Counties / Wisconsin / Wood County

Wood County, WI

FIPS 55141 · population 74,004 · part of Wisconsin Rapids, WI

$231k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$231k
▲ 6.9% year over year
Zillow ZHVI · direct
Median asking rent
$1,104
▲ 4.5% year over year
Zillow ZORI · direct
Gross yield
5.7%
annual rent ÷ price, before costs
derived: rent × 12 ÷ price ✓
HUD 2-bed standard
$973
market rent is 1.14x the standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

Both annual signals move in the same direction
FHFA five-year cumulative+61.4%not annualized · through 2025
0%ZILLOW ZHVI2026-06+6.9%FHFA HPI2025+8.8%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$176k
Surveyed gross rent$856
Rent burden 30%+38.0%
Median year built1972
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
7.2%vacant
34,755estimated housing units
Occupied tenure27.4% renter
owner 72.6%renter 27.4%
Structure mix76.6% single-family
Single-family 76.6%20+ units 5.2%Mobile home 4.5%Other 13.7%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs35,403▼ 2.2% from the prior annual release
Covered establishments2,166annual average reporting locations
Average weekly wage$1,146▲ 5.4% from the prior annual release
Largest private supersectorTrade, transportation, and utilities27.3% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS−2.2%WEEKLY WAGE+5.4%Trade, transportation, and utilities27.3%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Wood County’s decision tension is a published-rent yield against a softer covered-employment base. Zillow reports a $231,448 median home value and $1,104 monthly median asking rent in 2026-06, supporting a 5.72% gross yield before operating costs. QCEW’s annual average of covered jobs at county workplaces fell from the prior annual average. Income-dependent rental strategies should investigate employer and tenant exposure; buyers who can validate property expenses should not treat the headline yield as cash flow.

02Housing economics

Measured market rent, rather than HUD’s payment benchmark, underlies the yield. The published market rent is 13.5% above the supplied $973 two-bedroom HUD Fair Market Rent; that FMR is not an asking-rent estimate and cannot substitute for it. Carrying costs are material: the effective property-tax rate is 1.54%, while insurance, maintenance, financing and vacancy data are not published. FHFA’s repeat-transaction HPI increased 8.83% in 2025, consistent in direction with Zillow’s reported value increase, but these are different methods and supplied vintages and cannot be merged into an appreciation rate.

03Demand & competition

Realtor.com’s MLS listing evidence for 2026-06 shows a 42-day median marketing time, with 11.05% of listings reduced; pending listings equaled 135.47% of active listings. These are asking-market supply, seller-concession and marketing-time indicators, not closed-sale prices or standalone proof of buyer demand. Tax-return migration is marginally positive, but incoming movers report lower average AGI than outgoing movers, which weakens a simple demand reading. Investors accounted for 7.1% of purchase mortgages, indicating some non-owner competition but not its pricing effect.

04Risk & next checks

Inland flood is the dominant hazard, and modeled expected building-value loss is 0.13% annually; this county-level ratio does not reveal parcel flood zone, insurance terms or deductible exposure. Trade, transportation, and utilities is the largest disclosed private supersector, so verify tenant and employer concentration rather than generalize from county covered employment. Missing closed-sale, submarket vacancy, rent-by-unit, insurance-quote, flood-map and property-condition evidence prevents underwriting net income, resale execution and asset-specific hazard cost. Next checks are lease comparables, tax assessments, flood history and the actual operating statement.

Cities & communities

Where people live within Wood County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Wisconsin Rapids city18.7KMarshfield city*18.7KLake Wazeecha CDP2.9KNekoosa city2.4KPort Edwards village1.9KAuburndale village837Pittsville city823Biron village822
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

15 Census places

Population
  1. 01
    Wisconsin Rapids cityIncorporated place
    18,722
  2. 02
    Marshfield cityIncorporated place · spans 2 counties
    18,700
  3. 03
    Lake Wazeecha CDPCensus-designated place
    2,850
  4. 04
    Nekoosa cityIncorporated place
    2,420
  5. 05
    Port Edwards villageIncorporated place
    1,881
  6. 06
    Auburndale villageIncorporated place
    837
  7. 07
    Pittsville cityIncorporated place
    823
  8. 08
    Biron villageIncorporated place
    822
  9. 09
    Hewitt villageIncorporated place
    775
  10. 10
    Vesper villageIncorporated place
    496
  11. 11
    Rudolph villageIncorporated place
    466
  12. 12
    Milladore villageIncorporated place · spans 2 counties
    419
Show 3 more places
  1. 13
    Arpin villageIncorporated place
    290
  2. 14
    Babcock CDPCensus-designated place
    95
  3. 15
    Ceex Haci CDPCensus-designated place
    25

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.129% of building value expected lost per year

Effective property tax1.54%

$2,697 median annual bill

02
DemandIRS SOI household flows
Net migration+44

1,820 in · 1,776 out

Arriving vs leaving income−$3,933

$52,500 arriving · $56,433 leaving

03
CompetitionHMDA financed purchases
Purchases by investors7.1%

55 of 775 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings102▲ 5.2% year over year
Median days on market42▲ 7.8% year over year
Listings price-reduced11.1%seller-concession signal
Median listing pricen/a▲ 6.5% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

Bear case

What can break the county thesis

  1. Unpublished vacancy, insurance, maintenance and financing costs could erase the pre-cost gross yield.
  2. Parcel-specific inland-flood exposure, insurance availability or deductibles could exceed the county-level hazard measure.
  3. Workplace job contraction and lower-income incoming movers may not support assumed tenant payment capacity.
Underwriting questions

Before pricing a property

Can the HUD FMR replace published market rent in the yield calculation?

No. The record publishes market asking rent; HUD FMR is a payment standard, not an asking-rent estimate.

What does QCEW employment measure here?

Annual covered jobs at workplaces in the county, not resident employment or unemployment.

Does the climate figure identify an individual property's flood cost?

No. It is a county-level modeled building-value loss ratio and lacks parcel zone, insurance and deductible details.