
    Maunaloa CDPCensus-designated place
    293
  15. 27
    Maalaea CDPCensus-designated place
    210
  16. 28
    Makena CDPCensus-designated place
    90
  17. 29
    Olowalu CDPCensus-designated place
    70
  18. 30
    Manele CDPCensus-designated place
    50

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.381% of building value expected lost per year

Effective property tax0.16%

$1,466 median annual bill

02
DemandIRS SOI household flows
Net migration-646

2,818 in · 3,464 out

Arriving vs leaving income+$8,595

$86,372 arriving · $77,777 leaving

03
CompetitionHMDA financed purchases
Purchases by investors27.5%

262 of 952 mortgages

investorother financed
Bear case

What can break the county thesis

  1. County median asking rent may not match unit-level achievable rent, lease terms, or vacancy.
  2. Property-specific flood exposure and insurance costs may differ materially from the county modeled loss ratio.
  3. Missing MLS and closed-sale evidence leaves supply conditions and exit pricing unverified.
Underwriting questions

Before pricing a property

Is a market-rent measure available for underwriting?

Yes. The record provides a county median asking-rent measure and a gross yield based on annual market rent before costs; HUD FMR is separate.

Does the record establish current MLS buyer demand or visible supply?

No. Realtor.com listing price, active listings, days on market, price reductions, and pending ratio are not published in this record.

What does the employment evidence measure?

QCEW measures annual covered jobs at workplaces in the county and covered-worker wages; it does not measure resident employment, unemployment, or a forecast.