Counties / Iowa / Story County

Story County, IA

FIPS 19169 · population 100,466 · part of Ames, IA

$298k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$298k
▲ 2.8% year over year
Zillow ZHVI · direct
Median asking rent
$1,142
▲ 2.4% year over year
Zillow ZORI · direct
Gross yield
4.6%
annual rent ÷ price, before costs
derived: rent × 12 ÷ price ✓
HUD 2-bed standard
$1,153
market rent is 0.99x the standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

Both annual signals move in the same direction
FHFA five-year cumulative+40.7%not annualized · through 2025
0%ZILLOW ZHVI2026-06+2.8%FHFA HPI2025+2.9%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$259k
Surveyed gross rent$1,018
Rent burden 30%+48.6%
Median year built1984
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
7.1%vacant
41,887estimated housing units
Occupied tenure44.5% renter
owner 55.5%renter 44.5%
Structure mix56.8% single-family
Single-family 56.8%20+ units 15.5%Mobile home 3.9%Other 23.8%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs47,019▼ 1.1% from the prior annual release
Covered establishments3,012annual average reporting locations
Average weekly wage$1,253▲ 4.1% from the prior annual release
Largest private supersectorTrade, transportation, and utilities21.1% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS−1.1%WEEKLY WAGE+4.1%Trade, transportation, and utilities21.1%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Story County’s tension is a stated 4.59% gross yield before costs against carrying-cost and demand evidence that requires property-level validation. The Zillow county reading pairs a $298,304 median home value with $1,142 monthly median asking rent. The county warrants investigation by buyers able to verify expenses and tenant depth, but buyers needing a wide net-income cushion should be cautious.

02Housing economics

The HUD two-bedroom Fair Market Rent is a payment standard, not a market-rent estimate; it cannot replace the published market-rent measure in gross-yield calculations. The 1.40% effective property-tax rate is a direct carrying-cost pressure alongside maintenance, insurance, and financing, which are not published here. Zillow’s value rose 2.78% at its 2026-06 observation, while FHFA’s repeat-transaction HPI rose 2.93% in its 2025 annual series. Both indicate positive movement, but their methods and vintages differ and cannot be combined.

03Demand & competition

Realtor.com’s 2026-06 data are MLS listing-market, not closed-sale, evidence: 14.52% of listings had price reductions, a seller-concession measure rather than proof of buyer demand. Net migration was negative 427 tax-return households, and arriving households’ average AGI was $7,795 below that of departing households, narrowing the demand case. The record reports 87 investor purchases among 931 total purchases, a 9.34% investor share; this identifies non-occupant competition but not cash-buyer activity. Annual QCEW covered employment at county workplaces declined; Trade, transportation, and utilities is the largest disclosed private supersector, not the whole economy.

04Risk & next checks

Inland flood is the dominant hazard, and modeled climate loss equals 0.12% of building value per year; it does not establish a specific building’s insurance cost or physical exposure. The supplied record does not publish flood-zone, elevation, insurance, operating-expense, vacancy, lease-turnover, financing, bedroom-mix, or closed-sale-comparable data. Those gaps prevent net-yield, hazard-cost, tenant-depth, and exit-value underwriting. Next checks are parcel flood and insurance review, current rent rolls and comparable leases, operating statements, and closed-sale comps.

Cities & communities

Where people live within Story County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Ames city67.7KNevada city7KHuxley city4.5KStory City city3.4KRoland city1.6KSlater city*1.4KGilbert city1.4KMaxwell city905
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

15 Census places

Population
  1. 01
    Ames cityIncorporated place
    67,669
  2. 02
    Nevada cityIncorporated place
    6,983
  3. 03
    Huxley cityIncorporated place
    4,544
  4. 04
    Story City cityIncorporated place
    3,398
  5. 05
    Roland cityIncorporated place
    1,559
  6. 06
    Slater cityIncorporated place · spans 2 counties
    1,401
  7. 07
    Gilbert cityIncorporated place
    1,381
  8. 08
    Maxwell cityIncorporated place
    905
  9. 09
    Cambridge cityIncorporated place
    803
  10. 10
    Colo cityIncorporated place
    686
  11. 11
    Zearing cityIncorporated place
    566
  12. 12
    Collins cityIncorporated place
    533
Show 3 more places
  1. 13
    Kelley cityIncorporated place
    382
  2. 14
    Sheldahl cityIncorporated place · spans 3 counties
    361
  3. 15
    McCallsburg cityIncorporated place
    326

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.118% of building value expected lost per year

Effective property tax1.40%

$3,632 median annual bill

02
DemandIRS SOI household flows
Net migration-427

3,290 in · 3,717 out

Arriving vs leaving income−$7,795

$49,962 arriving · $57,757 leaving

03
CompetitionHMDA financed purchases
Purchases by investors9.3%

87 of 931 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings186▼ 10.6% year over year
Median days on market48▲ 7.9% year over year
Listings price-reduced14.5%seller-concession signal
Median listing pricen/a▼ 3.4% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

Same metro

The other counties in Ames, IA

A metro is an average of these. Which side of a county line a property sits on can change the tax bill, the hazard profile and the tenant pool.

CountyPopulationPriceRentYieldHazard
Story County100,466$298k$1,1424.6%inland flooding
Boone County26,668$238k$1,0535.3%inland flooding
Bear case

What can break the county thesis

  1. Property-level flood exposure and insurance pricing may differ sharply from the county modeled-loss ratio.
  2. County median rent and home value may not represent the target asset’s unit type, condition, or submarket.
  3. County workplace employment and tax-return migration may not capture tenant demand at a particular location.
Underwriting questions

Before pricing a property

Does HUD Fair Market Rent establish Story County asking rent?

No. Published median asking rent is $1,142 per month, while the HUD two-bedroom FMR is $1,153 per month and is a payment standard rather than an asking-rent estimate.

How do the supplied price indicators compare?

Zillow’s county median home value increased 2.78% at its 2026-06 observation. FHFA’s repeat-transaction HPI increased 2.93% in its 2025 annual series; they have different methods and periods.

What investor-purchase presence does the record show?

The record reports 87 investor purchases among 931 total purchases, representing a 9.34% investor share.