Counties / North Carolina / Wayne County

Wayne County, NC

FIPS 37191 · population 118,652 · part of Goldsboro, NC

$190k
Zillow home value · 2026-06
Direct county rent answer

What does rent cost in Wayne County, NC?

The latest county-level Zillow ZORI is $1,437 per month in 2026-06. It is a typical asking-rent index across rental types—not an arithmetic average, signed lease or quote for one property.

County Zillow ZORI$1,4372026-06 · up 4.3% year over year
County ACS gross rent$965ACS 2024 5-year · occupied-renter survey
HUD two-bedroom FMR$1,244FY2026 · administrative standard
HUD Fair Market Rent by bedroom count in Wayne County
BedroomsHUD monthly FMRGeographyMeasurement boundary
Studio$942Wayne County, NCHUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent.
1 bedroom$948Wayne County, NCHUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent.
2 bedrooms$1,244Wayne County, NCHUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent.
3 bedrooms$1,496Wayne County, NCHUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent.
4 bedrooms$2,021Wayne County, NCHUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent.

Zillow asking rent, ACS gross rent and HUD FMR describe different housing universes. They remain separate and no metro, city or neighboring-county value replaces missing county evidence.Zillow pulled 2026-07-26 · HUD pulled 2026-07-26

The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$190k
▲ 0.4% year over year
Zillow ZHVI · direct
Median asking rent
$1,437
▲ 4.3% year over year
Zillow ZORI · direct
Gross yield
9.1%
annual rent ÷ price, before costs
derived: rent × 12 ÷ price ✓
HUD 2-bed standard
$1,244
market rent is 1.16x the standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

Both annual signals move in the same direction
FHFA five-year cumulative+61.0%not annualized · through 2025
0%ZILLOW ZHVI2026-06+0.4%FHFA HPI2025+3.3%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-08-02.
Owner-reported value$179k
Surveyed gross rent$965
Rent burden 30%+47.3%
Median year built1984
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
11.2%vacant
53,505estimated housing units
Occupied tenure38.6% renter
owner 61.5%renter 38.6%
Structure mix62.5% single-family
Single-family 62.5%20+ units 2.9%Mobile home 23.0%Other 11.5%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs41,039▼ 2.0% from the prior annual release
Covered establishments2,582annual average reporting locations
Average weekly wage$965▲ 2.2% from the prior annual release
Largest private supersectorTrade, transportation, and utilities25.5% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS−2.0%WEEKLY WAGE+2.2%Trade, transportation, and utilities25.5%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2021-2025; latest 2025 vs 2024 · pulled 2026-08-02. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

Resident income

How local income has compounded

BEA per-capita personal income divides all personal income by the county population. It is broader than wages, but it is not household income or a measure of what renters can afford.

Per-capita personal income19692024
Per-capita personal income history for Wayne CountyA line chart of annual BEA per-capita personal income from 1969 through 2024.$0k$30k$60k196919972024$3k$54k
Nominal annual dollars; not adjusted for inflation. A rising line can reflect wage, business-income, transfer-income and investment-income changes together.
Renter affordability

Who carries the heaviest rent burden

HUD CHAS separates renter households by income relative to local HAMFI. Moderate burden means housing costs above 30% through 50% of income; severe burden means more than 50%.

Share of renter households in each income band2018-2022
Renter cost burden by HAMFI income band in Wayne CountyFive horizontal bars show moderate and severe housing cost burden shares among renter households in each HUD income band.0%25%50%75%100%At or below 30% HAMFI3,46570.4% burdened30–50% HAMFI3,49072.2% burdened50–80% HAMFI4,00550.1% burdened80–100% HAMFI1,69519.8% burdenedAbove 100% HAMFI5,4953.7% burdened
Moderate: >30% to 50%Severe: >50%
Each percentage uses HUD’s published subtotal for that income band. For disclosure, HUD keeps 0 as 0, publishes 1–7 households as 4 and rounds 8 or more to the nearest 5. Independently rounded categories can differ from their displayed sum and are not forced into a percentage.
County brief

What the local evidence says

01Decision frame

Wayne County’s decision tension is whether its published pre-cost rent-to-price yield can survive softer listing conditions, a shrinking covered-job base and inland-flood exposure. It warrants investigation by buyers able to verify asset-level rents, insurance and operating costs; purchasers relying on resale momentum or broad tenant-demand assumptions should be cautious. County aggregates provide market context, not a property’s cash flow or buyer pool.

02Housing economics

In Zillow’s county observation labeled 2026-06, median home value was $189,785 and median asking market rent was $1,437 per month; the supplied gross yield was 9.09% before costs. Zillow’s value measure was up only 0.43%. FHFA’s separate annual 2025 repeat-transaction HPI rose 3.34%; it is an index rather than a dollar home value and should not be averaged with Zillow’s different-vintage measure. The 0.70% effective property-tax rate is a carrying-cost input, not a full expense estimate. HUD’s two-bedroom FMR is a payment standard, not an estimate of observed market asking rent, so it cannot replace that rent in underwriting.

03Demand & competition

Realtor.com’s MLS listing evidence for 2026-06 shows active listings up 13.73% year over year and 20.83% of listings price-reduced. That is visible asking-market supply and seller concessions, not closed-sale pricing or proof of demand. QCEW’s 2025 annual series shows covered jobs at county workplaces down 2.01%; Trade, transportation, and utilities is the largest disclosed private supersector, not the whole economy. Net migration was 91 households, but movers-in had lower average AGI than movers-out, tempering its significance. Nonoccupant purchase mortgages accounted for 6.59% of 1,548 reported purchases: present but not dominant.

04Risk & next checks

The modeled climate-loss ratio is 0.17% of building value per year, consistent with inland flood as the dominant hazard, but it is not an insurance quote or parcel loss estimate. Missing operating expenses, flood-zone and elevation data, insurance premiums and deductibles, property condition, lease terms, vacancy, sale comparables and transaction-level financing prevent a net-yield, insurability or exit-price conclusion. Next checks are parcel flood and insurance records, achieved rather than asking rents, tax assessment, and property-specific expense history.

Cities & communities

Where people live within Wayne County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Goldsboro city34.4KMount Olive town*4.5KElroy CDP3.3KMar-Mac CDP2.9KBrogden CDP2.7KDudley CDP2.3KNew Hope CDP1.5KWalnut Creek village1.4K
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

12 Census places

Population
  1. 01
    Goldsboro cityIncorporated place
    34,383
  2. 02
    Mount Olive townIncorporated place · spans 2 counties
    4,453
  3. 03
    Elroy CDPCensus-designated place
    3,251
  4. 04
    Mar-Mac CDPCensus-designated place
    2,877
  5. 05
    Brogden CDPCensus-designated place
    2,733
  6. 06
    Dudley CDPCensus-designated place
    2,305
  7. 07
    New Hope CDPCensus-designated place
    1,487
  8. 08
    Walnut Creek villageIncorporated place
    1,422
  9. 09
    Fremont townIncorporated place
    943
  10. 10
    Pikeville townIncorporated place
    776
  11. 11
    Eureka townIncorporated place
    224
  12. 12
    Seven Springs townIncorporated place
    32

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.171% of building value expected lost per year

Effective property tax0.70%

$1,249 median annual bill

02
DemandIRS SOI household flows
Net migration+91

3,189 in · 3,098 out

Arriving vs leaving income−$2,338

$47,512 arriving · $49,850 leaving

03
CompetitionHMDA financed purchases
Purchases by investors6.6%

102 of 1,548 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings410▲ 13.7% year over year
Median days on market67▲ 23.2% year over year
Listings price-reduced20.8%seller-concession signal
Median listing pricen/a▼ 0.4% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

Bear case

What can break the county thesis

  1. Asset-specific flood exposure and insurance costs may differ materially from the county modeled loss ratio.
  2. Achieved rent, vacancy and operating expenses may not support the county-level pre-cost yield.
  3. MLS listing conditions and county employment aggregates may not describe resale liquidity for a specific property.
Underwriting questions

Before pricing a property

Is a county market-rent measure published?

Yes. The record publishes median asking market rent; HUD FMR is separately identified as a payment standard.

Does FHFA provide a dollar home value?

No. The supplied FHFA measure is a repeat-transaction appreciation index, not a home-value estimate.

Is investor activity dominant in reported purchases?

No. Nonoccupant purchase mortgages represent a minority of reported purchases.