Holland, MI
Holland merits investigation by rent-growth buyers comfortable underwriting weak employment; buyers who require job expansion or stronger gross income relative to price should avoid it.
Why this market scores where it does
Written from the figures on this page and then checked against them: every number below had to appear in the source record or recompute from two that did, or the text was rewritten.
Holland merits investigation by rent-growth buyers comfortable underwriting weak employment; buyers who require job expansion or stronger gross income relative to price should avoid it. Median asking rent rose 8.59% year over year, while LAUS jobs fell 0.75%, making leasing momentum the opportunity and labor-market support the risk.
The median home value is $351,822 and gross yield is 5.98%. Rent equals 25.28% of median household income, but the price-to-income ratio is 4.22, making tenant affordability more supportive than acquisition affordability. Buyers should test actual expenses rather than treat gross yield as cash return.
Supply is tight at 2.1 months, and median time on market is 14 days, yet 38.62% of listings had price drops. That points to limited choice without universal seller leverage. The annual climate loss ratio is 0.0995%, but inland flood remains the dominant hazard and requires property-level screening.
Frequently Asked Investor Questions
Is household migration positive?
Which counties send the most households to the metro?
How large is non-owner-occupant buying?
Investor Quick Takeaways
Computed from the current Zillow rent and home-value medians.
Zillow ZORI rent growth trend over trailing 12 months.
Originated investment purchase share (CFPB HMDA).
Annualized loss ratio evaluated for flood & hurricane risk.
Test the market, then test the deal
Keep Holland as the starting point or move into a more specific property and rent check.
The current market in eight signals
Fast-moving Redfin conditions sit beside the slower fundamentals so a buyer can separate today's negotiating climate from the long-run investment case.
What each component measures
Weights are published, not hidden, and the arithmetic is shown. Five components, each measured as a national percentile across all tracked metros.
| Signal | Score | Weight | Points |
|---|---|---|---|
| Job growth | 31 | 30% | 9.30 |
| Rent trend | 93 | 25% | 23.25 |
| Affordability | 45 | 15% | 6.75 |
| Supply pressure | 73 | 15% | 10.95 |
| Climate risk | 86 | 15% | 12.90 |
| Published score | 63 | ||
LAUS employment fell 0.75% year over year -> current labor-market support for rental demand is weak.
Median asking rent rose 8.59% while gross yield was 5.98% -> rent momentum is strong, but property expenses will determine the usable return.
Rent was 25.28% of median household income and price-to-income was 4.22 -> tenant affordability is more supportive than acquisition affordability.
Inventory was 2.1 months, median time on market was 14 days, and 38.62% of listings had price drops -> choice is limited, but buyers still have room to challenge some asking prices.
The annual climate loss ratio was 0.0995%, with inland flood the dominant hazard -> aggregate modeled loss is limited, but water exposure needs property-level review.
What this market costs and what it earns
Every derived ratio below recomputes from the same source record used by the article and score.
What is being built, and for whom
Permits are the 12-to-24 month early warning. The total matters less than the mix: apartments compete with a rental the day they open.
Demand, and the competition for it
Tax filings say how many households moved and what they earn; mortgage disclosures say how many local purchases went to someone who will not live there. Moves between counties inside this metro are netted out of both flow figures.
What would make this a bad buy
Generated from the same figures with the instruction to argue against the score, and published unedited. A page that only agrees with itself is an advertisement.
Three ways the case breaks
- LAUS jobs declined 0.75% year over year, leaving recent rent gains without support from employment growth.
- The 5.98% yield is gross; net yield and operating expenses are not published.
- Price drops affected 38.62% of listings, showing that tight inventory did not eliminate pricing resistance.
Move from the metro average to local evidence
County pages carry tax, migration, listing and hazard records. City pages appear only where direct city price, rent and Census evidence pass the publication gate.
No city in this metro has passed the current city evidence gate.
Metros that behave like Holland
Nearest neighbours on price level, income, yield and job growth — not on geography. Every market page gets a different peer set, which is the point.
| Metro | Score | Price | Rent | Yield | Job Growth |
|---|---|---|---|---|---|
| Holland, MI (Target) | 63 | $352k | $1,754 | 6.0% | ▼ 0.8% |
| Racine, WI | 50 | $317k | $1,462 | 5.5% | ▼ 0.8% |
| Columbus, IN | 49 | $279k | $1,399 | 6.0% | ▼ 1.3% |
| Glens Falls, NY | 54 | $320k | $1,424 | 5.3% | ▼ 0.8% |
| Staunton, VA | 54 | $339k | $1,593 | 5.6% | ▼ 0.5% |
Where every figure came from
“Checked nightly” means every source is re-pulled and re-verified each night. It does not mean every source moves nightly — the release column tells you how fresh each number can possibly be.
| Dataset Source | Method | Release Period | Pulled Date |
|---|---|---|---|
| Census ACS 5-year — household income | direct | ACS 2024 5-year | 2026-07-26 |
| Census ACS 5-year — population | direct | ACS 2024 5-year | 2026-07-26 |
| BLS CES — payroll employment | direct | CES SM current | 2026-07-26 |
| BLS LAUS — resident employment | direct | LAUS current | 2026-07-26 |
| BLS QCEW — county employment and wages | direct | annual county employment and wages 2025 vs 2024 | 2026-07-31 |
| OMB/BLS delineation — metro geography | direct | OMB July 2023 delineation | 2026-07-30 |
| Census Building Permits Survey — permitted units | direct | BPS through 2026 | 2026-07-26 |
| Census ACS 5-year — city population, households and housing | direct | ACS 2024 5-year | 2026-07-29 |
| Census ACS 5-year — county housing value, tenure and stock | direct | ACS 2024 5-year | 2026-07-30 |
| Census ACS 5-year — cities and communities | direct | ACS 2024 5-year | 2026-07-30 |
| FEMA National Risk Index — hazard loss ratios | modelled | NRI counties (FEMA ArcGIS) | 2026-07-26 |
| FHFA House Price Index — annual county appreciation | direct | annual county HPI 2025 | 2026-07-28 |
| HMDA / CFPB — purchases by occupancy type | direct | HMDA 2024 purchase originations | 2026-07-26 |
| HUD Fair Market Rents — Section 8 standard | direct | FY2026 FMR | 2026-07-26 |
| HUD USPS crosswalk and Small Area FMRs — ZIP rent fallback | direct | ZIP-CBSA 2025Q4 + SAFMR FY2026 | 2026-07-26 |
| IRS SOI — county migration and mover income | direct | SOI migration 2022-2023 | 2026-07-26 |
| Freddie Mac PMMS — mortgage rates | direct | week of 2026-07-23 | 2026-07-27 |
| Census ACS 5-year — effective property tax | direct | ACS 2024 5-year | 2026-07-27 |
| Realtor.com Economic Research — county listing inventory | direct | county inventory 2026-06 | 2026-07-28 |
| Redfin Data Center — inventory, days on market, and price cuts | direct | metro tracker through 2026-05-01 | 2026-07-26 |
| Zillow ZHVI and ZORI — county values and rents | direct | county ZHVI/ZORI 2026-06 | 2026-07-26 |
| Zillow ZHVI — metro home values | direct | Metro_zhvi_uc_sfrcondo_tier_0.33_0.67_sm_sa_month.csv | 2026-07-26 |
| Zillow ZHVI — city home values | direct | zillow_zhvi_city.csv | 2026-07-29 |
| Zillow ZORI — metro market rents | direct | Metro_zori_uc_sfrcondomfr_sm_sa_month.csv | 2026-07-26 |
| Zillow ZORI — city market rents | direct | zillow_zori_city.csv | 2026-07-29 |
| Zillow ZORI — ZIP market rents | direct | ZORI ZIP 2026-06 | 2026-07-26 |