Counties / North Carolina / Wilson County

Wilson County, NC

FIPS 37195 · population 79,290 · part of Wilson, NC

$222k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$222k
▲ 0.9% year over year
Zillow ZHVI · direct
Median asking rent
$1,458
▲ 4.9% year over year
Zillow ZORI · direct
Gross yield
7.9%
annual rent ÷ price, before costs
derived: rent × 12 ÷ price ✓
HUD 2-bed standard
$1,025
market rent is 1.42x the standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

Both annual signals move in the same direction
FHFA five-year cumulative+64.7%not annualized · through 2025
0%ZILLOW ZHVI2026-06+0.9%FHFA HPI2025+1.8%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$186k
Surveyed gross rent$953
Rent burden 30%+46.7%
Median year built1986
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
10.8%vacant
37,053estimated housing units
Occupied tenure40.0% renter
owner 60.1%renter 40.0%
Structure mix66.5% single-family
Single-family 66.5%20+ units 2.0%Mobile home 13.9%Other 17.7%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs34,902▼ 0.6% from the prior annual release
Covered establishments2,132annual average reporting locations
Average weekly wage$1,058▲ 0.7% from the prior annual release
Largest private supersectorTrade, transportation, and utilities21.7% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS−0.6%WEEKLY WAGE+0.7%Trade, transportation, and utilities21.7%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Wilson County is an income-versus-underwriting-risk screen: buyers able to validate property costs should investigate, while appreciation-led or low-resilience buyers should be cautious. In Zillow's county 2026-06 observation, the $221,884 median home value and $1,458 monthly median asking rent correspond to the supplied 7.89% gross yield before costs. Zillow value growth was 0.88% year over year; FHFA's annual 2025 repeat-transaction HPI was up 1.85%. Those distinct vintages and methods support only modest positive direction, not a blended appreciation rate.

02Housing economics

Housing economics need a net-cost test. The asking-rent measure is market rent; HUD's two-bedroom FMR of $1,025 is a payment standard, not an asking-rent estimate or substitute for yield. The 0.79% effective property-tax rate reinforces that stated yield is gross, before taxes and other ownership costs. Vacancy, repairs, management, utilities, financing terms, and flood insurance are not published, preventing an NOI, cap-rate, or net-yield conclusion.

03Demand & competition

Demand evidence is mixed rather than decisive. Realtor.com's MLS data show 216 active listings and a 21.47% price-reduced share: visible asking supply and seller concessions, not closed-sale pricing or proof of buyer demand. Net migration was 147 tax-return households, but inbound movers had lower average AGI than outbound movers, limiting what the count says about purchasing power. Investor mortgages represented 11.38% of 835 purchases; participation may create competition without establishing investor control. QCEW's annual covered employment at county workplaces declined 0.61%; it is neither resident employment nor unemployment. Trade, transportation, and utilities is the largest disclosed private supersector and merits employer-level review.

04Risk & next checks

Risk limits center on inland flood. The modeled climate-loss ratio is 0.13% of building value per year, an expected-loss measure rather than a property-specific outcome; read it alongside the dominant hazard, not as dollar loss. Next checks are flood zone, elevation, prior claims, insurance quotes, condition, lease terms, financing, and transaction-level closing comparables. Missing property-level hazard and insurance evidence limits resilience-cost assessment; missing closed-sale and operating-cost evidence prevents a defensible value, liquidity, or net-income conclusion.

Cities & communities

Where people live within Wilson County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Wilson city48.4KKenly town*2.4KSharpsburg town*1.6KElm City town*1.3KLucama town1.2KStantonsburg town958Black Creek town749Sims town522
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

9 Census places

Population
  1. 01
    Wilson cityIncorporated place
    48,370
  2. 02
    Kenly townIncorporated place · spans 2 counties
    2,359
  3. 03
    Sharpsburg townIncorporated place · spans 3 counties
    1,605
  4. 04
    Elm City townIncorporated place · spans 2 counties
    1,292
  5. 05
    Lucama townIncorporated place
    1,205
  6. 06
    Stantonsburg townIncorporated place
    958
  7. 07
    Black Creek townIncorporated place
    749
  8. 08
    Sims townIncorporated place
    522
  9. 09
    Saratoga townIncorporated place
    291

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.127% of building value expected lost per year

Effective property tax0.79%

$1,471 median annual bill

02
DemandIRS SOI household flows
Net migration+147

1,954 in · 1,807 out

Arriving vs leaving income−$1,949

$48,722 arriving · $50,671 leaving

03
CompetitionHMDA financed purchases
Purchases by investors11.4%

95 of 835 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings216▲ 5.6% year over year
Median days on market53▼ 16.0% year over year
Listings price-reduced21.5%seller-concession signal
Median listing pricen/a▲ 2.6% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

Bear case

What can break the county thesis

  1. Parcel flood exposure and insurance costs may outweigh the gross-yield screen.
  2. Actual lease rent, vacancy, and operating expenses may differ from county median measures.
  3. Covered workplace job declines and lower-income inbound movers may not support tenant and buyer depth.
Underwriting questions

Before pricing a property

Can HUD FMR be used as Wilson County asking rent?

No. The record identifies the two-bedroom FMR as a HUD payment standard; median asking rent is the separate market-rent measure.

Do Zillow and FHFA provide one appreciation rate?

No. Zillow reports a county median home value observation, while FHFA is a repeat-transaction HPI; their supplied vintages and methods are separate.

What does QCEW measure here?

Annual average covered jobs at workplaces in the county, with an average covered-worker wage; it is not resident employment or unemployment.